스마트홈 시장 : 시장 점유율 분석, 업계 동향 및 통계, 성장 예측(2026-2031년)

According to Mordor Intelligence, the smart homes market size was valued at USD 140.42 billion in 2025 and is estimated to grow from USD 164.13 billion in 2026 to reach USD 311.22 billion by 2031, at a CAGR of 13.65% during the forecast period (2026-2031).

This report is Segmented by Components (Consumer Electronics, Access Control Safety and Security, Lighting, and More), Housing Type (Single-Family, and Multi-Family), Installation Type (New Construction, and Retrofit), Sales Channel (Online, and Offline), Connectivity Technology (Wi-Fi, Zigbee and Z-Wave, Bluetooth BLE, and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

Global Smart Homes Market Trends and Insights

Increasing Demand for Energy-Efficient Smart Appliances

Residential electricity accounts for one-fifth of energy use in developed economies, and connected thermostats can save 10%-23% by learning occupancy patterns and syncing with demand-response signals. The United States Affordable Home Energy Shot aims to achieve a 50% reduction in household energy costs by 2030, encouraging consumers to adopt connected HVAC controllers, adaptive lighting, and granular consumption dashboards. Shrinking payback periods now two to three years for most smart thermostats move the value proposition into the mainstream. California and Texas utilities subsidize installations to flatten peak loads, an approach that European grid operators plan to replicate as renewable penetration climbs. These aligned incentives between consumers and utilities help sustain momentum for adoption within the smart homes market.

Growing Broadband and 5G Penetration

Fixed broadband reached 44.6% of OECD households by the end of 2024, while 5G accounted for 33% of mobile subscriptions, providing a low-latency backbone essential for device orchestration. Fixed wireless access grew 17% year-over-year, extending high-speed links to suburbs and rural areas previously restricted to DSL. India's BharatNet aims to connect 250,000 village clusters, creating bundled device opportunities and greenfield demand. Hybrid Wi-Fi-plus-5G architectures enable outdoor cameras and garage operators to continue functioning even when routers fail, reducing single-point outages and boosting consumer confidence. The net result is a larger, connected, and addressable base that sustains double-digit unit growth across the smart homes market.

High Upfront Installation and Retrofit Costs

Full-home packages that cover lighting, HVAC, security, and energy management often top USD 5,000, a threshold that discourages many middle-income buyers. Older structures lacking neutral wires push electrician fees to USD 200-USD 400 per room, and multi-family landlords face split-incentive hurdles where tenants capture the energy savings. DIY kits priced between USD 200 and USD 500 lower the barrier, but they sacrifice deep integration and leave cybersecurity gaps. Until financing models, utility rebates, or green leases routinely offset the initial hit, this restraint will temper otherwise robust smart homes market momentum.

Other drivers and restraints analyzed in the detailed report include:

1. Interoperability Standard (Matter) Accelerating Ecosystem
2. Incentives for Residential Decarbonisation and Energy-Management
3. Cyber-Security and Data-Privacy Concerns

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Smart speakers accounted for 18.49% of the components segment in 2025, underscoring early saturation as entry-level devices slipped below USD 50. The segment's growth slows further as users shift discretionary spend toward perimeter defense, wellness, and energy dashboards. In contrast, smart security cameras are forecast to expand at an 18.32% CAGR because AI-driven person detection, package alerts, and two-way audio convert passive recording into proactive monitoring. Insurance carriers now offer premiums 5%-10% lower for professionally monitored camera systems, directly linking hardware to the economic upside. Energy controllers and central hubs sustain premium pricing by serving as neural links that orchestrate fragmented devices across multiple protocols, and Matter support is accelerating hub replacement cycles across the smart homes market.

Voice hubs nonetheless remain critical to natural language control, and vendors are embedding higher-fidelity microphones and spatial audio to spark replacement demand. Lighting continues its shift from novelty color palettes to circadian tuning, which adjusts color temperature to enhance sleep hygiene. Smart HVAC and climate devices, ranging from USD 200 thermostats to USD 3,000 zoned controllers, anchor the high-value end of the catalog and align with utility rebates. Healthcare peripherals, such as glucose and cardiac monitors, carve out a regulatory moat that protects pricing and stabilizes margins. Overall, component diversity fuels resilient revenue streams and positions the smart homes market for multi-vector expansion.

