폴리비닐 알코올(PVA) 필름 시장 : 점유율 분석, 업계 동향과 통계, 성장 예측(2026-2031년)

According to Mordor Intelligence, the polyvinyl alcohol films market size is estimated at USD 508.22 million in 2026, and is expected to reach USD 677.55 million by 2031, at a CAGR of 5.92% during the forecast period (2026-2031).

This report is Segmented by Grade Type (Fully Hydrolyzed, Partially Hydrolyzed, and More), Application (Unit-Dose Packaging, Laundry Bags, and More), End-User Industry (Household and Industrial Cleaning, Electronics and Optoelectronics, and More), and Geography (Asia-Pacific, North America, Europe, South America, and the Middle East and Africa). The Market Forecasts are Provided in Terms of Value (USD).

Global Polyvinyl Alcohol (PVA) Films Market Trends and Insights

Surge in Cold-Water-Soluble Detergent Pods Across North America and Europe

Pods that dissolve completely below 15°C meet energy-saving wash cycles that represented more than 60% of loads in both regions during 2025. Formulators aligned PVA hydrolysis between 87% and 92% to meet the stricter residue-free benchmarks embedded in EN 13432, prompting a surge in film call-offs from detergent plants that switched pod throughput to over 1,000 units per minute. Market revenue for water-soluble laundry pods climbed to USD 333.7 million in 2025 and is projected to top USD 1.23 billion by 2034. The high-growth pod segment, therefore, underpins the largest absolute volume gain expected in the polyvinyl alcohol films market over the outlook period.

Asia-Pacific Plastic-Ban Directives Accelerating Water-Soluble Agro-Packs

China's Agricultural Film Management Measures require recovery or certified biodegradation, moving pesticide formulators away from polyethylene sachets toward unit-dose PVA film packs that dissolve in spray tanks. Enforcement intensified after April 2023 when three ministries launched joint inspections during peak planting seasons . India's pesticide-waste rules echo this stance, disallowing reuse of emptied containers for any food contact. Together, these policies explain why Asia-Pacific is the fastest advancing geography in the polyvinyl alcohol films market.

Volatility in Vinyl-Acetate-Monomer Pricing

Spot VAM rose by USD 100 per ton in 2025 after ethylene and acetic acid rallied, handing integrated producers such as Kuraray and Mitsubishi Chemical a clear margin hedge. Independent converters in Latin America documented 200-300 basis-point margin erosion because imported VAM was rerouted to China's adhesives sector during the spike. Long-term contracts and direct investment in captive VAM units remain the only credible buffer.

Other drivers and restraints analyzed in the detailed report include:

1. Expanded Optical-Grade Polarizer Production for OLED and Mini-LED Displays
2. Growing Demand for Unit-Dose Detergent Packaging in Emerging Economies
3. Higher Cost and Limited Heat Resistance Versus PE and PET Films

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Partially hydrolyzed films supplied 54.19% of the polyvinyl alcohol films market in 2025 and are forecast to remain the dominant revenue stream through 2031 because the 87-92% hydrolysis window delivers quick dissolution and robust tensile strength. These grades dissolve in 30-90 seconds at 20°C, enabling high-speed pod fillers that run beyond 1,000 units per minute. Fully hydrolyzed films, with hydrolysis above 98%, excel as optical polarizers where oxygen barrier values below 0.02 cc m2 day align with long back-plane service life, yet they break down too rapidly in cold water for detergent use. Copolymer grades that graft ethylene improve hot-seal strength and moisture resistance, growing at 6.50% to 2031 by serving laundry bags and embroidery backing where delayed dissolution is desired. Specialty low-viscosity and high-viscosity grades cater to textile sizing and adhesive tapes, posting stable but modest expansion.

Polyvinyl alcohol films market share at the grade level illustrates the versatility premium of partial hydrolysis. Polyva upgraded casting speed by 60% when it refined hydrolysis to 90% alongside in-line film tempering, cutting brittleness events by 30% and lifting plant utilization to 85%. Mitsubishi Chemical continues to lift fully hydrolyzed capacity, targeting 154 million m2 per year by fiscal 2027 in response to television panel enlargement, thereby securing its foothold despite slower growth relative to pods.

