아시아태평양의 GPU 시장 : 점유율 분석, 업계 동향과 통계, 성장 예측(2026-2031년)

According to Mordor Intelligence, the asia-Pacific gPU market size is expected to grow from USD 70.49 billion in 2025 to USD 81.42 billion in 2026 and is forecast to reach USD 192.59 billion by 2031 at 18.79% CAGR over 2026-2031.

This report is Segmented by Integration Type (Integrated GPUs and Discrete GPUs), Device Application (Mobile Devices and Tablets, Pcs and Workstations, Servers and Datacenter Accelerators, Gaming Consoles and Handhelds, Automotive and ADAS, and More), and Geography (China, Japan, South Korea, India, and More). The Market Forecasts are Provided in Terms of Value (USD).

Asia-Pacific GPU Market Trends and Insights

Rising Demand for AI Acceleration in Data Centers

Hyperscale operators across the region continue to scale GPU clusters capable of training and serving large language models at petaflop precision. Orders for next-generation accelerators routinely exceed 10,000 units per campus, forcing suppliers to prioritize data-center products over consumer graphics. Vietnam, Thailand, and Malaysia have issued multi-year tax holidays that lower effective capital outlay for cloud-service providers, prompting new builds of 300-megawatt campuses designed around liquid-cooled GPU pods. In China, policy limits on imported silicon are accelerating the adoption of Huawei Ascend devices, whose 2026 production target of 600,000 units is almost double 2025 output. Demand is also expanding in India, where semiconductor incentives worth USD 10 billion earmark a significant tranche for data-center accelerators. Altogether, the scale, localization push, and diversified workloads keep AI servers as the fastest-growing end use for the Asia-Pacific GPU market.

Proliferation of Cloud Gaming Platforms

The rollout of 5G standalone networks and metropolitan edge nodes has driven average latency below 20 milliseconds in major cities, enabling premium game streaming at 1080p with minimal compression. Chinese publishers now launch day-and-date cloud versions to reach console-averse segments, while Japanese incumbents deploy regional edge caches to preserve user experience during peak hours. Telecom bundles that pair unlimited 5G with subscription access have increased conversion rates for first-time console customers, aligning operator average revenue per user and platform attach metrics. GPU demand arises on two fronts: additional datacenter cards for rendering clusters and integrated smartphone GPUs that can decode ray-traced streams without throttling. Accordingly, cloud gaming continues to exert a meaningful positive pull on regional GPU shipments.

Stricter Export Controls on High-Performance GPUs to China

The United States implemented more rigorous license thresholds in late 2023, constraining shipments of top-bin accelerators. A partial relaxation in January 2026 allowed case-by-case export of certain models, yet legislative proposals such as the AI OVERWATCH Act could reinstate blanket prohibitions. Regional distributors face elevated compliance costs, and Chinese hyperscalers increasingly dual-source with domestic silicon despite lagging performance. The resulting fragmentation slows near-term revenue recognition for United States suppliers and redirects capital toward local alternatives, shaving several points off the regional CAGR forecast.

Other drivers and restraints analyzed in the detailed report include:

1. Expansion of Mobile Gaming Ecosystem in Asia-Pacific
2. Emergence of Chiplet-Based GPU Architectures
3. Supply-Chain Volatility for Advanced Packaging Materials

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Discrete accelerators captured 64.81% of the Asia-Pacific GPU market share in 2025 on the back of escalating AI training deployments. The Asia-Pacific GPU market size for discrete devices is expected to outpace integrated alternatives at a 19.26% CAGR to 2031 as hyperscalers specify stand-alone cards with 700-watt thermal envelopes and multi-terabyte HBM capacity. Continuous enhancements in interconnect bandwidth and memory-centric architectures keep discrete GPUs as the default choice for enterprise workload consolidation.

Integrated solutions remain indispensable in mobile devices, ultrathin laptops, and entry-level desktops where thermal and cost constraints prevail. Apple's custom silicon and Qualcomm Snapdragon X series illustrate performance parity for many consumer tasks, yet sustained ray-traced gaming or foundation-model inference still triggers demand for discrete add-in boards. Over the forecast period, a hybrid system-on-package approach that embeds GPU chiplets alongside CPU tiles may blur definitions, but overall revenue concentration will continue to skew toward discrete designs in the Asia-Pacific GPU market.

