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전자가격표시기(ESL) 시장 : 성장, 동향, 예측(2020-2025년)

Electronic Shelf Label Market - Growth, Trends, and Forecast (2020 - 2025)

리서치사 Mordor Intelligence LLP
발행일 2020년 02월 상품 코드 646744
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전자가격표시기(ESL) 시장 : 성장, 동향, 예측(2020-2025년) Electronic Shelf Label Market - Growth, Trends, and Forecast (2020 - 2025)
발행일 : 2020년 02월 페이지 정보 : 영문

세계 전자가격표시기(ESL) 시장은 2018년 6억 9,000만 달러를 기록했습니다. 시장은 예측기간 중 22.42%의 연평균 복합 성장률(CAGR)로 성장할 전망입니다. ESL은 수천 장의 종이 기반 라벨 인쇄가 종료된 것을 통지하기 때문에 운용 효율이 높아지고, 공급망과 고객 경험이 개선됩니다. 기존 라벨 변경과 비교해서 정확도가 높고 인건비가 절감되기 때문에 시장 성장에 기여하고 있습니다. 하지만, 점포에 설치하기 위해 필요한 높은 초기투자 비용, ESL 시스템의 유용성에 관한 지식 부족은 시장 성장을 방해하는 주요인입니다.

세계의 전자가격표시기(ESL: Electronic Shelf Label) 시장에 대해 조사했으며, 시장 기회와 동향, 성장 촉진요인 및 저해요인, 제품·통신 기술·점포 유형·지역별 시장 분석, 경쟁 상황, 주요 기업 개요 등의 정보를 제공합니다.


제1장 서론

  • 조사 성과
  • 조사의 전제조건
  • 조사 범위

제2장 조사 방법

제3장 주요 요약

제4장 시장 역학

  • 시장 개요
  • 시장 성장 촉진요인 및 저해요인 개요
  • 시장 성장 촉진요인
    • POS 및 스마트폰에서의 NFC 보급
  • 시장 성장 저해요인
    • 높은 초기 투자
  • 밸류체인 분석
  • 산업의 매력 : Porter's Five Forces 분석
    • 신규 참여업체의 위협
    • 구매자/소비자의 협상력
    • 공급업체의 협상력
    • 대체 제품의 위협
    • 업계내 경쟁

제5장 기술 개요

제6장 시장 세분화

  • 제품별
    • LCD
    • 전자종이
  • 통신기술별
    • RF
    • IR
    • NFC
  • 점포 유형별
    • 하이퍼마켓
    • 슈퍼마켓
    • 식료품 이외 소매점
    • 전문점
  • 지역별
    • 북미
    • 유럽
    • 아시아태평양
    • 라틴아메리카
    • 중동 및 아프리카

제7장 경쟁 상황

  • 기업 개요
    • Altierre Corporation
    • Diebold Nixdorf
    • Display data Ltd
    • E Ink Holding, Inc.
    • LG Corporation
    • M2 Communication, Inc.
    • Pricer AB
    • Samsung Electro-Mechanics Co., Ltd
    • SES-imagotag
    • Opticon Sensors Europe BV
    • Teraoka Seiko Co.
    • NZ Electronic Shelf Labelling Ltd.
    • CLEARink Displays, Inc

제8장 투자 분석

제9장 시장 기회 및 향후 동향

LSH 20.01.31

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Market Overview

The electronic shelf label market was valued at USD 690 million in 2018 and is expected to register a CAGR of 22.42% over the forecast period of (2019 - 2024). ESLs signal the end of printing thousands of paper-based labels, thus changing the operational efficiency and improving the supply chains and aspects of the customer experience

  • High accuracy and reduction in labor costs (compared to the conventional label changing) are boosting the growth of the market. These factors have significantly reduced the risk of human error by ensuring potential pricing compliances. The clients lose trust in a company if the in-store prices do not align with the online display (as this is often the reality they encounter). The electronic shelf label helps to fix price errors.
  • In the present market scenario, growing requirements for synchronization with e-commerce, fierce competition, and real-time price changes need maximum reliability and responsiveness to make strategic advantage, thereby driving the adoption of ESLs. ESLs can also be used to display competitor prices, product ingredients, automated currency conversion, source of origin, inventory levels, and many more key retail features of importance to the customers.
  • NFC penetration in the industry is expected to gain momentum over the coming years, owing to the increasing adoption of NFC technology in multiple devices, such as POS systems and smartphones. This allows the retailers to integrate these devices with the existing handheld devices for lowering the overall installation cost of these labels. This acts as a key driver for the growth of the market.
  • However, the high initial investments required to set up these products in stores, as well as less knowledge about the usefulness of the ESL system, are the major restraining factors for the growth of the electronic shelf label market.

Scope of the Report

Electronic Shelf Label (ESL) is used by retailers to display product pricing on shelves. The product pricing is automatically updated (whenever the price gets changed) from a central control server. The ESL market based on store type is dominated by hypermarkets, owing to the complications associated with the manual management of such big stores. This factor is leading to the high rate of adoption of these labels in the hypermarkets.