Complete Report Scope:

• By Grade Type
  • Fully Hydrolyzed
  • Partially Hydrolyzed
  • Substituted / Copolymer PVA
  • Other Grades
• By Application
  • Unit-Dose Packaging
    • Detergents
    • Agrochemicals
    • Disinfectants
    • Other Unit Dose Packaging
  • Laundry Bags
  • Embroidery
  • Polarizing Panels
  • Other Applications(Medical and Healthcare,Food and Beverage Packaging)
• By End-user Industry
  • Household and Industrial Cleaning
  • Agriculture
  • Electronics and Optoelectronics
  • Healthcare and Pharmaceuticals
  • Textile and Embroidery
  • Food and Beverage
  • Others
• By Geography
  • Asia-Pacific
    • China
    • India
    • Japan
    • South Korea
    • Rest of Asia-Pacific
  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • Germany
    • United Kingdom
    • France
    • Italy
    • Rest of Europe
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Middle East and Africa
    • Saudi Arabia
    • South Africa
    • Rest of Middle East and Africa

Geography Analysis

North America commanded 35.87% revenue in 2025 through high pod penetration and polarizer exports to Mexico based display assemblers. Asia-Pacific, however, gathers velocity at a 6.88% CAGR given China's agro-film recovery laws and India's widening retail network that sells pods in tier-two cities. Europe advances 5.5% as circular textile sizing plants spring up in Italy, Germany, and Turkey under the European Green Deal. South America grows at 5.2% with Brazil's detergent shift, and the Middle East & Africa hit 4.8% where agricultural sachets are early in the adoption curve.

China's pod consumption climbed about 30% in 2023, prompting Anhui Wanwei to fast-track a bio-PVA line that will secure both domestic and export orders. Japan's Kuraray and Mitsubishi Chemical dominate optical film exports, with the latter adding a 27 million m2 annual line at Ogaki by H2 2027. India leverages pesticide-waste rules that forbid container reuse, driving volume-secure demand for water-soluble sachets. South Korea's Sumitomo Chemical raised polarizer capacity by 25% in 2025 to ride mini-LED momentum. North America sees incremental upside from healthcare films rather than laundry pods, whose penetration already exceeds 40% of households.

1. Aicello Corporation
2. Amtrex Nature Care Pvt. Ltd.
3. Anhui Dingzheng Packing Material Co., Ltd.
4. Arrow Coated Products Ltd.
5. Cangzhou Water Supply and Drainage Group Co., Ltd.
6. Cortec Corporation
7. Ecopol SpA
8. Guangzhou Plastic Industrial Group Co., Ltd.
9. Jiangmen Proudly Water-Soluble Plastic Co., Ltd.
10. Joyforce Chemical Industrial Co., Ltd.
11. Kuraray Co., Ltd.
12. LG Chem
13. Mitsubishi Chemical Group Corporation
14. Nippon Chemical Industrial CO., LTD.
15. Nitto Denko Corporation
16. Noble Industries
17. SEKISUI CHEMICAL CO., LTD.
18. Sumitomo Chemical Co., Ltd.
19. UNITIKA LTD.
20. WATERSOL

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 Introduction

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 Research Methodology

3 Executive Summary

4 Market Landscape

• 4.1 Market Overview
• 4.2 Market Drivers
  • 4.2.1 Surge in Cold-Water Soluble Detergent Pods across North America and Europe
  • 4.2.2 Asia-Pacific Plastic-Ban Directives Accelerating Water-Soluble Agrochemical Packs
  • 4.2.3 Growing Demand for Detergent Packaging
  • 4.2.4 Government Policies and Shift Toward Eco-friendly Materials
  • 4.2.5 Increasing Green-Deal Incentives for Biodegradable Food Packaging
• 4.3 Market Restraints
  • 4.3.1 Volatility in Vinyl Acetate Monomer (VAM) Pricing
  • 4.3.2 Higher Cost and Limited Applications
  • 4.3.3 Availability of Suitable Substitutes
• 4.4 Value Chain Analysis
• 4.5 Porter's Five Forces
  • 4.5.1 Bargaining Power of Suppliers
  • 4.5.2 Bargaining Power of Buyers
  • 4.5.3 Threat of New Entrants
  • 4.5.4 Threat of Substitute Products
  • 4.5.5 Degree of Competition