List of Companies Covered in this Report:

1. NVIDIA Corporation
2. Advanced Micro Devices Inc.
3. Intel Corporation
4. Qualcomm Technologies Inc.
5. Samsung Electronics Co. Ltd.
6. Apple Inc.
7. ARM Ltd.
8. Imagination Technologies Ltd.
9. MediaTek Inc.
10. Huawei Technologies Co. Ltd. (HiSilicon)
11. Zhaoxin Semiconductor Corporation Limited
12. VeriSilicon Holdings Co. Ltd.
13. VIA Technologies Inc.
14. Unisoc Technologies Co. Ltd.
15. Renesas Electronics Corporation
16. Rockchip Electronics Co. Ltd.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET LANDSCAPE

• 4.1 Market Overview
• 4.2 Market Drivers
  • 4.2.1 Proliferation of Cloud Gaming Platforms
  • 4.2.2 Rising Demand for AI Acceleration in Data Centers
  • 4.2.3 Expansion of Mobile Gaming Ecosystem in Asia-Pacific
  • 4.2.4 Increasing Graphics Requirements for PC Content Creation
  • 4.2.5 Government Incentives for Domestic GPU Design Startups
  • 4.2.6 Emergence of Chiplet-Based GPU Architectures
• 4.3 Market Restraints
  • 4.3.1 Supply-Chain Volatility for Advanced Packaging Materials
  • 4.3.2 Rising Average Selling Prices Limiting Mass-Market Adoption
  • 4.3.3 Escalating Data-Center Energy Tariffs in Japan and South Korea
  • 4.3.4 Stricter Export Controls on High-Performance GPUs to China
• 4.4 Industry Value-Chain Analysis
• 4.5 Regulatory Landscape
• 4.6 Technological Outlook
• 4.7 Impact of Macroeconomic Factors on the Market
• 4.8 Porter's Five Forces Analysis
  • 4.8.1 Bargaining Power of Suppliers
  • 4.8.2 Bargaining Power of Buyers
  • 4.8.3 Threat of New Entrants
  • 4.8.4 Threat of Substitutes
  • 4.8.5 Intensity of Competitive Rivalry

5 MARKET SIZE AND GROWTH FORECASTS (VALUE)

• 5.1 By Integration Type
  • 5.1.1 Integrated GPUs (iGPU)
  • 5.1.2 Discrete GPUs (dGPU)
• 5.2 By Device Application
  • 5.2.1 Mobile Devices and Tablets
  • 5.2.2 PCs and Workstations
  • 5.2.3 Servers and Datacenter Accelerators
  • 5.2.4 Gaming Consoles and Handhelds
  • 5.2.5 Automotive / ADAS
  • 5.2.6 Other Embedded and Edge Devices
• 5.3 By Geography
  • 5.3.1 China
  • 5.3.2 Japan
  • 5.3.3 South Korea
  • 5.3.4 India
  • 5.3.5 Southeast Asia
  • 5.3.6 Rest of Asia-Pacific

6 COMPETITIVE LANDSCAPE

• 6.1 Market Concentration
• 6.2 Strategic Moves
• 6.3 Market Share Analysis
• 6.4 Company Profiles (includes Global Level Overview, Market Level Overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share, Products and Services, Recent Developments)
  • 6.4.1 NVIDIA Corporation
  • 6.4.2 Advanced Micro Devices Inc.
  • 6.4.3 Intel Corporation
  • 6.4.4 Qualcomm Technologies Inc.
  • 6.4.5 Samsung Electronics Co. Ltd.
  • 6.4.6 Apple Inc.
  • 6.4.7 ARM Ltd.
  • 6.4.8 Imagination Technologies Ltd.
  • 6.4.9 MediaTek Inc.
  • 6.4.10 Huawei Technologies Co. Ltd. (HiSilicon)
  • 6.4.11 Zhaoxin Semiconductor Corporation Limited
  • 6.4.12 VeriSilicon Holdings Co. Ltd.
  • 6.4.13 VIA Technologies Inc.
  • 6.4.14 Unisoc Technologies Co. Ltd.
  • 6.4.15 Renesas Electronics Corporation
  • 6.4.16 Rockchip Electronics Co. Ltd.

7 MARKET OPPORTUNITIES AND FUTURE OUTLOOK

• 7.1 White-Space and Unmet-Need Assessment