세계의 마케팅 자동화 시장 예측(-2030년) : 제공(캠페인 관리, 분석 및 리포팅, 리드 제너레이션, 컨텐츠 관리), 용도별(고객 획득 및 유지, 브랜드 인지 및 포지셔닝, 업셀링 및 크로스 셀링)

The marketing automation market is experiencing strong growth, projected to rise from USD 47.02 billion in 2025 to USD 81.01 billion by 2030, at a CAGR of 11.5% during the forecast period. The increasing demand for AI-powered marketing automation tools is transforming customer engagement through real-time personalization and behavioral targeting. Businesses are leveraging automation to tailor messages and campaigns that resonate with individual preferences, significantly improving ROI. Additionally, the rising adoption of these solutions among small and medium-sized enterprises presents a substantial opportunity, driven by their need to optimize marketing efforts on a scale. However, inconsistent data formats and fragmented customer data across platforms pose challenges, often hindering seamless automation and limiting campaign effectiveness.

"Direct messaging channel integration segment to account for the fastest growth rate during the forecast period"

Direct messaging channel integration is experiencing the fastest growth rate in the marketing automation market due to its ability to deliver personalized, real-time communication across platforms such as WhatsApp, Facebook Messenger, and SMS. Consumers increasingly favor messaging platforms over traditional channels, as they yield higher open rates, faster response times, and enhanced conversion outcomes. This reflects the growing demand for timely, contextually relevant interactions, reaching customers within their preferred digital environments. Integrating direct messaging into automation also enables seamless omnichannel engagement and leverages advanced analytics and AI to tailor content, enhancing efficiency and marketing performance.

"Cloud deployment segment to hold the largest market share during the forecast period"

Cloud deployment holds the largest market share in marketing automation due to its scalability, cost-effectiveness, and ease of integration with other digital tools. Cloud-based solutions enable real-time data access, faster implementation, and seamless updates without extensive on-premise infrastructure. They support remote access, making them ideal for distributed marketing teams and dynamic campaign execution. Additionally, cloud platforms offer enhanced flexibility for businesses of all sizes, from startups to large enterprises. The growing adoption of SaaS models, combined with rising demand for automated, data-driven marketing, continues to drive the dominance of cloud deployment in the marketing automation market.

"North America leads with a mature digital ecosystem and high enterprise adoption, while Asia Pacific records the fastest growth due to rapid digitalization and increasing marketing investments"

North America leads the marketing automation market, driven by its mature digital ecosystem, widespread adoption of CRM systems, and the strong presence of major technology vendors. The region benefits from early integration of AI and machine learning into marketing workflows, enabling data-driven customer engagement and robust omnichannel strategies. Enterprises across various sectors leverage automation to boost campaign efficiency, nurture leads, and enhance customer retention. In contrast, Asia Pacific stands out as the fastest-growing market, propelled by rapid digital transformation, an expanding e-commerce sector, and rising investments in marketing technologies. China, India, and Japan are experiencing a surge in demand for automated, personalized marketing solutions, further supported by government-backed digital initiatives. The region's accelerating digital economy positions it as a pivotal growth hub for marketing automation.

Breakdown of Primaries

In-depth interviews were conducted with Chief Executive Officers (CEOs), innovation and technology directors, system integrators, and executives from various key organizations operating in the marketing automation market.

• By Company: Tier I - 25%, Tier II - 45%, and Tier III - 20%
• By Designation: C-Level Executives - 35%, D-Level Executives -40%, and Others - 25%
• By Region: North America - 45%, Europe - 25%, Asia Pacific - 15%, Middle East & Africa - 10%, and Latin America - 5%

The report includes a study of key players offering marketing automation. The major market players include Hubspot (US), Adobe (US), Oracle (US), Salesforce (US), Microsoft (US), SAP (Germany), Thryv (US), SAS Institute (US), Klaviyo (US), Intuit (US), Google (US), IBM (US), Zoho (India), Sprinklr (US), Braze (US), SugarCRM (US), CentraHub CRM (India), Mekari (Indonesia), Acoustic (US), RD Station (Brazil), Brevo (France), Pipedrive (US), Creatio (US), Acquia (US), ActiveCampaign (US), LeadSquared (India), Constant Contact (US), BusinessNEXT (India), Sitecore (US), GetResponse (Poland), Inconcert (Spain), Maropost (Canada), ClickDimensions (US), Omnisend (UK), Act-On (US), Edrone (Poland), iContact (US), Ometria (UK), Mindmatrix (US), Drip (US), Kit (US), SimplyCast (Canada), VBOUT (US), Net-Results (US), and GreenRope (US).

