휴대용 및 현장 진단 초음파(POCUS) 시장 보고서(2026년) : 2035년까지의 전망, 분산화 경제학 및 경쟁 구도

Report Overview

This Marketstrat® Focus Report analyzes the handheld and point-of-care ultrasound (POCUS) segment of the global ultrasound market from 2024 through 2035. It pairs the handheld hardware lane with the emergency and critical care application lens, since both describe the same move of scanning into distributed care.

Our view: shipments grow far faster than hardware dollars, so durable economics sit in memberships, cloud, AI guidance and fleet governance. Leadership will go to whoever makes distributed scanning documented, credentialed and billable.

Key Questions Answered

• Why does handheld gain shipment weight so much faster than revenue weight?
• Which regions supply the volume, and which supply the value?
• How far can subscription pricing go before buyers push back?
• Which vendors can turn personal-device adoption into enterprise fleet contracts?

Market Snapshot

The segment covers handheld, pocket and app-driven platforms, with compact consoles and home-use prenatal ultrasound as adjacencies. All figures reconcile to the Marketstrat ultrasound core model finalized in April 2026, with a dated update through June 2026.

Key Market Trends

• 1. Volume outruns value. Handheld is the fastest-growing shipment segment in every modeled region while derived device prices decline.
• 2. Acute care anchors demand. Emergency, critical care and lung POCUS is the fastest-growing clinical application in the modality.
• 3. Who scans is changing. Clinician-led and remote-supported models take share from sonographer-led departments as scan demand outpaces the workforce.
• 4. AI guidance becomes the conversion technology. Guided acquisition compresses training time and now ships across incumbent, specialist and device-agnostic offerings.
• 5. Procurement tilts toward fleets. Subscription and managed-service paths gain on capital purchase, though subscription fatigue persists.

Competitive Structure

The report reads the field through directional share bands, a price-versus-depth positioning map and three sub-lanes: enterprise, specialist premium, and home-use or pathway-linked handheld. Spotlights cover Butterfly Network, GE HealthCare, Clarius Mobile Health, Exo, Mindray, Philips, EchoNous, Pulsenmore and a value tier.

What's Inside

Sizing and forecast: Revenue, shipment share, implied device pricing and installed base, 2024A–2035E.

Regional map: Five regions and the eight largest country markets.

Adoption architecture: Demand pools, operating models, T-DIC technology transitions, the AI-capability mix, and US billing and credentialing.

Economics and outlook: Purchase models, a six-layer attach stack, a dated freshness update, counter-theses, actions by stakeholder and signals for the next 12–24 months.

Who Should Read This Report

• Ultrasound OEM strategy and product leaders
• Executives at handheld pure-plays and AI-guidance companies
• Investors and corporate development teams screening imaging hardware and software
• Health systems and ambulatory networks planning POCUS fleets
• Market-access teams in APAC, Latin America, the Middle East and Africa

Why This Report

Device revenue alone understates this segment. This report links the shipment build to the installed base and the attach layers priced against it, then tests the thesis against four counter-arguments, using the same model behind the Markintel® ultrasound Horizon research.

Table of Contents

1. EXECUTIVE SUMMARY

2. SEGMENT DEFINITION, SCOPE, AND SOURCES

• SEGMENT DEFINITION (MARKETSTRAT SCHEMA)
• IN SCOPE / OUT OF SCOPE
• SOURCES AND RECONCILIATION

3. GLOBAL SIZING AND FORECAST

• THE PATH TO A LARGER SHIPMENT SHARE: A REGIONAL VOLUME BUILD
• WHAT THE MODEL SAYS HARDWARE IS WORTH

4. REGIONAL DECENTRALIZATION MAP

• NORTH AMERICA AND THE UNITED STATES
• APAC: THE VOLUME ENGINE
• EUROPE: GOVERNANCE-RICH, COUNTRY-FRAGMENTED
• LATAM AND MEA: ACCESS ECONOMICS
• INSTALLED BASE: THE ASSET THE ATTACH ECONOMY RUNS ON

5. DEMAND AND ADOPTION ARCHITECTURE

• THE DEMAND POOL: ACUTE CARE LEADS
• WHO OPERATES: THE OPERATING-MODEL SWING
• THE TECHNOLOGY CURVE: WHAT SCALES WHEN
• THE AI-CAPABILITY MIX BEHIND GUIDED SCANNING
• HOME-USE: THE PATHWAY ADJACENCY
• ADOPTION INFRASTRUCTURE: BILLING, CREDENTIALING, GOVERNANCE

6. COMPETITIVE LANDSCAPE

• STRUCTURE: LEADERS WITHOUT LOCK-IN
• THREE SUB-LANES, THREE DIFFERENT GAMES
• POSITIONING: PRICE VERSUS DEPTH
• COMPANY SPOTLIGHTS (CONDENSED)

7. DECENTRALIZATION ECONOMICS: WHERE THE MONEY ACTUALLY IS

• THE UNIT MATH
• PROCUREMENT IS RESTRUCTURING IN HANDHELD’S FAVOR
• MONETIZATION POSTURES, AND THE SUBSCRIPTION-FATIGUE TENSION
• THE ATTACH STACK: WHAT MONETIZES ABOVE THE DEVICE

8. WHAT HAS CHANGED SINCE APRIL 2026

• IN-WINDOW DEVELOPMENTS (APRIL – JUNE 2026)
• NEAR-WINDOW CONTEXT (NOVEMBER 2025 – MARCH 2026)
• WHAT IT MEANS, AND WHAT IT DOES NOT CHANGE

9. IMPLICATIONS AND ACTIONS

• COUNTER-THESES, AND WHY THE MODEL HOLDS

10. SIGNALS TO WATCH (NEXT 12–24 MONTHS)

11. METHODOLOGY, SOURCES, AND RECONCILIATION