자전거 : 시장 점유율 분석, 업계 동향 및 통계, 성장 예측(2026-2031년)

According to Mordor Intelligence, the bicycle market size is projected to expand from USD 83.5 billion in 2025 and USD 92.1 billion in 2026 to USD 150.8 billion by 2031, registering a CAGR of 10.35% between 2026 and 2031.

This report is Segmented by Bicycle Type (E-Bikes, Conventional Bicycles), Design (Regular, Foldable), Activity (Road/City, MTB, Hybrid, Others), Price Range (Mass/Budget, Premium/Luxury), End User (Adults, Kids), Distribution Channel (Online, Offline), and Geography (North America, Europe, Asia-Pacific, South America, Middle East and Africa). Forecasts are in Value (USD).

Global Bicycle Market Trends and Insights

Urban Congestion and Active Mobility Policy Converge to Reshape Demand

Urban congestion is increasing the relevance of bicycles for regular commuting in the global bicycle market. A March 2026 survey commissioned by Cycling UK indicated that 28% of UK drivers were already walking or cycling more instead of driving, while another 15% were considering the shift. Ireland allocated EUR 360 million, equivalent to USD 390 million, to Active Travel and Greenways capital funding for 2026 to support 1,000 cycling and walking projects. These commitments can make cycling more practical by improving routes and safer connections. E-bikes may benefit the most when commuters replace longer car trips, as electric assistance can reduce concerns about range and effort. This mix shift can increase average selling prices, even as conventional bicycles continue to serve shorter urban journeys.

Health and Fitness Science Reinforces Long-Term Cycling Demand

Health and fitness considerations support cycling participation across commuter and recreational uses. The supplied research cites a 2026 review in Frontiers in Sports and Active Living that reviewed 87 studies across 19 countries and reported consistent benefits for mood, cognitive function, attention, and social connection. It also cites a 2025 meta-analysis that associated cycling for 30 minutes three times a week with a 24% lower risk of all-cause mortality. The United Kingdom's CWIS3 stated that increased active travel could free up 1.7 million general practitioner appointments each year. This evidence can support employer wellness plans and school transport programs. It also expands the role of bicycles beyond discretionary recreation and may support purchases among households that value both health and mobility.

Other drivers and restraints analyzed in the detailed report include:

1. Government Infrastructure and Subsidy Programs Structurally Lift Demand
2. Rising Fuel Prices Accelerate the Cost-Parity Calculation for Cycling
3. Competing Mobility Modes and Subpar Infrastructure Create Structural Demand Ceiling
4. Counterfeit Products and E-Bike Cost Constrain Market Scalability

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

E-bikes are projected to account for 50.74% of the global bicycle market size in 2025, marking the point at which electrified models become the largest source of market value. The category is reshaping the global bicycle industry by increasing average purchase value through the integration of battery systems and electronic components. Growing consumer adoption, expanding product availability, and wider distribution channels are supporting market expansion across developed and emerging regions. Meanwhile, conventional bicycles continue to address broad consumer demand, particularly in price-sensitive markets where affordability, accessibility, and ease of maintenance remain key purchasing considerations.

E-bikes are forecast to register a CAGR of 12.52% during 2026-2031, outpacing the overall global bicycle market. Rising demand for convenient mobility solutions, longer commuting distances, and premium cycling experiences is driving growth. Although some mature markets are experiencing short-term inventory adjustments and pricing pressures, lower price points may improve accessibility and support broader consumer adoption. As market conditions stabilize, manufacturers and retailers are expected to benefit from renewed demand, supported by ongoing urban mobility trends, sustainability initiatives, and continued innovation in e-bike technology.

Regular-frame bicycles are expected to account for 85.12% of the global bicycle market share in 2025. Their strong position reflects widespread adoption across recreation, road cycling, mountain biking, fitness, and daily commuting applications. Regular-frame models remain particularly popular in regions with fewer storage constraints, where riders prioritize performance, comfort, and durability over portability. Mature cycling markets continue to support demand for these bicycles, while rising consumer spending on premium cycling equipment strengthens the appeal of high-performance road and mountain bike segments.

Foldable bicycles are projected to expand at a CAGR of 11.22% during 2026-2031. Increasing demand from urban commuters who combine cycling with public transportation and require flexible mobility solutions is driving growth. Their compact design makes them well-suited for homes, offices, and other environments with limited storage space. In addition, the growing popularity of foldable electric bicycles is enhancing the category's attractiveness by combining portability with motorized assistance, creating premium offerings that support higher value generation and broader consumer adoption.

