세계의 헬스케어 분야 증강현실(AR) 및 가상현실(VR) 시장 규모 : 최종 사용자별, 제품별, 디바이스 유형별, 용도별, 지역별(2024-2031년)

Augmented And Virtual Reality In Healthcare Market Valuation - 2024-2031

Healthcare providers are increasingly recognizing the potential of AR/VR for various applications, including surgery, medical training, and patient care. AR/VR can assist surgeons in performing minimally invasive procedures with greater precision and accuracy, leading to faster recovery times for patients. The growth of market size to surpass USD 3.48 Billion in 2024, to reach a valuation of USD 14.08 Billion by 2031.

AR/VR simulations can provide a realistic and immersive environment for medical professionals to train and practice procedures, improving their skills and preparedness. Government support for the development and implementation of AR/VR technologies in healthcare is also accelerating market growth. The market is to grow at aCAGR of 19.10% from 2024 to 2031.

Augmented And Virtual Reality in Healthcare Market: Definition/ Overview

Augmented Reality (AR) and Virtual Reality (VR) technologies are transforming the healthcare business by improving medical processes, training, and patient care. AR entails superimposing digital information, such as images, audio, or other data, on the real world. This technology projects these upgrades onto devices such as smartphones, tablets, and augmented reality glasses, giving real-time information and interactive experiences. In contrast, with VR headsets, consumers are immersed in a purely digital environment. These headsets block out the actual environment and replace it with a simulated one that may be tailored to imitate real-world circumstances or generate whole new ones.

In terms of medical teaching, both AR and VR provide unrivalled benefits. These technologies allow medical students and professionals to practice operations and other treatments in a safe setting. For example, virtual reality can simulate complex surgical operations, allowing surgeons to train and improve their skills before conducting them on real patients. This not only improves surgeon proficiency but also increases patient safety. Similarly, AR can help during actual surgeries by superimposing crucial information, such as anatomical guides or step-by-step instructions, directly into the surgeon's field of view. This real-time support can improve precision while decreasing the risk of errors.

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How Is the Growing Demand for Minimally Invasive Surgeries Driving the Growth of the Augmented and Virtual Reality Market in Healthcare?

AR and VR technology are playing critical roles in the evolution of minimally invasive surgery. Surgeons can use augmented reality to examine internal structures without making big incisions, which improves precision and lowers the risk of complications. VR simulations allow surgeons to rehearse procedures and plan surgical techniques more accurately. These developments help patients heal faster, have less pain, and have fewer infections, making minimally invasive surgeries more appealing. The growing popularity for these procedures is fueling the AR/VR market in healthcare.

The healthcare business is beginning to recognize the revolutionary power of Augmented Reality (AR) and Virtual Reality (VR) technology. These technologies are being used for a variety of purposes, including surgical procedures, medical training, and patient care. In surgical settings, augmented reality can provide real-time instruction and vital information overlays, increasing operational precision. VR is being used to simulate complex surgeries, allowing doctors to practice and improve their skills in a safe virtual environment. This rapid usage stems from the awareness that AR/VR technology can greatly improve patient outcomes and operational efficiency.

AR and VR simulations are transforming medical education by providing immersive and realistic experiences. These technologies enable medical personnel to perform procedures in a controlled setting, improving their abilities and preparedness. For example, virtual reality (VR) can imitate emergency events, allowing doctors and nurses to practice their response techniques without risking their lives. AR can overlay step-by-step instructions during training activities, ensuring that learners adhere to proper practices. This enhanced training improves patient outcomes by preparing healthcare personnel to manage real-life circumstances, increasing demand for AR/VR solutions in medical education.

Governments throughout the world are realizing AR and VR's promise to revolutionize healthcare delivery and results. Several efforts and financing schemes are being launched to assist with the development and implementation of these technologies. Governments, for example, are funding funds for research and development initiatives focusing on AR/VR in healthcare, as well as subsidies and tax breaks to encourage healthcare providers to use this technology. Such funding increases industry growth by lowering the financial barriers to AR/VR technology adoption and stimulating innovation.

The worldwide aging population is driving up demand for healthcare services, and AR/VR technologies are proving to be effective instruments in meeting these demands. AR can help manage chronic illnesses by offering real-time monitoring and coaching to patients. VR can provide remote care solutions, allowing elderly individuals to obtain medical consultations and therapy without having to leave their houses. Furthermore, VR-based rehabilitation programs can help enhance mobility and cognitive function, making the recovery process more interesting and successful. AR/VR's ability to improve the quality of life for older persons is driving its use in geriatric care.