Research Coverage

This research report categorizes the marketing automation market based on offering (software (email marketing automation tools, customer journey mapping, integrated CRM tools, analytics and reporting, campaign management, lead generation, workflow management, content management, social media management and other software {project & asset management, event and webinar automation}) and services (professional services {training & consulting services, system integration & implementation, and support & maintenance} and managed services)), deployment type (cloud & on-premises), channel integration type (social media, email & website, mobile paid Ads {PPC/Display}, and direct messaging/chatbots or virtual assistants), application (customer acquisition & retention, lead qualification and conversion, omnichannel campaign execution, personalized customer engagement, lifecycle management & behavioral targeting, brand awareness and positioning, upselling and cross-selling, event or webinar marketing, customer feedback & survey automation, and other applications {performance analytics & ROI tracking, and marketing workflow automation}), end user (enterprise users (media & entertainment (gaming & sports, broadcasting & streaming service providers, film & video production and others {digital content publishers & social media platforms}, retail & e-commerce, advertising & marketing agencies, healthcare & life sciences, education, BFSI, manufacturing, travel & hospitality and other enterprise users {IT & telecom, transportation & logistics, and real estate & construction}) and individual users) and region (North America, Europe, Asia Pacific, Middle East & Africa, and Latin America).

The scope of the report covers detailed information regarding the drivers, restraints, challenges, and opportunities influencing the growth of the marketing automation market. A detailed analysis of the key industry players was done to provide insights into their business overview, solutions, and services; key strategies; contracts, partnerships, agreements, new product & service launches, and mergers and acquisitions; and recent developments associated with the market. This report also covered the competitive analysis of upcoming startups in the market ecosystem.

Key Benefits of Buying the Report

The report will provide market leaders and new entrants with information on the closest approximations of the revenue numbers for the overall marketing automation market and its subsegments. It will help stakeholders understand the competitive landscape and gain more insights to better position their businesses and plan suitable go-to-market strategies. It will also help stakeholders understand the market's pulse and provide them with information on key market drivers, restraints, challenges, and opportunities.

The report provides insights into the following pointers:

• Analysis of key drivers (transforming customer engagement using AI powered marketing automation, need for personalized marketing to maximize returns by reaching target audience and transforming customer experience with omnichannel automation platforms), restraints (security and privacy concerns for confidential data), opportunities (maximize ROI with predictive analytics and autonomous campaign management, accelerating real-time hyper-personalization with generative AI and high adoption of marketing automation solutions among SMEs), and challenges (integrating marketing automation software with other business applications and inconsistent data formats pose a barrier to efficient marketing automation)
• Product Development/Innovation: Detailed insights into upcoming technologies, research & development activities, and new product & service launches in the marketing automation
• Market Development: Comprehensive information about lucrative markets - analyzing the marketing automation market across varied regions
• Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in the marketing automation market
• Competitive Assessment: In-depth assessment of market shares, growth strategies and service offerings of leading players such as Hubspot (US), Adobe (US), Oracle (US), Salesforce (US), Microsoft (US), SAP (Germany), Thryv (US), SAS Institute (US), Klaviyo (US), Intuit (US), Google (US), IBM (US), Zoho (India), Sprinklr (US), Braze (US), SugarCRM (US), CentraHub CRM (India), Mekari (Indonesia), Acoustic (US), RD Station (Brazil), Brevo (France), Pipedrive (US), Creatio (US), Acquia (US), ActiveCampaign (US), LeadSquared (India), Constant Contact (US), BusinessNEXT (India), Sitecore (US), GetResponse (Poland), Inconcert (Spain), Maropost (Canada), ClickDimensions (US), Omnisend (UK), Act-On (US), Edrone (Poland), iContact (US), Ometria (UK), Mindmatrix (US), Drip (US), Kit (US), SimplyCast (Canada), VBOUT (US), Net-Results (US), GreenRope (US)

The report also helps stakeholders understand the pulse of the marketing automation market and provides them with information on key market drivers, restraints, challenges, and opportunities.

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 STUDY OBJECTIVES
• 1.2 MARKET DEFINITION
  • 1.2.1 INCLUSIONS AND EXCLUSIONS
• 1.3 MARKET SCOPE
  • 1.3.1 MARKET SEGMENTATION
  • 1.3.2 YEARS CONSIDERED
• 1.4 CURRENCY CONSIDERED
• 1.5 STAKEHOLDERS
• 1.6 SUMMARY OF CHANGES

2 RESEARCH METHODOLOGY

• 2.1 RESEARCH DATA
  • 2.1.1 SECONDARY DATA
  • 2.1.2 PRIMARY DATA
    • 2.1.2.1 Primary Interviews
    • 2.1.2.2 Breakup of Primary Profiles
    • 2.1.2.3 Key Industry Insights
• 2.2 MARKET BREAKUP AND DATA TRIANGULATION
• 2.3 MARKET SIZE ESTIMATION
  • 2.3.1 TOP-DOWN APPROACH
  • 2.3.2 BOTTOM-UP APPROACH
• 2.4 MARKET FORECAST
• 2.5 STUDY ASSUMPTIONS
• 2.6 STUDY LIMITATIONS

3 EXECUTIVE SUMMARY

4 PREMIUM INSIGHTS

• 4.1 ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN MARKETING AUTOMATION MARKET
• 4.2 MARKETING AUTOMATION MARKET: TOP THREE SOFTWARE TYPES
• 4.3 NORTH AMERICA: MARKETING AUTOMATION MARKET, BY OFFERING AND END USER
• 4.4 MARKETING AUTOMATION MARKET, BY REGION

