오디오 스트리밍 시장 : 점유율 분석, 업계 동향과 통계, 성장 예측(2026-2031년)

According to Mordor Intelligence, the audio streaming market size is expected to grow from USD 46.93 billion in 2025 to USD 54.54 billion in 2026 and is forecast to reach USD 115.59 billion by 2031 at 16.21% CAGR over 2026-2031.

This report is Segmented by Service Type (On-Demand, Live Internet Radio, and More), Monetization (Subscription-Based, Advertising-Supported, and More), Platform/Device (Smartphones and Tablets, Desktop/Laptop, and More), Content (Music, Podcasts, and More), End-User (Individual Consumers, Automotive OEM Integrations, and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

Global Audio Streaming Market Trends and Insights

Subscription Price Rationalization In Emerging Economies

Subscription price changes in lower-income markets are improving revenue mix without fully stopping user additions, which makes them more than a simple volume tactic in the audio streaming market. Spotify raised Premium pricing in India by 17-28% in August 2025, yet subscriber growth continued, which suggests that the most engaged listener groups were less price sensitive than many consumer models assumed. The same pattern matters even more in regions where streaming already dominates the listening economy. IFPI reported that recorded music revenue in the Middle East and North Africa grew 22.8% year over year in 2024, with streaming accounting for 99.5% of total revenue, which means pricing decisions directly shape category monetization in that region IFPI.ORG.IFPI also stated that Sub-Saharan Africa was the fastest-growing music market in 2025 and crossed USD 100 million in revenue for the first time, which supports the view that localized pricing is opening new revenue pools instead of just shifting existing spending. For the audio streaming market, this driver stays durable as long as platforms keep regional tiers aligned with mobile broadband expansion and keep cross-border arbitrage from weakening local price structures.

Telco-OTT Bundling Pushes Paid Uptake

Telco bundling is reducing the friction of subscription adoption by placing streaming inside monthly connectivity plans instead of treating it as a separate purchase in the audio streaming market. The Digital Media Association reported more than 500 OTT-operator partnerships across Asia-Pacific by the end of 2025, which shows that bundling had become a standard commercial route rather than a trial model. Airtel added Apple Music to its postpaid and home Wi-Fi plans in February 2025, which extended the platform's reach through an operator channel in one of the most price-sensitive large consumer bases. Anghami disclosed partnerships with 45 telecom operators across 16 Middle East and North Africa countries, showing that local specialists are also using bundling to defend their position against larger global services. This matters because bundled users usually face a more deliberate cancellation step than app-based sign-ups, and that tends to improve retention and lower voluntary churn over time in the audio streaming market.

Royalty-Rate Inflation Exceeding ARPU Growth

Royalty inflation is one of the clearest structural limits on profit expansion in the audio streaming market. The Copyright Royalty Board's Web VI determination raised the per-performance mechanical rate from USD 0.0021 under Web V to USD 0.0028 in 2026 and set a path to USD 0.0032 by 2030. The Digital Media Association stated that platforms already remit around 70% of revenue to rights holders under existing frameworks, which means there is limited room to absorb higher rates without price action or margin pressure. The problem is sharper in emerging markets, where localized pricing can expand the addressable base but often cannot raise ARPU fast enough to match the speed of royalty increases. IMPALA also warned in June 2025 that streaming reform proposals could steer more royalty flows toward catalog-heavy rights owners, which may deepen cost pressure for platforms that rely on long-tail content to differentiate.

Other drivers and restraints analyzed in the detailed report include:

1. Rapid Smart Speaker Install Base Expansion
2. OEM-Level In-Car Streaming Integrations
3. Content-License Windowing By Major Labels

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

On-demand music streaming held 78.20% of the audio streaming market share in 2025, which kept it as the core revenue engine for the category. That lead came from catalog depth, recommendation systems, and repeat listening habits that support monthly recurring revenue across large subscriber bases. The service also benefits from long-established licensing relationships, playlist ecosystems, and social sharing features that make switching less effortless than it appears at first glance. Those features matter because the audio streaming market still depends heavily on predictable, repeat use cases, and on-demand music remains the format most closely tied to everyday listening. At the same time, the segment is no longer the only driver of engagement growth because adjacent spoken-audio categories are adding new listening occasions and ad inventory.