How Do High Upfront Costs and Technical Limitations Impede the Expansion of the Augmented Reality and Virtual Reality Market in Healthcare?

The initial investment necessary to implement AR/VR technology in healthcare is large. This covers the cost of AR/VR hardware like headsets, specialist software licenses, and infrastructure changes like fast internet and powerful computers. Smaller healthcare facilities and individual practitioners sometimes face cost constraints, which can hinder the general adoption of AR/VR technologies. Furthermore, continuing maintenance and future upgrades increase the financial load, making it a substantial barrier for many healthcare providers.

Current AR/VR technologies confront several technological obstacles that limit their usefulness and user experience. Latency, or the time it takes between user inputs and system responses, can interrupt the immersive experience. Many AR/VR headsets have a narrow field of view, making it difficult to fully engage with the virtual environment. Furthermore, the bulkiness and stiffness of some headsets can discourage long-term use, especially in medical settings where comfort and ease of use are essential. These technical limitations must be addressed in order for AR/VR to be adopted more widely in healthcare.

The combination of AR/VR technologies with sensitive patient data raises serious issues about data security and privacy. Maintaining the confidentiality, integrity, and availability of patient information is critical. Robust cybersecurity measures are required to prevent data breaches and unauthorized access. Furthermore, clear data governance standards must be established to guide the use of AR/VR in healthcare, guaranteeing compliance with legislation such as HIPAA in the United States. These concerns must be adequately addressed to create confidence and facilitate greater adoption.

The lack of established rules and restrictions for the usage of AR/VR in healthcare generates ambiguity for practitioners. This lack of standardization may result in discrepancies in the quality and safety of AR/VR applications. Furthermore, payment policies for AR/VR-based treatments are not well defined, making it difficult for healthcare institutions to justify their investment in these technologies. Without clear reimbursement structures, providers may be hesitant to implement AR/VR solutions, thinking that they may not be financially sustainable in the long run.

The use of AR/VR in healthcare involves various ethical concerns that must be carefully addressed. Issues such as gaining informed consent for virtual reality therapy, maintaining patient autonomy, and the possibility of addiction to VR experiences must be addressed. For example, patients undergoing VR therapy must be thoroughly informed about the potential dangers and benefits, and their agreement must be obtained in a transparent manner. Furthermore, the immersive nature of VR experiences raises fears that users would become unduly reliant on virtual surroundings, which may have long-term psychological consequences. Addressing these ethical concerns is critical to the proper and sustainable use of AR/VR technology in healthcare.

Category-Wise Acumens

How Do Surgical Applications and Medical Training and Education Contribute to the Growth of the Hospitals Segment in the Augmented Reality and Virtual Reality Healthcare Market?

The Hospitals segment is showing substantial growth in the augmented reality and virtual reality healthcare market and is expected to continue its growth throughout the forecast period. In surgical settings, AR and VR are being used to improve accuracy and outcomes. During procedures, augmented reality offers surgeons real-time data overlays, such as 3D anatomical models. This improves visualization of the surgical field and allows for more informed decision-making. VR is used for pre-surgical planning, allowing surgeons to practice procedures in a virtual setting. This practice aids in anticipating probable obstacles and strategizing the surgery, resulting in greater accuracy and shorter operation times.

Hospitals are using AR and VR to provide advanced medical training and education. These technologies provide immersive simulations that allow medical students and professionals to practice procedures without risking real patients. VR can generate realistic training scenarios ranging from fundamental procedures to sophisticated surgeries, which improves the learning experience and skill development. AR can be utilized in live training sessions to provide real-time advice and feedback, improving the educational experience.

AR and VR improve diagnosis accuracy and patient care in hospitals. During consultations, AR applications can overlay diagnostic imaging data, such as MRI or CT scans, on the patient's body. This allows clinicians to better comprehend and communicate medical conditions to patients. VR is utilized to create precise renderings of a patient's anatomy and condition, which helps with diagnosis and therapy planning. Furthermore, AR can help guide minimally invasive operations by delivering real-time visual information, which improves precision and shortens recovery times.

