인텐트 데이터 소프트웨어 시장 : 점유율 분석, 업계 동향과 통계, 성장 예측(2026-2031년)

According to Mordor Intelligence, the intent data software market size is expected to increase from USD 3.92 billion in 2025 to USD 4.75 billion in 2026 and reach USD 10.31 billion by 2031, growing at a CAGR of 16.84% over 2026-2031.

This report is Segmented by Component (Software, and Services), Deployment Mode (Cloud, and On-Premises), Application (Lead Intelligence and Opportunity Identification, and More), Organization Size (Large Enterprises, and Small and Medium Enterprises), End User Industry (Information Technology and Telecommunications, and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

Global Intent Data Software Market Trends and Insights

Rising Adoption of AI-Driven Buyer Signal Scoring

AI-based signal scoring has moved from a useful feature to a core requirement in the intent data software market. Buyers now expect platforms to process large volumes of behavioral activity and translate them into clear buying-stage classifications that sales teams can act on quickly. The strongest vendors are no longer judged only on whether they can flag an account as active, because buyers also want to understand why the score changed and which behaviors drove the shift. This is making explainability more important in enterprise evaluations, especially when multiple teams need to trust the same account prioritization model. 6sense stated that accounts prioritized as 6sense Qualified Accounts delivered 29% higher opportunity values and 33% larger deal sizes than non-qualified accounts across the Q2 2025 to Q1 2026 period. The intent data software market is therefore moving toward platforms that can connect scoring accuracy with measurable commercial outcomes while still keeping the logic understandable to users.

Expansion of Account-Based Marketing Programs

The expansion of account-based marketing programs is changing how the intent data software market is bought, deployed, and measured. Buyers increasingly want one environment where account signals, audience activation, outreach planning, and campaign coordination can work together without heavy manual handoffs. This shifts spending away from isolated intent feeds and toward platforms that can support a broader revenue motion across marketing and sales teams. It also changes the internal buying case, because intent data is easier to justify when it supports coordinated account planning rather than a single, narrow lead qualification task. In this setting, the intent data software market benefits when buyers treat account-based marketing as an operating model rather than a single-campaign approach. That pattern supports larger contracts, deeper platform usage, and more pressure on vendors to integrate activation features directly into the core workflow.

Intent Signal Noise and False Positive Risk

False positives remain one of the clearest risks in the intent data software market. When a platform identifies an account as active without sufficient evidence, sales teams can waste time on outreach that does not align with real buyer interest. The problem is not only inefficiency; repeated low-quality outreach can weaken account trust before a serious buying conversation begins. This matters even more in enterprise segments, where each account is high-value, and buying groups often involve many stakeholders. The intent data software market, therefore, rewards vendors that can prove signal quality against a buyer's own account list during early pilots and onboarding cycles. Buyers are becoming less willing to assume that all signal sources are equally reliable, and that is raising the standard for proof of value.

Other drivers and restraints analyzed in the detailed report include:

1. Need For Real-Time Sales and Marketing Orchestration
2. Growth of First-Party Intent Capture across Digital Touchpoints
3. Privacy, Consent, and Data Governance Constraints

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Software accounted for 68.15% of revenue in 2025, making it the largest component of the intent data software market. That position reflects the shift from basic data feeds to integrated software environments that combine signal collection, account scoring, activation, and measurement into a single operating layer. Buyers increasingly prefer a single platform because it reduces workflow friction among marketing, sales, and revenue operations teams that all act on the same account signals. This also increases the average contract value, since customers are paying for a broader execution system rather than a narrow intent file or an isolated topic feed. The software layer has become more central as vendors connect intent intelligence to CRM tools, marketing automation systems, and AI agent workflows that need live signal access.

Services are projected to expand at a 19.77% CAGR through 2031, making them the fastest-growing component of the intent data software market. Growth is being supported by organizations that have bought a platform but still need help with implementation, scoring design, campaign activation, and workflow alignment. Many buyers can purchase intent tools faster than they can build the internal operating model needed to use them well, which creates steady demand for support services. This is especially evident when companies move from a pilot use case to an enterprise rollout spanning multiple teams, geographies, and systems. In practice, services often determine whether an initial deployment reaches full commercial value or remains underused.

Cloud-based deployment accounted for 71.33% of revenue in 2025 and is projected to grow at a 19.04% CAGR through 2031. This means cloud is both the largest and the fastest-growing deployment model in the intent data software market. The pattern reflects a category that still has room for migration as buyers move away from older hybrid and on-premises setups. Cloud deployment fits the technical needs of the category because real-time signal processing, AI-assisted scoring, and workflow orchestration depend on fast, always-available data exchange. It also fits procurement behavior, since buyers want frequent updates and lower infrastructure management burdens rather than local system maintenance.

