미국의 잔디깎기기계 시장 : 점유율 분석, 업계 동향과 통계, 성장 예측(2026-2031년)

According to Mordor Intelligence, the United States lawn mowers market size was valued at USD 7.1 billion in 2025 and estimated to grow from USD 7.48 billion in 2026 to reach USD 9.71 billion by 2031, at a CAGR of 5.35% during the forecast period (2026-2031).

This report is Segmented by Product Type (Manual, Electric, Petrol, Robotics, and Other Product Types) and by End User (Residential and Commercial or Government). The Market Forecasts are Provided in Terms of Value (USD).

United States Lawn Mowers Market Trends and Insights

Rising Demand for Landscaped Residential Yards

Homeownership rates stabilized near 66% in 2024, sustaining baseline demand for lawn maintenance equipment across single-family properties. The strategic implication lies in the shift toward larger-lot suburban development in Sun Belt markets, where median yard sizes exceed 0.25 acres and require ride-on or zero-turn platforms rather than walk-behind units. This geographic skew elevates average selling prices and favors Original Equipment Manufacturer (OEMs) with strong dealer networks in Texas, Florida, and Arizona. Curb appeal remains a key driver of resale value, with landscaped properties commanding premiums of 5% to 10% in competitive housing markets, ensuring replacement cycles continue even during economic uncertainty. The Environmental Protection Agency's (EPA) WaterSense partnership is promoting drought-tolerant turf alternatives, which could reduce mowing frequency in arid regions.

State-Level Bans on New Small Off-Road Gas Engines

In 2024, California's Air Resources Board finalized regulations prohibiting the sale of new gasoline-powered small off-road engines starting with model year 2024 equipment, with full enforcement planned for 2026. In January 2025, the Environmental Protection Agency (EPA) granted California a Clean Air Act waiver, allowing the state to implement stricter standards than those mandated by federal regulations. This waiver allows other states to adopt California's framework without requiring separate federal approval. States such as Oregon and Washington, as well as several in the Northeast, are considering similar measures. The impact of these regulations is significant. Original Equipment Manufacturers (OEMs) are unlikely to sustain dual production lines due to economic constraints, effectively making California's rules a national standard for equipment sold after 2026. Additionally, compliance extends beyond emissions to noise regulations. Battery-powered mowers, which operate at 60 to 70 decibels compared to over 90 decibels for gasoline models, enable mowing during early-morning and late-evening hours in municipalities with noise restrictions.

Shortage of Skilled Landscaping Labor Inflating Service Costs

The landscaping services market experienced a 12% vacancy rate in 2024, marking the highest level in a decade. This shortage was driven by immigration restrictions and demographic changes that reduced the available workforce. In response, operators increased hourly service rates, which ranged from USD 50 to USD 75 per hour in metropolitan areas, compared to USD 40 to USD 60 in 2022 . Rising labor costs have prompted residential customers to shift toward do-it-yourself lawn care, thereby expanding the market for consumer-grade mowers. Professional landscapers face compressed margins as they are unable to fully pass on cost increases to price-sensitive clients. The labor shortage has also heightened interest in autonomous and zero-turn electric mowers, which help reduce operator fatigue and allow a single worker to cover larger areas. Despite this, adoption remains limited due to capital constraints faced by small and mid-sized landscaping firms.

Other drivers and restraints analyzed in the detailed report include:

1. Accelerating Adoption of Battery-Powered Platforms by Major OEMs
2. Rapid Cost Declines in Lithium-Ion Packs
3. High Upfront Price of Robotic and Commercial Zero-Turn Units

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Petrol holds the largest share, accounting for 39.30% of the United States lawn mower market size in 2025, reflecting its entrenched position in residential and small commercial applications. Replacement demand is shifting toward battery-electric alternatives as California's 2024 ban on new gasoline-powered vehicles takes effect. Petrol mowers face the steepest headwinds, as state-level emission bans and noise ordinances erode their value proposition, yet they remain the lowest-cost option for budget-conscious buyers in states without regulatory pressure.