Single-family homes accounted for 71.63% of installations in 2025, thanks to homeowner autonomy and widespread access to thirty-year mortgages, which spread costs over long timeframes. Yet multi-family dwellings are set to grow at a 17.46% CAGR, propelled by landlords who bundle smart locks, thermostats, and lighting to lift rent and cut turnover. Property managers integrate access control with tenant screening, automating keyless entry and reducing re-keying expenses. Bulk procurement at portfolio scale trims per-unit costs by 20%-30%, making retrofit economics compelling even for mid-tier buildings. Meanwhile, condominium associations struggle with governance processes that slow capital approvals, although rising energy prices are tipping the balance in favor of smart upgrades.

As financing models evolve and green leases proliferate, the multi-family share of the smart homes market will expand steadily, though it is unlikely to displace single-family dominance within the forecast horizon.

Complete Report Scope:

• By Components
  • Consumer Electronics
    • Smart Speaker
    • Smart Home Theater
    • Smart Purifier
    • Other Consumer Electronics
  • Access Control, Safety and Security
    • Smart Alarm
    • Smart Locks
    • Smart Sensors
    • Smoke/Hazard Detectors
    • Smart Cameras and Monitoring
    • Garage-Door Operators and Rest of Access Control, Safety and Security
  • Lighting
    • Smart Lighting
    • Smart Lamps and Luminaires
    • Ambient Lighting
    • Other Lighting Products
  • Energy Management
    • Lighting Energy Controllers
    • Central Control Systems
    • HVAC Energy Controls
  • Smart HVAC / Climate Control
    • Fans
    • Radiators
    • Thermostats
    • Air-Conditioners
  • Controllers / Hubs
    • DIY Hubs and Panels
    • Professional Hubs and Panels
  • Smart-Home Healthcare
    • Medical-Alert Systems
    • Smart Glucose Monitors
    • Smart Cardiac Monitors
  • Smart Kitchen
    • Smart Refrigerators
    • Smart Cookware and Cooktops
    • Smart Dishwashers
    • Smart Ovens
    • Other Smart Kitchen Products
• By Housing Type
  • Single-Family
  • Multi-Family
• By Installation Type
  • New Construction
  • Retrofit
• By Sales Channel
  • Online
  • Offline
• By Connectivity Technology
  • Wi-Fi
  • Zigbee and Z-Wave
  • Bluetooth/BLE
  • Thread
  • Powerline and PLC
  • Rest of Connectivity Technology
• By Geography
  • North America
    • United States
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Europe
    • Germany
    • United Kingdom
    • France
    • Italy
    • Spain
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • South Korea
    • India
    • Australia
    • New Zealand
    • Rest of Asia Pacific
  • Middle East
    • United Arab Emirates
    • Saudi Arabia
    • Turkey
    • Rest of Middle East
  • Africa
    • South Africa
    • Nigeria
    • Kenya
    • Rest of Africa

Geography Analysis

North America accounted for 36.23% of the 2025 revenue, supported by 95% household broadband coverage and aggressive utility demand-response programs that subsidize the adoption of smart thermostats. The Inflation Reduction Act's 30% credits for heat pumps, EV chargers, and storage extend through 2032, embedding connected energy controls into mainstream renovation cycles. Canada mirrors this trajectory, with provincial schemes in Ontario and British Columbia targeting net-zero housing by 2050. Mexico trails due to lower broadband penetration, but crime-driven demand for security cameras in Mexico City and Monterrey is spurring niche adoption.

Asia Pacific is forecast to post a 17.12% CAGR, propelled by rapid urbanization and rising middle-class incomes in China and India. Domestic champions such as Xiaomi and Huawei deliver integrated ecosystems priced 30%-50% below Western alternatives, compressing adoption timelines. India's BharatNet rollout extends fiber to 250,000 villages, pairing broadband subscriptions with bundled smart kits. Japan's aging demographics drive demand for medical alerts and fall detection, while South Korea's 5G penetration supports 4K video doorbells. Australia and New Zealand leverage solar-plus-storage rebates to popularize energy dashboards, nudging regional smart homes market size higher.