5 MARKET OVERVIEW

• 5.1 INTRODUCTION
• 5.2 MARKET DYNAMICS
  • 5.2.1 DRIVERS
    • 5.2.1.1 Transforming customer engagement using AI-powered marketing automation
    • 5.2.1.2 Need for personalized marketing to maximize returns by reaching target audience
    • 5.2.1.3 Transforming customer experience with omnichannel automation platforms
  • 5.2.2 RESTRAINTS
    • 5.2.2.1 Security and privacy concerns for confidential data
  • 5.2.3 OPPORTUNITIES
    • 5.2.3.1 Maximize ROI with predictive analytics and autonomous campaign management
    • 5.2.3.2 Accelerating real-time hyper-personalization with generative AI
    • 5.2.3.3 High adoption of marketing automation solutions among SMEs
  • 5.2.4 CHALLENGES
    • 5.2.4.1 Integrating marketing automation software with other business applications
    • 5.2.4.2 Overcoming integration gaps and content bottlenecks in marketing automation systems
• 5.3 IMPACT OF 2025 US TARIFF - MARKETING AUTOMATION MARKET
  • 5.3.1 INTRODUCTION
  • 5.3.2 KEY TARIFF RATES
  • 5.3.3 PRICE IMPACT ANALYSIS
    • 5.3.3.1 Strategic shifts and emerging trends
  • 5.3.4 IMPACT ON COUNTRY/REGION
    • 5.3.4.1 US
      • 5.3.4.1.1 Strategic shifts and key observations
    • 5.3.4.2 China
      • 5.3.4.2.1 Strategic shifts and key observations
    • 5.3.4.3 Europe
      • 5.3.4.3.1 Strategic shifts and key observations
    • 5.3.4.4 India
      • 5.3.4.4.1 Strategic shifts and key observations
  • 5.3.5 IMPACT ON END-USE INDUSTRIES
    • 5.3.5.1 Media & Entertainment
    • 5.3.5.2 Retail & E-commerce
    • 5.3.5.3 Healthcare & Life Sciences
• 5.4 EVOLUTION OF MARKETING AUTOMATION MARKET
• 5.5 SUPPLY CHAIN ANALYSIS
• 5.6 ECOSYSTEM ANALYSIS
  • 5.6.1 SOFTWARE PROVIDERS
    • 5.6.1.1 Email Marketing Automation Tools
    • 5.6.1.2 Customer Journey Mapping
    • 5.6.1.3 Integrated CRM Tools
    • 5.6.1.4 Analytics and Reporting
    • 5.6.1.5 Campaign Management
    • 5.6.1.6 Lead Generation
    • 5.6.1.7 Workflow Management
    • 5.6.1.8 Content Management
    • 5.6.1.9 Social Media Management
• 5.7 INVESTMENT LANDSCAPE AND FUNDING SCENARIO
• 5.8 CASE STUDY ANALYSIS
  • 5.8.1 CASE STUDY 1: GO GEOTHERMAL STREAMLINED PROCESSES WITH ZOHO EXPENSE AND TRANSFORMED EXPENSE MANAGEMENT
  • 5.8.2 CASE STUDY 2: PRETTYLITTER AND KLAVIYO ENHANCED CUSTOMER ENGAGEMENT WITH DATA-DRIVEN MARKETING AUTOMATION
  • 5.8.3 CASE STUDY 3: TONIES AND BRAZE OVERCAME ENGAGEMENT CHALLENGES WITH PERSONALIZED CUSTOMER COMMUNICATION SOLUTIONS
  • 5.8.4 CASE STUDY 4: BLUE NILE ENHANCED CUSTOMER ENGAGEMENT AND SALES EFFICIENCY WITH FRESHWORKS' FRESHSALES CRM
  • 5.8.5 CASE STUDY 5: HOW PIPEDRIVE HELPED MOTOR MART OVERCOME SALES PROCESS INEFFICIENCIES AND LOST WHATSAPP CONTACTS
• 5.9 TECHNOLOGY ANALYSIS
  • 5.9.1 KEY TECHNOLOGIES
    • 5.9.1.1 Artificial Intelligence (AI)
    • 5.9.1.2 Predictive Analytics
    • 5.9.1.3 Context-aware AI
    • 5.9.1.4 Geofencing and GIS
  • 5.9.2 COMPLEMENTARY TECHNOLOGIES
    • 5.9.2.1 Cloud Computing
    • 5.9.2.2 Cybersecurity
    • 5.9.2.3 Edge Computing
  • 5.9.3 ADJACENT TECHNOLOGIES
    • 5.9.3.1 VR/AR
    • 5.9.3.2 Blockchain
    • 5.9.3.3 IoT
    • 5.9.3.4 5G Connection & Networking
• 5.10 REGULATORY LANDSCAPE
  • 5.10.1 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
    • 5.10.1.1 Regulatory framework
      • 5.10.1.1.1 North America
        • 5.10.1.1.1.1 US
        • 5.10.1.1.1.2 Canada
      • 5.10.1.1.2 Europe
        • 5.10.1.1.2.1 UK
        • 5.10.1.1.2.2 Germany
        • 5.10.1.1.2.3 France
        • 5.10.1.1.2.4 Italy
      • 5.10.1.1.3 Asia Pacific
        • 5.10.1.1.3.1 India
        • 5.10.1.1.3.2 China
        • 5.10.1.1.3.3 Japan
        • 5.10.1.1.3.4 South Korea
        • 5.10.1.1.3.5 Australia
      • 5.10.1.1.4 Middle East & Africa
        • 5.10.1.1.4.1 Saudi Arabia
        • 5.10.1.1.4.2 UAE
        • 5.10.1.1.4.3 Africa
      • 5.10.1.1.5 Latin America
        • 5.10.1.1.5.1 Brazil
        • 5.10.1.1.5.2 Mexico
        • 5.10.1.1.5.3 Argentina
• 5.11 PATENT ANALYSIS
  • 5.11.1 METHODOLOGY
  • 5.11.2 PATENTS FILED, BY DOCUMENT TYPE, 2016-2025
  • 5.11.3 INNOVATION AND PATENT APPLICATIONS
• 5.12 PRICING ANALYSIS
  • 5.12.1 AVERAGE SELLING PRICE OF SOFTWARE, BY KEY PLAYER, 2025
  • 5.12.2 AVERAGE SELLING PRICE, BY SOFTWARE, 2025
• 5.13 KEY CONFERENCES AND EVENTS, 2025-2026
• 5.14 PORTER'S FIVE FORCES ANALYSIS
  • 5.14.1 THREAT OF NEW ENTRANTS
  • 5.14.2 THREAT OF SUBSTITUTES
  • 5.14.3 BARGAINING POWER OF SUPPLIERS
  • 5.14.4 BARGAINING POWER OF BUYERS
  • 5.14.5 INTENSITY OF COMPETITIVE RIVALRY
• 5.15 KEY STAKEHOLDERS AND BUYING CRITERIA
  • 5.15.1 KEY STAKEHOLDERS IN BUYING PROCESS
  • 5.15.2 BUYING CRITERIA
• 5.16 TRENDS/DISRUPTIONS IMPACTING CUSTOMER BUSINESS
• 5.17 IMPACT OF GENERATIVE AI ON MARKETING AUTOMATION MARKET
  • 5.17.1 TOP USE CASES & MARKET POTENTIAL
    • 5.17.1.1 Key Use Cases
      • 5.17.1.1.1 Content Creation
      • 5.17.1.1.2 Hyper-personalized Campaigns
      • 5.17.1.1.3 Automated A/B Testing and Optimization
      • 5.17.1.1.4 Conversational Campaigns with Assistants
      • 5.17.1.1.5 Dynamic Email and Ad Personalization
      • 5.17.1.1.6 Predictive Campaign Planning

