세계의 근접 마케팅 시장 : 분석, 규모, 점유율, 성장, 동향, 예측(2024-2033년)

Persistence Market Research has recently released a comprehensive report on the global proximity marketing market. The report provides a detailed analysis of the market dynamics, encompassing drivers, trends, opportunities, and challenges shaping the industry landscape. It offers exclusive data and statistics projecting the growth trajectory of the proximity marketing market from 2024 to 2033.

Key Insights:

• Proximity Marketing Market Size (2024E): USD 63.7 Billion
• Projected Market Value (2033F): USD 365 Billion
• Global Market Growth Rate (CAGR 2024 to 2033): 21.4%

Proximity Marketing Market - Report Scope:

Proximity marketing leverages location-based technologies to deliver personalized promotional content or information to users' mobile devices. It enables businesses to engage with consumers in real-time based on their proximity to a physical location. The market caters to diverse industries including retail, hospitality, healthcare, and transportation, among others, offering solutions such as beacon-based proximity marketing, geofencing, and NFC-enabled interactions.

Market Growth Drivers:

The global proximity marketing market is driven by several factors. Increasing adoption of smartphones and wearable devices, coupled with advancements in location-based technologies, fuels market growth. Businesses are increasingly leveraging proximity marketing to enhance customer engagement, improve conversion rates, and drive sales through targeted advertising and personalized offers. Furthermore, the demand for seamless omnichannel marketing experiences and the integration of AI and machine learning algorithms are expected to further propel market expansion.

Market Restraints:

Despite promising growth prospects, the proximity marketing market faces challenges related to consumer privacy concerns and regulatory compliance, particularly with data protection laws such as GDPR in Europe and CCPA in California. Maintaining consumer trust while delivering personalized experiences remains a critical challenge for market players. Additionally, the initial costs associated with deploying proximity marketing infrastructure and the need for continuous technological updates pose barriers to entry, especially for small and medium-sized enterprises.

Market Opportunities:

The proximity marketing market presents significant growth opportunities driven by advancements in IoT (Internet of Things) and 5G technologies, which enhance location accuracy and real-time interactions. Integration with digital payment systems and the rising popularity of contactless transactions further expand the market potential. Moreover, the COVID-19 pandemic has accelerated the adoption of contactless technologies, thereby creating new opportunities for proximity marketing solutions in enhancing safety and convenience across various sectors.

Key Questions Answered in the Report:

• What are the primary factors driving the growth of the proximity marketing market globally?
• Which technologies and applications are driving adoption across different industry verticals?
• How are advancements in IoT and AI reshaping the competitive landscape?
• Who are the key players contributing to the proximity marketing market, and what strategies are they employing?
• What are the emerging trends and future prospects in the global proximity marketing market?

Competitive Intelligence and Business Strategy:

Leading players in the proximity marketing market, including companies like XYZ, ABC, and DEF, focus on innovation, strategic partnerships, and expanding their product portfolios to maintain competitive advantage. These companies invest in R&D to develop scalable and secure proximity marketing solutions tailored to industry-specific needs. Collaborations with technology providers, retail chains, and digital agencies facilitate market penetration and drive technological innovation.

Key Companies Profiled:

• Google Inc.
• Microsoft Corporation
• Apple Inc.
• Zebra Technologies Corporation
• Qualcomm Inc.
• Inmarket LLC
• Shopkick
• Estimote Inc.
• Unacast
• HID Global
• Scanbuy Inc.

Proximity Marketing Market Outlook by Category

By Location:

• Indoor Proximity Marketing
• Outdoor Proximity Marketing

By Technology:

• Wi-Fi
• BLE Beacons
• Near Field Communication-NFC
• GPS Geofencing
• Others

By Hardware:

• Sensors
• RFID Tags
• Others

By Software:

• Content Management System
• Location Analytics
• Context Accelerator and Geofencing
• Others

By Service:

• Consulting Services
• Deployment & Integration Services
• Application Support & Maintenance Services

By Application:

• Retail & E-Commerce
• Healthcare
• Infrastructural

By Region:

• North America
• Latin America
• Europe
• Asia Pacific
• Middle East and Africa

Table of Contents

1. Executive Summary

• 1.1. Global Market Outlook
• 1.2. Demand-side Trends
• 1.3. Supply-side Trends
• 1.4. Technology Roadmap Analysis
• 1.5. Analysis and Recommendations

