세계의 비닐 바닥재 시장 : 제품 유형, 시공, 용도, 판매 채널, 지역별 예측(-2032년)

Global Vinyl Flooring Market Research Report: Information by Product (Homogenous, Heterogenous), by Type (Rigid, Flexible), by Installation (Self-Adhesive, Glue-Down, Interlocking Tiles, Loose Lay), by Application (Residential, Commercial), by Sales Channel (Online, Offline), and by Region (North America, Europe, Asia-Pacific, Middle East & Africa, South America Forecast Till 2032

Overview of the Market

In 2023, the vinyl flooring market was estimated to be worth USD 39,786.2 million. The global vinyl flooring market is expected to expand at a compound annual growth rate (CAGR) of 7.6% from 2024 to 2032, from USD 53,231.0 million in 2027 to USD 76,775.0 million in 2032.

The top layer of vinyl flooring, known as the vinyl wear layer, is continuously exposed to spills, impacts, traffic, and scratches. The longevity of the flooring is determined by this protective layer, which also keeps the flooring's texture and appearance throughout time. The wear layer is a transparent, protective layer that is applied to the vinyl flooring's photographic print layer. Its major purpose is to shield the floor from damage, which makes it essential to preserving the floor's durability and appearance. The thickness of the wear layer has a significant impact on the longevity of vinyl flooring. More protection is offered by thicker wear layers, which makes them perfect for areas that may experience significant wear and tear or heavy foot traffic. A greater wear layer might not be necessary in less-used spaces like guest rooms or bedrooms. Choosing the right wear layer thickness is essential in residential settings to make sure the flooring can endure the demands of regular use. In spaces like living rooms and kitchens, where there is higher foot traffic and more exposure to spills and possible scratches, thicker wear layers are advantageous. Vinyl flooring with a high wear layer is necessary for business locations including stores, offices, and dining establishments. These settings call for a long-lasting solution that can tolerate high foot traffic while maintaining its visual attractiveness under trying circumstances.

Perspectives on Market Segments

The vinyl flooring market has been divided into homogeneous and heterogeneous segments based on product.

The vinyl flooring market has been divided into two segments based on type: rigid and flexible. Vinyl is the main component of rigid core LVT, a form of flooring composed of multiple layers.

The market has been divided into four segments based on installation: self-adhesive, glue-down, interlocking tiles, and loose lay. With glue-down vinyl flooring, the vinyl tiles or planks are bonded straight to the subfloor using adhesive.

The vinyl flooring market has been divided into two segments based on application: residential and commercial. The market is further divided into the following segments based on commercials: government, offices, healthcare, education, retail, and hospitality.

The market has been divided into offline and online segments based on the sales channel.

Regional Perspectives

The growing demand for high-end flooring materials is driving the vinyl flooring market's rapid expansion throughout the North American area. According to a 2023 survey, around 70% of North American customers were looking for floor patterns that were both aesthetically pleasing and long-lasting. Because of its well-known durability, LVT (luxury vinyl tiles) can be used in high-traffic areas of both residential and commercial structures. One may argue that this market is driven by elements like innovation and technology, as evidenced by the rise in new product launches. The strong rate of development is confirmed by the 50% growth rate of patenting activity in the field of LVT technology over the last 10 years. In an effort to enhance the quality and aesthetics of LVT goods, technological innovations are being incorporated into production processes. Technology developments in printing, digital media, and embossing have advanced LVT to the point that it is difficult to distinguish the finished product from the natural material.

Key Players

With several domestic and foreign companies such as MOHAWK INDUSTRIES, INC., Tarkett, Forbo, Interface, Inc., AHF, LLC., Shaw Industries Group, Inc., Gerflor, LG Hausys, Merino Laminates Ltd., and others, the industry is somewhat fragmented.

TABLE OF CONTENTS

1 EXECUTIVE SUMMARY

2 MARKET INTRODUCTION

• 2.1 DEFINITION
• 2.2 SCOPE OF THE STUDY
• 2.3 RESEARCH OBJECTIVE
• 2.4 MARKET STRUCTURE

3 RESEARCH METHODOLOGY

• 3.1 OVERVIEW
• 3.2 DATA FLOW
  • 3.2.1 DATA MINING PROCESS
• 3.3 PURCHASED DATABASE:
• 3.4 SECONDARY SOURCES:
  • 3.4.1 SECONDARY RESEARCH DATA FLOW:
• 3.5 PRIMARY RESEARCH:
  • 3.5.1 PRIMARY RESEARCH DATA FLOW:
  • 3.5.2 PRIMARY RESEARCH: NUMBER OF INTERVIEWS CONDUCTED
  • 3.5.3 PRIMARY RESEARCH: REGIONAL COVERAGE
• 3.6 APPROACHES FOR MARKET SIZE ESTIMATION:
  • 3.6.1 REVENUE ANALYSIS APPROACH
• 3.7 DATA FORECASTING
  • 3.7.1 DATA FORECASTING TECHNIQUE
• 3.8 DATA MODELING
  • 3.8.1 MICROECONOMIC FACTOR ANALYSIS:
  • 3.8.2 DATA MODELING:
• 3.9 TEAMS AND ANALYST CONTRIBUTION