Podcast hosting and distribution is projected to grow at a 19.60% CAGR through 2031, helped by advertising demand and the lower marginal cost of hosting creator-led content versus licensed music. Global monthly podcast listenership reached 619 million in 2026, and the United States podcast advertising market expanded 31% year over year in the same period, showing why podcast distribution is gaining strategic weight inside the audio streaming market. Spotify said audiobook listeners rose 36% year over year in the service's second year in that category, with a catalog that exceeded 500,000 titles across 14 markets, which supports the view that audiobooks are becoming an added engagement layer inside broader subscriptions rather than a separate purchase decision. Live internet radio, ASMR, and meditation audio still retain dedicated audiences whose sessions are often longer and more ambient than standard on-demand use. That means the audio streaming industry is gradually supporting more listening modes, even though on-demand music still sets the commercial baseline for service type economics.

Subscription-based monetization held 63.10% share of the audio streaming market size in 2025, which shows that recurring paid access remained the main cash foundation across leading platforms. This structure is still supported by large premium bases, including Spotify's 293 million premium subscribers, and by ecosystem advantages that help services like Apple Music stay closely tied to device usage and account identity. Subscription revenue also remains easier to forecast than advertising income, which is why platforms continue testing periodic price increases even in mature markets. The model has resilience because highly engaged users treat ad-free listening, offline access, and broader content libraries as part of the core value proposition. In the audio streaming market, this keeps paid tiers central even as the next phase of growth is coming from improved ad monetization rather than only new subscriptions.

The advertising-supported model is forecast to grow at a 17.80% CAGR through 2031, making it the fastest-growing monetization path in the audio streaming market. IAB and PwC reported that digital audio advertising grew 10.2% to USD 8.4 billion in 2025, which shows that monetization is still rising against a very large base of listening time. Programmatic tools are helping platforms make that inventory more usable through audience targeting, dynamic creative, and better cross-device measurement, which narrows the long-standing gap between time spent and ad spend capture. Hybrid freemium tiers still matter because they reduce entry barriers in lower-income markets and create a funnel into paid plans over time. Pay-per-listen models remain smaller, but they preserve a place for occasional users who want access without a monthly commitment, which keeps pricing architecture broad in the audio streaming industry.

Geography Analysis

North America held 39.64% share of the audio streaming market in 2025, which made it the largest regional contributor. The United States wholesale recorded music market reached USD 11.535 billion in 2025, and paid streaming subscriptions rose to 106.5 million, the strongest net annual intake since 2022, showing that growth continued even in a mature environment. The region also has the deepest programmatic audio advertising base, which gives leading platforms a stronger ability to monetize free listening and podcasts alongside paid subscriptions. Canada supports premium uptake through high broadband penetration, while Mexico is benefiting from middle-class expansion and bundle-led conversion from free to paid listening. In parallel, the SiriusXM and YouTube audio advertising arrangement announced in April 2026 points to a market where podcast and radio inventory is being drawn more tightly into large-scale ad sales infrastructure. Royalty regulation also matters more here than in many other regions because the United States rate decisions can influence broader licensing and pricing behavior across the audio streaming market.

Asia-Pacific is the fastest-growing region in the audio streaming market, with a projected CAGR of 17.66% through 2031. Tencent Music reported revenue of CNY 7.90 billion (USD 1.15 billion), in Q1 2026, up 7.3% year over year, showing that local platform investment and content localization are still supporting strong expansion. India's mobile broadband base exceeded 812 million subscriptions, which leaves a large addressable audience for paid audio as pricing and bundling continue to adapt to income realities. Japan, South Korea, and Australia remain premium markets, but each has distinct content preferences that require localized editorial decisions and recommendation models. South America is growing as well, though unevenly, with Brazil supported by 84.3% internet penetration and operator-led distribution models such as Claro Musica still important where discretionary spending is tighter.

