세계의 모터사이클 시장 : 차량 유형, 엔진 용량 유형, 연료 유형, 지역별 기회 및 예측(2018-2032년)

Global motorcycle market is projected to witness a CAGR of 6.04% during the forecast period 2025-2032, growing from USD 123.29 billion in 2024 to USD 197.10 billion in 2032F, as motorcycles continue to evolve as an affordable and efficient mode of personal and commercial transportation. Rising urban congestion, increasing fuel prices, and the growing popularity of two-wheelers among younger populations have boosted demand worldwide. Technological advancements, such as electric motorcycles and connected features, are reshaping industry dynamics.

While emerging markets dominate sales due to economic factors and infrastructure needs, developed countries are seeing a rising demand for premium bikes and adventure touring models, keeping the industry diverse and highly competitive. The latest addition is the adoption of EV technology and the introduction of efficient electric motorcycles.

For instance, in May 2025, Honda Motor Co., Ltd launched its first electric motorcycle, the E-VO, in China. Developed in collaboration with Wuyang-Honda, the E-VO features retro styling, advanced technology, and dual battery options. The 4.1 kWh variant is priced at approximately USD 4,200, while the 6.2 kWh model costs around USD 5,180. Both offer integrated dashcams and dual TFT displays, marking Honda's entry into the electric motorcycle segment.

Rapid Urbanization and Technological Advancement Fuel Global Motorcycle Market Demand

Rapid urbanization across emerging economies drives the need for affordable and efficient mobility solutions. Motorcycles offer a practical alternative to congested public transportation and expensive four-wheelers. With expanding middle-class populations and better disposable income, ownership becomes more accessible. Urban sprawl in cities lacking robust public transport networks further pushes consumers to opt for two-wheelers. This trend supports steady growth, particularly in countries where last-mile connectivity remains a challenge, and motorcycles effectively bridge the gap for daily commutes.

Technological advancements in motorcycle design and performance are key drivers of the market. Manufacturers invest heavily in research and development to deliver fuel-efficient engines, lightweight materials, and innovative safety features. Electric motorcycles are gaining traction, driven by stricter emission norms and growing environmental awareness. Intelligent connectivity, rider assistance systems, and improved ergonomics also attract younger, tech-savvy riders. Such innovations increase customer confidence and encourage upgrades from older models, supporting a steady replacement cycle that sustains global market expansion.

For instance, in December 2024, Yamaha Motor Co., Ltd launched the 2025 Yamaha MT-03 globally, featuring a new Ice Storm color scheme, a negative LCD instrument cluster with Bluetooth connectivity, turn-by-turn navigation, and a slip-and-assist clutch for smoother downshifts. The motorcycle is powered by a 321-cc parallel-twin engine producing 42 bhp and 29.5 Nm of torque, with dual-channel ABS and 17-inch alloy wheels. The international price is approximately USD 5,200.

Rising Incomes and Government Initiatives to Shape Motorcycle Market Dynamics

Rising disposable incomes, particularly in developing nations, have a direct impact on motorcycle sales. As more people enter the middle class, motorcycles become an attainable symbol of mobility and freedom. This demographic shift fuels demand not just for basic commuter models but also for premium and sports bikes among enthusiasts. Additionally, the growth of ride-sharing services and motorbike taxis in densely populated regions boosts fleet purchases. Overall, economic upliftment and changing lifestyles continue to sustain long-term market growth, leading to the sales of high-end motorcycles. Hence, major high-end motorcycle brands also launch their products in the Asia-Pacific region.

For instance, in March 2025, BMW AG launched the 2025 C 400 GT maxi-scooter in India at an ex-showroom price of USD 13,800 (Rs 11.5 lakh). The 350cc scooter boasts a liquid-cooled single-cylinder engine and advanced features, including a 10.25-inch TFT display, smartphone connectivity, and cornering ABS.

Government initiatives and policies play a vital role in shaping the motorcycle market. Subsidies for electric vehicles, lower registration costs for two-wheelers, and investments in road infrastructure encourage motorcycle ownership. In many Asian and African countries, governments promote motorcycle-based micro-enterprises, delivery services, and rural mobility schemes. Such supportive regulations create a favorable ecosystem for manufacturers and consumers alike, such as the electrification of two-wheeler mobility options.

For instance, in June 2025, Roam launched the second generation of its Roam Air electric motorcycle in Kenya, introducing over 40 improvements based on feedback from local boda boda riders. The new model is 1 kilogram lighter, offering improved battery efficiency and handling. It features a reinforced frame that supports up to 240 kilograms and includes a lockable battery compartment for enhanced security.

Commuter Segment Dominates Global Motorcycle Market Share

Based on vehicle type, the commuter segment holds the largest share of the global motorcycle market due to its affordability, fuel efficiency, and suitability for everyday transportation. These motorcycles typically feature smaller engine capacities, making them ideal for short to medium distances and urban travel where stop-and-go traffic is common. Commuter bikes appeal to a wide demographic, including students, office workers, and small business owners who rely on them for reliable mobility. They require low maintenance and have higher resale value, further boosting their popularity in cost-conscious markets. Companies are also revolutionizing fuel technology and building new, efficient propulsion for commuter motorcycles.