4 MARKET DYNAMICS

• 4.1 INTRODUCTION
• 4.2 DRIVERS
  • 4.2.1 WEAR LAYER INCREASES THE DURABILITY OF THE TILE
  • 4.2.2 GROWING INFRASTRUCTURAL INVESTMENT
  • 4.2.3 RAPID INCREASE IN RESIDENTIAL CONSTRUCTION
• 4.3 RESTRAINTS
  • 4.3.1 HIGH VULNERABILITY OF THE CONSTRUCTION SECTOR TO ECONOMIC RECESSION
  • 4.3.2 HIGH PRICES OF RAW MATERIAL
• 4.4 OPPORTUNITY
  • 4.4.1 GROWING DEMAND FROM DEVELOPING COUNTRIES
• 4.5 FUTURE TRENDS
  • 4.5.1 FOCUS ON HYPER-REALISTIC DESIGNS AND TEXTURES.
  • 4.5.2 THE RISE OF MINIMALISM IN FLOORING
  • 4.5.3 LUXURY VINYL TILES GOING BIG AND BOLD.
• 4.6 COVID-19 IMPACT ANALYSIS
  • 4.6.1 ECONOMIC IMPACT:
    • 4.6.1.1 IMPACT ON THE CONSTRUCTION INDUSTRY
  • 4.6.2 IMPACT ON PRODUCTION
  • 4.6.3 IMPACT ON VINYL FLOORING INDUSTRY
    • 4.6.3.1 IMPACT ON SUPPLY CHAIN
    • 4.6.3.2 IMPACT ON RAW MATERIALS
    • 4.6.3.3 CASH FLOW CONSTRAINTS
  • 4.6.4 IMPACT ON WORLD TRADE

5 MARKET FACTOR ANALYSIS

• 5.1 SUPPLY CHAIN ANALYSIS
  • 5.1.1 RAW MATERIAL SUPPLIERS:
  • 5.1.2 MANUFACTURERS:
  • 5.1.3 DISTRIBUTORS & SUPPLIERS:
  • 5.1.4 FLOORING INSTALLERS/CONTRACTORS:
  • 5.1.5 END USERS:
• 5.2 PORTER'S FIVE FORCES MODEL
  • 5.2.1 THREAT OF NEW ENTRANTS
  • 5.2.2 BARGAINING POWER OF SUPPLIERS
  • 5.2.3 THREAT OF SUBSTITUTES
  • 5.2.4 BARGAINING POWER OF BUYERS
  • 5.2.5 INTENSITY OF RIVALRY
• 5.3 REGULATORY FRAMEWORK
  • 5.3.1 STANDARD DATES AND USE
  • 5.3.2 CODES AND CONSENSUS STANDARDS

6 GLOBAL VINYL FLOORING MARKET, BY PRODUCT

• 6.1 OVERVIEW
• 6.2 HOMOGENOUS
• 6.3 HETROGENOUS

7 GLOBAL VINYL FLOORING MARKET, BY TYPE

• 7.1 INTRODUCTION
• 7.2 RIGID
• 7.3 FLEXIBLE

8 GLOBAL VINYL FLOORING MARKET, BY INSTALLATION

• 8.1 INTRODUCTION
• 8.2 SELF-ADHESIVE
• 8.3 GLUE-DOWN
• 8.4 INTERLOCKING TILES
• 8.5 LOOSE LAY

9 GLOBAL VINYL FLOORING MARKET, BY APPLICATION

• 9.1 INTRODUCTION
• 9.2 RESIDENTIAL
• 9.3 COMMERCIAL

10 GLOBAL VINYL FLOORING MARKET, BY SALES CHANNEL

• 10.1 INTRODUCTION
• 10.2 OFFLINE
• 10.3 ONLINE

11 GLOBAL VINYL FLOORING MARKET, BY REGION

• 11.1 OVERVIEW
  • 11.1.1 GLOBAL VINYL FLOORING MARKET, BY REGION, 2023 VS 2032 (USD MILLION)
  • 11.1.2 GLOBAL VINYL FLOORING MARKET, BY REGION, 2019-2032 (USD MILLION)
• 11.2 NORTH AMERICA
  • 11.2.1 US
  • 11.2.2 CANADA
  • 11.2.3 MEXICO
• 11.3 EUROPE
  • 11.3.1 GERMANY
  • 11.3.2 FRANCE
  • 11.3.3 UK
  • 11.3.4 ITALY
  • 11.3.5 HUNGARY
  • 11.3.6 REST OF EUROPE
• 11.4 ASIA-PACIFIC
  • 11.4.1 CHINA
  • 11.4.2 JAPAN
  • 11.4.3 INDIA
  • 11.4.4 REST OF ASIA PACIFIC
• 11.5 MIDDLE EAST & AFRICA
  • 11.5.1 SAUDI ARABIA
  • 11.5.2 UAE
  • 11.5.3 SOUTH AFRICA
  • 11.5.4 REST OF MIDDLE EAST & AFRICA
• 11.6 SOUTH AMERICA
  • 11.6.1 ARGENTINA
  • 11.6.2 BRAZIL
  • 11.6.3 REST OF SOUTH AMERICA