On-premises deployment remains relevant in the intent data software market even though its share is smaller. Its role is strongest in regulated environments where data residency, security reviews, or internal policies make full public cloud adoption difficult. Financial institutions, government-adjacent technology buyers, and some healthcare organizations still value private control over where sensitive data sits and how it moves. These buyers often turn to private cloud or hybrid models that preserve stricter governance while still allowing intent-driven workflows. That keeps a durable, high-value niche in place for vendors that can support more controlled deployment options.

Complete Report Scope:

• By Component
  • Software
  • Services
• By Deployment Mode
  • Cloud
  • On-Premises
• By Application
  • Lead Intelligence and Opportunity Identification
  • Account-Based Marketing (ABM)
  • Sales and Revenue Intelligence
  • Customer Experience and Personalization
  • Risk, Compliance and Fraud Intelligence
• By Organization Size
  • Large Enterprises
  • Small and Medium Enterprises
• By End User Industry
  • Information Technology and Telecommunications
  • Banking, Financial Services, and Insurance (BFSI)
  • Retail and E-commerce
  • Media and Entertainment
  • Healthcare and Life Sciences
  • Industrial Manufacturing
  • Other End User Industries
• By Geography
  • North America
    • United States
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Europe
    • Germany
    • United Kingdom
    • France
    • Italy
    • Spain
    • Russia
    • Rest of Europe
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia and New Zealand
    • Rest of Asia-Pacific
  • Middle East
    • Saudi Arabia
    • United Arab Emirates
    • Turkey
    • Rest of Middle East
  • Africa
    • South Africa
    • Nigeria
    • Rest of Africa

Geography Analysis

North America accounted for 37.41% of revenue in 2025, giving the region the largest share of the intent data software market. This 37.41% position represented the leading share of the intent data software market because the region has the most mature account-based marketing environment, high SaaS adoption, and a dense base of B2B technology vendors. The United States remains the anchor market because CRM, marketing automation, and revenue operations tools are deeply embedded across enterprise selling motions. ZoomInfo revised its full-year 2026 revenue guidance to USD 1.18-1.20 billion, reflecting a commercial environment shaped by customer rationalization and platform consolidation. The North American intent data software market, therefore, remains the most developed region, but its growth path is increasingly tied to platform replacement, workflow depth, and proof of contribution rather than simple first-time adoption.

Asia-Pacific is projected to expand at a 18.30% CAGR through 2031, making it the fastest-growing regional segment in the intent data software market. The region is not only following North America with a time lag, but also adopting mobile-first selling, multilingual engagement, and fast-moving commercial cycles in technology-led markets. India, South Korea, China, and Southeast Asia are key demand centers as enterprises digitize their sales and marketing processes and seek better account-prioritization tools. Japan and South Korea also highlight the importance of language precision and local compliance expectations, which can create gaps for global vendors that rely too heavily on English-language models. Australia and New Zealand are closer to mature Western buying patterns, but buyer expectations still include greater attention to breach response and data-handling discipline.

Europe remains a substantial part of the intent data software market, supported by Germany, the United Kingdom, and France. The region benefits from established enterprise software buying processes and a meaningful installed base of account-based marketing programs, but evaluations can move more slowly because buyers are cautious about data handling and automated scoring practices. The United Kingdom continues to show solid independent demand, while continental Europe creates room for regional alternatives that can compete with United States-based platforms on local fit. Expandi Limited acquired Kompass in March 2026 to create a larger independent European B2B data, media, and AI-powered marketing platform that combines firmographic intelligence with media-based behavioral signals and purchase intent data. South America, the Middle East, and Africa remain smaller regional markets, but they are becoming more visible as enterprise digitization, sovereign technology investment, and regional B2B software adoption continue to widen the addressable base.

1. 6sense, Inc.
2. Bombora, Inc.
3. Demandbase, Inc.
4. ZoomInfo Technologies Inc.
5. TechTarget, Inc.
6. G2.com, Inc.
7. Madison Logic, Inc.
8. Leadspace, Inc.
9. DemandScience, LLC
10. RollWorks, a NextRoll company
11. NetLine Corporation
12. Dealfront Group GmbH
13. Cognism Limited
14. Clearbit, Inc.
15. Terminus Software, Inc.
16. Aberdeen, Inc.
17. Slintel, Inc.
18. DemandJump, Inc.
19. EverString, Inc.
20. LeadSift Inc.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET LANDSCAPE

