오토바이 시장 : 점유율 분석, 업계 동향과 통계, 성장 예측(2025-2030년)

According to Mordor Intelligence, the global motorcycle market size stands at USD 142.83 billion in 2025 and is forecast to touch USD 166.55 billion by 2030, reflecting a 3.12% CAGR over the period.

This report is Segmented by Motorcycle Type (Standard, Cruiser, Sports, Adventure, Touring, Off-Road), Engine Capacity (Up To 200cc, 200-400cc, 400-800cc, Above 800cc), Propulsion Type (ICE, Electric), Application (Personal, Commercial), and Geography (North America, South America, Europe, Asia-Pacific, Middle East and Africa). The Market Forecasts are Provided in Terms of Value (USD) and Volume (Units).

Global Motorcycle Market Trends and Insights

Rapid Urban Middle-Class Expansion in South and Southeast Asia

Southeast Asia's motorcycle adoption accelerates as urban middle-class populations expand, with Thailand targeting a 20-25% greenhouse gas reduction by 2030 while mandating that zero-emission vehicles comprise 30% of automotive production. This demographic shift creates a unique market dynamic where traditional mobility patterns intersect with environmental consciousness, driving demand for conventional and electric two-wheelers. Indonesia is the th ird-largest motorcycle market globally, following China and India. In 2024, motorcycle sales in Indonesia were recorded at 6.4 million units. The region's infrastructure development lags behind vehicle adoption, creating opportunities for manufacturers who can deliver affordable, reliable transportation solutions that navigate congested urban environments while meeting emerging environmental standards.

Government EV Incentives Accelerating E-Motorcycle Uptake

Policy frameworks increasingly favor electric motorcycle adoption through direct purchase subsidies and infrastructure investments, with Indonesia implementing a Rp 7 million subsidy program that expanded eligibility criteria in August 2024 to accelerate motorcycle market penetration. European markets face mandatory Euro 5+ emissions compliance, creating cost pressures that inadvertently accelerate electric adoption as manufacturers balance compliance investments against electric development programs. The strategic implication extends beyond immediate sales impact-governments are essentially subsidizing the transition infrastructure that will determine long-term market leadership. Thailand's battery-swapping pilot programs through Oyika demonstrate how policy support enables ecosystem development that traditional charging infrastructure cannot match in dense urban environments.

Growth of Last-Mile Gig-Economy Delivery Fleets

Commercial motorcycle adoption surges as e-commerce platforms and food delivery services scale operations, with business users in Indonesia typically covering 150-200 kilometers daily compared to private users' 15-70 kilometer range. This usage intensity creates distinct market dynamics where total cost of ownership calculations favor electric alternatives despite higher upfront costs, particularly when battery-swapping infrastructure enables rapid turnaround times that maximize earning potential. Pos Malaysia's fleet expansion demonstrates how institutional buyers drive volume adoption that accelerates infrastructure development and reduces per-unit costs through economies of scale. The commercial segment's growth at 11.26% CAGR reflects this fundamental shift where motorcycles transition from personal transportation to essential business tools that require different performance, reliability, and service characteristics in the motorcycle market.

Other drivers and restraints analyzed in the detailed report include:

1. Integration of ADAS and Connected Tech (IoT/Telematics)
2. After-Sales Subscription Revenue Models by OEMs
3. ICE Phase-Out Regulations in Europe Raising Compliance Costs
4. Raw-Material Price Volatility for Li-ion Batteries

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Standard motorcycles command a 42.73% share, while the Adventure segment has the fastest growth at 10.12% CAGR in 2024, reflecting consumer preferences for versatile platforms that accommodate urban commuting and recreational touring applications. This segment expansion aligns with demographic trends where affluent millennials and Gen X riders seek multipurpose vehicles that justify higher price points through enhanced capability and premium positioning. Cruiser motorcycles benefit from Harley-Davidson's strategic repositioning, with the company launching updated 2025 models, including the Street Glide Ultra and Pan America ST, that target both traditional enthusiasts and younger demographics.

Sports motorcycles face headwinds from insurance costs and regulatory restrictions in key markets, while touring variants capture growth from aging demographics who prioritize comfort over performance. Off-road motorcycles experience steady demand driven by recreational usage and utility applications in rural markets. However, electric variants remain nascent due to range limitations and charging infrastructure constraints in remote areas. The segmentation shift toward adventure and touring categories signals broader market maturation where differentiation increasingly depends on lifestyle positioning rather than pure transportation utility.

