IT 디바이스 : 시장 점유율 분석, 업계 동향 및 통계, 성장 예측(2026-2031년)

According to Mordor Intelligence, the iT device market size is expected to increase from USD 2.14 trillion in 2025 to USD 2.345 trillion in 2026 and reach USD 3.49 trillion by 2031, growing at a CAGR of 8.33% over 2026-2031.

This report is Segmented by Device Type (Smartphones, Laptops, Desktops, Tablets, Wearables, Printers and Peripherals, and External Storage Devices), End-User Industry (Consumer, and More), Connectivity Technology (Wired, Wi-Fi, and More), Distribution Channel (Online Retail, Offline Retail, Direct Sales, and Value-Added Resellers), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

Global IT Device Market Trends and Insights

Edge-AI Chip Integration Enabling On-Device Processing

Neural processing units are migrating from data centers into mainstream smartphones, laptops, and tablets, bringing real-time inference for generative artificial intelligence without cloud latency. Qualcomm's Snapdragon X2 Elite hits 50 TOPS, while Arm's Ethos-U85 microNPU targets always-on wearables. Data-sovereignty laws in the European Union and China require sensitive data to be stored on local devices, pushing enterprises to demand hardware that can run quantized large-language models directly. Google's Coral Edge TPU, added to Android handsets, achieved 4-millisecond object-detection latency, a tenfold improvement over cloud paths. Device replacement cycles now pivot on AI accelerator capabilities because legacy processors cannot efficiently support modern inference workloads.

Accelerating 5G Roll-Outs Boosting Device Refresh Cycles

GSMA recorded 17.6% global penetration of 5G standalone cores by late 2025, delivering median download speeds 40% higher than those of non-standalone builds. Ookla confirmed consistent sub-20-millisecond latency in South Korea and parts of the United States, unlocking cloud gaming and augmented-reality use cases. Although Allianz found consumers did not upgrade solely for 5G, enterprises are replacing ruggedized tablets and scanners to meet real-time inventory and autonomous vehicle demands. Private 5G in factories and ports raises the baseline specifications for mobile computers, injecting incremental volumes into the IT device market.

Geopolitical Export Controls Limiting Advanced Chip Access

The United States Bureau of Industry and Security capped unlicensed shipments above 300 TOPS or 1,200 TOPS/mm2 in October 2024, forcing chipmakers to build detuned variants for China. Distributors in Southeast Asia now require end-use verification, delaying deliveries and adding compliance overhead. Huawei disclosed a 18% surge in component costs in 2025, while its premium phones lag two process nodes behind global leaders. Chinese OEMs are accelerating domestic fabrication plans, yet leading-edge parity remains three to five years away, restraining premium device innovation and tempering the IT device market's global upside.

Other drivers and restraints analyzed in the detailed report include:

1. Hybrid Work Models Sustaining Multi-Device Demand
2. Emergence of XR-Ready Wearables for Enterprise Training
3. Intensifying Second-Hand Device Ecosystem Cannibalizing New Sales

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Wearables posted the highest growth at a 9.73% CAGR, while smartphones retained 41.32% of the 2025 value in the IT device market. Meta commanded 50.8% of global XR headset shipments, proving consumer familiarity now extends into enterprise pilots. Cellular-enabled health monitors such as Withings BeamO Pro merge medical utility with consumer convenience, widening addressable use cases. Foldable phones priced above USD 1,500 create a super-premium niche, but their volumes remain small relative to mainstream models. Meanwhile, printers confront digital substitution, with new growth limited to industrial labels and 3D prototyping. External storage migrates to solid-state solutions as Seagate and Western Digital phase out legacy mechanical drives in favor of high-capacity nearline offerings.

Tablets and laptops experience divergent dynamics. Cloud productivity minimizes the need for high-spec desktops in non-technical roles, yet hybrid work catalyzes ultralight laptop upgrades to support video collaboration. Qualcomm's Snapdragon X2 Elite enables fanless enterprise laptops, challenging x86 incumbency and extending daily battery life beyond 20 hours. Desktops withdraw into gaming and workstation niches where discrete graphics and open architecture outweigh mobility. Wearables, however, diversify into fitness, professional, and industrial variants, reinforcing specialization across device categories inside the IT device market.

