전동 잔디깎기기계 시장 : 시장 점유율 분석, 업계 동향 및 통계, 성장 예측(2026-2031년)

According to Mordor Intelligence, the electric lawn mower market size was valued at USD 5.55 billion in 2025 and is estimated to reach USD 6.20 billion in 2026, and is projected to reach USD 11.40 billion by 2031, registering a CAGR of 12.95% from 2026 to 2031.

This report is Segmented by Product Type (Walk-Behind Corded, Walk-Behind Cordless, and More), by End User (Residential DIY, Professional Landscaping Services, and More), by Battery Voltage (Less Than or Equal To 36V, and More), by Distribution Channel (In-Store Retail, and More), and by Geography (North America, South America, and More). The Market Forecasts are Provided in Terms of Value (USD).

Global Electric Lawn Mowers Market Trends and Insights

Battery Cost Deflation and Higher Energy Density

Battery economics have moved the electric lawn mower market closer to broad replacement demand rather than niche adoption. Buyers are seeing better runtime without the weight penalties that older cordless models often carried. That matters most in the residential segment, where a mower needs to finish a typical suburban lawn on a single charge and remain easy to handle. Higher energy density is also helping brands offer self-propelled, larger-deck walk-behind products without making the machines feel too heavy for household use. A second benefit is an expanded product portfolio, as the same battery platform can now support mowers, trimmers, blowers, and riders with more consistent performance. That makes the purchase decision easier for households that already own cordless tools and want fewer engine-related service needs. It also helps manufacturers spread battery investment across more categories, strengthening pricing discipline and supporting the electric lawn mower market over the next few years.

Tightening Emission and Noise Rules for Small Engines

Regulation is one of the clearest structural supports for the electric lawn mower market. California's small off-road engine rules, which the United States Environmental Protection Agency authorized in January 2025, make zero-emission equipment the practical route for new product compliance in a major U.S. state. That shift matters beyond California because manufacturers often prefer common product platforms rather than state-specific hardware. Local noise regulations are also shaping demand in dense residential areas, where electric mowing offers a clear operational advantage. Voucher and exchange programs in cities such as Menlo Park are reducing the upfront barrier and speeding the replacement of older gas units. The rule effect is strongest when it combines compliance pressure with consumer convenience, since quieter equipment is easier to use in neighborhoods with tighter time-of-day expectations. This is making the electric lawn mower market less dependent on voluntary green purchasing alone and more tied to lasting policy change.

Higher Upfront Purchase Price

Upfront pricing remains one of the clearest barriers in the electric lawn mower market, especially outside premium residential and regulated commercial niches. The gap is modest in smaller walk-behind models, but it is still meaningful in larger riding and zero-turn categories, where battery pack size drives cost higher. Commercial battery zero-turn products can still sit well above gasoline alternatives, which makes payback harder to justify for buyers with limited financing flexibility. Incentive programs can narrow the gap in some locations, but those programs are not widely available, and their budgets are uneven across regions. Replacement battery costs also weigh on buyer confidence, as some users view battery replacement as a second capital event rather than routine maintenance. That concern is stronger in emerging markets and in rural areas where service networks are thinner. The result is that many price-sensitive buyers continue to delay switching even if they see long-term savings. This keeps a portion of the electric lawn mower market dependent on policy support, retailer financing, or rising fuel costs to close the value gap.

Other drivers and restraints analyzed in the detailed report include:

1. Lower Maintenance and Operating Costs versus Gas Mowers
2. AI-Enabled Robotic Mowing Reduces Labor Intensity
3. Tariffs on Imported Batteries and Battery Components

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Walk-behind cordless mowers accounted for 54.3% of the electric lawn mowers market share in 2025, giving them the largest share of the electric lawn mower market by product type. Their lead comes from a good fit with common residential lot sizes and broad product availability across mass retail and dealer channels. Major brands such as EGO, Greenworks, RYOBI, and Makita have kept this segment active through frequent model launches and support for their battery ecosystems. That has made walk-behind cordless equipment the most accessible entry point for households, replacing gasoline mowers.

Robotic and autonomous mowers are projected to expand at a 17.1% CAGR through 2031, making them the fastest-growing product format in the electric lawn mower market. Husqvarna's AI Vision roadmap and broader push into wire-free robotics show how quickly the segment is moving beyond early adopters. Ride-on and zero-turn electric products are also gaining ground as higher-voltage platforms improve runtime for larger lawns and commercial use. Stand-on products such as AriensCo's Arrow E series are targeting contractor and municipal buyers who want maneuverability around obstacles. Corded walk-behind models still hold a niche in parts of Europe, but their shelf presence is fading as cordless pricing improves. Within the electric lawn mower industry, the deeper shift is that automation is starting to redirect future spending away from repeat walk-behind replacement and toward managed robotic ownership.

