유럽의 IT 디바이스 시장 : 시장 점유율 분석, 업계 동향 및 통계, 성장 예측(2026-2031년)

According to Mordor Intelligence, the europe iT device market size is projected to expand from USD 0.21 trillion in 2025 and USD 0.23 trillion in 2026 to USD 3.32 trillion by 2031, registering a 7.58% CAGR between 2026 and 2031.

This report is Segmented by Device Type (Smartphones, Laptops and Notebooks, Tablets, Desktops and Workstations, and Peripherals), End-User Industry (Consumer, Enterprise, Government, and Education), Distribution Channel (Online Retail, Brick-And-Mortar Retail, and More), Operating System (Android, Windows, and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

Europe IT Device Market Trends and Insights

Expansion Of 5G Networks Accelerating Smartphone Refresh Cycles

Europe hosts 79 standalone 5G commercial networks, a footprint that enables low-latency use cases such as warehouse automation and augmented-reality field service. German operators finalized nationwide SA coverage in 2025, triggering enterprise upgrades to ruggedized 5G handsets capable of network slicing. Premium consumers in urban corridors adopt mmWave-ready flagships, while mid-tier users wait for prices to fall, creating a bifurcated refresh curve. The RedCap specifications in 3GPP Release 18 extend 5G capability to wearables and IoT nodes ETSI.ORG. Peripheral makers, therefore, see incremental demand for compatible smartwatches and barcode scanners that sync with those networks.

Government-Led Digitalization Programs Across The EU

The Digital Europe Program earmarked EUR 1.3 billion (USD 1.47 billion) for supercomputing, AI, and cybersecurity grants between 2025-2027. Spain channels EUR 3.75 billion (USD 4.24 billion) of that pool into rural connectivity and SME device subsidies under its Espana Digital 2026 plan. Poland, Italy, and the Baltic states run similar co-funded schemes that specify EU-assembled laptops and tablets, providing volume opportunities for Lenovo's Polish factory and Dell's Irish plant. These mandates anchor multi-year procurement pipelines and create predictable demand visibility for the Europe IT device market.

Lengthening Smartphone Replacement Cycles In A Maturing Market

Upgrade intervals widened to 33-40 months in 2025, up from 24-30 months in 2019, as performance gains flattened and devices crossed the EUR 1,000 (USD 1,130) threshold in many markets. Seven years of software support for iOS 18 and One UI 7 removes security obsolescence as a trigger to buy new models. EU rules that cap interest rates on bundled handset plans have weakened carrier subsidies, shifting decisions from monthly cashflow to lifetime cost. Collectively, these forces subtract nearly 1 percentage point from the projected CAGR of the Europe IT device market.

Other drivers and restraints analyzed in the detailed report include:

1. Rising Adoption Of Hybrid Work Models Boosting Mobile Computing Demand
2. Growth Of E-Commerce Channels Enhancing Device Accessibility
3. Semiconductor Supply Chain Volatility

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Tablets are expected to post an 8.58% CAGR over 2026-2031, the quickest clip among form factors, as ministries enforce one-to-one ratios in classrooms. Smartphones, though still dominant with a 46.43% share of the Europe IT device market in 2025, are experiencing slower unit growth as saturation in Western Europe tempers annual upgrades. Laptops retain their role as the hybrid-work workhorse, benefiting from larger battery envelopes and AI-optimized chipsets. Desktops and workstations occupy specialized niches such as computer-aided design and quantitative finance, where thermal budgets and multi-monitor arrays matter more than portability.

In education tenders, Android and iPadOS tablets compete on depth of mobile device management, while ChromeOS-based detachables win budget-sensitive bids through lower licensing costs. France shipped 130,000 student tablets under its Territoires Numeriques Educatifs program in 2025. Spain procured 500,000 devices the same year, mostly sub-EUR 300 (USD 339) Chromebooks fitted with offline-capable curricula. These deployments lift peripheral attach rates, prompting monitor and stylus makers to tailor classroom bundles for the Europe IT device market.

The education vertical is forecast to record an 8.38% CAGR through 2031, outstripping all other user groups. The consumer segment retained 54.19% of the Europe IT device market in 2025, buoyed by smartphone cycles and gaming laptops, yet its growth rate is plateauing as ownership nears full penetration in Northern Europe. Enterprise demand remains resilient thanks to Windows 11 hardware prerequisites, zero-trust projects, and ESG disclosure software that requires higher compute headroom. Government agencies, although beneficiaries of EU recovery funds, advance at a steadier clip due to protracted tendering processes.

ESF Plus allocates EUR 99.3 billion (USD 112 billion) for digital skills from 2021-2027, focusing on enhancing digital literacy and fostering technological adoption across vocational schools. This funding supports the procurement of laptops, tablets, and other essential IT devices, ensuring that students and educators have access to modern tools for effective learning. Additionally, Italy's Piano Scuola 4.0 allocates EUR 2.1 billion (USD 2.38 billion) to transforming traditional classrooms into smart classroom environments. This initiative includes investments in interactive displays, advanced teaching aids, and comprehensive teacher training programs to facilitate the integration of technology into education. These structured programs provide a steady demand for IT devices, creating pipeline visibility and offering stability to the Europe IT device market, even during periods of fluctuating consumer demand.

