보행식 잔디깎기기계 시장 : 시장 점유율 분석, 업계 동향 및 통계, 성장 예측(2026-2031년)

According to Mordor Intelligence, the walk-behind lawn mowers market size is estimated to grow from USD 10.41 billion in 2025 and USD 10.95 billion in 2026 to reach USD 14.26 billion by 2031, at a CAGR of 5.42% during the forecast period (2026-2031).

This report is Segmented by Power Source (Gasoline-Powered, Electric Corded, and More), by Product Type (Push, Self-Propelled, and More), by Distribution Channel (Online Sales Channels and More), by End User (Residential, Commercial Landscaping, Government & Public Spaces, and More), and by Geography (North America, South America, and More). The Market Forecasts are Provided in Terms of Value.

Global Walk Behind Lawn Mowers Market Trends and Insights

Rising Demand for Low-Noise and Low-Maintenance Lawn Care Equipment

The walk-behind lawn mowers market is seeing a clear demand shift toward products that reduce neighborhood noise and routine upkeep. What was once treated as a comfort feature is now influencing buying decisions at the point of sale, especially in suburban and urban residential areas. The European Commission updated lawn mower noise measurement rules through Delegated Regulation (EU) 2024/1208, and the revised framework took effect on May 22, 2025, which raised the compliance burden for gasoline-based equipment entering the European Union. That change matters because it makes guaranteed sound power labeling more visible and pushes manufacturers to justify the continued use of louder power formats. Battery walk-behind mowers also reduce day-to-day maintenance because they avoid fuel handling, engine servicing, and several recurring upkeep tasks that many household buyers dislike. This benefit is especially important for first-time buyers who want simpler operation and faster setup. The result is a stronger pull toward cordless formats in markets where noise sensitivity and convenience now carry as much weight as cutting performance.

Battery Ecosystem Lock-In Across Outdoor Power Tool Brands

Battery platform ownership is becoming one of the strongest hidden forces inside the walk-behind lawn mowers market. Once a household or contractor buys into a battery family through a blower, trimmer, or chainsaw, the next mower purchase becomes easier because the charger and battery investment are already in place. Makita Corporation, a Japan-headquartered manufacturer of professional power tools and outdoor equipment with a global presence, continued to expand its cordless ecosystem in 2025. The company's 40V XGT platform supported over 170 compatible tools, illustrating how integrated battery platforms have become an important competitive differentiator across the outdoor power equipment industry. This changes the competition because buyers are no longer comparing only deck width, runtime, and price. They are also comparing how well a mower fits the tools already stored in the garage or trailer. Stanley Black & Decker, Inc., along with brands under Techtronic Industries, benefits from this platform effect in ways that gasoline-focused suppliers struggle to match. Battery ecosystem lock-in is turning brand familiarity into repeat purchasing behavior that may last across several replacement cycles. That makes early adoption of the battery platform one of the most defensible ways to retain long-term share.

Seasonal Demand Concentration and Weather-Linked Purchase Deferrals

The walk-behind lawn mowers market still depends heavily on a narrow selling season in North America and Europe. Much of the annual demand is concentrated in the spring and early summer window, making revenue timing sensitive to weather patterns beyond the manufacturer's control. A delayed spring, extended rainfall, or a prolonged drought can shift purchases by weeks and disrupt dealer sell-through. This pressure is more noticeable in premium battery products because buyers tend to take longer to make higher-ticket decisions than for lower-cost legacy equipment. Retailers have responded with longer spring promotions, online order pickup, and earlier-season discounts, but those tactics have not fully altered the seasonal structure of demand. That means inventory planning and pricing remain exposed to timing volatility even when category fundamentals stay healthy. The result is not a collapse in demand, but rather uneven quarterly performance that can compress margins for both manufacturers and retailers.

Other drivers and restraints analyzed in the detailed report include:

1. Municipal and Commercial Electrification in Noise-Sensitive Zones
2. Growth of Compact-Lot Housing and Smaller Lawn Ownership
3. Battery Replacement Cost and Runtime Anxiety in High-Duty Use Cases

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Gasoline-powered models accounted for 41.3% of the walk-behind lawn mowers market size in 2025. This segment maintained the largest share due to its established presence in residential and commercial applications that require extended runtime, higher cutting power, and reliable performance across larger properties. Battery-powered equipment accounted for a significant share of the market, driven by growing consumer preference for lower-noise, lower-maintenance lawn care solutions. Electric corded products catered to a smaller niche, particularly among households with compact lawns and convenient access to power outlets. Manual reel mowers retained a limited but stable market presence, appealing to consumers seeking simple, cost-effective, and environmentally friendly mowing options.