Europe's trajectory hinges on GDPR compliance, which adds 10%-15% to unit cost but builds consumer trust. Germany leads smart HVAC adoption due to strict renovation codes, and the United Kingdom gains ground through smart meter mandates. Middle East adoption centers on the United Arab Emirates and Saudi Arabia, where state-led smart city projects cascade into residential deployments. African demand is concentrated in South Africa, Nigeria, and Kenya, where mobile-first connectivity leapfrogs fixed broadband limitations, and solar-powered devices offset grid instability. Collectively, these dynamics set a diversified yet promising runway for the global smart homes market.

1. ABB Ltd
2. Schneider Electric SE
3. Honeywell International Inc.
4. Emerson Electric Co.
5. Siemens AG
6. LG Electronics Inc.
7. Cisco Systems Inc.
8. Google LLC
9. Microsoft Corporation
10. General Electric Company
11. IBM Corporation
12. Legrand SA
13. Lutron Electronics Co. Inc.
14. Samsung Electronics Co., Ltd.
15. Control4 Corporation
16. Assa Abloy AB
17. Amazon.com, Inc.
18. Apple Inc.
19. Bosch Smart Home GmbH
20. Sony Group Corporation
21. Faststream Technologies
22. SimpliSafe Inc.
23. Ecobee Inc.
24. Signify N.V.
25. ADT Inc.
26. Arlo Technologies, Inc.
27. Vivint Smart Home, Inc.
28. Ring LLC

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET LANDSCAPE

• 4.1 Market Overview
• 4.2 Market Drivers
  • 4.2.1 Increasing Demand for Energy-Efficient Smart Appliances
  • 4.2.2 Growing Broadband and 5G Penetration
  • 4.2.3 Incentives for Residential Decarbonisation and Energy-Management
  • 4.2.4 Ageing-in-Place and Home-Health Integration Surge
  • 4.2.5 Interoperability Standard (Matter) Accelerating Ecosystem
  • 4.2.6 Gen-Z Home-Ownership Driving Automation Spend
• 4.3 Market Restraints
  • 4.3.1 High Upfront Installation and Retrofit Costs
  • 4.3.2 Cyber-Security and Data-Privacy Concerns
  • 4.3.3 Fragmented Device Ecosystems Hinder Adoption
  • 4.3.4 Semiconductor Supply-Chain Volatility
• 4.4 Industry Value Chain Analysis
• 4.5 Technological Outlook
• 4.6 Porter's Five Forces Analysis
  • 4.6.1 Bargaining Power of Suppliers
  • 4.6.2 Bargaining Power of Buyers
  • 4.6.3 Threat of New Entrants
  • 4.6.4 Threat of Substitute Products
  • 4.6.5 Intensity of Competitive Rivalry
• 4.7 Impact of Macroeconomic Factors on the Market

