태국의 차량 호출 시장 : 시장 점유율 분석, 업계 동향 및 통계, 성장 예측(2026-2031년)

According to Mordor Intelligence, the thailand ride-hailing market size is expected to grow from USD 2.60 billion in 2025 to USD 2.84 billion in 2026 and is forecast to reach USD 4.38 billion by 2031 at 9.08% CAGR over 2026-2031.

This report is Segmented by Vehicle Type (Two-Wheeler and Passenger Car), Booking Type (Online and Offline), End-Use (Personal and Commercial), Payment Method (Digital Wallet, Card, and Cash), and Region (Bangkok Metropolitan Region, Central Thailand, Northern Thailand, Northeastern Thailand, and Southern Thailand). The Market Forecasts are Provided in Terms of Value (USD).

Thailand Ride Hailing Market Trends and Insights

Super-App Cross-Service Bundling Accelerates Rider Acquisition

Platforms that package ride-hailing, food delivery, and financial services deepen wallet share and raise user retention, a pattern most visible in Grab's S.M.A.R.T. 2025 roadmap . Integrated customers show higher transaction frequency, pushing revenue per user upward while reducing unit marketing costs. Cross-service data flows fuel targeted promotions and dynamic pricing models, enabling efficient acquisition in the Thailand ride-hailing market. Shared payment rails ensure frictionless checkout and promote loyalty. Competitive gaps widen between multi-service ecosystems and single-vertical providers.

E-Payment Penetration Lowering Transaction Frictions

In 2023, PromptPay processed 47.42 trillion baht in Thailand, underlining widespread digital wallet adoption. TrueMoney alone commands a significant share of wallet transactions, making cash settlements increasingly rare in the Thailand ride-hailing market. Instant driver payouts improve supply-side loyalty, and cashless safety benefits resonate with tourists. Interoperable QR standards backed by the Bank of Thailand remove platform-specific friction and allow seamless cross-border spend for visitors from Malaysia and Singapore . Reduced abandonment rates translate directly into higher completed trip volumes.

Driver Supply Crunch Amid Fuel-Price Volatility

Traditional taxi registrations fell below 4,000 annually since 2020, down from 8,000-15,000 before 2020, underscoring a shrinking professional driver pool. Fuel swings push daily breakeven levels to 9-13 trips at 10-kilometer averages, tightening supply in the Thailand ride-hailing market. Platforms respond with micro-lending and subsidies, yet margin compression persists. Elevated household debt and stricter auto-loan criteria restrict new entrants. Transitioning to electric motorcycles offers relief but requires upfront capital.

Other drivers and restraints analyzed in the detailed report include:

1. Tourism Rebound Post-COVID Boosting Trip Volumes
2. Government Push for EV Two-Wheelers in Bangkok
3. Intensifying Urban Congestion Regulations

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Passenger cars controlled 80.62% of the Thailand ride-hailing market share in 2025, reflecting user preference for air-conditioned comfort across long Bangkok commutes. At the same time, two-wheelers are projected to deliver an 10.74% CAGR, underpinned by the EV subsidy and excise reductions that elevate adoption economics in the Thailand ride-hailing market.

Government incentives slash upfront purchase costs, and operating savings on electricity versus petrol further tip the balance. The charging density of 11,622 public points mitigates range anxiety. Two-wheelers thrive on maneuverability that beats congestion, boosting driver earnings by enabling more trips per shift. Traditional motorcycle taxis are onboarding digital platforms to widen customer access, while incumbents launch dedicated bike categories to capture price-sensitive riders.

Online reservations captured 91.85% of the Thailand ride-hailing market share in 2025, enabled by growing smartphone penetration and reliable 4G coverage. Offline street-hail fell in Bangkok and tourist hubs as users embraced app transparency and fare security in the Thailand ride-hailing market.

Sustained 10.12% CAGR stems from ongoing feature upgrades such as multilingual interfaces and one-tap rebooking. Rural programs that improve digital literacy, plus declining smartphone prices, erode the last pockets of offline demand. Real-time analytics power surge pricing that balances supply while protecting customer experience.

