e스포츠 시장 : 점유율 분석, 업계 동향과 통계, 성장 예측(2026-2031년)

According to Mordor Intelligence, the esports market size is expected to grow from USD 5.08 billion in 2025 to USD 5.34 billion in 2026 and is forecast to reach USD 6.78 billion by 2031 at 4.89% CAGR over 2026-2031.

This report is Segmented by Revenue Model (Sponsorship, Media Rights, Advertising, Publisher Fees and In-Game Purchases, Tickets and Merchandise, Betting and Fantasy), Streaming Platform (Twitch, Youtube Gaming, Facebook Gaming, Huya, and More), Device Type (PC, Mobile/Handheld, Console), Game Genre (MOBA, FPS, Battle-Royale, and More), and Geography. Market Forecasts are Provided in Terms of Value (USD).

Global Esports Market Trends and Insights

5G & Fiber Roll-outs Enabling Mobile Esports Monetization in Asia

Nationwide 5G penetration reached 68% of South Korean mobile subscriptions by December 2025, while China Mobile covered 95% of prefecture-level cities with standalone 5G, lowering average latency below 20 milliseconds and leveling competitive conditions between smartphone and PC contestants. Tencent leveraged these upgrades by funding a USD 10 million Honor of Kings World Championship in 2025 that attracted 120 million concurrent viewers and generated USD 2.45 billion in annual revenue. Garena's Free Fire retained 150 million daily active users on devices priced below USD 200, demonstrating the addressable audience unlocked by affordable hardware. Government-backed fiber-to-home programs in Indonesia and the Philippines are widening participation further, with the Philippine Department of Information and Communications Technology targeting 50% household coverage by 2027. These connectivity gains amplify mobile streaming hours, fuel in-app purchase conversion, and expand regional prize pools, collectively lifting the esports market growth outlook.

Blockchain-Based Digital Asset Ownership Boosting Publisher Revenues

Non-fungible tokens allow viewers and players to trade verified tournament skins, and publishers capture 5%-10% royalties on each resale, transforming one-time item sales into recurring revenue. Immutable's partnership with GameStop and Ubisoft drove USD 18 million in secondary-market volume within six months of launch. Riot Games secured a U.S. patent in August 2025 covering blockchain-verified item ownership, laying groundwork for cross-game economies. Although the European Securities and Markets Authority now treats certain tokens as financial instruments, compliance registration costs appear manageable relative to lifetime royalty upside.

Sponsorship Spend Compression amid Digital-Ad Slow-down in Europe

European digital-advertising budgets fell 8% year-over-year in 2024, driving endemic sponsors such as Intel and Mastercard to trim esports campaigns by roughly 15%. Intel ended its decade-long Extreme Masters title sponsorship in December 2024, eliminating an annual USD 20 million guarantee and forcing ESL FACEIT Group to convert inventory into at-risk revenue-share deals. The collapse of cryptocurrency exchange FTX left a USD 200 million sponsorship gap that was only 40% filled by 2025. Stricter GDPR enforcement cut precision targeting, evidenced by Meta's EUR 390 million fine in 2024, weakening CPM premiums for esports streams. Brands are reallocating to performance marketing, leaving properties to prove return on engagement with limited standardization.

Other drivers and restraints analyzed in the detailed report include:

1. Franchise League Models Attracting Traditional Sports Investors
2. Government Recognition and Funding of Esports in Europe and China
3. Escalating Player Salary Inflation Outpacing Revenue Growth

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Sponsorship commanded 39.93% of esports revenue in 2025, yet betting and fantasy platforms are expanding at 5.53% CAGR through 2031, reflecting jurisdictional legalization and the integration of real-money wagering into streaming interfaces. DraftKings launched esports-specific betting markets in 12 US states during 2025, offering moneyline, map-handicap, and in-play wagers on League of Legends Championship Series and Counter-Strike Major tournaments, generating USD 85 million in handle within the first six months. Media rights, which accounted for 18% of 2025 revenue, face compression as YouTube Gaming and Twitch shift from guaranteed minimum payments to revenue-share arrangements; Riot Games renegotiated its LCS broadcast deal in 2024, reducing the fixed annual fee from USD 30 million to USD 18 million plus 25% of advertising inventory. Advertising revenue, representing 15% of 2025 market value, suffers from declining cost-per-mille rates as programmatic exchanges classify esports streams as "brand-unsafe" due to unmoderated chat environments, with average CPMs falling from USD 8 in 2022 to USD 4.50 in 2025.

