ASEAN의 전기자전거 시장 : 점유율 분석, 업계 동향과 통계, 성장 예측(2026-2031년)

According to Mordor Intelligence, ASEAN e-bike market size in 2026 is estimated at USD 0.39 billion, growing from 2025 value of USD 0.35 billion with 2031 projections showing USD 0.65 billion, growing at 10.82% CAGR over 2026-2031.

This report is Segmented by Propulsion Type (Pedal-Assisted, Throttle-Assisted, and More), Motor Type (Hub-Motor, Mid-Drive, and More), Battery Chemistry (Lithium-Ion, Lead-Acid), Application (City/Urban Commuting, Trekking/E-MTB, and More), Price Band (Below USD 1, 000, USD 1, 000-2, 000, and More), and Country (Vietnam, Indonesia, Malaysia, and More). The Market Forecasts are Provided in Terms of Value (USD).

ASEAN E-Bike Market Trends and Insights

Government E-Mobility Incentives and Purchase Subsidies

Fiscal support is accelerating shifts from gasoline motorcycles to electric options. Vietnam's 0% registration tax and public-charger rollout underpinned notable sales in H1 2025, ranking the country third worldwide . Indonesia moved from a significant cash grant to a VAT discount in 2025, yet still lifted subsidized volumes in 2024. Thailand's BEV 3.5 plan combines duty relief and local-content bonuses, and Malaysia plus the Philippines are drafting parallel packages. These converging measures send reliable demand signals that justify tooling investments and raise the Asean e-bike market's medium-term visibility.

Expansion of Corporate E-Bike Fleets for Last-Mile Logistics

B2B buyers are electrifying two-wheeler fleets to cut fuel costs and comply with low-emission-zone rules. Vietnam's ride-hailing decree obliges 400,000 motorcycles to switch by 2029. Indonesian couriers in Jakarta and Surabaya report significant operating cost savings after adopting e-bikes, prompting multi-year procurement contracts. Fleet operators value battery-swap compatibility, heavy-duty frames, and extended warranties, creating design niches that favor commercial-grade platforms and lock in repeat orders for the Asean e-bike market.

Limited Public Charging/Swapping Infrastructure

Indonesia fielded only 3,772 public charging points as of March 2025, a notable share of its 2030 target . Rural riders lack home garages, so range anxiety dampens uptake. Private investors hesitate until traffic justifies payback, prolonging the chicken-and-egg cycle that restricts rural penetration of the Asean e-bike market.

Other drivers and restraints analyzed in the detailed report include:

1. Urban Congestion Pricing and ICE-Vehicle Restrictions
2. Rising Battery Energy Density Lowering Total Cost of Ownership
3. Popularity of Low-Priced ICE Scooters

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

The pedal-assist category represented 62.60% of the ASEAN e-bike market share in 2025 as consumers valued hybrid exercise and electric thrust. Dual-mode hybrids should log the top-line 12.20% CAGR through 2031, widening the ASEAN e-bike market by attracting riders who want throttle freedom on hills yet license-free status on cycle lanes. Regulatory flexibility, especially where pedal-assists qualify as bicycles, supports broad commuter acceptance.

Continuation of the same sub-heading adds that throttle-only variants hold niches in delivery services requiring constant stop-start bursts, while regulators in Vietnam may demand mirrors and turn signals for higher-speed classes. As model choice diversifies, manufacturers integrate smart controllers that toggle between human-power bias and full motor drive, increasing perceived value in the ASEAN e-bike market.

Hub motors owned 81.90% of the ASEAN e-bike market share in 2025 because they are cheap to produce, sealed against tropical rain, and simple to service. Yet the mid-drive slice is expanding at 12.60% CAGR as sport commuters and cargo couriers appreciate balanced weight and torque multiplication. Brands now market removable mid-drive powertrains that simplify fleet maintenance, hinting at a gradual technological pivot within the ASEAN e-bike market.

At the same time, friction-drive kits survive in retrofit circles where riders wish to electrify existing bicycles for under USD 300. Although marginal in volume, such kits introduce new users who could migrate to factory e-bikes, feeding future replacement cycles in the ASEAN e-bike market.

Complete Report Scope:

• By Propulsion Type
  • Pedal-assisted
  • Throttle-assisted (Power-on-demand)
  • Dual-mode / Hybrid
• By Motor Type
  • Hub-motor
  • Mid-drive
  • Other motors (e.g., friction)
• By Battery Chemistry
  • Lithium-ion
  • Lead-acid
• By Application
  • City / Urban Commuting
  • Trekking / E-MTB
  • Cargo / Utility
  • Delivery and Fleet (Last-mile)
  • Folding / Compact
• By Price Band
  • Below USD 1,000
  • USD 1,000 -2,000
  • Above USD 2,000
• By Country
  • Vietnam
  • Indonesia
  • Malaysia
  • Thailand
  • Singapore
  • Philippines
  • Rest of ASEAN

