네트워크 트래픽 분석 분야 AI 시장 : 점유율 분석, 업계 동향 및 통계, 성장 예측(2026-2031년)

According to Mordor Intelligence, the AI in network traffic analysis market size is expected to grow from USD 3.12 billion in 2025 to USD 3.82 billion in 2026 and is forecast to reach USD 10.22 billion by 2031 at 21.75% CAGR over 2026-2031.

This report is Segmented by Component (Software, and Services), Deployment (Cloud, On-Premises, and Hybrid), Enterprise Size (Large Enterprises, and More), Network Type (Enterprise Networks, Data Center Networks, and More), Application (Intrusion Detection and Prevention, and More), End-User Industry (BFSI, and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

Global AI In Network Traffic Analysis Market Trends and Insights

Rising Enterprise Demand for Real-Time Threat Detection

Real-time threat detection has become a near-term buying priority in the AI in network traffic analysis market because security teams cannot wait hours to validate suspicious traffic. ExtraHop reported in 2026 that 55% of respondents viewed AI tools as a top security risk, underscoring how quickly this need has moved into live security budgets. The issue is sharper when autonomous software agents communicate across internal networks, because their behavior can blend into normal machine traffic until patterns are modeled continuously. ExtraHop launched AI Observability in March 2026 to discover AI infrastructure, map agent communication patterns, and detect unauthorized data movement in real time. These capabilities matter because they help analysts move from alert review to action before lateral movement spreads across connected systems. As a result, the AI in network traffic analysis market is shifting toward continuous behavioral inspection rather than periodic traffic review.

Increasing Hybrid and Multi-Cloud Network Complexity

Hybrid and multi-cloud sprawl is widening blind spots in the AI in network traffic analysis market and raising the value of tools that can follow traffic across several environments. Gigamon's 2025 survey found that 91% of organizations made risky security compromises in hybrid cloud environments under pressure to adopt AI. The same survey found that 47% were already seeing more attacks targeting large language model deployments, tying network visibility gaps directly to new enterprise workloads. Thales reported in 2025 that 55% of respondents found cloud environments harder to secure than on-premises systems. Thales also reported that organizations use an average of 85 SaaS applications, which means traffic baselines must cover many distinct patterns. This is why the AI in network traffic analysis market is moving toward broader observability across east-west traffic, cloud services, and shared policy layers.

High False Positive Sensitivity in Diverse Traffic Environments

False positives remain a practical barrier in the AI in network traffic analysis market because noisy alerts consume limited analyst time and weaken trust in automated detection. A 2025 study in the International Journal of Advanced Research in Computer Science and Engineering found that AI-driven predictive analytics cut false positives by more than 40% compared with rule-based systems. That improvement is meaningful, but it does not remove the burden created by high-volume enterprise traffic and mixed device environments. When models are trained on past behavior, detection quality can weaken as new SaaS tools, container workloads, or IoT devices change network patterns. This is especially hard in environments that monitor IT, OT, and IoT traffic together, because a single baseline rarely fits all asset classes. Until vendors make tuning easier, some buyers will slow rollouts or keep human review tightly in the loop.

Other drivers and restraints analyzed in the detailed report include:

1. Growing Adoption f Zero Trust and XDR Architectures
2. Expansion of Encrypted Traffic Monitoring Requirements
3. Data Privacy and Packet Inspection Constraints

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Services are the fastest-growing component of the AI in network traffic analysis market, with a 22.84% CAGR during 2026-2031, positioning operating support close to the center of demand. That pace shows that many buyers now want ongoing monitoring, tuning, and response help instead of a one-time software purchase. Software remains the main delivery layer with a share of 61.12% because network detection and response platforms, behavioral analytics engines, and SIEM integrations are how most organizations deploy inspection at scale. The AI in network traffic analysis market is moving this way because many teams can buy a platform faster than they can build enough in-house expertise to operate it well. This makes service attachments more valuable in large rollouts where model tuning, policy setting, and investigation support all shape real-world performance.

Services in the AI in network traffic analysis market are projected to outpace headline growth through 2031, nudging vendors toward recurring delivery models. IBM launched ATOM in April 2025 to automate threat triage, investigation, and remediation, demonstrating how software vendors are packaging service-like outcomes within their platforms. Darktrace launched SECURE AI in February 2026 to extend behavioral oversight to generative AI tools and autonomous agents, thereby reducing the burden on internal teams that lack dedicated AI security specialists. As these models mature, customers will compare vendors less on feature lists and more on speed to value, depth of coverage, and day-to-day operational support. In the AI in network traffic analysis industry, providers that preconfigure traffic models for healthcare, finance, and industrial environments should retain an edge in services-led sales.

Cloud deployment accounted for 54.08% of the AI in network traffic analysis market share in 2025, making it the largest delivery model among enterprise buyers. That lead reflects faster rollout, easier scaling, and broader sensor reach across distributed users, applications, and branch locations. The AI in network traffic analysis market is also favoring cloud delivery because software updates and detection improvements can be applied faster than appliance-based refresh cycles. Hybrid deployment is the fastest-growing model through 2031 because most large organizations still split sensitive systems, legacy workloads, and cloud analytics across multiple environments. That split keeps demand high for platforms that can correlate activity across both settings without leaving inspection gaps at the boundary.