Complete Report Scope:

• By Bicycle Type
  • E-Bikes
  • Conventional/Traditional Bicycles
• By Design
  • Regular
  • Foldable
• By Activity
  • Road/ City
  • Mountain Terrain (MTB)
  • Hybrid
  • Others
• By Price Range
  • Mass/Budget
  • Premium/Luxury
• By End User
  • Adults
  • Kids
• By Distribution Channel
  • Online Channels
  • Offline Channels
• By Geography
  • North America
    • United States
    • Canada
    • Mexico
    • Rest of North America
  • Europe
    • Germany
    • United Kingdom
    • Italy
    • France
    • Spain
    • Netherlands
    • Poland
    • Belgium
    • Sweden
    • Rest of Europe
  • Asia-Pacific
    • China
    • India
    • Japan
    • Australia
    • Indonesia
    • South Korea
    • Thailand
    • Singapore
    • Rest of Asia-Pacific
  • South America
    • Brazil
    • Argentina
    • Colombia
    • Chile
    • Peru
    • Rest of South America
  • Middle East and Africa
    • South Africa
    • Saudi Arabia
    • United Arab Emirates
    • Nigeria
    • Egypt
    • Morocco
    • Turkey
    • Rest of Middle East and Africa

Geography Analysis

Asia-Pacific accounted for 47.68% of the global bicycle market share in 2025, making it the largest regional market. The region benefits from large-scale manufacturing and rising domestic demand. China's expanding electric bicycle production and replacement programs are expected to support market growth, while India presents strong demand potential as congestion and fuel prices encourage bicycle use. However, price competition from non-certified imports may continue to challenge local producers.

Asia-Pacific is also projected to grow at the fastest CAGR of 13.08% during 2026-2031. Japan and South Korea remain mature markets, with adult fitness and touring trends supporting higher spending per unit. Southeast Asian countries, including Indonesia, Thailand, and Vietnam, are shifting from necessity-based bicycle ownership toward broader consumer choice. This transition is expected to favor e-bikes and hybrid products. The region's manufacturing strength supports supply availability, while its urban population base continues to drive demand. Together, production scale and changing consumer behavior position Asia-Pacific at the center of the global bicycles market.

Europe remains the second-largest region and is defined by policy support, premium pricing, and mature cycling infrastructure. Active-travel investments in the United Kingdom and Ireland are expected to strengthen cycling infrastructure and support adoption. Germany's e-bike market continues to reflect strong consumer interest, although inventory pressures may affect near-term sales performance. North America has a large demand base but less developed cycling infrastructure than Europe. In the United States, e-bike imports and potential federal measures may reduce component costs and support commuting adoption. South America and the Middle East and Africa remain earlier-stage markets, where urbanization, fuel costs, infrastructure limitations, and income levels are expected to shape adoption.

1. Accell Group NV
2. Trek Bicycle Corporation
3. Pon Holdings BV
4. Giant Manufacturing Co. Ltd
5. Specialized Bicycle Components Inc.
6. Shimano Inc.
7. Scott Sports SA
8. Merida Industry Co. Ltd
9. Stryder Cycle Private Limited
10. Cycles Devinci inc.
11. Pending System GmbH & Co. KG
12. Brompton Bicycle Ltd
13. Decathlon SA
14. Rad Power Bikes Inc.
15. Riese and Muller GmbH
16. Bulls Bikes GmbH
17. Yadea Group Holdings Ltd
18. Canyon Bicycles GmbH
19. Hero Cycles Limited
20. Ribble Cycles

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET LANDSCAPE

• 4.1 Market Overview
• 4.2 Market Drivers
  • 4.2.1 Urban congestion boosts bicycle usage for daily commute
  • 4.2.2 Fitness trends increase popularity of cycling activities
  • 4.2.3 Government support encourages eco-friendly transportation methods
  • 4.2.4 Environmental awareness and sustainability drives bicycle usage among consumers
  • 4.2.5 Workplace wellness programs encourage employee bicycle usage
  • 4.2.6 Rising fuel prices make bicycles cost-effective alternatives
• 4.3 Market Restraints
  • 4.3.1 Availability of substitute like bikes, and other faster transport modes discourages the use of bicycle
  • 4.3.2 Presence of counterfeit bicycles hinders market growth
  • 4.3.3 High e-bike cost restricts wider adoption globally
  • 4.3.4 Poor road conditions in rural areas hinder smooth bicycle experience
• 4.4 Consumer Behavior Analysis
• 4.5 Regulatory Outlook
• 4.6 Technological Outlook
• 4.7 Porter's Five Forces Analysis
  • 4.7.1 Threat of New Entrants
  • 4.7.2 Bargaining Power of Buyers
  • 4.7.3 Bargaining Power of Suppliers
  • 4.7.4 Threat of Substitutes
  • 4.7.5 Competitive Rivalry