12 COMPETITIVE LANDSCAPE

• 12.1 INTRODUCTION
• 12.2 COMPETITOR DASHBOARD
• 12.3 COMPANY MARKET SHARE ANALYSIS,
• 12.4 PRICING ANALYSIS
  • 12.4.1 KEY PLAYERS PRICING ANALYSIS
• 12.5 KEY DEVELOPMENTS & GROWTH STRATEGIES
  • 12.5.1 NEW PRODUCT LAUNCH/ DEVELOPMENT
  • 12.5.2 PARTNERSHIP/COLLABORATION, INVESTMENT, EXPANSION, AND OTHERS

13 COMPANY PROFILES

• 13.1 MOHAWK INDUSTRIES, INC.
  • 13.1.1 COMPANY OVERVIEW
  • 13.1.2 FINANCIAL OVERVIEW
  • 13.1.3 PRODUCTS OFFERED
  • 13.1.4 KEY DEVELOPMENTS
  • 13.1.5 SWOT ANALYSIS
  • 13.1.6 KEY STRATEGIES:
• 13.2 TARKETT
  • 13.2.1 COMPANY OVERVIEW
  • 13.2.2 FINANCIAL OVERVIEW
  • 13.2.3 PRODUCTS OFFERED
  • 13.2.4 KEY DEVELOPMENTS
  • 13.2.5 SWOT ANALYSIS
  • 13.2.6 KEY STRATEGIES
• 13.3 FORBO
  • 13.3.1 COMPANY OVERVIEW
  • 13.3.2 FINANCIAL OVERVIEW
  • 13.3.3 PRODUCTS OFFERED
  • 13.3.4 KEY DEVELOPMENTS
  • 13.3.5 SWOT ANALYSIS
  • 13.3.6 KEY STRATEGIES
• 13.4 INTERFACE, INC.
  • 13.4.1 COMPANY OVERVIEW
  • 13.4.2 FINANCIAL OVERVIEW
  • 13.4.3 PRODUCTS OFFERED
  • 13.4.4 KEY DEVELOPMENTS
  • 13.4.5 SWOT ANALYSIS
  • 13.4.6 KEY STRATEGIES
• 13.5 AHF, LLC.
  • 13.5.1 COMPANY OVERVIEW
  • 13.5.2 FINANCIAL OVERVIEW
  • 13.5.3 PRODUCTS OFFERED
  • 13.5.4 KEY DEVELOPMENTS
  • 13.5.5 SWOT ANALYSIS
  • 13.5.6 KEY STRATEGIES
• 13.6 SHAW INDUSTRIES GROUP, INC.
  • 13.6.1 COMPANY OVERVIEW
  • 13.6.2 FINANCIAL OVERVIEW
  • 13.6.3 PRODUCTS OFFERED
  • 13.6.4 KEY DEVELOPMENTS
  • 13.6.5 SWOT ANALYSIS
  • 13.6.6 KEY STRATEGIES
• 13.7 WONDERFLOOR.
  • 13.7.1 COMPANY OVERVIEW
  • 13.7.2 FINANCIAL OVERVIEW
  • 13.7.3 PRODUCTS OFFERED
  • 13.7.4 KEY DEVELOPMENTS
  • 13.7.5 SWOT ANALYSIS
  • 13.7.6 KEY STRATEGIES
• 13.8 POLYFLOR LTD.
  • 13.8.1 COMPANY OVERVIEW
  • 13.8.2 FINANCIAL OVERVIEW
  • 13.8.3 PRODUCTS OFFERED
  • 13.8.4 KEY DEVELOPMENTS
  • 13.8.5 SWOT ANALYSIS
  • 13.8.6 KEY STRATEGIES
• 13.9 MERINO LAMINATES LTD.
  • 13.9.1 COMPANY OVERVIEW
  • 13.9.2 FINANCIAL OVERVIEW
  • 13.9.3 PRODUCTS OFFERED
  • 13.9.4 KEY DEVELOPMENTS
  • 13.9.5 SWOT ANALYSIS
  • 13.9.6 KEY STRATEGIES
• 13.10 GERFLOR
  • 13.10.1 COMPANY OVERVIEW
  • 13.10.2 FINANCIAL OVERVIEW
  • 13.10.3 PRODUCTS OFFERED
  • 13.10.4 KEY DEVELOPMENTS
  • 13.10.5 SWOT ANALYSIS
  • 13.10.6 KEY STRATEGIES:
• 13.11 LX HAUSYS
  • 13.11.1 COMPANY OVERVIEW
  • 13.11.2 FINANCIAL OVERVIEW
  • 13.11.3 PRODUCTS OFFERED
  • 13.11.4 KEY DEVELOPMENTS
  • 13.11.5 SWOT ANALYSIS
  • 13.11.6 KEY STRATEGIES
• 13.12 DATA CITATIONS