Hybrid deployment is growing faster than the other models through 2031, while on-premises infrastructure continues to hold a necessary role in defense, government, and regulated finance. Cato Networks launched a GPU-powered SASE platform in March 2026, which showed that cloud-delivered inspection can now support more demanding inline analysis workloads. This matters because buyers no longer want to trade off performance against flexibility when they move network visibility into cloud-based control planes. The AI in network traffic analysis market should continue rewarding vendors that can apply consistent behavioral logic across private, public, and mixed environments. Vendors that support cloud, on-premises, and sovereign deployment models with the same policy quality are likely to remain stronger in complex accounts.

Complete Report Scope:

• By Component
  • Software
  • Services
• By Deployment
  • Cloud
  • On-Premises
  • Hybrid
• By Enterprise Size
  • Large Enterprises
  • Small and Medium Enterprises
• By Network Type
  • Enterprise Networks
  • Data Center Networks
  • Cloud Networks
  • Industrial and OT Networks
• By Application
  • Intrusion Detection and Prevention
  • Network Performance Monitoring
  • Anomaly Detection and Behavioral Analytics
  • Threat Hunting and Incident Response
  • Network Forensics and Root Cause Analysis
  • Capacity Planning and Traffic Optimization
• By End-user Industry
  • BFSI
  • Healthcare and Life Sciences
  • Information Technology and Telecom
  • Retail and E-commerce
  • Industrial Manufacturing
  • Government and Public Sector
  • Other End-user Industries
• By Geography
  • North America
    • United States
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Europe
    • Germany
    • United Kingdom
    • France
    • Italy
    • Spain
    • Russia
    • Rest of Europe
  • Asia-Pacific
    • China
    • India
    • Japan
    • South Korea
    • Australia
    • Rest of Asia-Pacific
  • Middle East and Africa
    • Middle East
      • Saudi Arabia
      • United Arab Emirates
      • Rest of Middle East
    • Africa
      • South Africa
      • Nigeria
      • Rest of Africa

Geography Analysis

North America held 32.11% of the AI in network traffic analysis market share in 2025, maintaining its lead across regions. The region benefits from mature security budgets, high vendor concentration, and quicker adoption of new detection models across large enterprises. The U.S. Department of Defense directive issued in July 2025 raised the operational bar by requiring target-level zero trust and XDR integration across classified and unclassified systems, including OT environments. That kind of federal direction often shapes procurement standards far beyond direct government use. The AI in network traffic analysis market also gains regional support from vendor headquarters, channel depth, and a large installed base of enterprise security tools.

Europe remains an important demand center because enterprises need closer monitoring while balancing tighter privacy expectations around packet inspection. CERT-FR's 2025 cyber threat panorama highlighted the growing use of AI tools by threat actors, underscoring the need for stronger behavioral monitoring across European networks. This keeps interest high in metadata-based analysis, encrypted traffic monitoring, and region-specific policy controls. South America is still earlier in adoption, but Brazil is leading regional demand as digitization in finance and other regulated services raises the need for better network visibility.

Asia-Pacific is projected to expand at a 23.51% CAGR during 2026-2031, making it the fastest-growing regional segment of the AI in network traffic analysis market. Demand is being supported by cloud buildout, private 5G activity, and a wider push to secure distributed digital infrastructure. Vendors are expanding regional delivery capacity to offer cloud-based detection with lower latency and stronger local support. The Middle East and Africa are building from a smaller base, with Gulf countries leading enterprise cybersecurity spending while African adoption is more concentrated in financial services. As these regional patterns evolve, the AI in network traffic analysis market should continue to split into mature platform markets, compliance-led markets, and cloud-expansion markets.

1. Darktrace plc
2. Vectra AI, Inc.
3. ExtraHop Networks, Inc.
4. Gigamon Inc.
5. NETSCOUT Systems, Inc.
6. Arista Networks, Inc.
7. Cisco Systems, Inc.
8. Palo Alto Networks, Inc.
9. Fortinet, Inc.
10. IBM Corporation
11. Broadcom Inc.
12. Juniper Networks, Inc.
13. Progress Software Corporation
14. Accedian Networks Inc.
15. Savvius, Inc.
16. Netskope, Inc.
17. Observe.AI, Inc.
18. Rapid7, Inc.
19. Splunk LLC
20. Cisco ThousandEyes, Inc.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET LANDSCAPE