Europe held a significant share in 2025, but its growth profile is split between highly penetrated Western markets and faster-expanding emerging parts of the region. Germany's household digital music spending rose 18.7% year over year in 2024, and the United Kingdom audiobook segment reached GBP 268 million (USD 341 million), which shows that willingness to pay is widening across audio formats rather than staying limited to music. Privacy rules are reshaping monetization in Europe because tighter targeting standards are pushing platforms toward contextual advertising methods for ad-supported audio. Middle East and Africa is becoming a more strategic growth pocket in the audio streaming market, with Saudi Arabia allocating SAR 4.8 billion (USD 1.28 billion), toward entertainment development in 2024, Anghami reporting FY2025 revenue of USD 99.3 million with 27% year-over-year growth, and Boomplay's 145-million-track catalog helping position West Africa as a content origination hub. This combination of regulation, local content depth, and rising entertainment investment means regional specialists still have room to hold meaningful ground even as global platforms expand.

1. Spotify Technology S.A.
2. Apple Inc. (Apple Music)
3. Amazon.com Inc. (Amazon Music)
4. Alphabet Inc. (YouTube Music)
5. Tencent Music Entertainment Group
6. Sirius XM Holdings Inc. (Pandora)
7. SoundCloud Global Limited & Co. KG
8. Deezer S.A.
9. iHeartMedia Inc.
10. KKBOX Inc.
11. Anghami Plc
12. JioSaavn LLC
13. Gaana Media Private Ltd.
14. Yandex N.V. (Yandex Music)
15. NetEase Cloud Music Inc.
16. Napster Group PLC
17. TIDAL Music AS
18. Qobuz SAS
19. Boomplay Music Group
20. Claro Musica (America Movil S.A.B. de C.V.)

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET LANDSCAPE

• 4.1 Market Overview
• 4.2 Market Drivers
  • 4.2.1 Subscription Price Rationalization in Emerging Economies
  • 4.2.2 Telco-OTT Bundling Pushes Paid Uptake
  • 4.2.3 Rapid Smart Speaker Install Base Expansion
  • 4.2.4 OEM-Level In-Car Streaming Integrations
  • 4.2.5 AI Voice DJ and Generative Playlists Extend Daily Listening Time
  • 4.2.6 Blockchain-Based Royalty Settlement Attracts Independent Catalogs
• 4.3 Market Restraints
  • 4.3.1 Royalty-Rate Inflation Exceeding ARPU Growth
  • 4.3.2 Content-License Windowing by Major Labels
  • 4.3.3 Data-Privacy Regulations Limiting Ad-Targeting
  • 4.3.4 Algorithmic Discovery Bias Marginalizing Long-Tail Creators
• 4.4 Industry Value Chain Analysis
• 4.5 Regulatory Landscape
• 4.6 Technological Outlook
• 4.7 Impact of Macroeconomic Factors on the Market
• 4.8 Porter's Five Forces Analysis
  • 4.8.1 Bargaining Power of Suppliers
  • 4.8.2 Bargaining Power of Buyers
  • 4.8.3 Threat of New Entrants
  • 4.8.4 Threat of Substitute Products
  • 4.8.5 Intensity of Competitive Rivalry

