세계의 온라인 언어 학습 시장 규모, 점유율, 예측 및 동향 분석 : 학습 모드별, 연령대별, 언어별, 최종 사용자별, 지역별 예측(-2031년)

The research report titled, 'Online Language Learning Market by Learning Mode (Self-learning Apps & Applications, Tutoring), Age Group, Language (English, Mandarin, Spanish), End User (Individual Learners, Educational Institutions), and Geography-Global Forecast to 2031,' provides an in-depth analysis of the online language learning market in five major geographies and emphasizes on the current market trends, size, and share, recent developments, and forecasts till 2031. The online language learning market is projected to reach $44.9 billion by 2031, at a CAGR of 19.5% during the forecast period 2024-2031.

Language learning is a process by which learners develop the ability to communicate in more than one language. Online language learning refers to the process of acquiring new language skills or enhancing existing ones through digital platforms. This mode of learning leverages the internet to provide access to a wide array of resources and tools, enabling learners to study a language at their own pace from any location. In recent years, these formats have been attracting serious attention from the language profession and the field of computer-assisted language learning (CALL). Furthermore, online language learning courses are widely adopted by students to improve communication skills as they move to different countries for better education.

The growth of the online language learning market is driven by globalization and the growing need for cross-border communication, the growing e-learning market, and the penetration of artificial intelligence in e-learning. However, data security and privacy concerns restrain the growth of this market. Furthermore, the increasing expenditure on the education sector, rising penetration of the internet and smartphone user base, and increasing preference for multilingual employees by multinational companies are expected to generate growth opportunities for the players operating in this market. However, high implementation costs are major challenges impacting market growth. Additionally, the flexible pricing structure and introduction of wearable technologies are prominent trends in the online language learning market.

The online language learning market is segmented based on learning mode (self-learning apps and applications and tutoring), age group (13 years, 13-17 years, 18-20 years, 21-30 years, 31-40 years, and >40 years), language (English, French, Spanish, Mandarin, German, Italian, Arabic, Japanese, Korean, and other languages), end user (individual learners, educational institutes, government institutes, and corporate learners), and geography. The study also evaluates industry competitors and analyses the regional and country-level markets.

Based on learning mode, the online language learning market is segmented into self-learning apps and applications, and tutoring. The self-learning apps and applications segment is projected to register the highest CAGR during the forecast period. The segment's large market share can be attributed to the increasing adoption of self-learning apps and information & communication technology (ICT) in educational institutions, the increasing accessibility to higher education opportunities, a rising demand for immersive and practical language practice, the growing digitalization of educational content, an expanding user base of mobile phones, the easy availability of language learning apps, online courses, and virtual tutors, and a growing demand for personalized and flexible language education experiences.

Based on age group, the online language learning market is segmented into <13 years, 13-17 years, 18-20 years, 21-30 years, 31-40 years, and >40 years. The <13 years segment is expected to register the highest CAGR during the forecast period. The growth of this segment is driven by the growing significance of learning a language at a young age, easy accessibility and better user interface for online language learning platforms, and the growing trend of gamification in language learning.

Based on language, the online language learning market is broadly segmented into English, French, Spanish, Mandarin, German, Italian, Arabic, Japanese, Korean, and other languages. The Spanish segment is expected to register the highest CAGR during the forecast period due to the high popularity of the Spanish language in many countries and it being the 3rd most widely used language on the internet. All such factors, along with the increasing need for convenient and adaptive language learning solutions and a growing number of Spanish speakers and learners, represent an increased demand for online language learning solutions.

Based on end user, the online language learning market is segmented into individual learners, educational institutes, government institutes, and corporate learners. The individual learners segment is expected to register the highest CAGR during the forecast period. The segment's large market share is attributed to the widespread adoption of smart devices, increasing access to the internet, online language learning providers' increasing live content transmission on the internet to enhance brand engagement and reach students, the proliferation of social media platforms, and the presence of numerous well-established language learning sites.

Based on geography, the online language learning market is segmented into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. Asia-Pacific region is projected to record the highest CAGR during the forecast period. The market growth in Asia-Pacific is driven by government initiatives to strengthen national education networks, the growing government focus on the education sector, rapidly developing economies, and increasing disposable incomes leading to increased internet penetration, which are propelling the demand for online language learning in the region.