6 MARKETING AUTOMATION MARKET, BY OFFERING

• 6.1 INTRODUCTION
  • 6.1.1 OFFERING: MARKETING AUTOMATION MARKET DRIVERS
• 6.2 SOFTWARE
  • 6.2.1 EMAIL MARKETING AUTOMATION TOOLS
    • 6.2.1.1 Optimizing lifecycle engagement through trigger-based, personalized email delivery systems
  • 6.2.2 CUSTOMER JOURNEY MAPPING
    • 6.2.2.1 Visualizing multi-touchpoint journeys using behavior-driven orchestration and segmentation tools
  • 6.2.3 INTEGRATED CRM TOOLS
    • 6.2.3.1 Unifying customer data and engagement for real-time personalization and conversion tracking
  • 6.2.4 ANALYTICS & REPORTING
    • 6.2.4.1 Driving data-backed optimization through cross-channel performance and attribution analytics
  • 6.2.5 CAMPAIGN MANAGEMENT
    • 6.2.5.1 Coordinating multichannel campaign execution with centralized targeting and orchestration frameworks
  • 6.2.6 LEAD GENERATION
    • 6.2.6.1 Capturing and qualifying prospects via predictive scoring and intelligent targeting systems
  • 6.2.7 WORKFLOW MANAGEMENT
    • 6.2.7.1 Automating cross-functional marketing processes through logic-based execution frameworks
  • 6.2.8 CONTENT MANAGEMENT
    • 6.2.8.1 Orchestrating multichannel content delivery through centralized creation and dynamic personalization tools
  • 6.2.9 SOCIAL MEDIA MANAGEMENT
    • 6.2.9.1 Automating social publishing and engagement with unified scheduling and analytics interfaces
  • 6.2.10 OTHER SOFTWARE TYPES
• 6.3 SERVICES
  • 6.3.1 PROFESSIONAL SERVICES
    • 6.3.1.1 Enabling seamless platform integration through specialized professional services
    • 6.3.1.2 Training & consulting services
    • 6.3.1.3 System integration & implementation
    • 6.3.1.4 Support & maintenance
  • 6.3.2 MANAGED SERVICES
    • 6.3.2.1 Maximizing marketing ROI through expert-driven managed automation services