List of Companies Covered in this Report:

1. Giant Manufacturing Co. Ltd
2. Merida Industry Co. Ltd
3. Trek Bicycle Corporation
4. Yadea Technology Group Co. Ltd
5. Yamaha Motor Co. Ltd
6. Brompton Bicycle Ltd
7. Gogoro Inc.
8. VinFast Trading & Manufacturing JSC
9. Aima Technology Group Co., Ltd
10. Niu Technologies
11. Phoenix Cycle Co. Ltd
12. Qualisports Technology Co. Ltd
13. Fuji-ta Bicycle Co. Ltd
14. Tailing Electric Vehicle Co. Ltd
15. Asama Vietnam Co. Ltd

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 Introduction

• 1.1 Study Assumptions & Market Definition
• 1.2 Scope of the Study

2 Research Methodology

3 Executive Summary

4 Market Landscape

• 4.1 Market Overview
• 4.2 Market Drivers
  • 4.2.1 Government E-Mobility Incentives and Purchase Subsidies
  • 4.2.2 Expansion of Corporate E-Bike Fleets for Last-Mile Logistics
  • 4.2.3 Urban Congestion Pricing and ICE-Vehicle Restrictions
  • 4.2.4 Rising Battery Energy Density Lowering Total Cost of Ownership
  • 4.2.5 Tourism-Focused Micro-Mobility Schemes in Resort Islands
  • 4.2.6 Solar-Powered Swap-Station Pilots in Secondary Cities
• 4.3 Market Restraints
  • 4.3.1 Limited Public Charging/Swapping Infrastructure
  • 4.3.2 Popularity of Low-Priced ICE Scooters
  • 4.3.3 Fragmented Homologation Standards Across ASEAN
  • 4.3.4 Lithium-Ion Cell Import Tariffs and Logistics Bottlenecks
• 4.4 Value / Supply-Chain Analysis
• 4.5 Regulatory Landscape
• 4.6 Technological Outlook
• 4.7 Porter's Five Forces
  • 4.7.1 Threat of New Entrants
  • 4.7.2 Bargaining Power of Buyers
  • 4.7.3 Bargaining Power of Suppliers
  • 4.7.4 Threat of Substitutes
  • 4.7.5 Competitive Rivalry

5 Market Size & Growth Forecasts (Value, USD)

• 5.1 By Propulsion Type
  • 5.1.1 Pedal-assisted
  • 5.1.2 Throttle-assisted (Power-on-demand)
  • 5.1.3 Dual-mode / Hybrid
• 5.2 By Motor Type
  • 5.2.1 Hub-motor
  • 5.2.2 Mid-drive
  • 5.2.3 Other motors (e.g., friction)
• 5.3 By Battery Chemistry
  • 5.3.1 Lithium-ion
  • 5.3.2 Lead-acid
• 5.4 By Application
  • 5.4.1 City / Urban Commuting
  • 5.4.2 Trekking / E-MTB
  • 5.4.3 Cargo / Utility
  • 5.4.4 Delivery and Fleet (Last-mile)
  • 5.4.5 Folding / Compact
• 5.5 By Price Band
  • 5.5.1 Below USD 1,000
  • 5.5.2 USD 1,000 -2,000
  • 5.5.3 Above USD 2,000
• 5.6 By Country
  • 5.6.1 Vietnam
  • 5.6.2 Indonesia
  • 5.6.3 Malaysia
  • 5.6.4 Thailand
  • 5.6.5 Singapore
  • 5.6.6 Philippines
  • 5.6.7 Rest of ASEAN

6 Competitive Landscape

• 6.1 Market Concentration
• 6.2 Strategic Moves
• 6.3 Market Share Analysis
• 6.4 Company Profiles (includes Global Level Overview, Market Level Overview, Core Segments, Financials as Available, Strategic Information, Market Rank/Share for Key Companies, Products and Services, SWOT Analysis, and Recent Developments)
  • 6.4.1 Giant Manufacturing Co. Ltd
  • 6.4.2 Merida Industry Co. Ltd
  • 6.4.3 Trek Bicycle Corporation
  • 6.4.4 Yadea Technology Group Co. Ltd
  • 6.4.5 Yamaha Motor Co. Ltd
  • 6.4.6 Brompton Bicycle Ltd
  • 6.4.7 Gogoro Inc.
  • 6.4.8 VinFast Trading & Manufacturing JSC
  • 6.4.9 Aima Technology Group Co., Ltd
  • 6.4.10 Niu Technologies
  • 6.4.11 Phoenix Cycle Co. Ltd
  • 6.4.12 Qualisports Technology Co. Ltd
  • 6.4.13 Fuji-ta Bicycle Co. Ltd
  • 6.4.14 Tailing Electric Vehicle Co. Ltd
  • 6.4.15 Asama Vietnam Co. Ltd

7 Market Opportunities & Future Outlook

• 7.1 White-space & Unmet-need Assessment