Battery-powered models are anticipated to expand at the fastest pace, advancing at a 11.1% CAGR through 2031. California's 2024 zero-emission small engine rule changed the direction of demand in a major outdoor power market and strengthened the long-term case for battery investment. Honda Motor Co., Ltd. also accelerated the shift by introducing new battery-powered walk-behind lineups and deepening its focus on cordless products in 2025. As this transition continues, gasoline will retain a role in heavier-duty work, while corded and manual formats will stay concentrated in smaller use cases.

Push mowers held 45.2% of the walk-behind lawn mowers market share in 2025, which made them the largest product type by value. Their lead came from price accessibility, easy storage, and a strong fit with sub-half-acre residential lots. Hover mowers followed as a meaningful secondary choice, particularly for homeowners maintaining uneven terrain, sloped gardens, and irregularly shaped lawns where enhanced maneuverability is valued. Self-propelled units formed the next major layer of demand, while other product types remained smaller and more specialized.

Self-propelled models are anticipated to record the fastest growth, with the market segment estimated to grow at a 6.8% CAGR through 2031. Demand is being helped by aging homeowner demographics, reduced operator effort, and stronger commercial interest in productivity gains on dense routes. The Toro Company supported that direction with the TurfMaster HDX 30-inch with casters, introduced in March 2025 for professional landscaping crews that need maneuverability and stable cutting performance. Push mowers should remain the volume anchor, while hover and other specialized formats will continue to grow from a smaller base.

Complete Report Scope:

• By Power Source
  • Gasoline-Powered
  • Electric Corded
  • Battery-Powered
  • Manual Reel
• By Product Type
  • Push
  • Self-Propelled
  • Hover
  • Other Types
• By Distribution Channel
  • Online Sales Channels
  • Specialty Retailers and Authorized Dealers
• By End User
  • Residential
  • Commercial Landscaping
  • Government and Public Spaces
  • Golf Courses and Sports Turf
• By Geography
  • North America
    • United States
    • Canada
    • Mexico
    • Rest of North America
  • South America
    • Brazil
    • Argentina
    • Chile
    • Colombia
    • Rest of South America
  • Europe
    • Germany
    • United Kingdom
    • France
    • Italy
    • Russia
    • Rest of Europe
  • Asia-Pacific
    • China
    • Japan
    • India
    • Australia
    • South Korea
    • Rest of Asia-Pacific
  • Middle East
    • Saudi Arabia
    • United Arab Emirates
    • Rest of Middle East
  • Africa
    • South Africa
    • Nigeria
    • Egypt
    • Rest of Africa

Geography Analysis

North America accounted for 44.5% of global revenue in 2025, making it the largest region in the walk-behind lawn mowers market. The region is supported by a large base of single-family homes and a well-established do-it-yourself lawn care culture. California's 2024 rule on new gasoline-powered small off-road engines changed purchase behavior in a highly visible state and increased the urgency around battery conversion. The United States remains the dominant national contributor because residential ownership patterns create predictable annual replacement demand. Canada is stronger in urban cordless adoption, while Mexico continues to face more price sensitivity and infrastructure constraints in lower-density areas.

Asia-Pacific is the fastest-growing region in the market, with a projected CAGR of 7.1% through 2031. Urbanization remains the primary driver, as expanding residential communities and the preservation of green spaces create new demand across both private and commercial settings. According to the World Bank, about 36% of South Asia's population lived in urban areas in 2025, highlighting the scale of the landscape being formed across the region. South America, the Middle East, and Africa remain smaller contributors, with growth limited by fragmented retail structures, service gaps, and slower battery adoption outside commercial and hospitality landscaping.

Europe is benefiting from faster gasoline displacement as revised outdoor equipment noise rules increase the compliance burden on louder mower formats. Germany, the United Kingdom, France, and Italy form the core of regional demand because they combine residential lawn maintenance with stronger landscaping service ecosystems. Italy also stands out as a manufacturing base for brands such as STIGA S.p.A. and Emak S.p.A., which helps support product availability across Southern Europe. Nordic countries show stronger adoption of premium cordless models, while Central and Eastern Europe remain earlier in the shift from gasoline to battery products.

