기업용 노트북 시장 : 점유율 분석, 업계 동향과 통계, 성장 예측(2026-2031년)

According to Mordor Intelligence, the enterprise laptop market size is expected to be USD 112.70 billion in 2025, USD 113.45 billion in 2026, and reach USD 149.47 billion by 2031, growing at a CAGR of 5.67% from 2026 to 2031.

This report is Segmented by Product Type (Ultrabook, Notebook, 2-In-1 Convertible, Rugged Laptop, Mobile Workstation, and More), Operating System (Windows, Macos, Chrome OS, and More), Organization Size (Large Enterprises, and More), End-User Industry (Government and Public Sector, and More), Screen Size (Below 12 Inches, and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

Global Enterprise Laptop Market Trends and Insights

Accelerating Hybrid-Work Refresh Cycles

Enterprises compressed replacement intervals from four-plus years to roughly three years as remote employees required lighter hardware with sustained video-conferencing endurance. Microsoft's Windows 10 sunset channeled organizations toward Windows 11 devices because extended security updates reach USD 427 per endpoint by year three, creating a cost-avoidance incentive. Roughly 40% of incumbent Windows 10 PCs lacked Trusted Platform Module 2.0, making in-place upgrades impossible and prompting wholesale fleet swaps. Vendors bundled Windows 11 compliance with AI-ready silicon, and half of Asia-Pacific corporate orders in 2025 specified neural-processing-unit capability. The confluence of operating-system transition, hybrid-work ergonomics, and AI messaging accelerated procurement into an 18-month cycle that lifted near-term revenue but front-loaded demand otherwise spread across multiple fiscal periods.

Growing Adoption of Hardware-Embedded Endpoint Security

Ransomware penalties in finance averaged USD 6.08 million per breach, 25% above the cross-industry mean, moving board-level risk committees to mandate hardware roots of trust.European NIS2 and U.S. CISA directives now require cryptographic key storage in firmware for critical infrastructure, which only Common Criteria EAL 4+ certified laptops supply. HP's TPM Guard, launched in 2025, locks the device if the chip is removed, countering supply-chain tampering. Banking, healthcare, and public-sector buyers therefore shifted shortlists toward models that pass FIPS 140-3 validation, eliminating roughly one-third of consumer-grade SKUs from tender processes. The security driver grows in the medium term as audit frameworks tighten and cyber-insurance premiums favor hardware-based controls.

Component Supply Volatility in Advanced Nodes (<= 6 nm)

Memory fabs prioritized high-margin AI accelerators, starving commodity DRAM and NAND lines and lifting contract prices 10-15% in H2 2025. Original equipment manufacturers watched lead times double to 8-12 weeks, forcing phased rollouts that misaligned with fiscal-year funding. India's 2026 shipment forecast fell from 15.9 million to 14.3 million units as the shortage overrode vibrant demand. Contract-based price locks partially hedged exposure but limited discount flexibility in competitive bids. Although foundry expansions are scheduled, geopolitical friction around semiconductor export controls sustains short-term uncertainty.

Other drivers and restraints analyzed in the detailed report include:

1. Enterprise Migration to Wi-Fi 6/6E Driving Notebook Upgrades
2. Corporate Sustainability Mandates Favoring Energy-Efficient Laptops
3. Extended Desktop Lifecycle Policies in Cost-Sensitive SMBs

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Mobile workstations are projected to grow at a 7.55% CAGR through 2031, outstripping the broader enterprise laptop market. These platforms pair discrete GPUs pushing 672 tera-operations per second with 128 GB DDR5 memory, addressing engineering and healthcare imaging workloads that previously tethered users to fixed towers. Lenovo's ThinkPad P Series illustrates how silicon-anode batteries now deliver 1,000 Wh L in sub-2 kg chassis, stacking run-time gains atop performance density. Traditional notebooks held 35.60% enterprise laptop market share in 2025, but commoditization erodes margins as integrated-graphics capability meets mainstream productivity needs. Ultrabooks win executive mindshare through sub-1 kg form factors and 15-hour batteries, while two-in-one convertibles capture stylus-oriented field tasks despite ongoing hinge durability debates. Rugged laptops retain loyal verticals willing to pay 30-50% premiums for MIL-STD-810H and IP65 credentials, and Chromebooks hold cost-optimized education and government footprints justified by total economic impact studies that cite USD 500 per-device savings.

Performance needs are no longer limited to graphics rendering. Microsoft Copilot+ specifies neural-processing-unit floors near 45 TOPS, steering workstation procurement toward AI-ready silicon.Independent software vendor certifications from Autodesk and Siemens remain procurement gatekeepers, and EPEAT Gold plus ENERGY STAR 9.0 labels increasingly tip RFP scores in tight races. As more industries push simulation to the edge, the enterprise laptop market size tied to mobile workstations should continue outpacing the aggregate curve, albeit with component-price sensitivity due to premium bill-of-materials inputs.