2. Market Overview

• 2.1. Market Coverage / Taxonomy
• 2.2. Market Definition / Scope / Limitations

3. Market Background

• 3.1. Market Dynamics
  • 3.1.1. Drivers
  • 3.1.2. Restraints
  • 3.1.3. Opportunity
  • 3.1.4. Trends
• 3.2. Scenario Forecast
  • 3.2.1. Demand in Optimistic Scenario
  • 3.2.2. Demand in Likely Scenario
  • 3.2.3. Demand in Conservative Scenario
• 3.3. Opportunity Map Analysis
• 3.4. Investment Feasibility Matrix
• 3.5. PESTLE and Porter's Analysis
• 3.6. Regulatory Landscape
  • 3.6.1. By Key Regions
  • 3.6.2. By Key Countries
• 3.7. Regional Parent Market Outlook

4. Global Proximity Marketing Market Analysis 2019-2023 and Forecast, 2024-2033

• 4.1. Historical Market Size Value (US$ Bn) Analysis, 2019-2023
• 4.2. Current and Future Market Size Value (US$ Bn) Projections, 2024-2033
  • 4.2.1. Y-o-Y Growth Trend Analysis
  • 4.2.2. Absolute $ Opportunity Analysis

5. Global Proximity Marketing Market Analysis 2019-2023 and Forecast 2024-2033, By Location

• 5.1. Introduction / Key Findings
• 5.2. Historical Market Size Value (US$ Bn) Analysis By Location, 2019-2023
• 5.3. Current and Future Market Size Value (US$ Bn) Analysis and Forecast By Location, 2024-2033
  • 5.3.1. Indoor Proximity Marketing
  • 5.3.2. Outdoor Proximity Marketing
• 5.4. Y-o-Y Growth Trend Analysis By Location, 2019-2023
• 5.5. Absolute $ Opportunity Analysis By Location, 2024-2033

6. Global Proximity Marketing Market Analysis 2019-2023 and Forecast 2024-2033, By Technology

• 6.1. Introduction / Key Findings
• 6.2. Historical Market Size Value (US$ Bn) Analysis By Technology, 2019-2023
• 6.3. Current and Future Market Size Value (US$ Bn) Analysis and Forecast By Technology, 2024-2033
  • 6.3.1. Wi-Fi
  • 6.3.2. BLE Beacons
  • 6.3.3. Near Field Communication - NFC
  • 6.3.4. GPS Geofencing
  • 6.3.5. Others
• 6.4. Y-o-Y Growth Trend Analysis By Technology, 2019-2023
• 6.5. Absolute $ Opportunity Analysis By Technology, 2024-2033

7. Global Proximity Marketing Market Analysis 2019-2023 and Forecast 2024-2033, By Hardware

• 7.1. Introduction / Key Findings
• 7.2. Historical Market Size Value (US$ Bn) Analysis By Hardware , 2019-2023
• 7.3. Current and Future Market Size Value (US$ Bn) Analysis and Forecast By Hardware , 2024-2033
  • 7.3.1. Sensors
  • 7.3.2. RFID Tags
  • 7.3.3. Others
• 7.4. Y-o-Y Growth Trend Analysis By Hardware , 2019-2023
• 7.5. Absolute $ Opportunity Analysis By Hardware , 2024-2033

8. Global Proximity Marketing Market Analysis 2019-2023 and Forecast 2024-2033, By Software

• 8.1. Introduction / Key Findings
• 8.2. Historical Market Size Value (US$ Bn) Analysis By Software, 2019-2023
• 8.3. Current and Future Market Size Value (US$ Bn) Analysis and Forecast By Software, 2024-2033
  • 8.3.1. Content Management System
  • 8.3.2. Location Analytics
  • 8.3.3. Context Accelerator and Geofencing
  • 8.3.4. Others
• 8.4. Y-o-Y Growth Trend Analysis By Software, 2019-2023
• 8.5. Absolute $ Opportunity Analysis By Software, 2024-2033

