베트남의 라이드 헤일링 시장 : 점유율 분석, 업계 동향과 통계, 성장 예측(2026-2031년)

According to Mordor Intelligence, the Vietnam ride-hailing market size was valued at USD 1.06 billion in 2025 and estimated to grow from USD 1.25 billion in 2026 to reach USD 3.05 billion by 2031, at a CAGR of 19.53% during the forecast period (2026-2031).

This report is Segmented by Vehicle Type (Two-Wheelers, Three-Wheelers, and More), Propulsion Type (Internal Combustion Engine (ICE), Hybrid, and More), Service Type (E-Hailing, Car-Sharing, and More), Booking Channel (App-Based and Voice/Phone), and End-User (Personal and Corporate/Institutional). The Market Forecasts are Provided in Value (USD).

Vietnam Ride-Hailing Market Trends and Insights

EV-Friendly Tax Incentives Spurring Fleet Electrification (VinFast, Xanh SM)

Decree 51/2025 eliminates EV registration fees for a significant period and substantially lowers the special consumption tax for electric vehicles compared to internal combustion engine (ICE) cars. This policy results in a notable reduction in acquisition costs, making EVs more financially accessible. By the middle of the forecast period, Xanh SM is expected to have deployed a considerable fleet of VinFast VF e34s across numerous provinces, serving a large and growing number of riders. Bulk electricity contracts negotiated with EVN are expected to lead to a meaningful reduction in tariffs. This enables fares to be set noticeably lower than those of traditional sedans, while still ensuring that drivers maintain competitive earnings. VinFast's Green series introduces a lease-to-own financing option with an interest rate significantly below standard bank rates.

Expansion of Hanoi and Ho Chi Minh City Metro Lines Creating First/Last-Mile Demand Nodes

Ho Chi Minh City's Metro Line 1 commenced operations, drawing in a significant number of daily riders to its closely situated pick-up zones. Platforms, during off-peak hours, entice commuters with geofence discounts within a short distance of the stations, effectively boosting trip numbers. Meanwhile, Hanoi's Lines 2A and 3 cater to a substantial daily ridership. Notably, Be Group highlights that a considerable portion of these passengers opt for a ride-hail shortly after disembarking. Responding to the trend, a recent directive from the ministry mandates dedicated pick-up bays at all metro stops by mid-2026, aiming to significantly reduce wait times. Drawing parallels, similar initiatives in Bangkok and Jakarta saw ride-hail volumes surge considerably within a short period, a target now within reach for Vietnam's ride-hailing market.

Rising Driver-Acquisition Costs Amid Gig-Labor Shortages and Wage Hikes

In 2025, average monthly driver earnings increased significantly, following a notable minimum wage hike in 2024. Platforms are now investing substantial amounts per recruit on sign-up bonuses and lease subsidies, driving acquisition costs well above pre-pandemic levels. Be Group's BE5X driver hub, aiming to reduce churn through bundled insurance and maintenance, faced a setback: a considerable portion of its participants exited within six months, pointing to issues with rigid repayment terms. Meanwhile, Grab tested guaranteed-income plans in Ho Chi Minh City's District 7, offering competitive compensation for a set number of monthly trips. These subsidies, which required significant quarterly investments, successfully reduced attrition by a noticeable margin. However, rising labor expenses are squeezing margins for operators who lack the scale to benefit from cross-subsidization in adjacent verticals.

Other drivers and restraints analyzed in the detailed report include:

1. Explosive Adoption of E-Wallets and Cashless Payments Among Gen-Z Consumers
2. Government "Make In Vietnam" Digital Roadmap Accelerating Smart-Mobility Adoption
3. Fragmented Provincial Taxi-Licensing Caps Complicate Compliance

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Two-wheelers delivered 61.36% of the Vietnam ride-hailing market share in 2025, driven by the widespread use of motorcycles, which are better suited for navigating urban alleyways compared to cars. With affordable fares, short-distance trips are the most common in the dense urban centers of Hanoi and Ho Chi Minh City. Vans and MPVs are forecast to chart a 19.55% CAGR to 2031 as employers swap fixed shuttles for on-demand pooling, slicing per-employee transport costs minimally. This growth is attributed to employers shifting from fixed shuttles to on-demand pooling, which helps reduce transportation costs for employees. Be Group's leasing program for multi-seat vans at competitive rates is increasing the availability of vehicles for airport transfers, where ticket prices are relatively higher. Meanwhile, passenger cars are under pressure as electric vehicle operators offer lower fares due to reduced fuel costs. This has led traditional players to invest heavily in hybrid vehicles to remain competitive.

Three-wheelers hold a negligible share of the market, facing obstacles such as unclear regulatory classifications and consumer safety concerns. However, app-based shuttles in industrial parks are showing potential, as predictable shift schedules align well with fixed routes, improving vehicle efficiency. A pilot program in Ho Chi Minh City in 2025 prioritized vans, leading to shorter journey times and improved reliability for corporate clients. As electrification incentives expand, electric vans with longer ranges are expected to gain market share from diesel minibuses, which are increasingly unable to meet stricter emissions standards.

Internal-combustion engines still commanded 73.27% of the market in 2025, yet battery-electric fleets are scaling fast on a 19.65% CAGR tailwind. By the end of the forecast period, Vietnam's ride-hailing market for electric vehicles is anticipated to achieve significant growth. This expansion is driven by government policies that reduce upfront costs and shorten the time required to recover investments, given the current cost differences between fuel and electricity. A leading operator in the market demonstrates that electric vehicles have notably lower operating costs compared to traditional internal combustion engines (ICE). This cost advantage enables the company to offer more affordable ride prices while maintaining competitive earnings for drivers. Hybrids are gaining traction as an interim solution for taxi companies transitioning to full electrification, with recent orders highlighting this approach.