Complete Report Scope:

• By Vehicle Type
  • Two-Wheeler
  • Passenger Car
• By Booking Type
  • Online
  • Offline
• By End-Use
  • Personal
  • Commercial
• By Payment Method
  • Digital Wallet
  • Card
  • Cash
• By Region
  • Bangkok Metropolitan Region
  • Central Thailand (ex-BMR)
  • Northern Thailand
  • Northeastern Thailand
  • Southern Thailand

List of Companies Covered in this Report:

1. Grab Holdings Inc.
2. Bolt Technology OU
3. AirAsia Super App Sdn Bhd
4. AllThaiTaxi Company
5. NaviGo
6. Robinhood
7. InDrive
8. Maxim
9. LINE Taxi
10. Bonku
11. MuvMi
12. Lalamove Ride
13. Ryde
14. Gojek (Get by Gojek)

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 Introduction

• 1.1 Study Assumptions & Market Definition
• 1.2 Scope of the Study

2 Research Methodology

3 Executive Summary

4 Market Landscape

• 4.1 Market Overview
• 4.2 Market Drivers
  • 4.2.1 Super-App Cross-Service Bundling Accelerates Rider Acquisition
  • 4.2.2 E-Payment Penetration Lowering Transaction Frictions
  • 4.2.3 Tourism Rebound Post-COVID Boosting Trip Volumes
  • 4.2.4 Government Push for EV Two-Wheelers in Bangkok
  • 4.2.5 High-Resolution Traffic-Data APIs Enabling Dynamic Pricing
  • 4.2.6 Integration of Ride-Hailing With Mass-Transit Ticketing Systems
• 4.3 Market Restraints
  • 4.3.1 Driver Supply Crunch Amid Fuel-Price Volatility
  • 4.3.2 Intensifying Urban Congestion Regulations
  • 4.3.3 Digital-Services VAT Raising Platform Take-Rates
  • 4.3.4 Consumer Privacy Backlash on Trip-Data Use
• 4.4 Value / Supply-Chain Analysis
• 4.5 Regulatory Landscape
• 4.6 Technological Outlook
• 4.7 Porter's Five Forces
  • 4.7.1 Bargaining Power of Suppliers
  • 4.7.2 Bargaining Power of Buyers/Consumers
  • 4.7.3 Threat of New Entrants
  • 4.7.4 Threat of Substitute Products
  • 4.7.5 Intensity of Competitive Rivalry

5 Market Size & Growth Forecasts (Value (USD))

• 5.1 By Vehicle Type
  • 5.1.1 Two-Wheeler
  • 5.1.2 Passenger Car
• 5.2 By Booking Type
  • 5.2.1 Online
  • 5.2.2 Offline
• 5.3 By End-Use
  • 5.3.1 Personal
  • 5.3.2 Commercial
• 5.4 By Payment Method
  • 5.4.1 Digital Wallet
  • 5.4.2 Card
  • 5.4.3 Cash
• 5.5 By Region
  • 5.5.1 Bangkok Metropolitan Region
  • 5.5.2 Central Thailand (ex-BMR)
  • 5.5.3 Northern Thailand
  • 5.5.4 Northeastern Thailand
  • 5.5.5 Southern Thailand

6 Competitive Landscape

• 6.1 Market Concentration
• 6.2 Strategic Moves
• 6.3 Vendor Market Share
• 6.4 Company Profiles (Includes Global Level Overview, Market Level Overview, Core Segments, Financials as Available, Strategic Information, Market Rank/Share for Key Companies, Products and Services, SWOT Analysis, and Recent Developments)
  • 6.4.1 Grab Holdings Inc.
  • 6.4.2 Bolt Technology OU
  • 6.4.3 AirAsia Super App Sdn Bhd
  • 6.4.4 AllThaiTaxi Company
  • 6.4.5 NaviGo
  • 6.4.6 Robinhood
  • 6.4.7 InDrive
  • 6.4.8 Maxim
  • 6.4.9 LINE Taxi
  • 6.4.10 Bonku
  • 6.4.11 MuvMi
  • 6.4.12 Lalamove Ride
  • 6.4.13 Ryde
  • 6.4.14 Gojek (Get by Gojek)

7 Market Opportunities & Future Outlook

• 7.1 White-space & Unmet-need Assessment