7 MARKETING AUTOMATION MARKET, BY DEPLOYMENT TYPE

• 7.1 INTRODUCTION
  • 7.1.1 DEPLOYMENT TYPE: MARKETING AUTOMATION MARKET DRIVERS
• 7.2 CLOUD
  • 7.2.1 ENABLING SCALABLE, CLOUD-NATIVE MARKETING AUTOMATION WITH REAL-TIME DATA ORCHESTRATION
• 7.3 ON-PREMISES
  • 7.3.1 ENTERPRISE-DEPLOYED MARKETING AUTOMATION WITH FULL DATA SOVEREIGNTY AND SECURITY CONTROL

8 MARKETING AUTOMATION MARKET, BY CHANNEL INTEGRATION TYPE

• 8.1 INTRODUCTION
  • 8.1.1 CHANNEL INTEGRATION TYPE: MARKETING AUTOMATION MARKET DRIVERS
• 8.2 SOCIAL MEDIA
  • 8.2.1 ORCHESTRATE AUTOMATED SOCIAL INTERACTIONS USING REAL-TIME ENGAGEMENT DATA AND DYNAMIC AUDIENCE TARGETING
• 8.3 EMAIL & WEBSITE
  • 8.3.1 CROSS-CHANNEL PERSONALIZATION VIA REAL-TIME WEB BEHAVIOR AND EMAIL AUTOMATION
• 8.4 MOBILE
  • 8.4.1 BEHAVIORAL-DRIVEN MOBILE MESSAGING WITH SDK-BASED TRACKING AND CONTEXTUAL TRIGGER EXECUTION
• 8.5 PAID ADS
  • 8.5.1 DATA-SYNCED PAID MEDIA AUTOMATION WITH REAL-TIME AUDIENCE TARGETING AND ATTRIBUTION
• 8.6 DIRECT MESSAGING
  • 8.6.1 CONVERSATIONAL AUTOMATION THROUGH AGENTS INTEGRATED WITH CUSTOMER JOURNEY FRAMEWORKS

9 MARKETING AUTOMATION MARKET, BY APPLICATION

• 9.1 INTRODUCTION
  • 9.1.1 APPLICATION: MARKETING AUTOMATION MARKET DRIVERS
• 9.2 CUSTOMER ACQUISITION & RETENTION
  • 9.2.1 AUTOMATING LIFECYCLE ENGAGEMENT TO MAXIMIZE RETENTION, LOYALTY, AND CUSTOMER LIFETIME VALUE
• 9.3 LEAD ACQUISITION AND CONVERSION
  • 9.3.1 INTENT-BASED WORKFLOWS ACCELERATE LEAD CONVERSION, ALIGNING SALES AND MARKETING EFFORTS
• 9.4 OMNICHANNEL CAMPAIGN EXECUTION
  • 9.4.1 UNIFIED DATA ACTIVATION DELIVERS CONSISTENT CROSS-CHANNEL MESSAGING WITH HIGHER ENGAGEMENT RATES
• 9.5 PERSONALIZED CUSTOMER ENGAGEMENT
  • 9.5.1 DELIVERING TAILORED CROSS-CHANNEL MESSAGING USING BEHAVIOR-DRIVEN AUTOMATION WORKFLOWS
• 9.6 LIFECYCLE MANAGEMENT & BEHAVIORAL TARGETING
  • 9.6.1 AUTOMATING CUSTOMER JOURNEYS WITH CONTEXTUAL TRIGGERS AND REAL-TIME BEHAVIORAL SEGMENTATION
• 9.7 BRAND AWARENESS & POSITIONING
  • 9.7.1 REINFORCING BRAND IDENTITY THROUGH CONSISTENT, AUTOMATED MULTICHANNEL CAMPAIGN SEQUENCES
• 9.8 UPSELLING AND CROSS-SELLING
  • 9.8.1 EXPANDING CUSTOMER VALUE WITH TIMELY, DATA-DRIVEN UPSELL AND CROSS-SELL AUTOMATION
• 9.9 EVENT MARKETING
  • 9.9.1 STREAMLINING EVENT PROMOTIONS AND FOLLOW-UPS WITH TRIGGER-BASED AUTOMATION TOOLS
• 9.10 CUSTOMER FEEDBACK & SURVEY AUTOMATION
  • 9.10.1 AUTOMATING FEEDBACK COLLECTION TO DRIVE INSIGHTFUL, ACTIONABLE CUSTOMER EXPERIENCE ENHANCEMENTS
• 9.11 OTHER APPLICATIONS