Compressed natural gas (CNG) and liquefied petroleum gas (LPG) remain niche options, limited to small-scale operations in specific areas where refueling infrastructure is already in place. However, their adoption is hindered by a lack of financial incentives and limited consumer awareness. A prominent electric vehicle manufacturer offers financing options that are more favorable than traditional bank loans, providing smaller operators with an accessible pathway to adopt electric vehicles without substantial upfront investments. As government regulations increasingly favor electric taxis, traditional ICE vehicles are expected to be phased out from urban centers and may become more common in less densely populated areas unless taxation policies are revised.

Complete Report Scope:

• By Vehicle Type
  • Two-Wheelers
  • Three-Wheelers
  • Passenger Cars
  • Vans & MPVs
  • Buses & Shuttles
• By Propulsion Type
  • Internal Combustion Engine (ICE)
  • Hybrid
  • Battery-Electric
  • Compressed Natural Gas (CNG) / Liquefied Petroleum Gas (LPG)
• By Service Type
  • E-Hailing
  • Car-Sharing (Peer-to-Peer)
  • Robo-Taxi
  • Subscription-Based Ride Packages
• By Booking Channel
  • App-Based
  • Voice / Phone
• By End-User
  • Personal
  • Corporate / Institutional

List of Companies Covered in this Report:

1. GrabTaxi Holdings Pte Ltd
2. Be Group JSC
3. Vinasun Corp.
4. Mai Linh Group
5. Xanh SM (GSM)
6. inDrive
7. TADA Mobility
8. TaxiGo

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 Introduction

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 Research Methodology

3 Executive Summary

4 Market Landscape

• 4.1 Market Overview
• 4.2 Market Drivers
  • 4.2.1 EV-Friendly Tax Incentives Spurring Fleet Electrification (Vinfast, Xanh SM)
  • 4.2.2 Expansion of Hanoi and Ho Chi Minh City Metro Lines Creating First/Last-Mile Demand Nodes
  • 4.2.3 Explosive Adoption of E-Wallets and Cashless Payments Among Gen-Z Consumers
  • 4.2.4 Government "Make In Vietnam" Digital Roadmap Accelerating Smart-Mobility Adoption
  • 4.2.5 Super-App Fare Subsidies (Grab, Zalo) Via Cross-Vertical Loyalty Ecosystems
  • 4.2.6 Tourism Rebound Expected to Surpass Pre-Covid Levels by 2027
• 4.3 Market Restraints
  • 4.3.1 Rising Driver-Acquisition Costs Amid Gig-Labour Shortages and Wage Hikes
  • 4.3.2 Fragmented Provincial Taxi-Licensing Caps Complicate Compliance
  • 4.3.3 Urban Congestion and Limited Curb-Side Pick-Up Zones Increasing Service Latency
  • 4.3.4 Cyber-Security Decree 53 Raising Data-Localisation Cost Burden
• 4.4 Value / Supply-Chain Analysis
• 4.5 Regulatory Landscape
• 4.6 Technological Outlook
• 4.7 Porter's Five Forces
  • 4.7.1 Bargaining Power of Buyers
  • 4.7.2 Bargaining Power of Suppliers
  • 4.7.3 Threat of New Entrants
  • 4.7.4 Threat of Substitutes
  • 4.7.5 Competitive Rivalry

5 Market Size and Growth Forecasts (Value (USD))

• 5.1 By Vehicle Type
  • 5.1.1 Two-Wheelers
  • 5.1.2 Three-Wheelers
  • 5.1.3 Passenger Cars
  • 5.1.4 Vans & MPVs
  • 5.1.5 Buses & Shuttles
• 5.2 By Propulsion Type
  • 5.2.1 Internal Combustion Engine (ICE)
  • 5.2.2 Hybrid
  • 5.2.3 Battery-Electric
  • 5.2.4 Compressed Natural Gas (CNG) / Liquefied Petroleum Gas (LPG)
• 5.3 By Service Type
  • 5.3.1 E-Hailing
  • 5.3.2 Car-Sharing (Peer-to-Peer)
  • 5.3.3 Robo-Taxi
  • 5.3.4 Subscription-Based Ride Packages
• 5.4 By Booking Channel
  • 5.4.1 App-Based
  • 5.4.2 Voice / Phone
• 5.5 By End-User
  • 5.5.1 Personal
  • 5.5.2 Corporate / Institutional

6 Competitive Landscape

• 6.1 Market Concentration
• 6.2 Strategic Moves
• 6.3 Market Share Analysis
• 6.4 Company Profiles (includes Global Level Overview, Market Level Overview, Core Segments, Financials as Available, Strategic Information, Market Rank/Share for Key Companies, Products and Services, SWOT Analysis, and Recent Developments)
  • 6.4.1 GrabTaxi Holdings Pte Ltd
  • 6.4.2 Be Group JSC
  • 6.4.3 Vinasun Corp.
  • 6.4.4 Mai Linh Group
  • 6.4.5 Xanh SM (GSM)
  • 6.4.6 inDrive
  • 6.4.7 TADA Mobility
  • 6.4.8 TaxiGo

7 Market Opportunities & Future Outlook

• 7.1 White-space & Unmet-Need Assessment