Publisher fees and in-game purchases contributed 22% of 2025 revenue, with Valve's Dota 2 Battle Pass generating USD 180 million in 2025 by allocating 25% of proceeds to The International prize pool, creating a virtuous cycle where fan contributions directly fund competitive prestige. Tickets and merchandise, the smallest segment at 5% of 2025 revenue, are rebounding post-pandemic as in-person attendance at the 2025 League of Legends World Championship in Shanghai reached 40,000 per day, with premium seating packages priced at USD 500 selling out within 90 minutes. The betting and fantasy surge is concentrated in jurisdictions with mature regulatory frameworks; Ontario's iGaming market, which legalized single-event sports wagering in April 2022, recorded CAD 52 million (USD 38 million) in esports betting handle during 2025, representing 2.1% of total sports wagering.

Twitch retained 47.07% of streaming-platform revenue in 2025, but Facebook Gaming is accelerating at 5.21% CAGR through 2031 as Meta integrates live esports into its core social graph and leverages Instagram Reels for highlight distribution. Amazon-owned Twitch laid off 500 employees in January 2025, representing 35% of its workforce, and exited the South Korean market in February 2025 due to prohibitive network-transit costs imposed by local internet service providers, ceding ground to YouTube Gaming and African streaming platform Bigo Live. YouTube Gaming captured 28% of 2025 platform revenue by offering creators 70% of Super Chat proceeds compared to Twitch's 50% subscription split, attracting high-profile streamers including Valkyrae and Ludwig to exclusive multi-year contracts. Facebook Gaming, despite shuttering its standalone mobile app in October 2022, grew watch-time 18% year-over-year in 2025 by embedding tournament streams directly into Facebook News Feed and offering zero-latency co-streaming for friend groups.

Chinese platforms Huya and DouYu, which collectively held 12% of 2025 global revenue, faced regulatory pressure as China's National Radio and Television Administration imposed stricter content-moderation requirements in March 2025, mandating real-name registration for streamers and prohibiting broadcasts between 10 PM and 8 AM for users under 18. Huya and DouYu announced merger discussions in June 2025 to consolidate infrastructure costs and negotiate unified licensing agreements with publishers, though China's State Administration for Market Regulation has not yet approved the transaction. The remaining platforms, including Kick (backed by Stake.com) and Trovo (owned by Tencent), captured 8% of 2025 revenue by targeting underserved geographies; Kick secured exclusive rights to broadcast Brazil's Free Fire Pro League in 2025, reaching 8 million concurrent viewers during the grand finals.

Complete Report Scope:

• By Revenue Model
  • Sponsorship
  • Media Rights
  • Advertising
  • Publisher Fees and In-Game Purchases
  • Tickets and Merchandise
  • Betting & Fantasy (New)
• By Streaming Platform
  • Twitch
  • YouTube Gaming
  • Facebook Gaming
  • Huya
  • DouYu
  • Rest of Streaming Platforms
• By Device Type
  • PC
  • Mobile / Handheld
  • Console
• By Game Genre
  • MOBA
  • First-Person Shooter (FPS)
  • Battle-Royale
  • Sports and Racing
  • Fighting
  • Strategy and Others Game Genre
• By Geography
  • North America
    • United States
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Europe
    • Germany
    • United Kingdom
    • France
    • Italy
    • Spain
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • South Korea
    • India
    • Rest of Asia Pacific
  • Middle East and Africa
    • Middle East
      • United Arab Emirates
      • Saudi Arabia
      • Turkey
      • Rest of Middle East
    • Africa
      • South Africa
      • Egypt
      • Rest of Africa