The key players profiled in the online language learning market include Babbel GmbH (Germany), Duolingo, Inc. (U.S.), ELSA Corp. (U.S.), Enux Education Limited (China), Mango Languages (U.S.), Rosetta Stone LLC (U.S.), Open Education LLC (U.S.), New Oriental Education & Technology Group Inc. (China), Berlitz Corporation (U.S.), McGraw Hill LLC (U.S.), Cambly Inc. (U.S.), Houghton Mifflin Harcourt Publishing Company (U.S.), Cambridge University Press & Assessment (U.K.), Busuu Limited (U.K), inlingua International Ltd. (Switzerland), Transparent Language, Inc. (U.S.), The British Council (U.K), ATI STUDIOS A.P.P.S. S.R.L (Mondly) (Romania), and Memrise Limited (U.K.).

Key Questions Answered in the Report:

• Which are the high-growth market segments in terms of learning mode, age group, language, end user, and geography?
• What is the historical market size for the online language learning market across the globe?
• What are the market forecasts and estimates for the period 2024-2031?
• What are the major drivers, restraints, opportunities, and challenges in the online language learning market?
• Who are the major players in the market, and what are their market shares?
• What is the competitive landscape like in the online language learning market?
• What are the recent developments in the online language learning market?
• What are the different strategies adopted by the major players in the market?
• What are the key geographic trends, and which are the high-growth countries?
• Who are the local emerging players in the online language learning market, and how do they compete with other players?

Scope of the report:

Online Language Learning Market Assessment -by Learning Mode

• Self-learning Apps And Applications
• Tutoring
  • One-on-One Learning
  • Group Learning

Online Language Learning Market Assessment -by Age Group

• <13 Years
• 13-17 Years
• 18-20 Years
• 21-30 Years
• 31-40 Years
• >40 Years

Online Language Learning Market Assessment -by Language

• English
• Spanish
• French
• Mandarin
• German
• Japanese
• Italian
• Arabic
• Korean
• Other Languages

Online Language Learning Market Assessment -by End User

• Individual Learners
• Educational Institutes
  • K-12
  • Higher Education
• Government Institutes
• Corporate Learners

Online Language Learning Market Assessment -by Geography

• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Indonesia
  • Australia & New Zealand
  • Taiwan
  • Hong Kong
  • Singapore
  • Malaysia
  • Vietnam
  • Rest of Asia-Pacific
• Europe
  • Germany
  • France
  • Italy
  • U.K.
  • Spain
  • Russia
  • Poland
  • Netherlands
  • Sweden
  • Austria
  • Belgium
  • Switzerland
  • Finland
  • Norway
  • Turkey
  • Ireland
  • Luxembourg
  • Rest of Europe
• North America
  • U.S.
  • Canada
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Rest of Middle East & Africa
• Latin America
  • Mexico
  • Brazil
  • Chile
  • Argentina
  • Colombia
  • Peru
  • Rest of Latin America

TABLE OF CONTENTS

1. Introduction

• 1.1. Market Definition & Scope
• 1.2. Currency & Limitations
  • 1.2.1. Currency
  • 1.2.2. Limitations

2. Research Methodology

• 2.1. Research Approach
• 2.2. Data Collection & Validation Process
  • 2.2.1. Secondary Research
  • 2.2.2. Primary Research/Interviews With Key Opinion Leaders From The Industry
• 2.3. Market Sizing And Forecasting
  • 2.3.1. Market Size Estimation Approach
  • 2.3.2. Growth Forecast Approach
• 2.4. Assumptions For The Study

3. Executive Summary

• 3.1. Overview
• 3.2. Market Analysis, By Learning Mode
• 3.3. Market Analysis, By Age Group
• 3.4. Market Analysis, By Language
• 3.5. Market Analysis, By End User
• 3.6. Market Analysis, By Geography
• 3.7. Competitive Analysis

4. Market Insights

• 4.1. Overview
• 4.2. Factors Affecting Market Growth
  • 4.2.1. Globalization And The Growing Need For Cross-Border Communication Driving Market Growth
  • 4.2.2. Growing E-learning Market Driving the Market Demand
  • 4.2.3. Penetration of Artificial Intelligence In E-learning Is Driving Market Demand
  • 4.2.4. Data Security and Privacy Concerns Are Expected to Restrain Market Growth
  • 4.2.5. Increasing Expenditure On Education Sector Generating Growth Opportunities For Market Players
  • 4.2.6. Rising Penetration of Internet And Smartphone User Base Generating Growth Opportunities For Market Players
  • 4.2.7. Increasing Preference For Multilingual Employees By Multinational Companies Generating Growth Opportunities For Market Players
  • 4.2.8. Lack of Digital Infrastructure In Developing Countries Impacting Market Growth
• 4.3. Trends
  • 4.3.1. Flexible Pricing Structure
  • 4.3.2. Introduction of Wearable Technologies