9. Global Proximity Marketing Market Analysis 2019-2023 and Forecast 2024-2033, By Service

• 9.1. Introduction / Key Findings
• 9.2. Historical Market Size Value (US$ Bn) Analysis By Service, 2019-2023
• 9.3. Current and Future Market Size Value (US$ Bn) Analysis and Forecast By Service, 2024-2033
  • 9.3.1. Consulting Services
  • 9.3.2. Deployment & Integration Services
  • 9.3.3. Application Support & Maintenance Services
• 9.4. Y-o-Y Growth Trend Analysis By Service, 2019-2023
• 9.5. Absolute $ Opportunity Analysis By Service, 2024-2033

10. Global Proximity Marketing Market Analysis 2019-2023 and Forecast 2024-2033, By Application

• 10.1. Introduction / Key Findings
• 10.2. Historical Market Size Value (US$ Bn) Analysis By Application, 2019-2023
• 10.3. Current and Future Market Size Value (US$ Bn) Analysis and Forecast By Application, 2024-2033
  • 10.3.1. Retail & E-Commerce
  • 10.3.2. Healthcare
  • 10.3.3. Infrastructural
    • 10.3.3.1. Medai and Entertainment
    • 10.3.3.2. Transportation and Logistics
    • 10.3.3.3. Hospitality
  • 10.3.4. BFSI
  • 10.3.5. Other Applications
• 10.4. Y-o-Y Growth Trend Analysis By Application, 2019-2023
• 10.5. Absolute $ Opportunity Analysis By Application, 2024-2033

11. Global Proximity Marketing Market Analysis 2019-2023 and Forecast 2024-2033, By Region

• 11.1. Introduction
• 11.2. Historical Market Size Value (US$ Bn) Analysis By Region, 2019-2023
• 11.3. Current Market Size Value (US$ Bn) Analysis and Forecast By Region, 2024-2033
  • 11.3.1. North America
  • 11.3.2. Latin America
  • 11.3.3. Europe
  • 11.3.4. Asia Pacific
  • 11.3.5. MEA
• 11.4. Market Attractiveness Analysis By Region

12. North America Proximity Marketing Market Analysis 2019-2023 and Forecast 2024-2033, By Country

• 12.1. Historical Market Size Value (US$ Bn) Trend Analysis By Market Taxonomy, 2019-2023
• 12.2. Market Size Value (US$ Bn) Forecast By Market Taxonomy, 2024-2033
  • 12.2.1. By Country
    • 12.2.1.1. U.S.
    • 12.2.1.2. Canada
  • 12.2.2. By Location
  • 12.2.3. By Technology
  • 12.2.4. By Hardware
  • 12.2.5. By Software
  • 12.2.6. By Service
  • 12.2.7. By Application
• 12.3. Market Attractiveness Analysis
  • 12.3.1. By Country
  • 12.3.2. By Location
  • 12.3.3. By Technology
  • 12.3.4. By Hardware
  • 12.3.5. By Software
  • 12.3.6. By Service
  • 12.3.7. By Application
• 12.4. Key Takeaways

13. Latin America Proximity Marketing Market Analysis 2019-2023 and Forecast 2024-2033, By Country

• 13.1. Historical Market Size Value (US$ Bn) Trend Analysis By Market Taxonomy, 2019-2023
• 13.2. Market Size Value (US$ Bn) Forecast By Market Taxonomy, 2024-2033
  • 13.2.1. By Country
    • 13.2.1.1. Brazil
    • 13.2.1.2. Mexico
    • 13.2.1.3. Rest of Latin America
  • 13.2.2. By Location
  • 13.2.3. By Technology
  • 13.2.4. By Hardware
  • 13.2.5. By Software
  • 13.2.6. By Service
  • 13.2.7. By Application
• 13.3. Market Attractiveness Analysis
  • 13.3.1. By Country
  • 13.3.2. By Location
  • 13.3.3. By Technology
  • 13.3.4. By Hardware
  • 13.3.5. By Software
  • 13.3.6. By Service
  • 13.3.7. By Application
• 13.4. Key Takeaways

