중국의 세라믹 타일 시장 : 시장 점유율 분석, 업계 동향 및 통계, 성장 예측(2026-2031년)

According to Mordor Intelligence, the China ceramic tiles market size is expected to increase from USD 48.91 billion in 2025 to USD 49.39 billion in 2026 and reach USD 53.95 billion by 2031, growing at a CAGR of 1.78% over 2026-2031.

This report is Segmented by Product Type (Porcelain Tiles, Glazed Ceramic Tiles, and More), Application (floor, Wall, and More), End-User (Residential, Commercial), Construction Type (New Construction, Renovation and Replacement), Distribution Channel (Specialty Tile & Stone Stores, and More), and Geography (East China, South China, and More). The Market Forecasts are Provided in Terms of Value (USD).

China Ceramic Tiles Market Trends and Insights

Urban-Home Upgrade & Renovation Boom

China launched renovation projects at 25,800 old urban residential communities during January to November 2025, surpassing the annual target and reinforcing the policy commitment to urban renewal as a steady driver of household-quality improvements. Government communications in late 2025 emphasized urban renewal as a structural lever to optimize urban form, transform growth engines, and advance green living standards, which sets a multi-year demand runway for mid-grade and premium tiles in living spaces and sanitary areas. The scope of renovation, such as pipeline upgrades, community amenities, and accessibility improvements, naturally channels spend toward durable and hygienic surfaces that meet safety, ease-of-cleaning, and lifecycle cost expectations. Renovation aligns with kitchen and bathroom refresh cycles for urban households, which supports steady reorder volumes for wall and floor tiles even when new housing starts remain subdued.

Government Push for Green-Building Tiles

The General Code for Building Energy Conservation and Renewable Energy Utilization established mandatory carbon-intensity controls in buildings and tighter energy-saving thresholds, which steer project specifications toward low-emission materials, including tiles with environmental product declarations. The China Building Materials Federation launched a national carbon labelling and EPD project in March 2024 that includes ceramic tiles in trial operations and targets wider label issuance during the 14th Five-Year Plan, accelerating standardization and data disclosure. Lifecycle assessments for Eastern China show cradle-to-gate footprints dominated by the production phase, which prioritizes fuel switching, lower-temperature firing, and afterheat recovery interventions by tile producers. National energy and emission targets under the 14th Five-Year Comprehensive Work Plan reinforce a shift away from coal in ceramics, which raises the relevance of natural gas combustion, electricity-based processes, and eventual hydrogen readiness. As procurement systems start to reference carbon thresholds and documentation, manufacturers that invest in measurable reductions position themselves for bid advantages on public and private projects. The net effect is a nudge toward higher-spec porcelain and eco-aligned products in the China ceramic tiles market, especially in metro areas where green building adoption is most advanced.

Prolonged Real-Estate Slowdown and Oversupply

Domestic ceramic tile consumption declined in 2024 while installed capacity remained high, which kept utilization near 48% and intensified price competition. Global data for 2024 confirms output contraction and underscores how weak home sales and constrained developer liquidity continued to weigh on building materials. Producer counts and active production lines fell between 2022 and 2024, yet capacity reductions lagged due to line upgrades, so overhang and margin compression persisted. Asset auctions accelerated in 2025, creating opportunities for stronger players to acquire capacity and permits at discounts after repeated rounds. Despite policy signals to stabilize real estate and promote urban renewal from 2026, the timeline to normal absorption remains uncertain as market repair depends on inventory clearance and funding transmission to projects. The China ceramic tiles market, therefore, leans on renovation and public investment as bridges while residential sales cycles normalize.

Other drivers and restraints analyzed in the detailed report include:

1. E-Commerce & Live-Stream Tile Retailing Growth
2. Waste-Heat-Recovery Kilns Adoption
3. Stricter Environmental Compliance Costs

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Porcelain tiles held 54.45% of 2025 revenues, confirming their leadership in performance attributes and alignment with green-building specifications in the China ceramic tiles market. This position reflects low water absorption, high density, and durability that meet indoor and outdoor application needs for residential and commercial builds in major cities. Digital printing and glazing advances are enabling premium, stone-like finishes at scale while preserving cutover flexibility and controlling glaze consumption at precise levels. Producers are investing in color research and finish curation to support architects and designers with toolkits that raise the perceived value of porcelain assortments. This portfolio depth helps brands defend pricing amid overcapacity and reduces reliance on basic commodity lines in the China ceramic tiles industry.