• 4.1 Market Overview
• 4.2 Market Drivers
  • 4.2.1 Rising Enterprise Demand for Real-Time Threat Detection
  • 4.2.2 Increasing Hybrid And Multi-Cloud Network Complexity
  • 4.2.3 Growing Adoption of Zero Trust And XDR Architectures
  • 4.2.4 Expansion of Encrypted Traffic Monitoring Requirements
  • 4.2.5 Need for Automated Network Forensics and Root-Cause Analysis
  • 4.2.6 Under-Reported, AI-Specific Model Drift Management Demand In Security Operations
• 4.3 Market Restraints
  • 4.3.1 High False Positive Sensitivity In Diverse Traffic Environments
  • 4.3.2 Data Privacy And Packet Inspection Constraints
  • 4.3.3 Skilled Analyst Shortage For AI Tuning And Validation
  • 4.3.4 Integration Friction With Legacy NDR, SIEM, And SOAR Stacks
• 4.4 Industry Value-Chain Analysis
• 4.5 Regulatory Landscape
• 4.6 Technological Outlook
• 4.7 Porter's Five Forces Analysis
  • 4.7.1 Bargaining Power of Buyers
  • 4.7.2 Bargaining Power of Suppliers
  • 4.7.3 Threat of New Entrants
  • 4.7.4 Threat of Substitutes
  • 4.7.5 Intensity of Competitive Rivalry

5 MARKET SIZE AND GROWTH FORECASTS (VALUE)

• 5.1 By Component
  • 5.1.1 Software
  • 5.1.2 Services
• 5.2 By Deployment
  • 5.2.1 Cloud
  • 5.2.2 On-Premises
  • 5.2.3 Hybrid
• 5.3 By Enterprise Size
  • 5.3.1 Large Enterprises
  • 5.3.2 Small and Medium Enterprises
• 5.4 By Network Type
  • 5.4.1 Enterprise Networks
  • 5.4.2 Data Center Networks
  • 5.4.3 Cloud Networks
  • 5.4.4 Industrial and OT Networks
• 5.5 By Application
  • 5.5.1 Intrusion Detection and Prevention
  • 5.5.2 Network Performance Monitoring
  • 5.5.3 Anomaly Detection and Behavioral Analytics
  • 5.5.4 Threat Hunting and Incident Response
  • 5.5.5 Network Forensics and Root Cause Analysis
  • 5.5.6 Capacity Planning and Traffic Optimization
• 5.6 By End-user Industry
  • 5.6.1 BFSI
  • 5.6.2 Healthcare and Life Sciences
  • 5.6.3 Information Technology and Telecom
  • 5.6.4 Retail and E-commerce
  • 5.6.5 Industrial Manufacturing
  • 5.6.6 Government and Public Sector
  • 5.6.7 Other End-user Industries
• 5.7 By Geography
  • 5.7.1 North America
    • 5.7.1.1 United States
    • 5.7.1.2 Canada
    • 5.7.1.3 Mexico
  • 5.7.2 South America
    • 5.7.2.1 Brazil
    • 5.7.2.2 Argentina
    • 5.7.2.3 Rest of South America
  • 5.7.3 Europe
    • 5.7.3.1 Germany
    • 5.7.3.2 United Kingdom
    • 5.7.3.3 France
    • 5.7.3.4 Italy
    • 5.7.3.5 Spain
    • 5.7.3.6 Russia
    • 5.7.3.7 Rest of Europe
  • 5.7.4 Asia-Pacific
    • 5.7.4.1 China
    • 5.7.4.2 India
    • 5.7.4.3 Japan
    • 5.7.4.4 South Korea
    • 5.7.4.5 Australia
    • 5.7.4.6 Rest of Asia-Pacific
  • 5.7.5 Middle East and Africa
    • 5.7.5.1 Middle East
      • 5.7.5.1.1 Saudi Arabia
      • 5.7.5.1.2 United Arab Emirates
      • 5.7.5.1.3 Rest of Middle East
    • 5.7.5.2 Africa
      • 5.7.5.2.1 South Africa
      • 5.7.5.2.2 Nigeria
      • 5.7.5.2.3 Rest of Africa

6 COMPETITIVE LANDSCAPE

• 6.1 Market Concentration
• 6.2 Strategic Moves
• 6.3 Market Share Analysis
• 6.4 Company Profiles (includes Global Level Overview, Market Level Overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share, Products and Services, Recent Developments)
  • 6.4.1 Darktrace plc
  • 6.4.2 Vectra AI, Inc.
  • 6.4.3 ExtraHop Networks, Inc.
  • 6.4.4 Gigamon Inc.
  • 6.4.5 NETSCOUT Systems, Inc.
  • 6.4.6 Arista Networks, Inc.
  • 6.4.7 Cisco Systems, Inc.
  • 6.4.8 Palo Alto Networks, Inc.
  • 6.4.9 Fortinet, Inc.
  • 6.4.10 IBM Corporation
  • 6.4.11 Broadcom Inc.
  • 6.4.12 Juniper Networks, Inc.
  • 6.4.13 Progress Software Corporation
  • 6.4.14 Accedian Networks Inc.
  • 6.4.15 Savvius, Inc.
  • 6.4.16 Netskope, Inc.
  • 6.4.17 Observe.AI, Inc.
  • 6.4.18 Rapid7, Inc.
  • 6.4.19 Splunk LLC
  • 6.4.20 Cisco ThousandEyes, Inc.

7 MARKET OPPORTUNITIES AND FUTURE OUTLOOK

• 7.1 White-Space and Unmet-Need Assessment