For instance, in July 2024, Bajaj Auto Ltd launched the world's first CNG-powered motorcycle, the Bajaj Freedom 125. This commuter bike features a 125cc engine and can run on both CNG and petrol, offering a combined riding range of up to 330 km and mileage of 90 km/kg. Key highlights include a long, spacious seat, monolink suspension, LED lighting, a semi-digital instrument cluster, and smartphone connectivity, making it a cost-effective and eco-friendly choice for daily commuters.

Manufacturers continuously refine commuter models with improved mileage, comfortable ergonomics, and modern styling to attract new buyers and retain loyal customers. This segment's dominance is especially evident in developing regions, where motorcycles often serve as the primary mode of transport for families and individuals alike, cementing the commuter bike's vital role in sustaining overall market demand.

Asia-Pacific Dominates the Global Motorcycle Market Size

The Asia Pacific region remains the dominant force in the global motorcycle market, primarily driven by high population density, rapid urbanization, and economic growth across countries such as India, China, Indonesia, and Vietnam. Motorcycles are an affordable and practical choice for daily commuting, especially in areas where public transport is underdeveloped or overcrowded. The region also experiences strong demand for scooters and low-displacement bikes, which are well-suited for congested city streets. Governments actively support the adoption of motorcycles through favorable regulations, tax benefits, and infrastructure improvements.

Local manufacturers enjoy significant brand loyalty and extensive distribution networks, helping them maintain cost advantages over imported brands. The growing popularity of motorcycle-based delivery and ride-hailing services adds to another layer of demand. As disposable incomes rise, the premium bike segment also expands, creating a balanced market mix that keeps Asia Pacific well ahead in global market share.

For instance, in June 2025, TVS Motor Company launched the 2025 Apache RTR 160 in India, priced at approximately USD 1,620. This model features a 159.7cc air-cooled, single-cylinder engine producing 15.82 bhp and 13.85 Nm of torque, paired with a five-speed gearbox. The key update is the introduction of dual-channel ABS, a rare safety feature in this segment, along with compliance with OBD-2B emission norms. Higher variants offer ride modes, a data-rich LCD console, and Bluetooth connectivity for mobile alerts and navigation.

Impact of the U.S. Tariffs on the Motorcycle Market

U.S. tariffs on imported motorcycles have created challenges for global manufacturers, especially premium brands that rely on exports. Higher import duties increase retail prices, making foreign motorcycles less competitive compared to locally manufactured models. This affects market share and profitability, forcing companies to explore alternatives, such as shifting production to the US or neighboring countries, to bypass tariffs. For American consumers, this can limit model availability or raise costs, dampening demand. Overall, tariffs disrupt supply chains, influence pricing strategies, and may hinder market expansion.

Key Players Landscape and Outlook

Major motorcycle manufacturers focus on a balanced strategy that combines innovation, market diversification, and effective brand positioning. They continually expand their product portfolio with fuel-efficient models, electric bikes, and advanced technology features to stay ahead of evolving regulations and shifting consumer preferences. Strategic collaborations with local distributors strengthen market presence in emerging economies. Many players invest in building production facilities closer to key markets to optimize costs and navigate trade barriers. After-sales service networks and riding communities enhance customer loyalty. Sponsorship of motorsport events and lifestyle branding helps build aspirational value, attracting enthusiasts and first-time buyers alike. Together, these strategic pillars ensure resilience against fluctuating demand and regulatory shifts.

For instance, in January 2025, Harley-Davidson, Inc launched the Pan America 1250 ST, its first Adventure Sport motorcycle, which focuses on pavement performance. Featuring a liquid-cooled Revolution Max 1250 V-Twin engine with 149 horsepower, the bike includes 17-inch wheels with Michelin Scorcher Sport tires, lowered suspension, a new lightweight exhaust, and a quickshifter. Rider amenities include a 6.8-inch color touchscreen, selectable ride modes, and advanced safety enhancements. The Pan America 1250 ST is priced from USD 17,699.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Impact of U.S. Tariffs

4. Executive Summary

5. Voice of Customers

• 5.1. Respondent Demographics
• 5.2. Brand Awareness
• 5.3. Factors Considered in Purchase Decisions
• 5.4. Unmet Needs

6. Global Motorcycle Market Outlook, 2018-2032F

• 6.1. Market Size Analysis & Forecast
  • 6.1.1. By Value
  • 6.1.2. By Volume
• 6.2. Market Share Analysis & Forecast
  • 6.2.1. By Vehicle Type
    • 6.2.1.1. Commuter
    • 6.2.1.2. Sports
    • 6.2.1.3. Cruiser
    • 6.2.1.4. Touring
    • 6.2.1.5. Off-Road
  • 6.2.2. By Engine Capacity Type
    • 6.2.2.1. Up to 200cc
    • 6.2.2.2. 200cc to 400cc
    • 6.2.2.3. 400cc to 800cc
    • 6.2.2.4. More than 800cc
  • 6.2.3. By Fuel Type
    • 6.2.3.1. Internal Combustion Engine
    • 6.2.3.2. Electric
  • 6.2.4. By Region
    • 6.2.4.1. North America
    • 6.2.4.2. Europe
    • 6.2.4.3. Asia-Pacific
    • 6.2.4.4. South America
    • 6.2.4.5. Middle East and Africa
  • 6.2.5. By Company Market Share Analysis (Top 5 Companies and Others - By Value, 2024)
• 6.3. Market Map Analysis, 2024
  • 6.3.1. By Vehicle Type
  • 6.3.2. By Engine Capacity Type
  • 6.3.3. By Fuel Type
  • 6.3.4. By Region