Mosaic tiles are forecast to post a 1.98% CAGR through 2031, making them the fastest-growing product type in the China ceramic tiles market. Growth is tied to customized design demand in high-end hospitality and luxury residential spaces, where accent walls and feature installations allow small-format and pattern-rich designs. As digital workflows streamline short-run production, manufacturers can offer broader palettes without inventory risk and respond faster to design briefs. Sanitary and antimicrobial features add further use cases in wet zones, reinforcing the role of mosaics in bathrooms, spas, and commercial kitchens. These attributes, combined with omnichannel merchandising, support steady share gains for decorative formats that benefit from visual storytelling and tactile experiences.

Floor tiles captured 63.43% of 2025 application revenues, and roofing applications are projected to record a 1.86% CAGR through 2031, highlighting the continued dominance of heavy-duty surfaces in the China ceramic tiles market. Floors remain the default in living areas, retail, and public spaces due to durability and hygiene benefits that align with updated codes and property-management standards. Urban renewal is adding steady replacement demand in older homes, where upgrading floors and wet-area walls is central to quality-of-life improvements. Transport and civic projects continue to specify large-format porcelain slabs to reduce grout lines and maintenance, which pushes up average selling prices in commercial jobs. Roofing tiles are expanding as municipalities standardize outdoor-rated materials on public structures to extend lifecycle value and unify urban aesthetics.

Wall tiles hold a significant secondary share and benefit from design-led upgrades as 3D textures, metallic glazes, and extra-large panels are migrating from high-end hospitality into mainstream residential formats in the China ceramic tiles market. Digital printing allows realistic stone and wood effects for feature walls in bathrooms and lobbies that require visual impact with high cleanability. Roof applications benefit from the same firing and glaze technologies that increase UV resistance and thermal stability, creating durable surfaces for pergolas and public shelters. Specialty uses like pool linings and exterior facades add variety, with demand skewed to warmer provinces and commercial complexes upgrading visitor amenities. Collectively, these application trends support a steady shift toward value-added specifications within the China ceramic tiles industry.

Complete Report Scope:

• By Product Type
  • Porcelain Tiles
  • Glazed Ceramic Tiles
  • Unglazed Ceramic Tiles
  • Mosaic Tiles
  • Others (Decorative, Patterned, Handmade)
• By Application
  • Floor
  • Wall
  • Roofing
• By End-User
  • Residential
  • Commercial
    • Hospitality (Hotels, Resorts)
    • Retail Spaces
    • Offices & Institutions
    • Healthcare
    • Educational Facilities
    • Transport Hubs (Airports, Metro, Bus Terminals)
    • Other Commercial Users
• By Construction Type
  • New Construction
  • Renovation and Replacement
• By Distribution Channel
  • Specialty Tile & Stone Stores
  • Home Improvement & DIY Stores
  • Online Retail
  • Direct Sales to Contractors
• By Geography
  • East China (Shanghai, Jiangsu, Zhejiang, Anhui)
  • South China (Guangdong, Guangxi, Hainan)
  • North China (Beijing, Tianjin, Hebei, Shanxi, Inner Mongolia)
  • Central China (Henan, Hubei, Hunan)
  • Rest of China (Northeast, Southwest,Northwest)

List of Companies Covered in this Report:

1. Dongpeng Ceramic
2. Marco Polo Holdings
3. Monalisa Group
4. New Pearl Ceramics
5. Ceramics China
6. Nabel (Kito)
7. Xinzhongyuan (New Zhong Yuan)
8. Champion Building Materials
9. Eagle Brand Holdings
10. Guangdong Overland
11. Foshan Oceano
12. Guangdong Marco Polo (JieSheng)
13. Guangdong Haoshuo
14. Guangdong Xinjincheng
15. Guangxi Xinquan
16. Foshan Gold Medal Ceramics
17. Guangdong Xinmingzhu
18. Guangdong Henglitai
19. Huida Sanitary Ware & Tiles
20. Shenghua Ceramics

