태국의 이륜차 시장 : 점유율 분석, 산업 동향 및 통계 데이터, 성장 예측(2026-2031년)

According to Mordor Intelligence, the Thailand two-wheeler market size was valued at USD 2.99 billion in 2025 and estimated to grow from USD 3.14 billion in 2026 to reach USD 4.04 billion by 2031, at a CAGR of 5.13% during the forecast period (2026-2031).

This report is Segmented by Vehicle Type (Motorcycles, Scooters, and More), Propulsion Type (ICE (Below 100 Cc, 101-125 Cc, and More), E2W (Below 1 KW, 1-3 KW, and More), Other Alternative Fuels (CNG/LPG)), Drive Type (Chain Drive, Belt Drive, and More), End Use (Personal Use, Commercial Use, and More), Sales Channel, and Region. Market Forecasts are Provided in Value (USD) and Volume (Units).

Thailand Two Wheeler Market Trends and Insights

Rising Demand for Last-Mile Delivery Motorcycles

E-commerce logistics operators are rewriting fleet strategies around low-maintenance electric units that cut fuel spend and idle time. Thailand Post field-tested several electric bikes as part of a 25,000-unit fleet in 2025 and plans wider rollouts tied to carbon-neutral goals. Grab added more than 30,000 electric vehicles to its platform by April 2026, achieved a 35% rise in EV rides, and offered competitive daily pricing, which makes electrics cost-competitive for drivers covering 100-150 km per day . The food delivery segment experienced substantial growth during the year, maintaining strong demand for stop-and-go bikes, where electric torque offers distinct advantages. GrabBike Saver trips saw a significant increase, highlighting the growing shift toward electric mobility. While Bangkok remains at the forefront of this transition, the trend is expected to expand to Laem Chabang port and U-Tapao airport hubs over the coming years.

Government EV Subsidy Scheme Reducing Upfront Cost of E2Ws

The EV3.5 framework provides rebates on electric bikes within a specific price range, aiming to achieve significant registrations by 2027. Amendments made in 2025 extended deadlines and introduced enhanced export credits, strengthening assembler confidence. Honda's UC3 qualifies for the subsidy, positioning it below the mass-market threshold. Meanwhile, a domestic brand announced several new models to leverage the incentive and outlined plans for a battery plant in 2026. The benefits are concentrated in the mid-decade period, encouraging first-time EV buyers before the policy concludes.

Tightening of Hire-Purchase Credit Approval Criteria

In 2025, lenders grew cautious as household debt reached significant levels. Krungsri Auto increased rates and required larger down payments, excluding many entry-level buyers. While AEON offered competitive rates, Siam Digital targeted a smaller customer base with higher pricing. The impact is most severe in farming provinces, where incomes are considerably lower compared to urban areas like Bangkok. Consequently, consumers are extending ownership cycles, delaying upgrades, and reducing new unit purchases over the forecast period.

Other drivers and restraints analyzed in the detailed report include:

1. Expansion of Battery-Swap Station Networks by Oil and Energy Majors
2. Rapid Adoption of Digital Motorcycle Financing Via Mobile Apps
3. Limited Public Fast-Charging Infrastructure Outside Urban Cores

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Scooters are forecast to outpace overall growth and lift their slice of the Thailand two-wheeler market by 2031. Motorcycles controlled 72.33% share in 2025, a legacy of rural manual-shift preference, yet Bangkok congestion amplifies scooter advantages such as automatic gearing and under-seat storage. Honda's limited-edition Scoopy and ADV160 refreshes appeal to image-conscious millennials, while Yamaha's NMAX Connected competes on Blue Core efficiency. The push into fashion-forward designs plus smartphone pairing is expanding female ridership, historically underrepresented in manual segments.

Tourism recovery multiplies scooter rentals in Phuket and Chiang Mai. Daily rates from THB 200 attract visitors unfamiliar with Thai traffic, and Skoot's insurance-bundled app builds trust. Rising delivery volumes also favor step-through frames that accept large rear boxes. The Thailand two-wheeler market size for scooters is projected to climb at a 6.48% CAGR, with Honda positioning its WN7 electric concept to merge scooter convenience and motorcycle styling at next-generation price points.

Internal-combustion bikes still account for 91.25% share in 2025, but their grip is loosening. The 101-125 cc bracket anchors affordability at THB 39,000-48,800, underpinning rural demand. Zontes gained significant growth in early 2026 by undercutting Japanese rivals. Concurrently, battery swaps and subsidies create an 11.25% CAGR runway for electric sales. Honda's UC3 at 6 kW and 122 km range exemplifies mass-market electrics that qualify for the THB 10,000 rebate.

Delivery fleets running 100-150 km daily see payback inside 18 months once fuel savings and lower service intervals are tallied. The Thailand two-wheeler market size for electric models could rise further by 2031 if announced battery plants bridge the present cell-supply gap. Alternative fuels remain negligible, as policy focus and infrastructure budgets stay aligned with battery paths.