5 MARKET SIZE AND GROWTH FORECASTS (VALUE)

• 5.1 By Components
  • 5.1.1 Consumer Electronics
    • 5.1.1.1 Smart Speaker
    • 5.1.1.2 Smart Home Theater
    • 5.1.1.3 Smart Purifier
    • 5.1.1.4 Other Consumer Electronics
  • 5.1.2 Access Control, Safety and Security
    • 5.1.2.1 Smart Alarm
    • 5.1.2.2 Smart Locks
    • 5.1.2.3 Smart Sensors
    • 5.1.2.4 Smoke/Hazard Detectors
    • 5.1.2.5 Smart Cameras and Monitoring
    • 5.1.2.6 Garage-Door Operators and Rest of Access Control, Safety and Security
  • 5.1.3 Lighting
    • 5.1.3.1 Smart Lighting
    • 5.1.3.2 Smart Lamps and Luminaires
    • 5.1.3.3 Ambient Lighting
    • 5.1.3.4 Other Lighting Products
  • 5.1.4 Energy Management
    • 5.1.4.1 Lighting Energy Controllers
    • 5.1.4.2 Central Control Systems
    • 5.1.4.3 HVAC Energy Controls
  • 5.1.5 Smart HVAC / Climate Control
    • 5.1.5.1 Fans
    • 5.1.5.2 Radiators
    • 5.1.5.3 Thermostats
    • 5.1.5.4 Air-Conditioners
  • 5.1.6 Controllers / Hubs
    • 5.1.6.1 DIY Hubs and Panels
    • 5.1.6.2 Professional Hubs and Panels
  • 5.1.7 Smart-Home Healthcare
    • 5.1.7.1 Medical-Alert Systems
    • 5.1.7.2 Smart Glucose Monitors
    • 5.1.7.3 Smart Cardiac Monitors
  • 5.1.8 Smart Kitchen
    • 5.1.8.1 Smart Refrigerators
    • 5.1.8.2 Smart Cookware and Cooktops
    • 5.1.8.3 Smart Dishwashers
    • 5.1.8.4 Smart Ovens
    • 5.1.8.5 Other Smart Kitchen Products
• 5.2 By Housing Type
  • 5.2.1 Single-Family
  • 5.2.2 Multi-Family
• 5.3 By Installation Type
  • 5.3.1 New Construction
  • 5.3.2 Retrofit
• 5.4 By Sales Channel
  • 5.4.1 Online
  • 5.4.2 Offline
• 5.5 By Connectivity Technology
  • 5.5.1 Wi-Fi
  • 5.5.2 Zigbee and Z-Wave
  • 5.5.3 Bluetooth/BLE
  • 5.5.4 Thread
  • 5.5.5 Powerline and PLC
  • 5.5.6 Rest of Connectivity Technology
• 5.6 By Geography
  • 5.6.1 North America
    • 5.6.1.1 United States
    • 5.6.1.2 Canada
    • 5.6.1.3 Mexico
  • 5.6.2 South America
    • 5.6.2.1 Brazil
    • 5.6.2.2 Argentina
    • 5.6.2.3 Rest of South America
  • 5.6.3 Europe
    • 5.6.3.1 Germany
    • 5.6.3.2 United Kingdom
    • 5.6.3.3 France
    • 5.6.3.4 Italy
    • 5.6.3.5 Spain
    • 5.6.3.6 Russia
    • 5.6.3.7 Rest of Europe
  • 5.6.4 Asia Pacific
    • 5.6.4.1 China
    • 5.6.4.2 Japan
    • 5.6.4.3 South Korea
    • 5.6.4.4 India
    • 5.6.4.5 Australia
    • 5.6.4.6 New Zealand
    • 5.6.4.7 Rest of Asia Pacific
  • 5.6.5 Middle East
    • 5.6.5.1 United Arab Emirates
    • 5.6.5.2 Saudi Arabia
    • 5.6.5.3 Turkey
    • 5.6.5.4 Rest of Middle East
  • 5.6.6 Africa
    • 5.6.6.1 South Africa
    • 5.6.6.2 Nigeria
    • 5.6.6.3 Kenya
    • 5.6.6.4 Rest of Africa

6 COMPETITIVE LANDSCAPE

• 6.1 Market Concentration
• 6.2 Strategic Moves
• 6.3 Market Share Analysis
• 6.4 Company Profiles (includes Global Level Overview, Market Level Overview, Core Segments, Financials as Available, Strategic Information, Market Rank/Share, Products and Services, Recent Developments)
  • 6.4.1 ABB Ltd
  • 6.4.2 Schneider Electric SE
  • 6.4.3 Honeywell International Inc.
  • 6.4.4 Emerson Electric Co.
  • 6.4.5 Siemens AG
  • 6.4.6 LG Electronics Inc.
  • 6.4.7 Cisco Systems Inc.
  • 6.4.8 Google LLC
  • 6.4.9 Microsoft Corporation
  • 6.4.10 General Electric Company
  • 6.4.11 IBM Corporation
  • 6.4.12 Legrand SA
  • 6.4.13 Lutron Electronics Co. Inc.
  • 6.4.14 Samsung Electronics Co., Ltd.
  • 6.4.15 Control4 Corporation
  • 6.4.16 Assa Abloy AB
  • 6.4.17 Amazon.com, Inc.
  • 6.4.18 Apple Inc.
  • 6.4.19 Bosch Smart Home GmbH
  • 6.4.20 Sony Group Corporation
  • 6.4.21 Faststream Technologies
  • 6.4.22 SimpliSafe Inc.
  • 6.4.23 Ecobee Inc.
  • 6.4.24 Signify N.V.
  • 6.4.25 ADT Inc.
  • 6.4.26 Arlo Technologies, Inc.
  • 6.4.27 Vivint Smart Home, Inc.
  • 6.4.28 Ring LLC

7 MARKET OPPORTUNITIES AND FUTURE OUTLOOK

• 7.1 White-Space and Unmet-Need Assessment