생성형 AI 시장 : 점유율 분석, 업계 동향과 통계, 성장 예측(2026-2031년)

According to Mordor Intelligence, the generative AI market size is expected to grow from USD 21.1 billion in 2025 to USD 28.45 billion in 2026 and is forecast to reach USD 126.66 billion by 2031 at 34.82% CAGR over 2026-2031.

This report is Segmented by Component (Software, Services), Deployment Mode (Cloud, On-Premise, and More), End-User Industry (BFSI, Healthcare, and More), Application (Content Creation, Code Generation, and More), Model Architecture (GAN, Transformer, and More), Organisation Size (Large Enterprises, Small and Medium Enterprises), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

Global Generative AI Market Trends and Insights

Enterprise-wide Productivity Push

Widespread deployment of AI copilots and chat-based work assistants is beginning to translate into measurable operational gains, particularly among early adopters in North America and Europe. Fortune-class enterprises integrating AI into document creation, meeting summarization, and customer-service workflows report noticeable reductions in cycle time and error rates. UK Finance forecasts that financial services firms will raise the share of technology budgets dedicated to generative AI from 12% in 2024 to 16% in 2025. Despite clear upside, only one-quarter of projects currently meet return-on-investment targets, underscoring the importance of change-management expertise and robust governance frameworks. This capability gap sustains strong demand for implementation services and creates durable competitive advantages for firms that combine domain knowledge with AI fluency.

Falling Model-Training Costs via Foundation Models

Foundation-model providers have slashed the compute requirements for advanced capabilities by allowing enterprises to fine-tune rather than build from scratch, which compresses time-to-value and lowers cash burn. NVIDIA's Blackwell architecture, designed for energy-efficient training and inference, illustrates this trajectory while also pushing the company toward its goal of 100% renewable electricity by fiscal 2025. The rise of GPU marketplaces has created transparent spot pricing that helps smaller firms match resource needs to project scale. Lower thresholds for experimentation accelerate global diffusion, with particular benefits for innovators in emerging markets who previously lacked access to large-scale compute.

Data-Privacy and Ethical-AI Compliance Risk

The EU AI Act introduces fines reaching EUR 35 million (USD 40.44 million) or 7% of global turnover for non-compliance, compelling providers to produce detailed technical documentation and copyright-law checks before model release. Japan's new AI Business Guidelines extend governance standards to foreign suppliers that process domestic user data. In the United States, the Federal Trade Commission is examining exclusivity clauses in cloud-AI alliances, pointing to heightened antitrust scrutiny. Multinational vendors now juggle overlapping rules that mandate local data processing, algorithmic transparency, and human oversight, raising the cost of market entry and favoring incumbents with robust legal resources.

Other drivers and restraints analyzed in the detailed report include:

1. VC and Corporate Mega-Funding Rounds
2. Synthetic-Data Marketplaces Take-Off
3. Escalating GPU and Energy Costs plus Carbon Footprint

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Software continued to capture 63.45% of the generative AI market in 2025, reflecting its role as the core enabler of model development, orchestration, and application delivery. The services segment is scaling faster at a 43.36% CAGR because many organizations lack in-house data-science skills and must rely on consultancies for integration, customization, and governance. Adoption of turnkey AI platforms lowers entry hurdles, yet enterprises still grapple with change management that requires bespoke training and process redesign. The generative AI market size for services is projected to grow steadily as compliance mandates create additional advisory demand.

The services surge also mirrors the strategic importance of domain expertise when tailoring models to regulated sectors such as healthcare and banking. Advisory firms bundle risk assessments and ethics audits with deployment work, creating multi-year revenue streams aligned to ongoing model monitoring. As software vendors open their ecosystems to third-party plug-ins, integrators gain new cross-selling avenues. Over time, subscription-based support packages may blur the line between software and services offerings, but the current revenue breakout suggests enough differentiation to sustain separate growth narratives.

Cloud vendors accounted for 71.80% of the generative AI market in 2025, leveraging global data-center footprints and managed-service models that eliminate upfront hardware spend. Consumption-based pricing aligns costs with usage peaks, a feature that remains attractive for experimental workloads. However, latency-sensitive tasks in manufacturing, mobility, and public safety highlight the limits of remote inference. The generative AI market size allocated to edge solutions is forecast to expand at a 49.88% CAGR as organizations embed accelerators into gateways, appliances, and handheld devices.