Complete Report Scope:

• By Vehicle Type
  • Motorcycles
  • Scooters
  • Mopeds
• By Propulsion Type
  • Internal Combustion Engine (ICE)
    • Below 100 cc
    • 101-125 cc
    • 126-250 cc
    • Above 250 cc
  • Electric Two-Wheelers (E2W)
    • Below 1 kW
    • 1 kW - 3 kW
    • 3 kW - 7.5 kW
    • Above 7.5 kW
  • Other Alternative Fuels
    • CNG/LPG
• By Drive Type
  • Chain Drive
  • Belt Drive
  • Shaft Drive
• By End Use
  • Personal Use
  • Commercial Use
  • Delivery and Fleet Services
• By Sales Channel
  • Online
  • Offline
• By Region
  • Bangkok and Central Thailand
  • Eastern Economic Corridor
  • Northern Thailand
  • Northeastern Thailand
  • Southern Thailand

List of Companies Covered in this Report:

1. Honda Motor Co., Ltd.
2. Yamaha Motor Co., Ltd.
3. GP Motor Thailand Company Limited
4. Kawasaki Motors, Ltd.
5. Suzuki Motor Corporation
6. Piaggio & C. SpA
7. Triumph Motorcycles Ltd.
8. Ducati Motor Holding S.p.A.
9. Harley-Davidson, Inc.
10. Royal Enfield (Eicher Motors Ltd.)
11. Bajaj Auto Ltd.
12. TVS Motor Company
13. Deco Green Energy Co. Ltd.
14. Edison Motors (Thailand)
15. Yadea Group Holdings Ltd.
16. Arun Plus Co., Ltd.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 Introduction

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 Research Methodology

3 Executive Summary

4 Market Landscape

• 4.1 Market Overview
• 4.2 Market Drivers
  • 4.2.1 Rising Demand for Last-Mile Delivery Motorcycles
  • 4.2.2 Government EV Subsidy Scheme Reducing Upfront Cost of E2Ws
  • 4.2.3 Expansion of Battery-Swap Station Networks by Oil and Energy Majors
  • 4.2.4 Rapid Adoption of Digital Motorcycle Financing Via Mobile Apps
  • 4.2.5 Tourism Rebound Boosting Rental Motorcycle Demand in Resort Provinces
  • 4.2.6 Emergence of Subscription-Based Motorcycle Leasing for Urban Millennials
• 4.3 Market Restraints
  • 4.3.1 Tightening of Hire-Purchase Credit Approval Criteria
  • 4.3.2 Limited Public Fast-Charging Infrastructure Outside Urban Cores
  • 4.3.3 High Motorcycle Fatality Rate Prompting Stricter Safety Regulations
  • 4.3.4 Domestic Lithium-Ion Cell Supply Gap Increasing Input Costs for E2W Assemblers
• 4.4 Value / Supply-Chain Analysis
• 4.5 Regulatory Landscape
• 4.6 Technological Outlook
• 4.7 Porter's Five Forces
  • 4.7.1 Threat of New Entrants
  • 4.7.2 Bargaining Power of Suppliers
  • 4.7.3 Bargaining Power of Buyers
  • 4.7.4 Threat of Substitutes
  • 4.7.5 Industry Rivalry

5 Market Size and Growth Forecasts (Value(USD) and Volume(Units))

• 5.1 By Vehicle Type
  • 5.1.1 Motorcycles
  • 5.1.2 Scooters
  • 5.1.3 Mopeds
• 5.2 By Propulsion Type
  • 5.2.1 Internal Combustion Engine (ICE)
    • 5.2.1.1 Below 100 cc
    • 5.2.1.2 101-125 cc
    • 5.2.1.3 126-250 cc
    • 5.2.1.4 Above 250 cc
  • 5.2.2 Electric Two-Wheelers (E2W)
    • 5.2.2.1 Below 1 kW
    • 5.2.2.2 1 kW - 3 kW
    • 5.2.2.3 3 kW - 7.5 kW
    • 5.2.2.4 Above 7.5 kW
  • 5.2.3 Other Alternative Fuels
    • 5.2.3.1 CNG/LPG
• 5.3 By Drive Type
  • 5.3.1 Chain Drive
  • 5.3.2 Belt Drive
  • 5.3.3 Shaft Drive
• 5.4 By End Use
  • 5.4.1 Personal Use
  • 5.4.2 Commercial Use
  • 5.4.3 Delivery and Fleet Services
• 5.5 By Sales Channel
  • 5.5.1 Online
  • 5.5.2 Offline
• 5.6 By Region
  • 5.6.1 Bangkok and Central Thailand
  • 5.6.2 Eastern Economic Corridor
  • 5.6.3 Northern Thailand
  • 5.6.4 Northeastern Thailand
  • 5.6.5 Southern Thailand

6 Competitive Landscape

• 6.1 Market Concentration
• 6.2 Strategic Moves
• 6.3 Market Share Analysis
• 6.4 Company Profiles (includes Global Level Overview, Market Level Overview, Core Segments, Financials as Available, Strategic Information, Market Rank/Share for Key Companies, Products and Services, SWOT Analysis, and Recent Developments)
  • 6.4.1 Honda Motor Co., Ltd.
  • 6.4.2 Yamaha Motor Co., Ltd.
  • 6.4.3 GP Motor Thailand Company Limited
  • 6.4.4 Kawasaki Motors, Ltd.
  • 6.4.5 Suzuki Motor Corporation
  • 6.4.6 Piaggio & C. SpA
  • 6.4.7 Triumph Motorcycles Ltd.
  • 6.4.8 Ducati Motor Holding S.p.A.
  • 6.4.9 Harley-Davidson, Inc.
  • 6.4.10 Royal Enfield (Eicher Motors Ltd.)
  • 6.4.11 Bajaj Auto Ltd.
  • 6.4.12 TVS Motor Company
  • 6.4.13 Deco Green Energy Co. Ltd.
  • 6.4.14 Edison Motors (Thailand)
  • 6.4.15 Yadea Group Holdings Ltd.
  • 6.4.16 Arun Plus Co., Ltd.

7 Market Opportunities & Future Outlook