Residential do-it-yourself users accounted for 71.2% of the electric lawn mowers market size, making them the largest end-user segment in the electric lawn mower market. The segment reflects the large number of homeowners who manage lawns directly and increasingly replace aging gas models with battery equipment. Retail visibility and platform familiarity are helping that transition, especially for buyers who already own battery-powered outdoor tools. The channel effect is important because many residential purchases still begin in home centers, where demonstration and comparison matter.

Municipal and government users are forecast to grow at a 13.3% CAGR through 2031, making them the fastest-growing end-user group in the electric lawn mower market. Public fleet conversion is being pushed by procurement rules, emissions goals, and pressure to reduce noise around schools, hospitals, and public venues. Golf courses and sports facilities are also becoming more receptive as electric turf equipment improves, with John Deere's 2775 E-Cut Electric Triplex Mower offering more than 22 greens per charge in the United States and Canada from August 2025. Professional landscaping remains a major commercial buyer group, though mid-day charging and crew battery management still matter in intensive-use settings. Larimer County's grant-backed equipment transition shows how institutional replacement can move quickly once funding and policy align[3]. Across the electric lawn mower industry, this means demand is no longer driven only by homeowners, since public and managed landscapes are becoming a more dependable growth layer.

Complete Report Scope:

• By Product Type
  • Walk-behind - Corded
  • Walk-behind - Cordless
  • Ride-on - Lawn Tractor
  • Ride-on - Zero-Turn
  • Stand-on
  • Robotic/Autonomous
• By End User
  • Residential DIY
  • Professional Landscaping Services
  • Golf Courses and Sports Facilities
  • Municipal and Government
• By Battery Voltage
  • Less than or equal to 36 V(Light-Duty)
  • 37-60 V(Mid-Duty)
  • More than 60 V (Commercial-Grade)
• By Distribution Channel
  • In-store Retail
  • Specialty
  • Online Marketplaces
• By Geography
  • North America
    • United States
    • Canada
    • Mexico
    • Rest of North America
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Europe
    • Germany
    • United Kingdom
    • France
    • Spain
    • Russia
    • Rest of Europe
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Rest of Asia-Pacific
  • Middle East
    • Saudi Arabia
    • United Arab Emirates
    • Rest of Middle East
  • Africa
    • South Africa
    • Egypt
    • Kenya
    • Rest of Africa

Geography Analysis

North America accounted for 30.2% of 2025 revenue, making it the largest regional market. The United States remains the core driver because regulation, retail breadth, and homeowner adoption are all moving in the same direction. California's small off-road engine standards are the single most important policy change shaping regional product mix, since the U.S. Environmental Protection Agency authorized the state's request in January 2025. Local voucher programs are widening the impact beyond California, including Salt Lake City's FY2024-25 exchange support for landscaping equipment. Canada is also becoming an active market for early commercial and homeowner conversion, supported by Honda's July 2025 launch of its battery walk-behind lineup in the country.

Asia-Pacific is forecast to grow at a 16.8% CAGR through 2031, making it the fastest-expanding region in the electric lawn mower market. China's battery manufacturing scale supports price competitiveness across cordless equipment, which helps both domestic sales and export positioning. Japan's high urban density and stricter noise regulations also support robotic and low-noise electric formats, especially in residential areas where operational convenience matters. South Korea and Australia add to regional momentum through sustainability-led procurement and professional landscaping demand. India and the rest of Asia-Pacific are still early adopters, but commercial horticulture and premium residential projects are creating a foundation for broader growth. In regional terms, the Asia-Pacific is growing, even though North America still leads the electric lawn mower market share at present.

Europe remained the second-largest regional market in 2025, supported by strong robotic mower penetration and tighter noise regulations. Germany stands out as the largest country market in the region and a major base for manufacturing and product development. The region's mature acceptance of robotic mowing gives it a different demand mix from North America, with automation already normalized in several countries. The Middle East is still small, but large-lot residential development and green-city projects are creating early commercial demand. Africa remains constrained by infrastructure and purchasing power, though resorts and sports venues offer limited premium opportunities. South America is a mid-term opportunity, but currency volatility and supply chain constraints for batteries continue to slow near-term expansion of the electric lawn mower market.