14. Europe Proximity Marketing Market Analysis 2019-2023 and Forecast 2024-2033, By Country

• 14.1. Historical Market Size Value (US$ Bn) Trend Analysis By Market Taxonomy, 2019-2023
• 14.2. Market Size Value (US$ Bn) Forecast By Market Taxonomy, 2024-2033
  • 14.2.1. By Country
    • 14.2.1.1. Germany
    • 14.2.1.2. U.K.
    • 14.2.1.3. France
    • 14.2.1.4. Spain
    • 14.2.1.5. Italy
    • 14.2.1.6. Rest of Europe
  • 14.2.2. By Location
  • 14.2.3. By Technology
  • 14.2.4. By Hardware
  • 14.2.5. By Software
  • 14.2.6. By Service
  • 14.2.7. By Application
• 14.3. Market Attractiveness Analysis
  • 14.3.1. By Country
  • 14.3.2. By Location
  • 14.3.3. By Technology
  • 14.3.4. By Hardware
  • 14.3.5. By Software
  • 14.3.6. By Service
  • 14.3.7. By Application
• 14.4. Key Takeaways

15. Asia Pacific Proximity Marketing Market Analysis 2019-2023 and Forecast 2024-2033, By Country

• 15.1. Historical Market Size Value (US$ Bn) Trend Analysis By Market Taxonomy, 2019-2023
• 15.2. Market Size Value (US$ Bn) Forecast By Market Taxonomy, 2024-2033
  • 15.2.1. By Country
    • 15.2.1.1. China
    • 15.2.1.2. Japan
    • 15.2.1.3. South Korea
    • 15.2.1.4. Singapore
    • 15.2.1.5. Thailand
    • 15.2.1.6. Indonesia
    • 15.2.1.7. Australia
    • 15.2.1.8. New Zealand
    • 15.2.1.9. Rest of Asia Pacific
  • 15.2.2. By Location
  • 15.2.3. By Technology
  • 15.2.4. By Hardware
  • 15.2.5. By Software
  • 15.2.6. By Service
  • 15.2.7. By Application
• 15.3. Market Attractiveness Analysis
  • 15.3.1. By Country
  • 15.3.2. By Location
  • 15.3.3. By Technology
  • 15.3.4. By Hardware
  • 15.3.5. By Software
  • 15.3.6. By Service
  • 15.3.7. By Application
• 15.4. Key Takeaways

16. MEA Proximity Marketing Market Analysis 2019-2023 and Forecast 2024-2033, By Country

• 16.1. Historical Market Size Value (US$ Bn) Trend Analysis By Market Taxonomy, 2019-2023
• 16.2. Market Size Value (US$ Bn) Forecast By Market Taxonomy, 2024-2033
  • 16.2.1. By Country
    • 16.2.1.1. GCC Countries
    • 16.2.1.2. South Africa
    • 16.2.1.3. Israel
    • 16.2.1.4. Rest of MEA
  • 16.2.2. By Location
  • 16.2.3. By Technology
  • 16.2.4. By Hardware
  • 16.2.5. By Software
  • 16.2.6. By Service
  • 16.2.7. By Application
• 16.3. Market Attractiveness Analysis
  • 16.3.1. By Country
  • 16.3.2. By Location
  • 16.3.3. By Technology
  • 16.3.4. By Hardware
  • 16.3.5. By Software
  • 16.3.6. By Service
  • 16.3.7. By Application
• 16.4. Key Takeaways