The up to 200cc segment maintains 50.86% market share in 2024, yet the electric-dominant 200-400cc category accelerates at 12.38% CAGR as manufacturers position electric powertrains in displacement categories traditionally serving urban commuting applications. This strategic positioning reflects electric motorcycles' torque characteristics that deliver performance comparable to larger displacement ICE engines while meeting regulatory requirements and consumer expectations for urban mobility. The 400-800cc segment experiences moderate growth as manufacturers balance performance demands with fuel efficiency requirements, while the above 800cc categories serve niche enthusiast markets with limited volume impact.

Electric motorcycle manufacturers increasingly target the 200-400cc equivalent performance range where battery technology delivers acceptable range and charging characteristics for typical usage patterns. Hero MotoCorp's VIDA Z electric scooter launch and TVS Motor's connected features demonstrate how traditional manufacturers integrate electric alternatives within existing product portfolios rather than creating separate electric brands. The capacity segmentation evolution suggests future market structure will increasingly reflect performance characteristics rather than traditional displacement categories as electric adoption accelerates.

Complete Report Scope:

• By Motorcycle Type
  • Standard
  • Cruiser
  • Sports
  • Adventure
  • Touring
  • Off-road
• By Engine Capacity
  • Up to 200 cc
  • 200 to 400 cc
  • 400 to 800 cc
  • Above 800 cc
• By Propulsion Type
  • Internal Combustion Engine (ICE)
  • Electric
• By Application
  • Personal
  • Commercial
• By Geography
  • North America
    • United States
    • Canada
    • Rest of North America
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Europe
    • United Kingdom
    • Germany
    • Spain
    • Italy
    • France
    • Russia
    • Rest of Europe
  • Asia-Pacific
    • India
    • China
    • Japan
    • South Korea
    • Rest of Asia-Pacific
  • Middle East and Africa
    • United Arab Emirates
    • Saudi Arabia
    • Turkey
    • Egypt
    • South Africa
    • Rest of Middle-East and Africa

Geography Analysis

Asia-Pacific maintains 71.68% market share in 2024 while sustaining 8.09% CAGR through 2025-2030, driven by India's motorcycle production surge and the Philippines' 7% sales growth in 2024 to 1.68 million units-the highest growth rate in ASEAN. The region's dominance reflects urbanization trends, expanding middle-class populations, and infrastructure development favoring two-wheeler adoption over four alternatives in congested urban environments. Battery-swapping infrastructure development through partnerships like PowerPod-Mamotor in Southeast Asia creates competitive advantages that traditional markets cannot easily replicate, potentially extending Asia-Pacific's leadership position as electrification accelerates.

North America and Europe exhibit mature market characteristics with moderate growth rates yet drive premium segment expansion and technological innovation that influences global product development trends. European markets face regulatory pressures from Euro 5+ emissions standards that accelerate electric adoption while creating compliance costs for traditional manufacturers. Harley-Davidson's strategic repositioning in these markets, with 2025 model launches and expanded dealer networks, illustrates how premium manufacturers adapt to changing demographics and regulatory requirements while maintaining brand positioning. The regional contrast between Asia-Pacific's volume growth and Western markets' value growth creates different strategic imperatives for manufacturers seeking global scale versus premium positioning.

Latin America emerges as a growth opportunity with Mexico's motorcycle market projected to reach 6 million annual sales by 2029, tripling from current levels as delivery services and urban mobility needs drive adoption. The region's growth potential reflects economic development, urbanization trends, and infrastructure constraints that favor two-wheeler solutions over traditional automotive alternatives. Peru's 12.4% Q1 2025 growth demonstrates the region's momentum while Brazil's scooter segment expansion at 30.02% in H1 2024 illustrates category-specific opportunities. Middle East and Africa represent emerging opportunities where economic development and infrastructure needs create demand for affordable, reliable transportation solutions, though market development remains constrained by economic volatility and infrastructure limitations.

1. Honda Motor Co., Ltd.
2. Yamaha Motor Co., Ltd.
3. Hero MotoCorp Ltd.
4. Bajaj Auto Ltd.
5. TVS Motor Company
6. Harley-Davidson, Inc.
7. BMW AG
8. KTM AG
9. Suzuki Motor Corporation
10. Kawasaki Heavy Industries, Ltd.
11. Ducati Motor Holding S.p.A.
12. Piaggio and C. SpA
13. Triumph Motorcycles Ltd.
14. Royal Enfield (Eicher Motors)
15. CFMoto
16. Husqvarna Motorcycles
17. Zero Motorcycles, Inc.
18. Energica Motor Company
19. NIU Technologies
20. Yadea Technology Group
21. Benelli
22. Mahindra (Classic Legends)