1. Deere & Company
2. Husqvarna Group
3. The Toro Company
4. Robert Bosch GmbH
5. Stanley Black and Decker
6. STIGA S.p.A.
7. AriensCo
8. Greenworks North America
9. Chervon (EGO Power+)
10. Techtronic Industries (Ryobi)
11. Positec (WORX)
12. ANDREAS STIHL PVT LTD
13. Segway Navimow
14. Mammotion
15. Makita
16. Generac Holdings, Inc. (DR Power Equipment)
17. AL-KO Gardentech

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 Introduction

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 Research Methodology

3 Executive Summary

4 Market Landscape

• 4.1 Market Overview
• 4.2 Market Drivers
  • 4.2.1 Battery cost deflation and higher energy density
  • 4.2.2 Tightening emission and noise rules for small engines
  • 4.2.3 Lower maintenance and operating costs versus gas mowers
  • 4.2.4 AI-enabled robotic mowing reduces labor intensity
  • 4.2.5 Retailer shelf-space shift toward battery outdoor power equipment
  • 4.2.6 Public-sector zero-emission grounds equipment programs
• 4.3 Market Restraints
  • 4.3.1 Higher upfront purchase price
  • 4.3.2 Runtime and recharge constraints on larger properties
  • 4.3.3 Tariffs on imported batteries and battery components
  • 4.3.4 Battery-platform fragmentation across brands and voltages
• 4.4 Regulatory Landscape
• 4.5 Technological Outlook
• 4.6 Porter's Five Forces Analysis
  • 4.6.1 Threat of New Entrants
  • 4.6.2 Bargaining Power of Buyers
  • 4.6.3 Bargaining Power of Suppliers
  • 4.6.4 Threat of Substitute Products
  • 4.6.5 Intensity of Competitive Rivalry

5 Market Size and Growth Forecasts (Value)

• 5.1 By Product Type
  • 5.1.1 Walk-behind - Corded
  • 5.1.2 Walk-behind - Cordless
  • 5.1.3 Ride-on - Lawn Tractor
  • 5.1.4 Ride-on - Zero-Turn
  • 5.1.5 Stand-on
  • 5.1.6 Robotic/Autonomous
• 5.2 By End User
  • 5.2.1 Residential DIY
  • 5.2.2 Professional Landscaping Services
  • 5.2.3 Golf Courses and Sports Facilities
  • 5.2.4 Municipal and Government
• 5.3 By Battery Voltage
  • 5.3.1 Less than or equal to 36 V(Light-Duty)
  • 5.3.2 37-60 V(Mid-Duty)
  • 5.3.3 More than 60 V (Commercial-Grade)
• 5.4 By Distribution Channel
  • 5.4.1 In-store Retail
  • 5.4.2 Specialty
  • 5.4.3 Online Marketplaces
• 5.5 By Geography
  • 5.5.1 North America
    • 5.5.1.1 United States
    • 5.5.1.2 Canada
    • 5.5.1.3 Mexico
    • 5.5.1.4 Rest of North America
  • 5.5.2 South America
    • 5.5.2.1 Brazil
    • 5.5.2.2 Argentina
    • 5.5.2.3 Rest of South America
  • 5.5.3 Europe
    • 5.5.3.1 Germany
    • 5.5.3.2 United Kingdom
    • 5.5.3.3 France
    • 5.5.3.4 Spain
    • 5.5.3.5 Russia
    • 5.5.3.6 Rest of Europe
  • 5.5.4 Asia-Pacific
    • 5.5.4.1 China
    • 5.5.4.2 Japan
    • 5.5.4.3 India
    • 5.5.4.4 South Korea
    • 5.5.4.5 Australia
    • 5.5.4.6 Rest of Asia-Pacific
  • 5.5.5 Middle East
    • 5.5.5.1 Saudi Arabia
    • 5.5.5.2 United Arab Emirates
    • 5.5.5.3 Rest of Middle East
  • 5.5.6 Africa
    • 5.5.6.1 South Africa
    • 5.5.6.2 Egypt
    • 5.5.6.3 Kenya
    • 5.5.6.4 Rest of Africa

6 Competitive Landscape

• 6.1 Market Concentration
• 6.2 Strategic Moves
• 6.3 Market Share Analysis
• 6.4 Company Profiles (Includes Global Level Overview, Market Level Overview, Core Segments, Financials as Available, Strategic Information, Market Rank/Share for Key Companies, Products and Services, and Recent Developments)
  • 6.4.1 Deere & Company
  • 6.4.2 Husqvarna Group
  • 6.4.3 The Toro Company
  • 6.4.4 Robert Bosch GmbH
  • 6.4.5 Stanley Black and Decker
  • 6.4.6 STIGA S.p.A.
  • 6.4.7 AriensCo
  • 6.4.8 Greenworks North America
  • 6.4.9 Chervon (EGO Power+)
  • 6.4.10 Techtronic Industries (Ryobi)
  • 6.4.11 Positec (WORX)
  • 6.4.12

ANDREAS STIHL PVT LTD

• 6.4.13 Segway Navimow
• 6.4.14 Mammotion
• 6.4.15 Makita
• 6.4.16 Generac Holdings, Inc. (DR Power Equipment)
• 6.4.17 AL-KO Gardentech

7 Market Opportunities and Future Outlook