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 Introduction

• 1.1 Study Assumptions & Market Definition
• 1.2 Scope of the Study

2 Research Methodology

3 Executive Summary

4 Market Landscape

• 4.1 Market Overview
• 4.2 Market Drivers
  • 4.2.1 Urban-home upgrade & renovation boom
  • 4.2.2 Government push for green-building tiles (14th Five-Year energy-benchmarks)
  • 4.2.3 E-commerce & live-stream tile retailing explosion
  • 4.2.4 Digital-printing enables mass-customised decor surfaces
  • 4.2.5 Export recovery to Belt-and-Road construction markets
  • 4.2.6 Waste-heat-recovery kilns cut costs & emissions
• 4.3 Market Restraints
  • 4.3.1 Prolonged real-estate slowdown & oversupply
  • 4.3.2 Stricter environmental compliance costs
  • 4.3.3 Anti-dumping duties on Chinese tile exports
  • 4.3.4 Rising competition from Indian & Vietnamese producers
• 4.4 Industry Value Chain Analysis
• 4.5 Regulatory Landscape
• 4.6 Technological Outlook
• 4.7 Porter's Five Forces Analysis
  • 4.7.1 Bargaining Power of Suppliers
  • 4.7.2 Bargaining Power of Buyers
  • 4.7.3 Threat of New Entrants
  • 4.7.4 Threat of Substitutes
  • 4.7.5 Intensity of Competitive Rivalry
• 4.8 Insights into the Latest Trends and Innovations in the Market
• 4.9 Insights on Recent Developments (New Product Launches, Strategic Initiatives, Investments, Partnerships, JVs, Expansion, M&As, etc.) in the Industry

5 Market Size & Growth Forecasts

• 5.1 By Product Type
  • 5.1.1 Porcelain Tiles
  • 5.1.2 Glazed Ceramic Tiles
  • 5.1.3 Unglazed Ceramic Tiles
  • 5.1.4 Mosaic Tiles
  • 5.1.5 Others (Decorative, Patterned, Handmade)
• 5.2 By Application
  • 5.2.1 Floor
  • 5.2.2 Wall
  • 5.2.3 Roofing
• 5.3 By End-User
  • 5.3.1 Residential
  • 5.3.2 Commercial
    • 5.3.2.1 Hospitality (Hotels, Resorts)
    • 5.3.2.2 Retail Spaces
    • 5.3.2.3 Offices & Institutions
    • 5.3.2.4 Healthcare
    • 5.3.2.5 Educational Facilities
    • 5.3.2.6 Transport Hubs (Airports, Metro, Bus Terminals)
    • 5.3.2.7 Other Commercial Users
• 5.4 By Construction Type
  • 5.4.1 New Construction
  • 5.4.2 Renovation and Replacement
• 5.5 By Distribution Channel
  • 5.5.1 Specialty Tile & Stone Stores
  • 5.5.2 Home Improvement & DIY Stores
  • 5.5.3 Online Retail
  • 5.5.4 Direct Sales to Contractors
• 5.6 By Geography
  • 5.6.1 East China (Shanghai, Jiangsu, Zhejiang, Anhui)
  • 5.6.2 South China (Guangdong, Guangxi, Hainan)
  • 5.6.3 North China (Beijing, Tianjin, Hebei, Shanxi, Inner Mongolia)
  • 5.6.4 Central China (Henan, Hubei, Hunan)
  • 5.6.5 Rest of China (Northeast, Southwest,Northwest)

6 Competitive Landscape

• 6.1 Market Concentration
• 6.2 Strategic Moves
• 6.3 Market Share Analysis
• 6.4 Company Profiles {(includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products & Services, and Recent Developments)}
  • 6.4.1 Dongpeng Ceramic
  • 6.4.2 Marco Polo Holdings
  • 6.4.3 Monalisa Group
  • 6.4.4 New Pearl Ceramics
  • 6.4.5 Ceramics China
  • 6.4.6 Nabel (Kito)
  • 6.4.7 Xinzhongyuan (New Zhong Yuan)
  • 6.4.8 Champion Building Materials
  • 6.4.9 Eagle Brand Holdings
  • 6.4.10 Guangdong Overland
  • 6.4.11 Foshan Oceano
  • 6.4.12 Guangdong Marco Polo (JieSheng)
  • 6.4.13 Guangdong Haoshuo
  • 6.4.14 Guangdong Xinjincheng
  • 6.4.15 Guangxi Xinquan
  • 6.4.16 Foshan Gold Medal Ceramics
  • 6.4.17 Guangdong Xinmingzhu
  • 6.4.18 Guangdong Henglitai
  • 6.4.19 Huida Sanitary Ware & Tiles
  • 6.4.20 Shenghua Ceramics

7 Market Opportunities & Future Outlook

• 7.1 Demand surge for large-format thin porcelain slabs
• 7.2 Smart & antimicrobial tiles for public-health infrastructure