Hospitals are adopting virtual reality into patient rehabilitation programs. Virtual reality treatment can make physical rehabilitation activities more fascinating and effective by transforming them into interactive experiences. For example, VR can recreate surroundings in which patients make activities that help them heal. This method is especially helpful for people recovering from strokes, surgeries, or traumas since it improves their mobility and motivation. AR and VR technology are being used to improve the entire patient experience at hospitals. VR can give immersive experiences that assist patients cope with anxiety and pain during therapy. For example, patients undergoing chemotherapy or other harsh operations can utilize VR headsets to escape into relaxing virtual settings. AR is utilized for patient education by providing interactive 3D models that assist patients in better understanding their medical issues and treatments, resulting in enhanced engagement and adherence to treatment programs.

How are Surgical Planning and Simulation, along with Therapeutic Applications, in the Virtual Reality (VR) Segment Driving the Growth of the Augmented Reality and Virtual Reality Healthcare Market?

The Virtual Reality (VR) segment is significantly leading in the augmented reality and virtual reality healthcare market. Virtual reality technology is transforming surgical planning and simulation. Surgeons can utilize virtual reality to construct detailed 3D models of a patient's anatomy based on medical imaging data like CT scans and MRIs. These virtual models enable surgeons to design and practice complex treatments in a safe environment, improving precision and lowering the possibility of complications during actual surgery. The capacity to visualize and interact with patient-specific anatomy in 3D aids in surgical planning, ultimately leading to better patient outcomes and shorter operation times.

Virtual reality is increasingly being employed for therapeutic purposes in healthcare. It is used in pain management, where immersive VR experiences help divert patients from their discomfort during procedures or chronic pain care. Patients enduring chemotherapy, wound care, or physical therapy, for example, can utilize virtual reality headsets to explore relaxing virtual settings, reducing anxiety and discomfort. VR therapy is also proven successful in mental health treatments, such as exposure therapy for phobias and post-traumatic stress disorder (PTSD), because it allows patients to confront and manage their concerns in a safe virtual environment.

Virtual reality technology has a big impact on medical education. VR creates an immersive learning environment in which medical students and professionals can practice operations and improve their abilities without jeopardizing patient safety. Virtual reality simulations can simulate real-life scenarios ranging from fundamental clinical procedures to emergency emergencies, allowing trainees to encounter and respond to a wide range of medical issues. This hands-on experience is crucial for healthcare providers seeking to improve their skill and confidence. VR also enables remote learning, making high-quality medical education available to a larger audience.

Patient rehabilitation is another area in which VR is making great progress. VR-based rehabilitation programs are intended to be interactive and engaging, making the recovery process more fun for patients. These applications can replicate real-world scenarios in which patients undertake workouts suited to their individual requirements. VR, for example, can be utilized in physical therapy to help stroke survivors restore motor skills, as well as in occupational therapy to aid patients relearning daily routines. The immersive quality of VR aids in retaining patient motivation and commitment to rehabilitation programs, resulting in improved recovery outcomes.

VR technology improves patient care and engagement by offering educational and therapeutic experiences that increase comprehension and adherence. VR allows patients to see their medical issues and treatment plans, making complex information more understandable. This educational aspect enables people to play an active role in their healthcare decisions. Furthermore, VR can be used to prepare patients for surgery by simulating the procedure and projected recovery time, lowering preoperative anxiety and increasing overall patient satisfaction.

Augmented Reality and Virtual Reality Healthcare Market Report Methodology

Country/Region-wise Acumens

How Do the Advanced Technological Infrastructure and High Healthcare Expenditure in the North American Region Contribute to the Demand for Augmented Reality and Virtual Reality in Healthcare?

North America is estimated to dominate the augmented reality and virtual reality healthcare during the forecast period. North America, notably the United States and Canada, has a highly developed technology infrastructure that allows for the integration and implementation of AR/VR technologies in healthcare settings. Compared to other regions, North America invests heavily in new technologies such as AR/VR to improve patient care results and operational efficiency in healthcare institutions.

The region is home to some of the world's largest AR/VR technology businesses and healthcare providers, which drive innovation and establish industry standards in the creation and implementation of AR/VR healthcare solutions. North America has well-established regulatory bodies, such as the Food and Drug Administration (FDA) in the United States and Health Canada, that provide clear guidelines and regulations for the approval and use of AR/VR technologies in healthcare, ensuring their safety and effectiveness.

The area has made major investments in research and development (R&D) across academia, the commercial sector, and government institutions, promoting innovation and propelling advances in AR/VR technology for healthcare applications. Collaborations between North American technology companies, healthcare providers, and academic institutions make it easier to design, test, and adopt AR/VR solutions that are tailored to the needs of healthcare professionals and patients. North America was an early user of AR/VR technology in healthcare, resulting in a mature market ecosystem with a diverse range of applications, solutions, and expertise available to both healthcare practitioners and patients.