Consumer spending accounted for 52.64% of revenue in 2025, but healthcare outpaced all verticals with a 9.53% CAGR through 2031. The IT device market share for cloud-connected medical equipment is accelerating as hospitals deploy continuous monitoring systems, projected to reach USD 120.6 billion by 2029. Philips partnered with Respiree to embed FDA-cleared cardio-respiratory sensors into wearables, while Cisco's Wi-Fi 7 backbone aggregates patient data in real time. Government procurement focuses on cybersecurity-validated hardware, and education budgets shift from pandemic peaks to steady Chromebook replacements. Industrial and manufacturing users install ruggedized tablets integrated with private 5G for autonomous vehicle coordination and quality control.

Enterprise buyers maintain multi-device setups in hybrid work environments, demanding biometric security and endpoint management. Software-as-a-medical-device fast-tracks approvals, tightening feedback loops between clinicians and developers. Consumer saturation in developed regions pushes volume gains toward emerging markets, yet premium device demand remains resilient, preserving value growth. Overall, the healthcare and enterprise segments collectively drive margin expansion in the IT device market.

Geography Analysis

North America accounted for 34.98% of 2025 revenue, underpinned by premium device demand and hybrid-work hardware upgrades. Workwize documented employees averaging 2.3 endpoints, a metric that pushes replacement volumes even as lifespans edge upward. Endpoint security investments bolster average selling prices, and cross-border e-commerce funnels United States offerings into Canada and Mexico at competitive rates. Regulatory scrutiny remains focused on data privacy rather than hardware import duties, sustaining smooth intra-regional trade.

Asia-Pacific, forecast to grow at 9.38% through 2031, benefits from both manufacturing migration and burgeoning middle-class demand. India's production-linked incentive scheme approved USD 45 billion in electronics exports, drawing Foxconn and Samsung to expand capacity. Vietnam's USD 174 billion in electronics exports illustrate diversification away from China, though reliance on external demand exposes it to swings in global trade policy. The region's personal computer shipments are expected to rebound once memory constraints ease, reinforcing hardware flows that feed the local IT device market.

Europe experiences measured gains amid economic uncertainty, with robust regulatory triggers for device replacement. The European Union's ecodesign rules, effective June 2025, mandate seven-year spare-parts availability and visible repairability scores, rendering many pre-2022 models non-compliant. Manufacturers that respond with modular designs gain an early-mover edge, while retailers manage mixed inventories to meet compliance deadlines. South America concentrates growth in Brazil, where smartphone adoption is expanding, and Argentina, where government digital initiatives are procuring education tablets. Middle East and Africa advance from smaller bases, with Gulf Cooperation Council countries deploying 5G networks that elevate enterprise hardware specifications, while African markets favor budget smartphones aligned with purchasing power.

1. Apple Inc.
2. Samsung Electronics Co., Ltd.
3. Dell Technologies Inc.
4. HP Inc.
5. Lenovo Group Limited
6. ASUSTeK Computer Inc.
7. Acer Inc.
8. Huawei Technologies Co., Ltd.
9. Xiaomi Corporation
10. Microsoft Corporation
11. LG Electronics Inc.
12. Sony Group Corporation
13. Fujitsu Limited
14. Panasonic Holdings Corporation
15. Toshiba Electronic Devices and Storage Corporation
16. Zebra Technologies Corporation
17. Seagate Technology Holdings plc
18. Western Digital Corporation
19. Canon Inc.
20. Brother Industries, Ltd.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET LANDSCAPE

• 4.1 Market Overview
• 4.2 Market Drivers
  • 4.2.1 Accelerating 5G Roll-outs Boosting Device Refresh Cycles
  • 4.2.2 Edge-AI Chip Integration Enabling On-Device Processing
  • 4.2.3 Hybrid Work Models Sustaining Multi-Device Demand
  • 4.2.4 Emergence of XR-Ready Wearables for Enterprise Training
  • 4.2.5 Growing E-waste Regulations Spurring Modular Designs
  • 4.2.6 Semiconductor Supply Diversification Mitigating Price Volatility
• 4.3 Market Restraints
  • 4.3.1 Geopolitical Export Controls Limiting Advanced Chip Access
  • 4.3.2 Consumer Device Saturation in Developed Economies
  • 4.3.3 Rising Cyber-security Certification Costs for OEMs
  • 4.3.4 Intensifying Second-hand Device Ecosystem Cannibalizing New Sales
• 4.4 Impact of Macroeconomic Factors on the Market
• 4.5 Industry Value Chain Analysis
• 4.6 Regulatory Landscape
• 4.7 Technological Outlook
• 4.8 Porter's Five Forces Analysis
  • 4.8.1 Bargaining Power of Suppliers
  • 4.8.2 Bargaining Power of Buyers
  • 4.8.3 Threat of New Entrants
  • 4.8.4 Threat of Substitutes
  • 4.8.5 Intensity of Competitive Rivalry