• 4.1 Market Overview
• 4.2 Market Drivers
  • 4.2.1 Rising Adoption of AI-Driven Buyer Signal Scoring
  • 4.2.2 Expansion of Account-Based Marketing Programs
  • 4.2.3 Need for Real-Time Sales and Marketing Orchestration
  • 4.2.4 Growth of First-Party Intent Capture Across Digital Touchpoints
  • 4.2.5 Demand for Verticalized Intent Models in Complex Buying Committees
  • 4.2.6 Vendor Consolidation Toward Outcome-Based Revenue Platforms
• 4.3 Market Restraints
  • 4.3.1 Intent Signal Noise and False Positive Risk
  • 4.3.2 Privacy, Consent, and Data Governance Constraints
  • 4.3.3 Integration Complexity Across CRM, MAP, and CDP Stacks
  • 4.3.4 Attribution Difficulty in Long and Multi-Stakeholder Buying Cycles
• 4.4 Industry Value Chain Analysis
• 4.5 Regulatory Landscape
• 4.6 Technological Outlook
• 4.7 Impact of Macroeconomic Factors on the Market
• 4.8 Porter's Five Forces Analysis
  • 4.8.1 Threat of New Entrants
  • 4.8.2 Bargaining Power of Suppliers
  • 4.8.3 Bargaining Power of Buyers
  • 4.8.4 Threat of Substitutes
  • 4.8.5 Competitive Rivalry

5 MARKET SIZE AND GROWTH FORECASTS (VALUE)

• 5.1 By Component
  • 5.1.1 Software
  • 5.1.2 Services
• 5.2 By Deployment Mode
  • 5.2.1 Cloud
  • 5.2.2 On-Premises
• 5.3 By Application
  • 5.3.1 Lead Intelligence and Opportunity Identification
  • 5.3.2 Account-Based Marketing (ABM)
  • 5.3.3 Sales and Revenue Intelligence
  • 5.3.4 Customer Experience and Personalization
  • 5.3.5 Risk, Compliance and Fraud Intelligence
• 5.4 By Organization Size
  • 5.4.1 Large Enterprises
  • 5.4.2 Small and Medium Enterprises
• 5.5 By End User Industry
  • 5.5.1 Information Technology and Telecommunications
  • 5.5.2 Banking, Financial Services, and Insurance (BFSI)
  • 5.5.3 Retail and E-commerce
  • 5.5.4 Media and Entertainment
  • 5.5.5 Healthcare and Life Sciences
  • 5.5.6 Industrial Manufacturing
  • 5.5.7 Other End User Industries
• 5.6 By Geography
  • 5.6.1 North America
    • 5.6.1.1 United States
    • 5.6.1.2 Canada
    • 5.6.1.3 Mexico
  • 5.6.2 South America
    • 5.6.2.1 Brazil
    • 5.6.2.2 Argentina
    • 5.6.2.3 Rest of South America
  • 5.6.3 Europe
    • 5.6.3.1 Germany
    • 5.6.3.2 United Kingdom
    • 5.6.3.3 France
    • 5.6.3.4 Italy
    • 5.6.3.5 Spain
    • 5.6.3.6 Russia
    • 5.6.3.7 Rest of Europe
  • 5.6.4 Asia-Pacific
    • 5.6.4.1 China
    • 5.6.4.2 Japan
    • 5.6.4.3 India
    • 5.6.4.4 South Korea
    • 5.6.4.5 Australia and New Zealand
    • 5.6.4.6 Rest of Asia-Pacific
  • 5.6.5 Middle East
    • 5.6.5.1 Saudi Arabia
    • 5.6.5.2 United Arab Emirates
    • 5.6.5.3 Turkey
    • 5.6.5.4 Rest of Middle East
  • 5.6.6 Africa
    • 5.6.6.1 South Africa
    • 5.6.6.2 Nigeria
    • 5.6.6.3 Rest of Africa

6 COMPETITIVE LANDSCAPE

• 6.1 Market Concentration
• 6.2 Strategic Moves
• 6.3 Market Share Analysis
• 6.4 Company Profiles (includes Global Level Overview, Market Level Overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share, Products and Services, Recent Developments)
  • 6.4.1 6sense, Inc.
  • 6.4.2 Bombora, Inc.
  • 6.4.3 Demandbase, Inc.
  • 6.4.4 ZoomInfo Technologies Inc.
  • 6.4.5 TechTarget, Inc.
  • 6.4.6 G2.com, Inc.
  • 6.4.7 Madison Logic, Inc.
  • 6.4.8 Leadspace, Inc.
  • 6.4.9 DemandScience, LLC
  • 6.4.10 RollWorks, a NextRoll company
  • 6.4.11 NetLine Corporation
  • 6.4.12 Dealfront Group GmbH
  • 6.4.13 Cognism Limited
  • 6.4.14 Clearbit, Inc.
  • 6.4.15 Terminus Software, Inc.
  • 6.4.16 Aberdeen, Inc.
  • 6.4.17 Slintel, Inc.
  • 6.4.18 DemandJump, Inc.
  • 6.4.19 EverString, Inc.
  • 6.4.20 LeadSift Inc.

7 MARKET OPPORTUNITIES AND FUTURE OUTLOOK

• 7.1 White-space and Unmet-Need Assessment