Edge deployment appeals to firms seeking resilience when connectivity is unreliable or data sovereignty rules forbid external transmission. Advances chronicled in the 2025 Edge AI Technology Report demonstrate that quantization, pruning, and on-chip caching can crush model footprints without compromising accuracy. Hybrid architectures that decide dynamically where computation runs will likely dominate as customers weigh latency, cost, and regulatory constraints. Over the forecast period, cloud providers are expected to launch managed edge stacks that bring their developer toolchains closer to local silicon.

Complete Report Scope:

• By Component
  • Software
  • Services
• By Deployment Mode
  • Cloud
  • On-Premise
  • Hybrid
  • Edge / On-Device
• By End-User Industry
  • BFSI
  • Healthcare
  • IT and Telecommunication
  • Government
  • Retail and Consumer Goods
  • Manufacturing
  • Media and Entertainment
  • Others
• By Application
  • Content Creation
  • Code Generation
  • Data Augmentation
  • Design and Prototyping
  • Security and Risk Analytics
  • Others
• By Model Architecture
  • GAN
  • Transformer
  • VAE
  • Diffusion
  • Autoregressive / Flow-based
• By Organisation Size
  • Large Enterprises
  • Small and Medium Enterprises
• By Geography
  • North America
    • United States
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Europe
    • Germany
    • United Kingdom
    • France
    • Italy
    • Rest of Europe
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Rest of Asia-Pacific
  • Middle East
    • Israel
    • Saudi Arabia
    • United Arab Emirates
    • Turkey
    • Rest of Middle East
  • Africa
    • South Africa
    • Egypt
    • Rest of Africa

Geography Analysis

North America generated 40.60% of 2025 revenue for the generative AI market, buoyed by abundant venture capital, deep pools of technical talent, and a robust cloud-provider landscape. Ongoing public-sector programs that promote trustworthy AI research complement private initiatives, maintaining the region's innovation momentum. Tight coupling between model developers and infrastructure vendors further accelerates commercialization, though antitrust probes signal growing regulatory interest in platform power dynamics.

The Asia-Pacific region is on track for a 36.88% CAGR through 2031, propelled by government stimulus, a thriving electronics supply chain, and rapid digital-workforce expansion. India's aggressive investment in public compute illustrates the region's determination to close capability gaps and localize key AI assets. Australia, Singapore, and South Korea add momentum by turning national-security and healthcare challenges into AI innovation sandboxes, while cross-border venture funds channel capital toward high-growth startups.

Europe pursues balanced progress by pairing industrial-policy incentives with the continent's most comprehensive AI governance regime. The EU AI Act's transparency rules are expected to raise compliance spending but also create a market for audit tooling and certified datasets. Northern European utilities accelerate renewable-energy capacity to meet data-center demand, positioning the bloc as a potential leader in low-carbon AI hosting. Emerging regions in South America, the Middle East, and Africa explore sector-specific deployments in natural resources and financial inclusion, adding diversity to the global adoption map.

1. Google LLC
2. Microsoft Corporation
3. OpenAI LP
4. IBM Corporation
5. Amazon Web Services Inc.
6. Nvidia Corporation
7. Adobe Inc.
8. SAP SE
9. Cohere Inc.
10. Anthropic PBC
11. Stability AI
12. Midjourney Inc.
13. Hugging Face Inc.
14. Salesforce Inc.
15. Databricks - MosaicML
16. Oracle Corporation
17. ServiceNow Inc.
18. Arm Holdings plc
19. Jasper AI
20. Synthesia Ltd.
21. Rephrase AI
22. Konverge AI

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET LANDSCAPE

• 4.1 Market Overview
• 4.2 Market Drivers
  • 4.2.1 Enterprise-wide productivity push
  • 4.2.2 Falling model-training costs via foundation models
  • 4.2.3 VC and corporate mega-funding rounds
  • 4.2.4 Synthetic-data marketplaces take-off
  • 4.2.5 On-device Gen-AI enablement in consumer hardware
  • 4.2.6 AI-assisted code-generation demand spike
• 4.3 Market Restraints
  • 4.3.1 Data-privacy and ethical-AI compliance risk
  • 4.3.2 Escalating GPU/energy costs and carbon-footprint
  • 4.3.3 Sector-specific "high-risk AI" regulation (EU AI Act, etc.)
  • 4.3.4 Advanced-node GPU supply shortages
• 4.4 Regulatory Landscape
• 4.5 Technology Impact Analysis
  • 4.5.1 Generative Adversarial Networks (GANs)
  • 4.5.2 Transformer Architectures
  • 4.5.3 Variational Autoencoders (VAEs)
  • 4.5.4 Diffusion Models
• 4.6 Porter's Five Forces Analysis
  • 4.6.1 Bargaining Power of Buyers
  • 4.6.2 Bargaining Power of Suppliers
  • 4.6.3 Threat of New Entrants
  • 4.6.4 Threat of Substitutes
  • 4.6.5 Intensity of Competitive Rivalry
• 4.7 Impact of Macro-Economic Factors