5 MARKET SIZE AND GROWTH FORECASTS (VALUE)

• 5.1 By Device Type
  • 5.1.1 Smartphones
  • 5.1.2 Laptops
  • 5.1.3 Desktops
  • 5.1.4 Tablets
  • 5.1.5 Wearables
  • 5.1.6 Printers and Peripherals
  • 5.1.7 External Storage Devices
• 5.2 By End-User Industry
  • 5.2.1 Consumer
  • 5.2.2 Enterprise
  • 5.2.3 Government
  • 5.2.4 Education
  • 5.2.5 Healthcare
  • 5.2.6 Industrial and Manufacturing
• 5.3 By Connectivity Technology
  • 5.3.1 Wired
  • 5.3.2 Wi-Fi
  • 5.3.3 Cellular (4G/5G)
  • 5.3.4 Bluetooth
  • 5.3.5 Near-Field Communication
• 5.4 By Distribution Channel
  • 5.4.1 Online Retail
  • 5.4.2 Offline Retail
  • 5.4.3 Direct Sales
  • 5.4.4 Value-Added Resellers
• 5.5 By Geography
  • 5.5.1 North America
    • 5.5.1.1 United States
    • 5.5.1.2 Canada
    • 5.5.1.3 Mexico
  • 5.5.2 South America
    • 5.5.2.1 Brazil
    • 5.5.2.2 Argentina
    • 5.5.2.3 Rest of South America
  • 5.5.3 Europe
    • 5.5.3.1 United Kingdom
    • 5.5.3.2 Germany
    • 5.5.3.3 France
    • 5.5.3.4 Italy
    • 5.5.3.5 Spain
    • 5.5.3.6 Rest of Europe
  • 5.5.4 Asia-Pacific
    • 5.5.4.1 China
    • 5.5.4.2 Japan
    • 5.5.4.3 India
    • 5.5.4.4 South Korea
    • 5.5.4.5 Rest of Asia-Pacific
  • 5.5.5 Middle East and Africa
    • 5.5.5.1 Middle East
      • 5.5.5.1.1 United Arab Emirates
      • 5.5.5.1.2 Saudi Arabia
      • 5.5.5.1.3 Rest of Middle East
    • 5.5.5.2 Africa
      • 5.5.5.2.1 South Africa
      • 5.5.5.2.2 Egypt
      • 5.5.5.2.3 Rest of Africa

6 COMPETITIVE LANDSCAPE

• 6.1 Market Concentration
• 6.2 Strategic Moves
• 6.3 Market Share Analysis
• 6.4 Company Profiles (includes Global Level Overview, Market Level Overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share, Products and Services, Recent Developments)
  • 6.4.1 Apple Inc.
  • 6.4.2 Samsung Electronics Co., Ltd.
  • 6.4.3 Dell Technologies Inc.
  • 6.4.4 HP Inc.
  • 6.4.5 Lenovo Group Limited
  • 6.4.6 ASUSTeK Computer Inc.
  • 6.4.7 Acer Inc.
  • 6.4.8 Huawei Technologies Co., Ltd.
  • 6.4.9 Xiaomi Corporation
  • 6.4.10 Microsoft Corporation
  • 6.4.11 LG Electronics Inc.
  • 6.4.12 Sony Group Corporation
  • 6.4.13 Fujitsu Limited
  • 6.4.14 Panasonic Holdings Corporation
  • 6.4.15 Toshiba Electronic Devices and Storage Corporation
  • 6.4.16 Zebra Technologies Corporation
  • 6.4.17 Seagate Technology Holdings plc
  • 6.4.18 Western Digital Corporation
  • 6.4.19 Canon Inc.
  • 6.4.20 Brother Industries, Ltd.

7 MARKET OPPORTUNITIES AND FUTURE OUTLOOK

• 7.1 White-Space and Unmet-Need Assessment