5 Market Size and Growth Forecasts (Value)

• 5.1 By Grade Type
  • 5.1.1 Fully Hydrolyzed
  • 5.1.2 Partially Hydrolyzed
  • 5.1.3 Substituted / Copolymer PVA
  • 5.1.4 Other Grades
• 5.2 By Application
  • 5.2.1 Unit-Dose Packaging
    • 5.2.1.1 Detergents
    • 5.2.1.2 Agrochemicals
    • 5.2.1.3 Disinfectants
    • 5.2.1.4 Other Unit Dose Packaging
  • 5.2.2 Laundry Bags
  • 5.2.3 Embroidery
  • 5.2.4 Polarizing Panels
  • 5.2.5 Other Applications(Medical and Healthcare,Food and Beverage Packaging)
• 5.3 By End-user Industry
  • 5.3.1 Household and Industrial Cleaning
  • 5.3.2 Agriculture
  • 5.3.3 Electronics and Optoelectronics
  • 5.3.4 Healthcare and Pharmaceuticals
  • 5.3.5 Textile and Embroidery
  • 5.3.6 Food and Beverage
  • 5.3.7 Others
• 5.4 By Geography
  • 5.4.1 Asia-Pacific
    • 5.4.1.1 China
    • 5.4.1.2 India
    • 5.4.1.3 Japan
    • 5.4.1.4 South Korea
    • 5.4.1.5 Rest of Asia-Pacific
  • 5.4.2 North America
    • 5.4.2.1 United States
    • 5.4.2.2 Canada
    • 5.4.2.3 Mexico
  • 5.4.3 Europe
    • 5.4.3.1 Germany
    • 5.4.3.2 United Kingdom
    • 5.4.3.3 France
    • 5.4.3.4 Italy
    • 5.4.3.5 Rest of Europe
  • 5.4.4 South America
    • 5.4.4.1 Brazil
    • 5.4.4.2 Argentina
    • 5.4.4.3 Rest of South America
  • 5.4.5 Middle East and Africa
    • 5.4.5.1 Saudi Arabia
    • 5.4.5.2 South Africa
    • 5.4.5.3 Rest of Middle East and Africa

6 Competitive Landscape

• 6.1 Market Concentration
• 6.2 Strategic Moves
• 6.3 Market Share(%)/Ranking Analysis
• 6.4 Company Profiles (includes Global Level Overview, Market Level Overview, Core Segments, Financials as available, Strategic Information, Products and Services, Recent Developments)
  • 6.4.1 Aicello Corporation
  • 6.4.2 Amtrex Nature Care Pvt. Ltd.
  • 6.4.3 Anhui Dingzheng Packing Material Co., Ltd.
  • 6.4.4 Arrow Coated Products Ltd.
  • 6.4.5 Cangzhou Water Supply and Drainage Group Co., Ltd.
  • 6.4.6 Cortec Corporation
  • 6.4.7 Ecopol SpA
  • 6.4.8 Guangzhou Plastic Industrial Group Co., Ltd.
  • 6.4.9 Jiangmen Proudly Water-Soluble Plastic Co., Ltd.
  • 6.4.10 Joyforce Chemical Industrial Co., Ltd.
  • 6.4.11 Kuraray Co., Ltd.
  • 6.4.12 LG Chem
  • 6.4.13 Mitsubishi Chemical Group Corporation
  • 6.4.14 Nippon Chemical Industrial CO., LTD.
  • 6.4.15 Nitto Denko Corporation
  • 6.4.16 Noble Industries
  • 6.4.17 SEKISUI CHEMICAL CO., LTD.
  • 6.4.18 Sumitomo Chemical Co., Ltd.
  • 6.4.19 UNITIKA LTD.
  • 6.4.20 WATERSOL

7 Market Opportunities and Future Outlook

• 7.1 White-space and Unmet-Need Assessment