How Do the Large and Aging Population, Along with Increasing Healthcare Investments in the Asia Pacific Region, Contribute to the Rapid Expansion of the Augmented Reality and Virtual Reality Healthcare Market?

The Asia Pacific region is estimated to exhibit the highest growth within the augmented reality and virtual reality healthcare during the forecast period. The region's population is rapidly aging, creating a demand for novel healthcare solutions to address age-related health issues, chronic diseases, and the increased strain on healthcare systems. Governments and private sector entities in Asia Pacific are expanding healthcare investments, with the goal of improving access to excellent healthcare services and patient outcomes through the use of modern technology such as AR/VR.

Asia Pacific is a technical innovation hub, with countries such as Japan and South Korea at the forefront of electronics, robotics, and information technology. This innovation environment promotes the creation of cutting-edge AR/VR healthcare applications. Asia Pacific is seeing fast economic growth, with China, India, and South Korea rising as global economic powerhouses. This increase drives investments in healthcare infrastructure and technology, such as AR/VR systems.

As healthcare prices rise and cost-effective solutions are required, there is a growing demand for AR/VR technologies that can improve healthcare delivery efficiency, reduce hospitalization rates, and improve patient satisfaction. Governments across Asia Pacific are implementing policies and programs to encourage the use of digital healthcare technologies, such as AR/VR, to address healthcare concerns and enhance population health outcomes. The region is seeing considerable expenditures in healthcare infrastructure development, including as hospitals, clinics, and telemedicine networks, which creates prospects for the integration of AR/VR technologies into healthcare delivery systems.

Competitive Landscape

Major companies in the Augmented Reality and Virtual Reality Healthcare Market include Philips Healthcare, Google, Microsoft, Oculus VR (Facebook), and Samsung Electronics, all of which offer unique solutions. Medical Realities and AccuVein Inc. are gaining popularity for their specialized products. Intense rivalry fuels innovation, collaboration, and mergers. Collaboration between technology providers, healthcare institutions, and research organizations is critical to innovation and growth. Continuous investment in R&D is critical to remaining competitive and tackling healthcare concerns. Regulatory compliance and user experience enhancement remain top priorities for market participants.

The organizations are focusing on innovating their product line to serve the vast population in diverse regions. Some of the prominent players operating in augmented reality and virtual reality healthcare include:

• Philips Healthcare
• Google
• Microsoft Corporation
• Oculus VR (Facebook)
• Samsung Electronics
• Medical Realities
• AccuVein Inc.
• EchoPixel Inc.
• CAE Healthcare
• Atheer Inc.
• Augmented Reality and Virtual Reality Healthcare Market Latest Developments:
• In January 2024, Philips Healthcare announced the launch of a new augmented reality surgical navigation system designed to assist surgeons in performing minimally invasive procedures with enhanced precision and efficiency.
• In September 2023, Google unveiled its latest virtual reality platform, Daydream, which includes healthcare-focused applications aimed at patient education, therapeutic interventions, and medical training.
• In November 2023, Microsoft announced a new mixed-reality headset, HoloLens 3, with enhanced features tailored for healthcare applications, such as augmented reality visualization for surgical planning and medical education.

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL AUGMENTED AND VIRTUAL REALITY IN HEALTHCARE MARKET

• 1.1 Overview of the Market
• 1.2 Scope of Report
• 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY

• 3.1 Data Mining
• 3.2 Validation
• 3.3 Primary Interviews
• 3.4 List of Data Sources

4 GLOBAL AUGMENTED AND VIRTUAL REALITY IN HEALTHCARE MARKET OUTLOOK

• 4.1 Overview
• 4.2 Market Dynamics
  • 4.2.1 Drivers
  • 4.2.2 Restraints
  • 4.2.3 Opportunities
• 4.3 Porters Five Force Model
• 4.4 Value Chain Analysis
• 4.5 Regulatory Framework

5 GLOBAL AUGMENTED AND VIRTUAL REALITY IN HEALTHCARE MARKET, BY END USER

• 5.1 Overview
• 5.2 Government and Defense Institutions
• 5.3 Hospitals, Clinics, and Surgical Centers
• 5.4 Research and Diagnostics Laboratories
• 5.5 Research Organizations and Pharma Companies