10 MARKETING AUTOMATION MARKET, BY END USER

• 10.1 INTRODUCTION
  • 10.1.1 END USER: MARKETING AUTOMATION MARKET DRIVERS
• 10.2 ENTERPRISE USERS
  • 10.2.1 MEDIA & ENTERTAINMENT
    • 10.2.1.1 Enabling agile campaign execution through audience insights and real-time performance optimization tools
    • 10.2.1.2 Gaming & Sports
    • 10.2.1.3 Broadcasting & Streaming Service Providers
    • 10.2.1.4 Film & Video Production
    • 10.2.1.5 Other Media & Entertainment Enterprise Users
  • 10.2.2 RETAIL & E-COMMERCE
    • 10.2.2.1 Driving personalization and retention through segmentation and targeted automated workflows
  • 10.2.3 ADVERTISING & MARKETING AGENCIES
    • 10.2.3.1 Enable seamless omnichannel messaging for enhanced brand consistency and customer experience
  • 10.2.4 HEALTHCARE & LIFE SCIENCES
    • 10.2.4.1 Implement marketing automation to enhance patient engagement and operational efficiency
  • 10.2.5 EDUCATION
    • 10.2.5.1 Enhancing strategic communication and engagement through intelligent automation in education
  • 10.2.6 BFSI
    • 10.2.6.1 Marketing automation enhances engagement, compliance, lead prioritization, and efficiency in BFSI
  • 10.2.7 MANUFACTURING
    • 10.2.7.1 Driving operational efficiency and lead conversion to accelerate growth and enhance channel performance
  • 10.2.8 TRAVEL & HOSPITALITY
    • 10.2.8.1 Driving guest engagement with real-time, behavior-triggered communication and personalization
    • 10.2.8.2 Hotels & Resorts
    • 10.2.8.3 Airlines & Aviation
    • 10.2.8.4 Online Travel Agencies (OTAs) & Booking Platforms
    • 10.2.8.5 Other Travel & Hospitality Enterprise Users
  • 10.2.9 OTHER ENTERPRISE USERS
• 10.3 INDIVIDUAL USERS

11 MARKETING AUTOMATION MARKET, BY REGION

• 11.1 INTRODUCTION
• 11.2 NORTH AMERICA
  • 11.2.1 NORTH AMERICA: MARKETING AUTOMATION MARKET DRIVERS
  • 11.2.2 NORTH AMERICA: MACROECONOMIC OUTLOOK
  • 11.2.3 US
    • 11.2.3.1 High digital adoption and consumer expectations drive US marketing automation growth
  • 11.2.4 CANADA
    • 11.2.4.1 Canada advances marketing automation adoption amid digital growth and regulatory push
• 11.3 EUROPE
  • 11.3.1 EUROPE: MARKETING AUTOMATION MARKET DRIVERS
  • 11.3.2 EUROPE: MACROECONOMIC OUTLOOK
  • 11.3.3 UK
    • 11.3.3.1 Driving customer-centric growth through AI-enabled personalization in UK
  • 11.3.4 GERMANY
    • 11.3.4.1 Germany advances marketing automation with precision and compliance focus
  • 11.3.5 FRANCE
    • 11.3.5.1 Driving omnichannel engagement and AI personalization while ensuring data sovereignty in France
  • 11.3.6 ITALY
    • 11.3.6.1 Rising need to maintain competitiveness and deliver context-aware marketing communications to drive growth
  • 11.3.7 SPAIN
    • 11.3.7.1 Accelerating marketing automation adoption in Spain through AI-driven personalization and omnichannel integration
  • 11.3.8 REST OF EUROPE
• 11.4 ASIA PACIFIC
  • 11.4.1 ASIA PACIFIC: MARKETING AUTOMATION MARKET DRIVERS
  • 11.4.2 ASIA PACIFIC: MACROECONOMIC OUTLOOK
  • 11.4.3 CHINA
    • 11.4.3.1 Platform-native automation and AI-led personalization define China's marketing strategy
  • 11.4.4 JAPAN
    • 11.4.4.1 Seamless integration and precision in Japan's marketing automation
  • 11.4.5 INDIA
    • 11.4.5.1 India accelerates marketing automation adoption amid digital and customer-centric shift
  • 11.4.6 SOUTH KOREA
    • 11.4.6.1 South Korea strengthens marketing automation regulations with emphasis on AI ethics
  • 11.4.7 AUSTRALIA & NEW ZEALAND
    • 11.4.7.1 Australia & New Zealand embrace scalable marketing automation backed by strong regulatory compliance
  • 11.4.8 ASEAN
    • 11.4.8.1 Driving personalized engagement, ASEAN accelerates marketing automation adoption amid rapid digital expansion
  • 11.4.9 REST OF ASIA PACIFIC
• 11.5 MIDDLE EAST & AFRICA
  • 11.5.1 MIDDLE EAST & AFRICA: MARKETING AUTOMATION MARKET DRIVERS
  • 11.5.2 MIDDLE EAST & AFRICA: MACROECONOMIC OUTLOOK
  • 11.5.3 MIDDLE EAST
    • 11.5.3.1 Saudi Arabia
      • 11.5.3.1.1 Saudi Arabia accelerates marketing automation with Arabic AI and local platforms
    • 11.5.3.2 UAE
      • 11.5.3.2.1 UAE advances automation through regulatory precision and strategic tech partnerships
    • 11.5.3.3 Qatar
      • 11.5.3.3.1 Leveraging multilingual automation to drive personalized communication and loyalty program engagement
    • 11.5.3.4 Turkey
      • 11.5.3.4.1 Leverage AI-powered analytics for advanced customer segmentation and targeting strategies
    • 11.5.3.5 Rest of Middle East
  • 11.5.4 AFRICA
• 11.6 LATIN AMERICA
  • 11.6.1 LATIN AMERICA: MARKETING AUTOMATION MARKET DRIVERS
  • 11.6.2 LATIN AMERICA: MACROECONOMIC OUTLOOK
  • 11.6.3 BRAZIL
    • 11.6.3.1 Enterprise-led digital innovation driving strategic marketing automation adoption in Brazil
  • 11.6.4 MEXICO
    • 11.6.4.1 Cross-border campaign management and localization fuel marketing automation growth in Mexico
  • 11.6.5 ARGENTINA
    • 11.6.5.1 Startups and innovation ecosystem power Argentina's expanding marketing automation landscape
  • 11.6.6 REST OF LATIN AMERICA

