에너지 소프트웨어 가격 설정 모델은 가치 기반 혁신을 일으키는 호기

This Guidehouse Research Strategy Insight explores the evolving landscape of software pricing models in the electric utility industry, underscoring their importance in enhancing competitiveness and meeting the industry's evolving needs. It highlights the shift from traditional pricing models to more innovative approaches such as usage-, performance-, and value-based pricing. The Insight emphasizes that while most energy software vendors still use rudimentary pricing models, the growing preference among utilities is for alternative pricing models that better align with their specific needs and objectives.

The Insight further provides recommendations for energy software vendors, including exploring value-based pricing and differentiating through it, as well as developing creative and flexible pricing models. It describes current energy software pricing models and examines the benefits and tradeoffs associated with different pricing approaches.

Additionally, this Insight discusses the market drivers behind recent pricing model innovations, such as evolving regulatory motivations, the need for improved customer service, and the increasing interest in flexible pricing models. It also addresses the challenges and pain points associated with software investment, including the cost and complexity of deployments, regulatory restrictions, and cybersecurity concerns.

Table of Contents

This report covers the following:

• Energy software vendors predominantly employ rudimentary pricing models that do not adequately meet customers where they are.
• Innovative software vendors are shifting to usage-, performance-, and value-based pricing.
• Utilities' preference for alternative pricing models offers an opportunity for vendors to close an archaic, yet understandable market gap.