Windows preserved a 75.21% grip in 2025, anchored by Active Directory integration and legacy software stacks. Yet Chrome OS is expanding at an 8.15% CAGR as zero-ransomware track records and USD 500 per-device cost avoidance resonate with chief information officers. Korean Air, Wayfair, and Telus each scaled fleets above 10,000 units after Forrester calculated a 208% three-year ROI. Chrome OS Flex converts retired Windows boxes into secure endpoints, extending hardware life without capex. macOS remains a high-satisfaction niche, fortified by M4 battery-life gains and sub-1% failure rates reported by UCLA Health. Linux maintains relevance in software engineering and cybersecurity labs that value open kernels over commercial support.

Data-residency rules complicate homogeneous OS rollouts. Sixty-one percent of Western European CIOs pivoted toward sovereign clouds in 2025, requiring local management instances and adding compliance paperwork. As policy divergence grows, multi-OS endpoint management becomes table stakes, subtly lifting management overhead even as the enterprise laptop market benefits from diversified platform innovation.

Complete Report Scope:

• By Product Type
  • Ultrabook
  • Notebook
  • 2-in-1 Convertible
  • Rugged Laptop
  • Mobile Workstation
  • Chromebook
• By Operating System
  • Windows
  • macOS
  • Chrome OS
  • Linux
• By Organization Size
  • Large Enterprises
  • Small and Medium Enterprises
• By End-User Industry
  • Government and Public Sector
  • Education
  • Healthcare and Life Sciences
  • BFSI
  • IT and Telecom
  • Other End-User Industries
• By Screen Size
  • Below 12 Inches
  • 12 to 14 Inches
  • 14 to 16 Inches
  • Above 16 Inches
• By Geography
  • North America
    • United States
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Rest of Europe
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia and New Zealand
    • Rest of Asia-Pacific
  • Middle East
    • Saudi Arabia
    • United Arab Emirates
    • Turkey
    • Rest of Middle East
  • Africa
    • South Africa
    • Nigeria
    • Rest of Africa

Geography Analysis

Asia-Pacific anchors the growth trajectory, with the enterprise laptop market size in the region advancing at a projected 7.80% CAGR through 2031. India set a shipment record of 15.9 million notebooks in 2025 after hybrid work normalized, although memory shortages trimmed the 2026 outlook to 14.3 million units. Chinese production volumes crossed 35 million units for domestic demand and 67 million for export, reflecting contract manufacturer scale that feeds global brands. Southeast Asian countries such as Vietnam and Indonesia posted double-digit notebook growth alongside foreign direct investment in new manufacturing corridors.

North America maintained 34.20% share in 2025, buoyed by high per-capita IT budgets and stringent security rules that nudge buyers toward hardware-embedded protections. The Windows 10 support deadline forced budget pulls into a tight 18-month window, and CFOs embraced PC-as-a-Service to match payments with usage periods. Europe's IT spend hit EUR 1.5 trillion (USD 1.59 trillion) in 2026, devices segment up 10.1% year-over-year, driven by sovereign cloud and generative AI rollouts. Yet data-sovereignty laws fragmented procurement, as compliance teams validated country-specific certifications before releasing purchase orders.

South America experienced a favorable trend in 2023, but currency depreciation complicated 2025-2026 laptop imports. Brazil's government-backed AI notebook tenders illustrate latent demand despite macro strain.Middle East and Africa IT spending climbed to USD 169 billion in 2026, with Gulf Cooperation Council initiatives driving sovereign-cloud deployments that in turn require locally managed laptop fleets. Overall, regional differences hinge on economic stability, regulatory posture, and domestic manufacturing incentives, but hybrid work and AI initiatives cut across borders as universal catalysts for enterprise laptop upgrades.

1. Dell Inc.
2. HP Inc.
3. Lenovo Group Limited
4. Apple Inc.
5. ASUSTeK Computer Inc.
6. Acer Inc.
7. Samsung Electronics Co., Ltd.
8. Microsoft Corporation
9. LG Electronics Inc.
10. Panasonic Holdings Corporation
11. Dynabook Inc.
12. Fujitsu Limited
13. Micro-Star International Co., Ltd.
14. Huawei Technologies Co., Ltd.
15. Razer Inc.
16. Getac Technology Corporation
17. Clevo Co., Ltd.
18. Tongfang Co., Ltd.
19. Chuwi Innovation Limited
20. Xiaomi Corporation