5 MARKET SIZE AND GROWTH FORECASTS (VALUE)

• 5.1 By Service Type
  • 5.1.1 On-Demand Music Streaming
  • 5.1.2 Live Internet Radio
  • 5.1.3 Podcast Hosting and Distribution
  • 5.1.4 Audiobook Streaming
  • 5.1.5 Other Niche Audio (ASMR, Meditation)
• 5.2 By Monetization Model
  • 5.2.1 Subscription-Based
  • 5.2.2 Advertising-Supported
  • 5.2.3 Hybrid Freemium
  • 5.2.4 Pay-Per-Listen
• 5.3 By Platform/Device
  • 5.3.1 Smartphones and Tablets
  • 5.3.2 Desktop/Laptop
  • 5.3.3 Smart Speakers and Home Hubs
  • 5.3.4 Connected Cars
  • 5.3.5 Wearables and Other IoT
• 5.4 By Content Type
  • 5.4.1 Music
  • 5.4.2 Podcasts
  • 5.4.3 Audiobooks
  • 5.4.4 Live Radio Streams
• 5.5 By End-User
  • 5.5.1 Individual Consumers
  • 5.5.2 Commercial Venues (Retail, Hospitality)
  • 5.5.3 Automotive OEM Integrations
  • 5.5.4 Media and Entertainment Enterprises
• 5.6 By Geography
  • 5.6.1 North America
    • 5.6.1.1 United States
    • 5.6.1.2 Canada
    • 5.6.1.3 Mexico
  • 5.6.2 South America
    • 5.6.2.1 Brazil
    • 5.6.2.2 Argentina
    • 5.6.2.3 Rest of South America
  • 5.6.3 Europe
    • 5.6.3.1 Germany
    • 5.6.3.2 United Kingdom
    • 5.6.3.3 France
    • 5.6.3.4 Italy
    • 5.6.3.5 Spain
    • 5.6.3.6 Rest of Europe
  • 5.6.4 Asia-Pacific
    • 5.6.4.1 China
    • 5.6.4.2 Japan
    • 5.6.4.3 India
    • 5.6.4.4 South Korea
    • 5.6.4.5 Australia and New Zealand
    • 5.6.4.6 Rest of Asia-Pacific
  • 5.6.5 Middle East and Africa
    • 5.6.5.1 Middle East
      • 5.6.5.1.1 Saudi Arabia
      • 5.6.5.1.2 United Arab Emirates
      • 5.6.5.1.3 Turkey
      • 5.6.5.1.4 Rest of Middle East
    • 5.6.5.2 Africa
      • 5.6.5.2.1 South Africa
      • 5.6.5.2.2 Nigeria
      • 5.6.5.2.3 Rest of Africa

6 COMPETITIVE LANDSCAPE

• 6.1 Market Concentration
• 6.2 Strategic Moves
• 6.3 Market Share Analysis
• 6.4 Company Profiles (includes Global Level Overview, Market Level Overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share, Products and Services, Recent Developments)
  • 6.4.1 Spotify Technology S.A.
  • 6.4.2 Apple Inc. (Apple Music)
  • 6.4.3 Amazon.com Inc. (Amazon Music)
  • 6.4.4 Alphabet Inc. (YouTube Music)
  • 6.4.5 Tencent Music Entertainment Group
  • 6.4.6 Sirius XM Holdings Inc. (Pandora)
  • 6.4.7 SoundCloud Global Limited & Co. KG
  • 6.4.8 Deezer S.A.
  • 6.4.9 iHeartMedia Inc.
  • 6.4.10 KKBOX Inc.
  • 6.4.11 Anghami Plc
  • 6.4.12 JioSaavn LLC
  • 6.4.13 Gaana Media Private Ltd.
  • 6.4.14 Yandex N.V. (Yandex Music)
  • 6.4.15 NetEase Cloud Music Inc.
  • 6.4.16 Napster Group PLC
  • 6.4.17 TIDAL Music AS
  • 6.4.18 Qobuz SAS
  • 6.4.19 Boomplay Music Group
  • 6.4.20 Claro Musica (America Movil S.A.B. de C.V.)

7 MARKET OPPORTUNITIES AND FUTURE OUTLOOK

• 7.1 White-Space and Unmet-Need Assessment