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 Introduction

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 Research Methodology

3 Executive Summary

4 Market Landscape

• 4.1 Market Overview
• 4.2 Market Drivers
  • 4.2.1 Rapid urban middle-class expansion in South and Southeast Asia
  • 4.2.2 Government EV incentives accelerating e-motorcycle uptake
  • 4.2.3 Integration of ADAS and connected tech (IoT/telematics)
  • 4.2.4 After-sales subscription revenue models by OEMs
  • 4.2.5 Growth of last-mile gig-economy delivery fleets
  • 4.2.6 Low-cost battery-swap networks in emerging markets
• 4.3 Market Restraints
  • 4.3.1 ICE phase-out regulations in Europe raising compliance costs
  • 4.3.2 Raw-material price volatility for Li-ion batteries
  • 4.3.3 Micro-mobility alternatives cannibalising 0 to 200 cc demand
  • 4.3.4 Limited resale value of first-gen e-motorcycles
• 4.4 Value/Supply-Chain Analysis
• 4.5 Regulatory Landscape
• 4.6 Technological Outlook
• 4.7 Porter's Five Forces
  • 4.7.1 Bargaining Power of Suppliers
  • 4.7.2 Bargaining Power of Buyers
  • 4.7.3 Threat of New Entrants
  • 4.7.4 Threat of Substitutes
  • 4.7.5 Competitive Rivalry

5 Market Size and Growth Forecasts (Value (USD) and Volume (Units))

• 5.1 By Motorcycle Type
  • 5.1.1 Standard
  • 5.1.2 Cruiser
  • 5.1.3 Sports
  • 5.1.4 Adventure
  • 5.1.5 Touring
  • 5.1.6 Off-road
• 5.2 By Engine Capacity
  • 5.2.1 Up to 200 cc
  • 5.2.2 200 to 400 cc
  • 5.2.3 400 to 800 cc
  • 5.2.4 Above 800 cc
• 5.3 By Propulsion Type
  • 5.3.1 Internal Combustion Engine (ICE)
  • 5.3.2 Electric
• 5.4 By Application
  • 5.4.1 Personal
  • 5.4.2 Commercial
• 5.5 By Geography
  • 5.5.1 North America
    • 5.5.1.1 United States
    • 5.5.1.2 Canada
    • 5.5.1.3 Rest of North America
  • 5.5.2 South America
    • 5.5.2.1 Brazil
    • 5.5.2.2 Argentina
    • 5.5.2.3 Rest of South America
  • 5.5.3 Europe
    • 5.5.3.1 United Kingdom
    • 5.5.3.2 Germany
    • 5.5.3.3 Spain
    • 5.5.3.4 Italy
    • 5.5.3.5 France
    • 5.5.3.6 Russia
    • 5.5.3.7 Rest of Europe
  • 5.5.4 Asia-Pacific
    • 5.5.4.1 India
    • 5.5.4.2 China
    • 5.5.4.3 Japan
    • 5.5.4.4 South Korea
    • 5.5.4.5 Rest of Asia-Pacific
  • 5.5.5 Middle East and Africa
    • 5.5.5.1 United Arab Emirates
    • 5.5.5.2 Saudi Arabia
    • 5.5.5.3 Turkey
    • 5.5.5.4 Egypt
    • 5.5.5.5 South Africa
    • 5.5.5.6 Rest of Middle-East and Africa

6 Competitive Landscape

• 6.1 Market Concentration
• 6.2 Strategic Moves
• 6.3 Market Share Analysis
• 6.4 Company Profiles (Includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products and Services, and Recent Developments)
  • 6.4.1 Honda Motor Co., Ltd.
  • 6.4.2 Yamaha Motor Co., Ltd.
  • 6.4.3 Hero MotoCorp Ltd.
  • 6.4.4 Bajaj Auto Ltd.
  • 6.4.5 TVS Motor Company
  • 6.4.6 Harley-Davidson, Inc.
  • 6.4.7 BMW AG
  • 6.4.8 KTM AG
  • 6.4.9 Suzuki Motor Corporation
  • 6.4.10 Kawasaki Heavy Industries, Ltd.
  • 6.4.11 Ducati Motor Holding S.p.A.
  • 6.4.12 Piaggio and C. SpA
  • 6.4.13 Triumph Motorcycles Ltd.
  • 6.4.14 Royal Enfield (Eicher Motors)
  • 6.4.15 CFMoto
  • 6.4.16 Husqvarna Motorcycles
  • 6.4.17 Zero Motorcycles, Inc.
  • 6.4.18 Energica Motor Company
  • 6.4.19 NIU Technologies
  • 6.4.20 Yadea Technology Group
  • 6.4.21 Benelli
  • 6.4.22 Mahindra (Classic Legends)

7 Market Opportunities and Future Outlook

• 7.1 White-space and Unmet-Need Assessment