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET LANDSCAPE

• 4.1 Market Overview
• 4.2 Market Drivers
  • 4.2.1 Accelerating Hybrid-Work Refresh Cycles
  • 4.2.2 Growing Adoption of Hardware-embedded Endpoint Security
  • 4.2.3 Enterprise Migration to Wi-Fi 6/6E Driving Notebook Upgrades
  • 4.2.4 Corporate Sustainability Mandates Favoring Energy-Efficient Laptops
  • 4.2.5 Expansion of PC-as-a-Service Contracts Among Large Enterprises
  • 4.2.6 On-Device AI Acceleration Requirements for Productivity Applications
• 4.3 Market Restraints
  • 4.3.1 Component Supply Volatility in Advanced Nodes (?6 nm)
  • 4.3.2 Extended Desktop Lifecycle Policies in Cost-Sensitive SMBs
  • 4.3.3 Data-Residency Rules Hindering Global Device Fleet Standardization
  • 4.3.4 Intensifying Competition From Enterprise Chromebooks and Tablets
• 4.4 Industry Supply Chain Analysis
• 4.5 Impact of Macroeconomic Factors on the Market
• 4.6 Regulatory Landscape
• 4.7 Technological Outlook
• 4.8 Porter's Five Forces Analysis
  • 4.8.1 Threat of New Entrants
  • 4.8.2 Bargaining Power of Suppliers
  • 4.8.3 Bargaining Power of Buyers
  • 4.8.4 Threat of Substitute Products or Services
  • 4.8.5 Intensity of Competitive Rivalry

5 MARKET SIZE AND GROWTH FORECASTS (VALUE)

• 5.1 By Product Type
  • 5.1.1 Ultrabook
  • 5.1.2 Notebook
  • 5.1.3 2-in-1 Convertible
  • 5.1.4 Rugged Laptop
  • 5.1.5 Mobile Workstation
  • 5.1.6 Chromebook
• 5.2 By Operating System
  • 5.2.1 Windows
  • 5.2.2 macOS
  • 5.2.3 Chrome OS
  • 5.2.4 Linux
• 5.3 By Organization Size
  • 5.3.1 Large Enterprises
  • 5.3.2 Small and Medium Enterprises
• 5.4 By End-User Industry
  • 5.4.1 Government and Public Sector
  • 5.4.2 Education
  • 5.4.3 Healthcare and Life Sciences
  • 5.4.4 BFSI
  • 5.4.5 IT and Telecom
  • 5.4.6 Other End-User Industries
• 5.5 By Screen Size
  • 5.5.1 Below 12 Inches
  • 5.5.2 12 to 14 Inches
  • 5.5.3 14 to 16 Inches
  • 5.5.4 Above 16 Inches
• 5.6 By Geography
  • 5.6.1 North America
    • 5.6.1.1 United States
    • 5.6.1.2 Canada
    • 5.6.1.3 Mexico
  • 5.6.2 South America
    • 5.6.2.1 Brazil
    • 5.6.2.2 Argentina
    • 5.6.2.3 Rest of South America
  • 5.6.3 Europe
    • 5.6.3.1 Germany
    • 5.6.3.2 France
    • 5.6.3.3 United Kingdom
    • 5.6.3.4 Italy
    • 5.6.3.5 Spain
    • 5.6.3.6 Russia
    • 5.6.3.7 Rest of Europe
  • 5.6.4 Asia-Pacific
    • 5.6.4.1 China
    • 5.6.4.2 Japan
    • 5.6.4.3 India
    • 5.6.4.4 South Korea
    • 5.6.4.5 Australia and New Zealand
    • 5.6.4.6 Rest of Asia-Pacific
  • 5.6.5 Middle East
    • 5.6.5.1 Saudi Arabia
    • 5.6.5.2 United Arab Emirates
    • 5.6.5.3 Turkey
    • 5.6.5.4 Rest of Middle East
  • 5.6.6 Africa
    • 5.6.6.1 South Africa
    • 5.6.6.2 Nigeria
    • 5.6.6.3 Rest of Africa

6 COMPETITIVE LANDSCAPE

• 6.1 Market Concentration
• 6.2 Strategic Moves
• 6.3 Market Share Analysis
• 6.4 Company Profiles (includes Global Level Overview, Market Level Overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share, Products and Services, Recent Developments)
  • 6.4.1 Dell Inc.
  • 6.4.2 HP Inc.
  • 6.4.3 Lenovo Group Limited
  • 6.4.4 Apple Inc.
  • 6.4.5 ASUSTeK Computer Inc.
  • 6.4.6 Acer Inc.
  • 6.4.7 Samsung Electronics Co., Ltd.
  • 6.4.8 Microsoft Corporation
  • 6.4.9 LG Electronics Inc.
  • 6.4.10 Panasonic Holdings Corporation
  • 6.4.11 Dynabook Inc.
  • 6.4.12 Fujitsu Limited
  • 6.4.13 Micro-Star International Co., Ltd.
  • 6.4.14 Huawei Technologies Co., Ltd.
  • 6.4.15 Razer Inc.
  • 6.4.16 Getac Technology Corporation
  • 6.4.17 Clevo Co., Ltd.
  • 6.4.18 Tongfang Co., Ltd.
  • 6.4.19 Chuwi Innovation Limited
  • 6.4.20 Xiaomi Corporation

7 MARKET OPPORTUNITIES AND FUTURE OUTLOOK

• 7.1 White-Space and Unmet-Need Assessment