17. Key Countries Proximity Marketing Market Analysis

• 17.1. U.S.
  • 17.1.1. Pricing Analysis
  • 17.1.2. Market Share Analysis, 2024
    • 17.1.2.1. By Location
    • 17.1.2.2. By Technology
    • 17.1.2.3. By Hardware
    • 17.1.2.4. By Software
    • 17.1.2.5. By Service
    • 17.1.2.6. By Application
• 17.2. Canada
  • 17.2.1. Pricing Analysis
  • 17.2.2. Market Share Analysis, 2024
    • 17.2.2.1. By Location
    • 17.2.2.2. By Technology
    • 17.2.2.3. By Hardware
    • 17.2.2.4. By Software
    • 17.2.2.5. By Service
    • 17.2.2.6. By Application
• 17.3. Brazil
  • 17.3.1. Pricing Analysis
  • 17.3.2. Market Share Analysis, 2024
    • 17.3.2.1. By Location
    • 17.3.2.2. By Technology
    • 17.3.2.3. By Hardware
    • 17.3.2.4. By Software
    • 17.3.2.5. By Service
    • 17.3.2.6. By Application
• 17.4. Mexico
  • 17.4.1. Pricing Analysis
  • 17.4.2. Market Share Analysis, 2024
    • 17.4.2.1. By Location
    • 17.4.2.2. By Technology
    • 17.4.2.3. By Hardware
    • 17.4.2.4. By Software
    • 17.4.2.5. By Service
    • 17.4.2.6. By Application
• 17.5. Germany
  • 17.5.1. Pricing Analysis
  • 17.5.2. Market Share Analysis, 2024
    • 17.5.2.1. By Location
    • 17.5.2.2. By Technology
    • 17.5.2.3. By Hardware
    • 17.5.2.4. By Software
    • 17.5.2.5. By Service
    • 17.5.2.6. By Application
• 17.6. U.K.
  • 17.6.1. Pricing Analysis
  • 17.6.2. Market Share Analysis, 2024
    • 17.6.2.1. By Location
    • 17.6.2.2. By Technology
    • 17.6.2.3. By Hardware
    • 17.6.2.4. By Software
    • 17.6.2.5. By Service
    • 17.6.2.6. By Application
• 17.7. France
  • 17.7.1. Pricing Analysis
  • 17.7.2. Market Share Analysis, 2024
    • 17.7.2.1. By Location
    • 17.7.2.2. By Technology
    • 17.7.2.3. By Hardware
    • 17.7.2.4. By Software
    • 17.7.2.5. By Service
    • 17.7.2.6. By Application
• 17.8. Spain
  • 17.8.1. Pricing Analysis
  • 17.8.2. Market Share Analysis, 2024
    • 17.8.2.1. By Location
    • 17.8.2.2. By Technology
    • 17.8.2.3. By Hardware
    • 17.8.2.4. By Software
    • 17.8.2.5. By Service
    • 17.8.2.6. By Application
• 17.9. Italy
  • 17.9.1. Pricing Analysis
  • 17.9.2. Market Share Analysis, 2024
    • 17.9.2.1. By Location
    • 17.9.2.2. By Technology
    • 17.9.2.3. By Hardware
    • 17.9.2.4. By Software
    • 17.9.2.5. By Service
    • 17.9.2.6. By Application
• 17.10. China
  • 17.10.1. Pricing Analysis
  • 17.10.2. Market Share Analysis, 2024
    • 17.10.2.1. By Location
    • 17.10.2.2. By Technology
    • 17.10.2.3. By Hardware
    • 17.10.2.4. By Software
    • 17.10.2.5. By Service
    • 17.10.2.6. By Application
• 17.11. Japan
  • 17.11.1. Pricing Analysis
  • 17.11.2. Market Share Analysis, 2024
    • 17.11.2.1. By Location
    • 17.11.2.2. By Technology
    • 17.11.2.3. By Hardware
    • 17.11.2.4. By Software
    • 17.11.2.5. By Service
    • 17.11.2.6. By Application
• 17.12. South Korea
  • 17.12.1. Pricing Analysis
  • 17.12.2. Market Share Analysis, 2024
    • 17.12.2.1. By Location
    • 17.12.2.2. By Technology
    • 17.12.2.3. By Hardware
    • 17.12.2.4. By Software
    • 17.12.2.5. By Service
    • 17.12.2.6. By Application
• 17.13. Singapore
  • 17.13.1. Pricing Analysis
  • 17.13.2. Market Share Analysis, 2024
    • 17.13.2.1. By Location
    • 17.13.2.2. By Technology
    • 17.13.2.3. By Hardware
    • 17.13.2.4. By Software
    • 17.13.2.5. By Service
    • 17.13.2.6. By Application
• 17.14. Thailand
  • 17.14.1. Pricing Analysis
  • 17.14.2. Market Share Analysis, 2024
    • 17.14.2.1. By Location
    • 17.14.2.2. By Technology
    • 17.14.2.3. By Hardware
    • 17.14.2.4. By Software
    • 17.14.2.5. By Service
    • 17.14.2.6. By Application
• 17.15. Indonesia
  • 17.15.1. Pricing Analysis
  • 17.15.2. Market Share Analysis, 2024
    • 17.15.2.1. By Location
    • 17.15.2.2. By Technology
    • 17.15.2.3. By Hardware
    • 17.15.2.4. By Software
    • 17.15.2.5. By Service
    • 17.15.2.6. By Application
• 17.16. Australia
  • 17.16.1. Pricing Analysis
  • 17.16.2. Market Share Analysis, 2024
    • 17.16.2.1. By Location
    • 17.16.2.2. By Technology
    • 17.16.2.3. By Hardware
    • 17.16.2.4. By Software
    • 17.16.2.5. By Service
    • 17.16.2.6. By Application
• 17.17. New Zealand
  • 17.17.1. Pricing Analysis
  • 17.17.2. Market Share Analysis, 2024
    • 17.17.2.1. By Location
    • 17.17.2.2. By Technology
    • 17.17.2.3. By Hardware
    • 17.17.2.4. By Software
    • 17.17.2.5. By Service
    • 17.17.2.6. By Application
• 17.18. GCC Countries
  • 17.18.1. Pricing Analysis
  • 17.18.2. Market Share Analysis, 2024
    • 17.18.2.1. By Location
    • 17.18.2.2. By Technology
    • 17.18.2.3. By Hardware
    • 17.18.2.4. By Software
    • 17.18.2.5. By Service
    • 17.18.2.6. By Application
• 17.19. South Africa
  • 17.19.1. Pricing Analysis
  • 17.19.2. Market Share Analysis, 2024
    • 17.19.2.1. By Location
    • 17.19.2.2. By Technology
    • 17.19.2.3. By Hardware
    • 17.19.2.4. By Software
    • 17.19.2.5. By Service
    • 17.19.2.6. By Application
• 17.20. Israel
  • 17.20.1. Pricing Analysis
  • 17.20.2. Market Share Analysis, 2024
    • 17.20.2.1. By Location
    • 17.20.2.2. By Technology
    • 17.20.2.3. By Hardware
    • 17.20.2.4. By Software
    • 17.20.2.5. By Service
    • 17.20.2.6. By Application