List of Companies Covered in this Report:

1. Apple Inc.
2. Samsung Electronics Co., Ltd.
3. Lenovo Group Limited
4. HP Inc.
5. Dell Technologies Inc.
6. ASUSTeK Computer Inc.
7. Acer Inc.
8. Xiaomi Corporation
9. Huawei Technologies Co., Ltd.
10. Microsoft Corporation
11. ASUS Cloud Corporation
12. Logitech International S.A.
13. Koninklijke Philips N.V.
14. Fujitsu Limited
15. Huawei Device Co., Ltd.
16. OPPO Guangdong Mobile Communications Co., Ltd.
17. Realme Chongqing Mobile Telecommunications Corp., Ltd.
18. Sony Group Corporation
19. TCL Technology Group Corporation

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET LANDSCAPE

• 4.1 Market Overview
• 4.2 Market Drivers
  • 4.2.1 Rising Adoption of Hybrid Work Models Boosting Mobile Computing Demand
  • 4.2.2 Expansion of 5G Networks Accelerating Smartphone Refresh Cycles
  • 4.2.3 Government-Led Digitalisation Programmes Across the EU
  • 4.2.4 Growth of E-Commerce Channels Enhancing Device Accessibility
  • 4.2.5 EU Right-to-Repair Legislation Encouraging Modular Design
  • 4.2.6 Emergence of AI-Enabled Edge Devices in Smart Manufacturing
• 4.3 Market Restraints
  • 4.3.1 Lengthening Smartphone Replacement Cycles in a Maturing Market
  • 4.3.2 Semiconductor Supply Chain Volatility
  • 4.3.3 Heightened Compliance Costs Under EU Sustainability Rules
  • 4.3.4 Growth of Refurbished Device Sales Cannibalising New Units
• 4.4 Impact of Macroeconomic Factors on the Market
• 4.5 Industry Value Chain Analysis
• 4.6 Regulatory Landscape
• 4.7 Technological Outlook
• 4.8 Porter's Five Forces Analysis
  • 4.8.1 Bargaining Power of Suppliers
  • 4.8.2 Bargaining Power of Buyers
  • 4.8.3 Threat of New Entrants
  • 4.8.4 Threat of Substitutes
  • 4.8.5 Intensity of Competitive Rivalry

5 MARKET SIZE AND GROWTH FORECASTS (VALUE)

• 5.1 By Device Type
  • 5.1.1 Smartphones
  • 5.1.2 Laptops and Notebooks
  • 5.1.3 Tablets
  • 5.1.4 Desktops and Workstations
  • 5.1.5 Peripherals (Monitors, Keyboards, Mice, Printers)
• 5.2 By End-user Industry
  • 5.2.1 Consumer
  • 5.2.2 Enterprise
  • 5.2.3 Government
  • 5.2.4 Education
• 5.3 By Distribution Channel
  • 5.3.1 Online Retail
  • 5.3.2 Brick-and-Mortar Retail
  • 5.3.3 Value-Added Resellers
  • 5.3.4 Direct Sales (OEM Web-stores)
• 5.4 By Operating Systems
  • 5.4.1 Android
  • 5.4.2 Windows
  • 5.4.3 iOS / iPadOS
  • 5.4.4 ChromeOS
  • 5.4.5 Linux
• 5.5 By Geography
  • 5.5.1 Germany
  • 5.5.2 United Kingdom
  • 5.5.3 France
  • 5.5.4 Italy
  • 5.5.5 Spain
  • 5.5.6 Rest of Europe

6 COMPETITIVE LANDSCAPE

• 6.1 Market Concentration
• 6.2 Strategic Moves
• 6.3 Market Share Analysis
• 6.4 Company Profiles (includes Global Level Overview, Market Level Overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share, Products and Services, Recent Developments)
  • 6.4.1 Apple Inc.
  • 6.4.2 Samsung Electronics Co., Ltd.
  • 6.4.3 Lenovo Group Limited
  • 6.4.4 HP Inc.
  • 6.4.5 Dell Technologies Inc.
  • 6.4.6 ASUSTeK Computer Inc.
  • 6.4.7 Acer Inc.
  • 6.4.8 Xiaomi Corporation
  • 6.4.9 Huawei Technologies Co., Ltd.
  • 6.4.10 Microsoft Corporation
  • 6.4.11 ASUS Cloud Corporation
  • 6.4.12 Logitech International S.A.
  • 6.4.13 Koninklijke Philips N.V.
  • 6.4.14 Fujitsu Limited
  • 6.4.15 Huawei Device Co., Ltd.
  • 6.4.16 OPPO Guangdong Mobile Communications Co., Ltd.
  • 6.4.17 Realme Chongqing Mobile Telecommunications Corp., Ltd.
  • 6.4.18 Sony Group Corporation
  • 6.4.19 TCL Technology Group Corporation

7 MARKET OPPORTUNITIES AND FUTURE OUTLOOK

• 7.1 White-Space and Unmet-Need Assessment