12 COMPETITIVE LANDSCAPE

• 12.1 OVERVIEW
• 12.2 KEY PLAYER STRATEGIES/RIGHT TO WIN, 2021-2025
• 12.3 REVENUE ANALYSIS, 2020-2024
• 12.4 MARKET SHARE ANALYSIS, 2024
• 12.5 PRODUCT COMPARATIVE ANALYSIS
  • 12.5.1 PRODUCT COMPARATIVE ANALYSIS, BY OFFERING (KEY PLAYERS)
    • 12.5.1.1 HubSpot Marketing Hub (HubSpot)
    • 12.5.1.2 Adobe Marketo Engage (Adobe)
    • 12.5.1.3 Oracle Eloqua Marketing Automation (Oracle)
    • 12.5.1.4 Marketing Automation Software (Salesforce)
    • 12.5.1.5 Braze Customer Engagement Platform (Braze)
  • 12.5.2 PRODUCT COMPARATIVE ANALYSIS, BY OFFERING (STARTUPS/SMES)
    • 12.5.2.1 GetResponse Platform (GetResponse)
    • 12.5.2.2 Omnisend platform (Omnisend)
    • 12.5.2.3 Act-On Marketing Automation Tools (Act-On)
    • 12.5.2.4 Kit platform (Kit)
    • 12.5.2.5 Marketing Automation Platform (VBOUT)
• 12.6 COMPANY VALUATION AND FINANCIAL METRICS
• 12.7 COMPANY EVALUATION MATRIX: KEY PLAYERS, 2024
  • 12.7.1 STARS
  • 12.7.2 EMERGING LEADERS
  • 12.7.3 PERVASIVE PLAYERS
  • 12.7.4 PARTICIPANTS
  • 12.7.5 COMPANY FOOTPRINT: KEY PLAYERS, 2024
    • 12.7.5.1 Company footprint
    • 12.7.5.2 Regional footprint
    • 12.7.5.3 Software footprint
    • 12.7.5.4 Application footprint
    • 12.7.5.5 Enterprise user footprint
• 12.8 COMPANY EVALUATION MATRIX: STARTUPS/SMES, 2024
  • 12.8.1 PROGRESSIVE COMPANIES
  • 12.8.2 RESPONSIVE COMPANIES
  • 12.8.3 DYNAMIC COMPANIES
  • 12.8.4 STARTING BLOCKS
  • 12.8.5 COMPETITIVE BENCHMARKING: STARTUPS/SMES, 2024
    • 12.8.5.1 Detailed list of key startups/SMEs
    • 12.8.5.2 Competitive benchmarking of key startups/SMEs
• 12.9 COMPETITIVE SCENARIO AND TRENDS
  • 12.9.1 PRODUCT LAUNCHES AND ENHANCEMENTS
  • 12.9.2 DEALS

