의료 분야 증강현실 및 가상현실 시장 : 점유율 분석, 업계 동향과 통계, 성장 예측(2026-2031년)

According to Mordor Intelligence, the augmented and virtual reality in healthcare market size is expected to increase from USD 6.66 billion in 2025 to USD 8.23 billion in 2026 and reach USD 25.94 billion by 2031, growing at a CAGR of 25.82% over 2026-2031.

This report is Segmented by Component (Hardware, Software, Services), Technology (Augmented Reality, Virtual Reality), Application (Surgery, Medical Training, Patient Care, Behavioral Therapy, Medical Imaging), End User (Hospitals, Academic Institutes, and More), and Geography (North America, Europe, Asia-Pacific, MEA, South America). The Market Forecasts are Provided in Value (USD).

Global Augmented and Virtual Reality In Healthcare Market Trends and Insights

Rising Need for Risk-Free Clinical Training

Clinical education is facing a structural shortfall because training time is tighter, and real case exposure is harder to scale. A 2026 JMIR Medical Education review covering 11 randomized and prospective studies across 7 surgical specialties found that augmented reality training reduced technical errors in all 5 studies that measured them and shortened learning curves for novice trainees. The same review found weaker gains for experienced surgeons, which means the strongest commercial demand is concentrated in early-stage training rather than expert refresh programs. A May 2026 JMIR Perioperative Medicine study also found that a single virtual reality session improved orthopedic trauma task completion time and self-rated competence, and participants viewed the format as useful in low-resource settings. In the augmented and virtual reality in healthcare market, this demand pattern favors residency programs, hospital systems with large trainee cohorts, and education networks that need more repetitions without adding live patient risk.

Expansion of Remote Care, Telemedicine, and Telementoring

Remote clinical support is becoming more practical because augmented overlays now improve how mentors guide trainees during procedures. A March 2026 usability study in JMIR Human Factors showed that dynamic augmented reality cues helped trainees follow remote instructions with fewer errors than gesture-based or pointer-based guidance, without raising cognitive load. The American College of Surgeons also published protocols in April 2026 that described safe and scalable telementoring frameworks built around high-definition video, low-latency guidance tools, and secure audiovisual platforms. A 2025 Journal of Robotic Surgery review noted that emerging 5G and XR combinations are important for low-latency surgical training systems, which matters most in settings that need real-time guidance across distance. In the augmented and virtual reality in healthcare market, countries with advanced 5G rollouts, such as South Korea, Japan, and China, are positioned to adopt remote AR-assisted care and training faster than markets with weaker network readiness.

High Upfront Integration and Content Creation Costs

Cost remains the clearest short-term barrier, especially for community hospitals and smaller systems. A 2025 ITIF review noted that many U.S. hospitals were still operating under margin pressure, which limited discretionary technology spending even when immersive training could lower long-run costs. The upfront burden includes headsets, software licenses, onboarding, workflow setup, and custom content creation for specific specialties. A 2025 Scientific Reports study found that hybrid virtual reality models can improve cost effectiveness by reducing reliance on expensive physical simulators while preserving useful training fidelity. In the augmented and virtual reality in healthcare market, this is one reason services are growing faster than hardware, because subscriptions spread content and support costs across a wider user base.

Other drivers and restraints analyzed in the detailed report include:

1. Rising Use in Surgical Visualization and Procedure Guidance
2. AI-Enabled Scenario Analytics and Adaptive Learning
3. Regulatory Uncertainty Across Clinical Use Cases

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Hardware held 64.31% of the augmented and virtual reality in healthcare market share in 2025 because hospitals first spent on head-mounted displays, AR headsets, and haptic peripherals before they expanded software and service budgets. This pattern reflects an early deployment phase where clinical sites need the physical device layer in place before they can scale content, analytics, and workflow tools. It also means that current hardware installations create a base for recurring revenue over the next several years. In the augmented and virtual reality in healthcare market, this installed base is shaping a broader transition from one-time purchases toward longer contractual relationships.

Services are projected to grow at 26.33% CAGR through 2031 because health systems increasingly prefer subscription-based content libraries and managed training contracts over building content alone. This shift shows that the augmented and virtual reality in healthcare industry is moving toward a model closer to healthcare software platforms than pure device sales. Vendors that manage onboarding, content refresh, and usage analytics are likely to capture more value once a hospital has already committed to immersive deployment. Software remains the middle layer by share, and its role is expanding as content libraries cover more specialties and as adaptive learning tools move into commercial use.