5. Online Language Learning Market Assessment-by Learning Mode

• 5.1. Overview
• 5.2. Self-learning Apps And Applications
• 5.3. Tutoring
  • 5.3.1. One-on-One Learning
  • 5.3.2. Group Learning

6. Online Language Learning Market Assessment-by Age Group

• 6.1. Overview
• 6.2. <13 Years
• 6.3. 13-17 Years
• 6.4. 18-20 Years
• 6.5. 21-30 Years
• 6.6. 31-40 Years
• 6.7. >40 Years

7. Online Language Learning Market Assessment-by Language

• 7.1. Overview
• 7.2. English
• 7.3. Spanish
• 7.4. French
• 7.5. Mandarin
• 7.6. German
• 7.7. Japanese
• 7.8. Italian
• 7.9. Arabic
• 7.10. Korean
• 7.11. Other Languages

8. Online Language Learning Market Assessment-by End User

• 8.1. Overview
• 8.2. Individual Learners
• 8.3. Educational Institutes
  • 8.3.1. K-12
  • 8.3.2. Higher Education
• 8.4. Government Institutes
• 8.5. Corporate Learners

9. Online Language Learning Market-by Geography

• 9.1. Overview
• 9.2. Asia-Pacific
  • 9.2.1. China
  • 9.2.2. Japan
  • 9.2.3. India
  • 9.2.4. South Korea
  • 9.2.5. Indonesia
  • 9.2.6. Australia & New Zealand
  • 9.2.7. Taiwan
  • 9.2.8. Hong Kong
  • 9.2.9. Singapore
  • 9.2.10. Malaysia
  • 9.2.11. Vietnam
  • 9.2.12. Rest of Asia-Pacific
• 9.3. Europe
  • 9.3.1. Germany
  • 9.3.2. France
  • 9.3.3. Italy
  • 9.3.4. U.K.
  • 9.3.5. Spain
  • 9.3.6. Russia
  • 9.3.7. Poland
  • 9.3.8. Netherlands
  • 9.3.9. Sweden
  • 9.3.10. Austria
  • 9.3.11. Belgium
  • 9.3.12. Switzerland
  • 9.3.13. Finland
  • 9.3.14. Norway
  • 9.3.15. Turkey
  • 9.3.16. Ireland
  • 9.3.17. Luxembourg
  • 9.3.18. Rest of Europe
• 9.4. North America
  • 9.4.1. U.S.
  • 9.4.2. Canada
• 9.5. Middle East & Africa
  • 9.5.1. Saudi Arabia
  • 9.5.2. UAE
  • 9.5.3. Rest of Middle East & Africa
• 9.6. Latin America
  • 9.6.1. Mexico
  • 9.6.2. Brazil
  • 9.6.3. Chile
  • 9.6.4. Argentina
  • 9.6.5. Colombia
  • 9.6.6. Peru
  • 9.6.7. Rest of Latin America

10. Competition Analysis

• 10.1. Overview
• 10.2. Key Growth Strategies
• 10.3. Competitive Benchmarking
• 10.4. Competitive Dashboard
  • 10.4.1. Industry Leaders
  • 10.4.2. Market Differentiators
  • 10.4.3. Vanguards
  • 10.4.4. Emerging Companies
• 10.5. Market Share Analysis

11. Company Profiles (Company Overview, Financial Overview, Product Portfolio, and Strategic Developments)

• 11.1. Babbel GmbH
• 11.2. Duolingo, Inc.
• 11.3. Enux Education Limited (FluentU)
• 11.4. Rosetta Stone LLC
• 11.5. Busuu Limited (A Subsidiary of Chegg, Inc.)
• 11.6. ELSA Corp.
• 11.7. Open Education LLC
• 11.8. New Oriental Education & Technology Group Inc.
• 11.9. Berlitz Corporation
• 11.10. Mango Languages
• 11.11. McGraw Hill LLC
• 11.12. Cambly Inc.
• 11.13. Houghton Mifflin Harcourt Publishing Company (A Subsidiary of Veritas Capital Fund Management, L.L.C.)
• 11.14. Cambridge University Press & Assessment
• 11.15. inlingua International Ltd.
• 11.16. Transparent language, inc.
• 11.17. The British Council
• 11.18. ATI STUDIOS A.P.P.S. S.R.L (Mondly) (A Subsidiary of Pearson Plc)
• 11.19. Memrise Limited

(Note: SWOT analysis of the top 5 companies will be provided.)

12. Appendix

• 12.1. Available Customization
• 12.2. Related Reports