5 MARKET SIZE AND GROWTH FORECASTS (VALUES)

• 5.1 By Component
  • 5.1.1 Software
  • 5.1.2 Services
• 5.2 By Deployment Mode
  • 5.2.1 Cloud
  • 5.2.2 On-Premise
  • 5.2.3 Hybrid
  • 5.2.4 Edge / On-Device
• 5.3 By End-User Industry
  • 5.3.1 BFSI
  • 5.3.2 Healthcare
  • 5.3.3 IT and Telecommunication
  • 5.3.4 Government
  • 5.3.5 Retail and Consumer Goods
  • 5.3.6 Manufacturing
  • 5.3.7 Media and Entertainment
  • 5.3.8 Others
• 5.4 By Application
  • 5.4.1 Content Creation
  • 5.4.2 Code Generation
  • 5.4.3 Data Augmentation
  • 5.4.4 Design and Prototyping
  • 5.4.5 Security and Risk Analytics
  • 5.4.6 Others
• 5.5 By Model Architecture
  • 5.5.1 GAN
  • 5.5.2 Transformer
  • 5.5.3 VAE
  • 5.5.4 Diffusion
  • 5.5.5 Autoregressive / Flow-based
• 5.6 By Organisation Size
  • 5.6.1 Large Enterprises
  • 5.6.2 Small and Medium Enterprises
• 5.7 By Geography
  • 5.7.1 North America
    • 5.7.1.1 United States
    • 5.7.1.2 Canada
    • 5.7.1.3 Mexico
  • 5.7.2 South America
    • 5.7.2.1 Brazil
    • 5.7.2.2 Argentina
    • 5.7.2.3 Rest of South America
  • 5.7.3 Europe
    • 5.7.3.1 Germany
    • 5.7.3.2 United Kingdom
    • 5.7.3.3 France
    • 5.7.3.4 Italy
    • 5.7.3.5 Rest of Europe
  • 5.7.4 Asia-Pacific
    • 5.7.4.1 China
    • 5.7.4.2 Japan
    • 5.7.4.3 India
    • 5.7.4.4 South Korea
    • 5.7.4.5 Rest of Asia-Pacific
  • 5.7.5 Middle East
    • 5.7.5.1 Israel
    • 5.7.5.2 Saudi Arabia
    • 5.7.5.3 United Arab Emirates
    • 5.7.5.4 Turkey
    • 5.7.5.5 Rest of Middle East
  • 5.7.6 Africa
    • 5.7.6.1 South Africa
    • 5.7.6.2 Egypt
    • 5.7.6.3 Rest of Africa

6 COMPETITIVE LANDSCAPE

• 6.1 Market Concentration
• 6.2 Strategic Moves
• 6.3 Market Share Analysis
• 6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products and Services, and Recent Developments)
  • 6.4.1 Google LLC
  • 6.4.2 Microsoft Corporation
  • 6.4.3 OpenAI LP
  • 6.4.4 IBM Corporation
  • 6.4.5 Amazon Web Services Inc.
  • 6.4.6 Nvidia Corporation
  • 6.4.7 Adobe Inc.
  • 6.4.8 SAP SE
  • 6.4.9 Cohere Inc.
  • 6.4.10 Anthropic PBC
  • 6.4.11 Stability AI
  • 6.4.12 Midjourney Inc.
  • 6.4.13 Hugging Face Inc.
  • 6.4.14 Salesforce Inc.
  • 6.4.15 Databricks - MosaicML
  • 6.4.16 Oracle Corporation
  • 6.4.17 ServiceNow Inc.
  • 6.4.18 Arm Holdings plc
  • 6.4.19 Jasper AI
  • 6.4.20 Synthesia Ltd.
  • 6.4.21 Rephrase AI
  • 6.4.22 Konverge AI

7 MARKET OPPORTUNITIES AND FUTURE OUTLOOK

• 7.1 White-space and Unmet-Need Assessment