13 COMPANY PROFILES

• 13.1 INTRODUCTION
• 13.2 KEY PLAYERS
  • 13.2.1 HUBSPOT
    • 13.2.1.1 Business overview
    • 13.2.1.2 Products/Solutions/Services offered
    • 13.2.1.3 Recent developments
      • 13.2.1.3.1 Product Enhancements
      • 13.2.1.3.2 Deals
    • 13.2.1.4 MnM view
      • 13.2.1.4.1 Key strengths
      • 13.2.1.4.2 Strategic choices
      • 13.2.1.4.3 Weaknesses and competitive threats
  • 13.2.2 ADOBE
    • 13.2.2.1 Business overview
    • 13.2.2.2 Products/Solutions/Services offered
    • 13.2.2.3 Recent developments
      • 13.2.2.3.1 Product Enhancements
      • 13.2.2.3.2 Deals
    • 13.2.2.4 MnM view
      • 13.2.2.4.1 Key strengths
      • 13.2.2.4.2 Strategic choices
      • 13.2.2.4.3 Weaknesses and competitive threats
  • 13.2.3 ORACLE
    • 13.2.3.1 Business overview
    • 13.2.3.2 Products/Solutions/Services offered
    • 13.2.3.3 Recent developments
      • 13.2.3.3.1 Product Enhancements
    • 13.2.3.4 MnM view
      • 13.2.3.4.1 Key strengths
      • 13.2.3.4.2 Strategic choices
      • 13.2.3.4.3 Weaknesses and competitive threats
  • 13.2.4 SALESFORCE
    • 13.2.4.1 Business overview
    • 13.2.4.2 Products/Solutions/Services offered
    • 13.2.4.3 Recent developments
      • 13.2.4.3.1 Product Launches and Enhancements
    • 13.2.4.4 MnM view
      • 13.2.4.4.1 Key strengths
      • 13.2.4.4.2 Strategic choices
      • 13.2.4.4.3 Weaknesses and competitive threats
  • 13.2.5 BRAZE
    • 13.2.5.1 Business overview
    • 13.2.5.2 Products/Solutions/Services offered
    • 13.2.5.3 Recent developments
      • 13.2.5.3.1 Product Launches and Enhancements
      • 13.2.5.3.2 Deals
    • 13.2.5.4 MnM view
      • 13.2.5.4.1 Key strengths
      • 13.2.5.4.2 Strategic choices
      • 13.2.5.4.3 Weaknesses and competitive threats
  • 13.2.6 INTUIT
    • 13.2.6.1 Business overview
    • 13.2.6.2 Products/Solutions/Services offered
    • 13.2.6.3 Recent developments
      • 13.2.6.3.1 Product Launches and Enhancements
      • 13.2.6.3.2 Deals
  • 13.2.7 SAP
    • 13.2.7.1 Business overview
    • 13.2.7.2 Products/Solutions/Services offered
    • 13.2.7.3 Recent developments
      • 13.2.7.3.1 Product Launches and Enhancements
      • 13.2.7.3.2 Deals
  • 13.2.8 SAS INSTITUTE
    • 13.2.8.1 Business overview
    • 13.2.8.2 Products/Solutions/Services offered
    • 13.2.8.3 Recent developments
      • 13.2.8.3.1 Product Launches and Enhancements
  • 13.2.9 KLAVIYO
    • 13.2.9.1 Business overview
    • 13.2.9.2 Products/Solutions/Services offered
    • 13.2.9.3 Recent developments
      • 13.2.9.3.1 Expansions
  • 13.2.10 THRYV
    • 13.2.10.1 Business overview
    • 13.2.10.2 Products/Solutions/Services offered
    • 13.2.10.3 Recent developments
      • 13.2.10.3.1 Deals
  • 13.2.11 MICROSOFT
  • 13.2.12 RD STATION
  • 13.2.13 GOOGLE
  • 13.2.14 IBM
  • 13.2.15 SITECORE
  • 13.2.16 GETRESPONSE
  • 13.2.17 CLICKDIMENSIONS
  • 13.2.18 MAROPOST
  • 13.2.19 ICONTACT
  • 13.2.20 OMNISEND
  • 13.2.21 ACT-ON
  • 13.2.22 OMETRIA
  • 13.2.23 KIT
  • 13.2.24 INCONCERT
  • 13.2.25 DRIP
• 13.3 OTHER PLAYERS
  • 13.3.1 LEADSQUARED
  • 13.3.2 BUSINESSNEXT
  • 13.3.3 ACTIVECAMPAIGN
  • 13.3.4 CREATIO
  • 13.3.5 ACQUIA
  • 13.3.6 CONSTANT CONTACT
  • 13.3.7 SPRINKLR
  • 13.3.8 PIPEDRIVE
  • 13.3.9 SUGARCRM
  • 13.3.10 ZOHO
  • 13.3.11 BREVO
  • 13.3.12 ACOUSTIC
  • 13.3.13 MEKARI
  • 13.3.14 CENTRAHUB CRM
  • 13.3.15 EDRONE
  • 13.3.16 MINDMATRIX
  • 13.3.17 SIMPLYCAST
  • 13.3.18 GREENROPE
  • 13.3.19 VBOUT
  • 13.3.20 NET-RESULTS

14 ADJACENT AND RELATED MARKETS

• 14.1 INTRODUCTION
• 14.2 MARTECH MARKET - GLOBAL FORECAST TO 2030
  • 14.2.1 MARKET DEFINITION
  • 14.2.2 MARKET OVERVIEW
    • 14.2.2.1 MarTech Market, by Offering
    • 14.2.2.2 MarTech Market, by End User
    • 14.2.2.3 MarTech Market, by Region
• 14.3 AI FOR SALES AND MARKETING MARKET - GLOBAL FORECAST TO 2030
  • 14.3.1 MARKET DEFINITION
  • 14.3.2 MARKET OVERVIEW
    • 14.3.2.1 AI for Sales and Marketing Market, by Offering
    • 14.3.2.2 AI for Sales and Marketing Market, by Application
    • 14.3.2.3 AI for Sales and Marketing Market, by End User
    • 14.3.2.4 AI for Sales and Marketing Market, by Region

15 APPENDIX

• 15.1 DISCUSSION GUIDE
• 15.2 KNOWLEDGESTORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
• 15.3 CUSTOMIZATION OPTIONS
• 15.4 RELATED REPORTS
• 15.5 AUTHOR DETAILS