6 GLOBAL AUGMENTED AND VIRTUAL REALITY IN HEALTHCARE MARKET, BY OFFERINGS

• 6.1 Overview
• 6.2 Software
• 6.3 Hardware

7 GLOBAL AUGMENTED AND VIRTUAL REALITY IN HEALTHCARE MARKET, BY DEVICES TYPES

• 7.1 Overview
• 7.2 Projectors and Display Walls
• 7.3 Virtual Reality in Healthcare Market
• 7.4 Augmented Reality in Healthcare Market

8 GLOBAL AUGMENTED AND VIRTUAL REALITY IN HEALTHCARE MARKET, BY APPLICATION

• 8.1 Overview
• 8.2 Patient Care Management
• 8.3 Surgery
• 8.4 Medical Training and Education
• 8.5 Fitness Management
• 8.6 Pharmacy Management

9 GLOBAL AUGMENTED AND VIRTUAL REALITY IN HEALTHCARE MARKET, BY GEOGRAPHY

• 9.1 Overview
• 9.2 North America
  • 9.2.1 U.S.
  • 9.2.2 Canada
  • 9.2.3 Mexico
• 9.3 Europe
  • 9.3.1 Germany
  • 9.3.2 U.K.
  • 9.3.3 France
  • 9.3.4 Rest of Europe
• 9.4 Asia Pacific
  • 9.4.1 China
  • 9.4.2 Japan
  • 9.4.3 India
  • 9.4.4 Rest of Asia Pacific
• 9.5 Rest of the World
  • 9.5.1 Latin America
  • 9.5.2 Middle East and Africa

10 GLOBAL AUGMENTED AND VIRTUAL REALITY IN HEALTHCARE MARKET COMPETITIVE LANDSCAPE

• 10.1 Overview
• 10.2 Company Market Share
• 10.3 Vendor Landscape
• 10.4 Key Development Strategies

11 COMPANY PROFILES

• 11.1 Microsoft
  • 11.1.1 Overview
  • 11.1.2 Financial Performance
  • 11.1.3 Product Outlook
  • 11.1.4 Key Developments
• 11.2 Mindmaze
  • 11.2.1 Overview
  • 11.2.2 Financial Performance
  • 11.2.3 Product Outlook
  • 11.2.4 Key Developments
• 11.3 Google
  • 11.3.1 Overview
  • 11.3.2 Financial Performance
  • 11.3.3 Product Outlook
  • 11.3.4 Key Developments
• 11.4 Psious
  • 11.4.1 Overview
  • 11.4.2 Financial Performance
  • 11.4.3 Product Outlook
  • 11.4.4 Key Developments
• 11.5 Daqri
  • 11.5.1 Overview
  • 11.5.2 Financial Performance
  • 11.5.3 Product Outlook
  • 11.5.4 Key Developments
• 11.6 Augmedix
  • 11.6.1 Overview
  • 11.6.2 Financial Performance
  • 11.6.3 Product Outlook
  • 11.6.4 Key Developments
• 11.7 Medical Realities
  • 11.7.1 Overview
  • 11.7.2 Financial Performance
  • 11.7.3 Product Outlook
  • 11.7.4 Key Developments
• 11.8 Firsthand Technology
  • 11.8.1 Overview
  • 11.8.2 Financial Performance
  • 11.8.3 Product Outlook
  • 11.8.4 Key Developments
• 11.9 Atheer
  • 11.9.1 Overview
  • 11.9.2 Financial Performance
  • 11.9.3 Product Outlook
  • 11.9.4 Key Developments
• 11.10 Oculus VR
  • 11.10.1 Overview
  • 11.10.2 Financial Performance
  • 11.10.3 Product Outlook
  • 11.10.4 Key Developments
• 11.11 Samsung Electronics
  • 11.11.1 Overview
  • 11.11.2 Financial Performance
  • 11.11.3 Product Outlook
  • 11.11.4 Key Developments
• 11.12 Osterhout Design Group
  • 11.12.1 Overview
  • 11.12.2 Financial Performance
  • 11.12.3 Product Outlook
  • 11.12.4 Key Developments
• 11.13 Orca Health
  • 11.13.1 Overview
  • 11.13.2 Financial Performance
  • 11.13.3 Product Outlook
  • 11.13.4 Key Developments
• 11.14 Echopixel
  • 11.14.1 Overview
  • 11.14.2 Financial Performance
  • 11.14.3 Product Outlook
  • 11.14.4 Key Developments

12 KEY DEVELOPMENTS

• 12.1 Product Launches/Developments
• 12.2 Mergers and Acquisitions
• 12.3 Business Expansions
• 12.4 Partnerships and Collaborations

13 Appendix

• 13.1 Related Research