Key Market Trends

NFC Mobile Payment is Owing to Increase the Market in Retail Sector

  • Due to increase in the NFC (Near Field Communication) enabled smartphone technology, the use of NFC in electronic shelf labels is growing in retail sector, as it is energy-efficient and cost effective. Near Field Communication (NFC) is embedded and uses proximity to create simplified transactions, data exchange, and brief connections. Prior to purchase, NFC-enabled smart packages and signage can provide timely product information and even real-time digital offer to the customers.
  • In retail, the NFC technology significantly adds up to standard ESLs, which display the price and facilitate the stock management by enabling price updates at any time. This simplifies the customer interactions via a simple tap on an NFC-enabled smartphone.
  • A majority of the customers prefer NFC technology over other digital innovations, such as QR code, and Bluetooth beacon, due to its high speed and improved control on information. This NFC enabled devices help in collecting the details of customers, their shopping interests, and frequently purchased items. This facilitates personalized marketing and, thus, attracts customers to visit again. This factors helps in boosting the growth of the market.
  • Casino is a French supermarket that has used NFC tags in front of every product on the shop shelves. Customers can touch the tag with their phones and can view the product info or add the product to their mobile app's basket. It also provides personalized prices and activates instant promotions.

North America to Account for a Major Share

  • Government regulations to show exact prices on shelf labels are complying retailers to adopt ESLs as paper labels are prone to human error. The shelf labeling rules differ based on the state in which the store operates, and the National Institute of Standards and Technology (NIST) handbook 130, 2019 specifies regulations for price display in the country
  • Moreover, favorable government initiatives in the US towards technological innovation and integration of automated products across all industry verticals, specifically in retail automation is boosting the demand for the market.
  • Moreover, according to the US Department of Commerce, the total retail sales in the US is expected to reach USD 6.03 trillion by 2022 from USD 5.35 trillion in 2018.
  • According to the Moni group, brick-and-mortar sales account for 94% of the total retail sales during 2018, and 49% of the Americans prefer to shop at brick-and-mortar stores and the number goes up even further to 71% for the rural customers.
  • The industrial revolution in the US has created large data evolution capabilities to be used in the production processes and integration in supply chain management. The technology aids in enhancing the store operations further developing the industry, by which ESL will improve the performance efficiency of store operations.

Competitive Landscape

The electronic shelf label market is highly competitive owing to the presence of many small and large players in the market operating in domestic as well as in the international markets. The market appears to be fragmented. The retailers are adopting various solutions to make frequent changes in the prices of products by allowing the retailers to add promotional offers to attract customers. This factor is intensifying the rivalry among the competitors. The key players in the market are E Ink Holding Inc., LG Corporation, Altierre Corporation, etc. the recent developments in the market are :

  • May 2019 - E Ink, the leading innovator of electronic ink technology, displayed its latest innovations in color displays, writing films, and new light transmissive films at SID Display Week 2019 from May 14-16, 2019 in San Jose. It enables electronic shelf labels to respond to customer traffic patterns in an accurate manner.
  • Apr 2019 - RIMI, a retailer from Baltics signed an agreement with the Pricer to make an investment in a pilot project in all three Baltic countries of EUR 200,000 with the company's ESLs.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • Report customization as per the client's requirements
  • 3 months of analyst support

Table of Contents


  • 1.1 Study Deliverables
  • 1.2 Study Assumptions
  • 1.3 Scope of the Study




  • 4.1 Market Overview
  • 4.2 Introduction to Market Drivers and Restraints
  • 4.3 Market Drivers
    • 4.3.1 NFC penetration in POS and Smartphones
  • 4.4 Market Restraints
    • 4.4.1 High Initial Investments
  • 4.5 Value Chain Analysis
  • 4.6 Industry Attractiveness - Porter's Five Force Analysis
    • 4.6.1 Threat of New Entrants
    • 4.6.2 Bargaining Power of Buyers/Consumers
    • 4.6.3 Bargaining Power of Suppliers
    • 4.6.4 Threat of Substitute Products
    • 4.6.5 Intensity of Competitive Rivalry



  • 6.1 By Product
    • 6.1.1 LCD ESLs
    • 6.1.2 E-Paper ESLs
  • 6.2 By Communication Technology
    • 6.2.1 RF
    • 6.2.2 IR
    • 6.2.3 NFC
  • 6.3 By Store Type
    • 6.3.1 Hyper Markets
    • 6.3.2 Super Markets
    • 6.3.3 Non-food Retail Stores
    • 6.3.4 Specialty Stores
  • 6.4 Geography
    • 6.4.1 North America
    • 6.4.2 Europe
    • 6.4.3 Asia-Pacific
    • 6.4.4 Latin America
    • 6.4.5 Middle East & Africa


  • 7.1 Company Profiles
    • 7.1.1 Altierre Corporation
    • 7.1.2 Diebold Nixdorf
    • 7.1.3 Display data Ltd
    • 7.1.4 E Ink Holding, Inc.
    • 7.1.5 LG Corporation
    • 7.1.6 M2 Communication, Inc.
    • 7.1.7 Pricer AB
    • 7.1.8 Samsung Electro-Mechanics Co., Ltd
    • 7.1.9 SES-imagotag
    • 7.1.10 Opticon Sensors Europe B.V.
    • 7.1.11 Teraoka Seiko Co.
    • 7.1.12 NZ Electronic Shelf Labelling Ltd.
    • 7.1.13 CLEARink Displays, Inc



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