Geography Analysis

North America held 42.49% of esports market value in 2025, anchored by franchised leagues and endemic sponsorships, yet the Middle East is expanding at 5.94% CAGR through 2031 as Saudi Arabia's Public Investment Fund channels USD 38 billion through Savvy Games Group to acquire tournament organizers, teams, and publishing stakes. Savvy Games Group acquired ESL FACEIT Group for USD 1.5 billion in January 2024, gaining control of the Intel Extreme Masters, ESL One, and BLAST Premier circuits that collectively hosted 85 tier-one tournaments in 2025. The 2024 Esports World Cup in Riyadh distributed USD 60 million across 21 titles, the largest multi-game prize pool in history, and attracted 15,000 international attendees despite human-rights organizations urging teams to boycott the event. Europe, representing 28% of 2025 revenue, faces headwinds from sponsorship compression and regulatory fragmentation, with Germany's Federal Ministry for Digital and Transport allocating EUR 50 million (USD 54 million) to esports infrastructure in 2025 to counteract private-sector retrenchment.

Asia-Pacific contributed 22% of 2025 market value, with China's General Administration of Sport recognizing esports as an official sport in 2024 and Shanghai hosting the 2025 League of Legends World Championship, which generated CNY 1.2 billion (USD 168 million) in local economic impact. South Korea's Ministry of Culture, Sports and Tourism funded the Korea Esports Association with KRW 15 billion (USD 11 million) in 2025 to operate the LCK and develop youth training programs, maintaining the nation's status as a per-capita esports leader. South America, accounting for 5% of 2025 revenue, saw Brazil's Free Fire Pro League attract 12 million concurrent viewers in 2025, yet monetization per viewer remained 70% below North American benchmarks due to lower disposable incomes and limited credit-card penetration. Africa, representing 3% of 2025 market value, is emerging as a mobile-first region, with South Africa's Mettlestate Esports Championship Series distributing ZAR 5 million (USD 270,000) in prizes during 2025 and securing sponsorship from MTN Group.

1. Tencent Holdings Ltd (Riot Games)
2. Activision Blizzard Inc
3. Electronic Arts Inc
4. Epic Games Inc
5. Valve Corporation
6. Modern Times Group (ESL FACEIT Group)
7. Gfinity PLC
8. Capcom Co Ltd
9. Ubisoft Entertainment SA
10. Take-Two Interactive Software Inc
11. Krafton Inc
12. Garena Online (Sea Ltd)
13. Nintendo Co Ltd
14. Bandai Namco Holdings Inc
15. NetEase Inc
16. Sony Interactive Entertainment LLC
17. Cloud9 Esports Inc
18. Team Liquid Enterprises BV
19. 100 Thieves LLC
20. Fnatic Ltd
21. OG Esports A/S

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET LANDSCAPE

• 4.1 Market Overview
• 4.2 Market Drivers
  • 4.2.1 5G and Fiber Roll-outs Enabling Mobile Esports Monetization in Asia
  • 4.2.2 Blockchain-based Digital Asset Ownership Boosting Publisher Revenues
  • 4.2.3 Franchise League Models Attracting Traditional Sports Investors
  • 4.2.4 Government Recognition and Funding of Esports in Europe and China
  • 4.2.5 AI-powered Personalised Training Tools Enhancing Player Engagement
  • 4.2.6 Saudi-Led Mega Prize Pools Globalising Tournament Calendars
• 4.3 Market Restraints
  • 4.3.1 Sponsorship Spend Compression amid Digital-Ad Slow-down in Europe
  • 4.3.2 Fragmented IP Ownership Restricting Standardised League Structures
  • 4.3.3 Escalating Player Salary Inflation Outpacing Revenue Growth
  • 4.3.4 Regulatory Crackdowns on Loot Boxes Limiting In-Game Monetisation
• 4.4 Impact of Macroeconomic Factors on the Market
• 4.5 Industry Value Chain Analysis
• 4.6 Regulatory Outlook
• 4.7 Technological Outlook
• 4.8 Porter's Five Forces Analysis
  • 4.8.1 Threat of New Entrants
  • 4.8.2 Bargaining Power of Buyers
  • 4.8.3 Bargaining Power of Suppliers
  • 4.8.4 Threat of Substitutes
  • 4.8.5 Intensity of Competitive Rivalry