5 MARKET SIZE AND GROWTH FORECASTS (VALUE )

• 5.1 By Bicycle Type
  • 5.1.1 E-Bikes
  • 5.1.2 Conventional/Traditional Bicycles
• 5.2 By Design
  • 5.2.1 Regular
  • 5.2.2 Foldable
• 5.3 By Activity
  • 5.3.1 Road/ City
  • 5.3.2 Mountain Terrain (MTB)
  • 5.3.3 Hybrid
  • 5.3.4 Others
• 5.4 By Price Range
  • 5.4.1 Mass/Budget
  • 5.4.2 Premium/Luxury
• 5.5 By End User
  • 5.5.1 Adults
  • 5.5.2 Kids
• 5.6 By Distribution Channel
  • 5.6.1 Online Channels
  • 5.6.2 Offline Channels
• 5.7 By Geography
  • 5.7.1 North America
    • 5.7.1.1 United States
    • 5.7.1.2 Canada
    • 5.7.1.3 Mexico
    • 5.7.1.4 Rest of North America
  • 5.7.2 Europe
    • 5.7.2.1 Germany
    • 5.7.2.2 United Kingdom
    • 5.7.2.3 Italy
    • 5.7.2.4 France
    • 5.7.2.5 Spain
    • 5.7.2.6 Netherlands
    • 5.7.2.7 Poland
    • 5.7.2.8 Belgium
    • 5.7.2.9 Sweden
    • 5.7.2.10 Rest of Europe
  • 5.7.3 Asia-Pacific
    • 5.7.3.1 China
    • 5.7.3.2 India
    • 5.7.3.3 Japan
    • 5.7.3.4 Australia
    • 5.7.3.5 Indonesia
    • 5.7.3.6 South Korea
    • 5.7.3.7 Thailand
    • 5.7.3.8 Singapore
    • 5.7.3.9 Rest of Asia-Pacific
  • 5.7.4 South America
    • 5.7.4.1 Brazil
    • 5.7.4.2 Argentina
    • 5.7.4.3 Colombia
    • 5.7.4.4 Chile
    • 5.7.4.5 Peru
    • 5.7.4.6 Rest of South America
  • 5.7.5 Middle East and Africa
    • 5.7.5.1 South Africa
    • 5.7.5.2 Saudi Arabia
    • 5.7.5.3 United Arab Emirates
    • 5.7.5.4 Nigeria
    • 5.7.5.5 Egypt
    • 5.7.5.6 Morocco
    • 5.7.5.7 Turkey
    • 5.7.5.8 Rest of Middle East and Africa

6 COMPETITIVE LANDSCAPE

• 6.1 Market Concentration
• 6.2 Strategic Moves
• 6.3 Market Share Analysis
• 6.4 Company Profiles {(includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products and Services, and Recent Developments)}
  • 6.4.1 Accell Group NV
  • 6.4.2 Trek Bicycle Corporation
  • 6.4.3 Pon Holdings BV
  • 6.4.4 Giant Manufacturing Co. Ltd
  • 6.4.5 Specialized Bicycle Components Inc.
  • 6.4.6 Shimano Inc.
  • 6.4.7 Scott Sports SA
  • 6.4.8 Merida Industry Co. Ltd
  • 6.4.9 Stryder Cycle Private Limited
  • 6.4.10 Cycles Devinci inc.
  • 6.4.11 Pending System GmbH & Co. KG
  • 6.4.12 Brompton Bicycle Ltd
  • 6.4.13 Decathlon SA
  • 6.4.14 Rad Power Bikes Inc.
  • 6.4.15 Riese and Muller GmbH
  • 6.4.16 Bulls Bikes GmbH
  • 6.4.17 Yadea Group Holdings Ltd
  • 6.4.18 Canyon Bicycles GmbH
  • 6.4.19 Hero Cycles Limited
  • 6.4.20 Ribble Cycles

7 MARKET OPPORTUNITIES AND FUTURE OUTLOOK