7. North America Motorcycle Market Outlook, 2018-2032F

• 7.1. Market Size Analysis & Forecast
  • 7.1.1. By Value
  • 7.1.2. By Volume
• 7.2. Market Share Analysis & Forecast
  • 7.2.1. By Vehicle Type
    • 7.2.1.1. Commuter
    • 7.2.1.2. Sports
    • 7.2.1.3. Cruiser
    • 7.2.1.4. Touring
    • 7.2.1.5. Off-Road
  • 7.2.2. By Engine Capacity Type
    • 7.2.2.1. Up to 200cc
    • 7.2.2.2. 200cc to 400cc
    • 7.2.2.3. 400cc to 800cc
    • 7.2.2.4. More than 800cc
  • 7.2.3. By Fuel Type
    • 7.2.3.1. Internal Combustion Engine
    • 7.2.3.2. Electric
  • 7.2.4. By Country Share
    • 7.2.4.1. United States
    • 7.2.4.2. Canada
    • 7.2.4.3. Mexico
• 7.3. Country Market Assessment
  • 7.3.1. United States Motorcycle Market Outlook, 2018-2032F*
    • 7.3.1.1. Market Size Analysis & Forecast
      • 7.3.1.1.1. By Value
      • 7.3.1.1.2. By Volume
    • 7.3.1.2. Market Share Analysis & Forecast
      • 7.3.1.2.1. By Vehicle Type
        • 7.3.1.2.1.1. Commuter
        • 7.3.1.2.1.2. Sports
        • 7.3.1.2.1.3. Cruiser
        • 7.3.1.2.1.4. Touring
        • 7.3.1.2.1.5. Off-Road
      • 7.3.1.2.2. By Engine Capacity Type
        • 7.3.1.2.2.1. Up to 200cc
        • 7.3.1.2.2.2. 200cc to 400cc
        • 7.3.1.2.2.3. 400cc to 800cc
        • 7.3.1.2.2.4. More than 800cc
      • 7.3.1.2.3. By Fuel Type
        • 7.3.1.2.3.1. Internal Combustion Engine
        • 7.3.1.2.3.2. Electric
  • 7.3.2. Canada
  • 7.3.3. Mexico

All segments will be provided for all regions and countries covered

8. Europe Motorcycle Market Outlook, 2018-2032F

• 8.1. Germany
• 8.2. France
• 8.3. Italy
• 8.4. United Kingdom
• 8.5. Russia
• 8.6. Netherlands
• 8.7. Spain
• 8.8. Turkey
• 8.9. Poland

9. Asia-Pacific Motorcycle Market Outlook, 2018-2032F

• 9.1. India
• 9.2. China
• 9.3. Japan
• 9.4. Australia
• 9.5. Vietnam
• 9.6. South Korea
• 9.7. Indonesia
• 9.8. Philippines

10. South America Motorcycle Market Outlook, 2018-2032F

• 10.1. Brazil
• 10.2. Argentina

11. Middle East and Africa Motorcycle Market Outlook, 2018-2032F

• 11.1. Saudi Arabia
• 11.2. UAE
• 11.3. South Africa

12. Porter's Five Forces Analysis

13. PESTLE Analysis

14. Market Dynamics

• 14.1. Market Drivers
• 14.2. Market Challenges

15. Market Trends and Developments

16. Case Studies

17. Competitive Landscape

• 17.1. Competition Matrix of Top 5 Market Leaders
• 17.2. SWOT Analysis for Top 5 Players
• 17.3. Key Players Landscape for Top 10 Market Players
  • 17.3.1. Honda Motor Co., Ltd
    • 17.3.1.1. Company Details
    • 17.3.1.2. Key Management Personnel
    • 17.3.1.3. Key Products Offered
    • 17.3.1.4. Key Financials (As Reported)
    • 17.3.1.5. Key Market Focus and Geographical Presence
    • 17.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisitions
  • 17.3.2. TVS Motor Company
  • 17.3.3. Bajaj Auto Ltd
  • 17.3.4. Yamaha Motor Co., Ltd
  • 17.3.5. Suzuki Motor Corporation
  • 17.3.6. Triumph Motorcycles Limited
  • 17.3.7. BMW AG
  • 17.3.8. Harley-Davidson, Inc
  • 17.3.9. Hero MotoCorp Ltd
  • 17.3.10. Kawasaki Motors, Ltd

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

18. Strategic Recommendations

19. About Us and Disclaimer