1. Deere & Company
2. The Toro Company
3. Husqvarna Group
4. Stanley Black & Decker, Inc.
5. Honda Motor Co., Ltd.
6. Kubota Corporation
7. STIHL Holding AG and Co. KG
8. Ariens Company
9. KPS Capital Partners (Briggs & Stratton)
10. STIGA S.p.A
11. Robert Bosch GmbH
12. Techtronic Industries Co. Ltd.
13. AL-KO GERTE GMBH
14. Fiskars Corporation
15. Falcon Garden Tools Pvt. Ltd.
16. Emak S.p.A.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 Introduction

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 Research Methodology

3 Executive Summary

4 Market Landscape

• 4.1 Market Overview
• 4.2 Market Drivers
  • 4.2.1 Rising demand for low-noise and low-maintenance lawn care equipment
  • 4.2.2 Battery ecosystem lock-in across outdoor power tool brands
  • 4.2.3 Municipal and commercial electrification in noise-sensitive zones
  • 4.2.4 Dealer bundling and retail shelf expansion for cordless platforms
  • 4.2.5 Growth of compact-lot housing and smaller lawn ownership
  • 4.2.6 Faster replacement cycles for premium battery models
• 4.3 Market Restraints
  • 4.3.1 Seasonal demand concentration and weather-linked purchase deferrals
  • 4.3.2 Battery replacement cost and runtime anxiety in high-duty use cases
  • 4.3.3 Fragmented aftermarket service coverage in rural and semi-urban markets
  • 4.3.4 Emissions and noise compliance pressure on gasoline models
• 4.4 Regulatory Landscape
• 4.5 Technological Outlook
• 4.6 Porter's Five Forces Analysis
  • 4.6.1 Threat of New Entrants
  • 4.6.2 Bargaining Power of Buyers
  • 4.6.3 Bargaining Power of Suppliers
  • 4.6.4 Threat of Substitutes
  • 4.6.5 Intensity of Competitive Rivalry

5 Market Size and Growth Forecasts (Value)

• 5.1 By Power Source
  • 5.1.1 Gasoline-Powered
  • 5.1.2 Electric Corded
  • 5.1.3 Battery-Powered
  • 5.1.4 Manual Reel
• 5.2 By Product Type
  • 5.2.1 Push
  • 5.2.2 Self-Propelled
  • 5.2.3 Hover
  • 5.2.4 Other Types
• 5.3 By Distribution Channel
  • 5.3.1 Online Sales Channels
  • 5.3.2 Specialty Retailers and Authorized Dealers
• 5.4 By End User
  • 5.4.1 Residential
  • 5.4.2 Commercial Landscaping
  • 5.4.3 Government and Public Spaces
  • 5.4.4 Golf Courses and Sports Turf
• 5.5 By Geography
  • 5.5.1 North America
    • 5.5.1.1 United States
    • 5.5.1.2 Canada
    • 5.5.1.3 Mexico
    • 5.5.1.4 Rest of North America
  • 5.5.2 South America
    • 5.5.2.1 Brazil
    • 5.5.2.2 Argentina
    • 5.5.2.3 Chile
    • 5.5.2.4 Colombia
    • 5.5.2.5 Rest of South America
  • 5.5.3 Europe
    • 5.5.3.1 Germany
    • 5.5.3.2 United Kingdom
    • 5.5.3.3 France
    • 5.5.3.4 Italy
    • 5.5.3.5 Russia
    • 5.5.3.6 Rest of Europe
  • 5.5.4 Asia-Pacific
    • 5.5.4.1 China
    • 5.5.4.2 Japan
    • 5.5.4.3 India
    • 5.5.4.4 Australia
    • 5.5.4.5 South Korea
    • 5.5.4.6 Rest of Asia-Pacific
  • 5.5.5 Middle East
    • 5.5.5.1 Saudi Arabia
    • 5.5.5.2 United Arab Emirates
    • 5.5.5.3 Rest of Middle East
  • 5.5.6 Africa
    • 5.5.6.1 South Africa
    • 5.5.6.2 Nigeria
    • 5.5.6.3 Egypt
    • 5.5.6.4 Rest of Africa

6 Competitive Landscape

• 6.1 Market Concentration
• 6.2 Strategic Moves
• 6.3 Market Share Analysis
• 6.4 Company Profiles (Includes Global Level Overview, Market Level Overview, Core Segments, Financials as Available, Strategic Information, Market Rank/Share, Products and Services, Recent Developments)
  • 6.4.1 Deere & Company
  • 6.4.2 The Toro Company
  • 6.4.3 Husqvarna Group
  • 6.4.4 Stanley Black & Decker, Inc.
  • 6.4.5 Honda Motor Co., Ltd.
  • 6.4.6 Kubota Corporation
  • 6.4.7 STIHL Holding AG and Co. KG
  • 6.4.8 Ariens Company
  • 6.4.9 KPS Capital Partners (Briggs & Stratton)
  • 6.4.10 STIGA S.p.A
  • 6.4.11 Robert Bosch GmbH
  • 6.4.12 Techtronic Industries Co. Ltd.
  • 6.4.13 AL-KO GERTE GMBH
  • 6.4.14 Fiskars Corporation
  • 6.4.15 Falcon Garden Tools Pvt. Ltd.
  • 6.4.16 Emak S.p.A.

7 Market Opportunities and Future Trends