5 MARKET SIZE & GROWTH FORECASTS (VALUE)

• 5.1 By Revenue Model
  • 5.1.1 Sponsorship
  • 5.1.2 Media Rights
  • 5.1.3 Advertising
  • 5.1.4 Publisher Fees and In-Game Purchases
  • 5.1.5 Tickets and Merchandise
  • 5.1.6 Betting & Fantasy (New)
• 5.2 By Streaming Platform
  • 5.2.1 Twitch
  • 5.2.2 YouTube Gaming
  • 5.2.3 Facebook Gaming
  • 5.2.4 Huya
  • 5.2.5 DouYu
  • 5.2.6 Rest of Streaming Platforms
• 5.3 By Device Type
  • 5.3.1 PC
  • 5.3.2 Mobile / Handheld
  • 5.3.3 Console
• 5.4 By Game Genre
  • 5.4.1 MOBA
  • 5.4.2 First-Person Shooter (FPS)
  • 5.4.3 Battle-Royale
  • 5.4.4 Sports and Racing
  • 5.4.5 Fighting
  • 5.4.6 Strategy and Others Game Genre
• 5.5 By Geography
  • 5.5.1 North America
    • 5.5.1.1 United States
    • 5.5.1.2 Canada
    • 5.5.1.3 Mexico
  • 5.5.2 South America
    • 5.5.2.1 Brazil
    • 5.5.2.2 Argentina
    • 5.5.2.3 Rest of South America
  • 5.5.3 Europe
    • 5.5.3.1 Germany
    • 5.5.3.2 United Kingdom
    • 5.5.3.3 France
    • 5.5.3.4 Italy
    • 5.5.3.5 Spain
    • 5.5.3.6 Rest of Europe
  • 5.5.4 Asia Pacific
    • 5.5.4.1 China
    • 5.5.4.2 Japan
    • 5.5.4.3 South Korea
    • 5.5.4.4 India
    • 5.5.4.5 Rest of Asia Pacific
  • 5.5.5 Middle East and Africa
    • 5.5.5.1 Middle East
      • 5.5.5.1.1 United Arab Emirates
      • 5.5.5.1.2 Saudi Arabia
      • 5.5.5.1.3 Turkey
      • 5.5.5.1.4 Rest of Middle East
    • 5.5.5.2 Africa
      • 5.5.5.2.1 South Africa
      • 5.5.5.2.2 Egypt
      • 5.5.5.2.3 Rest of Africa

6 COMPETITIVE LANDSCAPE

• 6.1 Market Concentration
• 6.2 Strategic Moves
• 6.3 Market Share Analysis
• 6.4 Company Profiles (includes Global Level Overview, Market Level Overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products & Services, and Recent Developments)
  • 6.4.1 Tencent Holdings Ltd (Riot Games)
  • 6.4.2 Activision Blizzard Inc
  • 6.4.3 Electronic Arts Inc
  • 6.4.4 Epic Games Inc
  • 6.4.5 Valve Corporation
  • 6.4.6 Modern Times Group (ESL FACEIT Group)
  • 6.4.7 Gfinity PLC
  • 6.4.8 Capcom Co Ltd
  • 6.4.9 Ubisoft Entertainment SA
  • 6.4.10 Take-Two Interactive Software Inc
  • 6.4.11 Krafton Inc
  • 6.4.12 Garena Online (Sea Ltd)
  • 6.4.13 Nintendo Co Ltd
  • 6.4.14 Bandai Namco Holdings Inc
  • 6.4.15 NetEase Inc
  • 6.4.16 Sony Interactive Entertainment LLC
  • 6.4.17 Cloud9 Esports Inc
  • 6.4.18 Team Liquid Enterprises BV
  • 6.4.19 100 Thieves LLC
  • 6.4.20 Fnatic Ltd
  • 6.4.21 OG Esports A/S

7 MARKET OPPORTUNITIES & FUTURE OUTLOOK

• 7.1 White-Space and Unmet-Need Assessment