Augmented reality held 57.68% share in 2025 because surgeons need to keep direct visibility of the patient during intraoperative guidance and navigation. That made AR the better fit for spine, orthopedic, and image-guided workflows where overlays support action without blocking the field of view. Its lead also reflects stronger clinical alignment with procedures that already carry high value and high documentation standards. In the augmented and virtual reality in healthcare market, AR therefore benefits most from procedural use cases that reward precision, workflow fit, and operating room acceptance.

Virtual reality is projected to grow at 28.36% CAGR through 2031 because it can be deployed with fewer infrastructure demands across training, rehabilitation, behavioral therapy, and pain management. A 2025 study in npj Digital Medicine found that telehealth virtual reality reduced pain intensity, anxiety, and sleep disturbance in patients with chronic pain conditions, which supports wider use beyond hospital walls. Standalone VR systems are also easier to use in classrooms, simulation labs, and home settings because they do not depend on the same spatial mapping needs as AR-guided clinical systems. Within the augmented and virtual reality in healthcare industry, this creates two distinct commercial paths, one tied to high-acuity procedure support and the other tied to scalable education and therapy delivery.

Complete Report Scope:

• By Component
  • Hardware
  • Software
  • Services
• By Technology
  • Augmented Reality
  • Virtual Reality
• By Application
  • Surgery
  • Medical Training and Education
  • Patient Care Management
  • Fitness Management
  • Behavioral Therapy
  • Medical Imaging
• By End User
  • Hospitals
  • Academic and Research Institutes
  • Surgical Centers
  • Clinics and Diagnostic Centers
  • Pharma and Life Sciences Companies
• By Geography
  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • Germany
    • United Kingdom
    • France
    • Italy
    • Spain
    • Rest of Europe
  • Asia-Pacific
    • China
    • Japan
    • India
    • Australia
    • South Korea
    • Rest of Asia-Pacific
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa
  • South America
    • Brazil
    • Argentina
    • Rest of South America

Geography Analysis

North America held 42.64% of the augmented and virtual reality in healthcare market share in 2025, supported by a mature FDA pathway and a strong base of hospital and academic early adopters. The United States accounts for most of this regional weight because it combines venture-backed specialist firms, large health systems, and a reimbursement environment that is slowly becoming more open to digital therapeutics. MindMaze Therapeutics reported that it achieved a CMS Category III reimbursement code in 2025 for home-based digital neurorehabilitation, which marked an important step for home VR therapy coverage in the U.S. Canada is also contributing through research-led AR surgical guidance development, which adds depth to the regional innovation base.

Europe remains the second-largest region, with Germany, the UK, and France leading institutional adoption. Germany embedded AR scenarios into formal medical education at Martin Luther University Halle-Wittenberg in 2025, which showed that immersive training is entering structured curricula rather than staying in isolated pilots. T-Systems and Universitatsklinikum Bonn also developed a VR nurse training platform with AI-driven patient avatars, which reduced geographic barriers in staff training. France has added procedural momentum through AR-guided orthopedic surgery and mixed-reality shoulder procedures, which signals that adoption is spreading through real hospital use rather than only through research centers.

Asia-Pacific is the fastest-growing part of the augmented and virtual reality in healthcare market size, with a projected 27.92% CAGR through 2031. Regional growth is being driven by healthcare modernization in China and India, strong 5G readiness in South Korea, and a large medical student base that makes scalable simulation more attractive. A 2025 global mixed-methods study highlighted practical digital transformation workshops at Shenzhen's Longgang District Hospital, which showed that immersive tools can be integrated across healthcare settings with different infrastructure conditions. South America and the Middle East and Africa are smaller today, but they remain structurally important because public hospitals in Argentina have already used AR-assisted surgery and Gulf health systems continue to include immersive tools in smart hospital programs. In the augmented and virtual reality in healthcare market, these regions matter less for present scale and more for the speed at which validated models can be transferred into newer digital health programs.

1. Augmedics, Inc.
2. CAE Healthcare
3. EchoPixel, Inc.
4. EON Reality, Inc.
5. FundamentalVR Limited
6. GE Healthcare
7. Hologic
8. ImmersiveTouch, Inc.
9. Intuitive Surgical Operations, Inc.
10. Koninklijke Philips
11. Medivis, Inc.
12. MindMaze Group
13. Osso VR, Inc.
14. Penumbra
15. Siemens Healthineers
16. Surgical Theater, Inc.
17. TheraSim, Inc.
18. Vuzix
19. WorldViz, Inc.
20. XRHealth