Robotic lawn mowers are forecast to grow at a 18.4% CAGR through 2031, the fastest expansion across all product categories, driven by municipal fleet adoptions and commercial landscaping trials. The robotic lawn mower segment is experiencing remarkable growth, emerging as the fastest-growing category in the market. This impressive growth is driven by rapid technological advancements in artificial intelligence, the Internet of Things (IoT), and machine learning capabilities.

Complete Report Scope:

• Product Type
  • Manual
  • Electric
  • Petrol
  • Robotics
  • Other Product Types
• End User
  • Residential
  • Commercial or Government

List of Companies Covered in this Report:

1. Deere & Company
2. The Toro Company
3. Husqvarna AB
4. Stanley Black & Decker Outdoor Power Equipment, Inc.
5. American Honda Motor Co., Inc.
6. Kubota Corporation
7. Makita Corporation
8. Stihl Holding AG & Co. KG
9. Briggs & Stratton, LLC
10. Ariens Company
11. Textron Specialty Vehicles Inc.
12. Yamabiko Corporation
13. Bad Boy Mowers, Inc.
14. Globe Technologies, LLC
15. Robert Bosch Power Tools GmbH

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET LANDSCAPE

• 4.1 Market Overview
• 4.2 Market Drivers
  • 4.2.1 Rising demand for landscaped residential yards
  • 4.2.2 State-level bans on new small-off-road gas engines
  • 4.2.3 Accelerating adoption of battery-powered platforms by major OEMs
  • 4.2.4 Rapid cost declines in lithium-ion packs
  • 4.2.5 Subscription-based autonomous mower fleets for municipalities
  • 4.2.6 Turf-analytics platforms boosting mower replacement cycles
• 4.3 Market Restraints
  • 4.3.1 Shortage of skilled landscaping labor inflating service costs
  • 4.3.2 High upfront price of robotic and commercial zero-turn units
  • 4.3.3 Grid-capacity limits for large charging depots in suburbs
  • 4.3.4 Theft and vandalism risk for unattended robotic mowers
• 4.4 Regulatory Landscape
• 4.5 Technological Outlook
• 4.6 Porter's Five Forces Analysis
  • 4.6.1 Threat of New Entrants
  • 4.6.2 Bargaining Power of Buyers
  • 4.6.3 Bargaining Power of Suppliers
  • 4.6.4 Threat of Substitutes
  • 4.6.5 Intensity of Competitive Rivalry

5 MARKET SIZE AND GROWTH FORECASTS (VALUE)

• 5.1 Product Type
  • 5.1.1 Manual
  • 5.1.2 Electric
  • 5.1.3 Petrol
  • 5.1.4 Robotics
  • 5.1.5 Other Product Types
• 5.2 End User
  • 5.2.1 Residential
  • 5.2.2 Commercial or Government

6 COMPETITIVE LANDSCAPE

• 6.1 Market Concentration
• 6.2 Strategic Moves
• 6.3 Market Share Analysis
• 6.4 Company Profiles (Includes Global-level Overview, Market-level Overview, Core Segments, Financials, Strategic Information, Market Rank/Share, Products and Services, Recent Developments)
  • 6.4.1 Deere & Company
  • 6.4.2 The Toro Company
  • 6.4.3 Husqvarna AB
  • 6.4.4 Stanley Black & Decker Outdoor Power Equipment, Inc.
  • 6.4.5 American Honda Motor Co., Inc.
  • 6.4.6 Kubota Corporation
  • 6.4.7 Makita Corporation
  • 6.4.8 Stihl Holding AG & Co. KG
  • 6.4.9 Briggs & Stratton, LLC
  • 6.4.10 Ariens Company
  • 6.4.11 Textron Specialty Vehicles Inc.
  • 6.4.12 Yamabiko Corporation
  • 6.4.13 Bad Boy Mowers, Inc.
  • 6.4.14 Globe Technologies, LLC
  • 6.4.15 Robert Bosch Power Tools GmbH

7 MARKET OPPORTUNITIES AND FUTURE OUTLOOK