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 Introduction

• 1.1 Study Assumptions & Market Definition
• 1.2 Scope of the Study

2 Research Methodology

3 Executive Summary

4 Market Landscape

• 4.1 Market Overview
• 4.2 Market Drivers
  • 4.2.1 Rising Need For Risk-Free Clinical Training
  • 4.2.2 Expansion Of Remote Care, Telemedicine, and Telementoring
  • 4.2.3 Rising Use In Surgical Visualization and Procedure Guidance
  • 4.2.4 Increasing Adoption In Pain Distraction and Behavioral Therapy
  • 4.2.5 AI-Enabled Scenario Analytics And Adaptive Learning
  • 4.2.6 Falling Device Costs And Faster Enterprise Procurement Cycles
• 4.3 Market Restraints
  • 4.3.1 High Upfront Integration and Content Creation Costs
  • 4.3.2 Regulatory Uncertainty Across Clinical Use Cases
  • 4.3.3 Limited Clinical Workflow Integration and Staff Readiness
  • 4.3.4 Data Privacy, Security, and Patient Consent Complexity
• 4.4 Value / Supply-Chain Analysis
• 4.5 Regulatory Landscape
• 4.6 Technological Outlook
• 4.7 Porter's Five Forces Analysis
  • 4.7.1 Threat of New Entrants
  • 4.7.2 Bargaining Power of Suppliers
  • 4.7.3 Bargaining Power of Buyers
  • 4.7.4 Threat of Substitutes
  • 4.7.5 Industry Rivalry

5 Market Size & Growth Forecasts

• 5.1 By Component
  • 5.1.1 Hardware
  • 5.1.2 Software
  • 5.1.3 Services
• 5.2 By Technology
  • 5.2.1 Augmented Reality
  • 5.2.2 Virtual Reality
• 5.3 By Application
  • 5.3.1 Surgery
  • 5.3.2 Medical Training and Education
  • 5.3.3 Patient Care Management
  • 5.3.4 Fitness Management
  • 5.3.5 Behavioral Therapy
  • 5.3.6 Medical Imaging
• 5.4 By End User
  • 5.4.1 Hospitals
  • 5.4.2 Academic and Research Institutes
  • 5.4.3 Surgical Centers
  • 5.4.4 Clinics and Diagnostic Centers
  • 5.4.5 Pharma and Life Sciences Companies
• 5.5 By Geography
  • 5.5.1 North America
    • 5.5.1.1 United States
    • 5.5.1.2 Canada
    • 5.5.1.3 Mexico
  • 5.5.2 Europe
    • 5.5.2.1 Germany
    • 5.5.2.2 United Kingdom
    • 5.5.2.3 France
    • 5.5.2.4 Italy
    • 5.5.2.5 Spain
    • 5.5.2.6 Rest of Europe
  • 5.5.3 Asia-Pacific
    • 5.5.3.1 China
    • 5.5.3.2 Japan
    • 5.5.3.3 India
    • 5.5.3.4 Australia
    • 5.5.3.5 South Korea
    • 5.5.3.6 Rest of Asia-Pacific
  • 5.5.4 Middle East & Africa
    • 5.5.4.1 GCC
    • 5.5.4.2 South Africa
    • 5.5.4.3 Rest of Middle East & Africa
  • 5.5.5 South America
    • 5.5.5.1 Brazil
    • 5.5.5.2 Argentina
    • 5.5.5.3 Rest of South America

6 Competitive Landscape

• 6.1 Market Concentration
• 6.2 Market Share Analysis
• 6.3 Company Profiles (includes Global Level Overview, Market-level Overview, Core Segments, Financials, Strategic Information, Market Rank/Share, Products & Services, Recent Developments)
  • 6.3.1 Augmedics, Inc.
  • 6.3.2 CAE Healthcare
  • 6.3.3 EchoPixel, Inc.
  • 6.3.4 EON Reality, Inc.
  • 6.3.5 FundamentalVR Limited
  • 6.3.6 GE HealthCare
  • 6.3.7 Hologic, Inc.
  • 6.3.8 ImmersiveTouch, Inc.
  • 6.3.9 Intuitive Surgical Operations, Inc.
  • 6.3.10 Koninklijke Philips N.V.
  • 6.3.11 Medivis, Inc.
  • 6.3.12 MindMaze Group
  • 6.3.13 Osso VR, Inc.
  • 6.3.14 Penumbra, Inc.
  • 6.3.15 Siemens Healthineers
  • 6.3.16 Surgical Theater, Inc.
  • 6.3.17 TheraSim, Inc.
  • 6.3.18 Vuzix Corporation
  • 6.3.19 WorldViz, Inc.
  • 6.3.20 XRHealth

7 Market Opportunities & Future Outlook

• 7.1 White-space & Unmet-need Assessment