18. Market Structure Analysis

• 18.1. Competition Dashboard
• 18.2. Competition Benchmarking
• 18.3. Market Share Analysis of Top Players
  • 18.3.1. By Regional
  • 18.3.2. By Location
  • 18.3.3. By Technology
  • 18.3.4. By Hardware
  • 18.3.5. By Software
  • 18.3.6. By Service
  • 18.3.7. By Application

19. Competition Analysis

• 19.1. Competition Deep Dive
  • 19.1.1. Google Inc
    • 19.1.1.1. Overview
    • 19.1.1.2. Product Portfolio
    • 19.1.1.3. Profitability by Market Segments
    • 19.1.1.4. Sales Footprint
    • 19.1.1.5. Strategy Overview
      • 19.1.1.5.1. Marketing Strategy
  • 19.1.2. Microsoft Corporation
    • 19.1.2.1. Overview
    • 19.1.2.2. Product Portfolio
    • 19.1.2.3. Profitability by Market Segments
    • 19.1.2.4. Sales Footprint
    • 19.1.2.5. Strategy Overview
      • 19.1.2.5.1. Marketing Strategy
  • 19.1.3. Apple Inc
    • 19.1.3.1. Overview
    • 19.1.3.2. Product Portfolio
    • 19.1.3.3. Profitability by Market Segments
    • 19.1.3.4. Sales Footprint
    • 19.1.3.5. Strategy Overview
      • 19.1.3.5.1. Marketing Strategy
  • 19.1.4. Zebra Technologies Corporation
    • 19.1.4.1. Overview
    • 19.1.4.2. Product Portfolio
    • 19.1.4.3. Profitability by Market Segments
    • 19.1.4.4. Sales Footprint
    • 19.1.4.5. Strategy Overview
      • 19.1.4.5.1. Marketing Strategy
  • 19.1.5. Qualcomm Inc
    • 19.1.5.1. Overview
    • 19.1.5.2. Product Portfolio
    • 19.1.5.3. Profitability by Market Segments
    • 19.1.5.4. Sales Footprint
    • 19.1.5.5. Strategy Overview
      • 19.1.5.5.1. Marketing Strategy
  • 19.1.6. Inmarket LLC
    • 19.1.6.1. Overview
    • 19.1.6.2. Product Portfolio
    • 19.1.6.3. Profitability by Market Segments
    • 19.1.6.4. Sales Footprint
    • 19.1.6.5. Strategy Overview
      • 19.1.6.5.1. Marketing Strategy
  • 19.1.7. Shopkick
    • 19.1.7.1. Overview
    • 19.1.7.2. Product Portfolio
    • 19.1.7.3. Profitability by Market Segments
    • 19.1.7.4. Sales Footprint
    • 19.1.7.5. Strategy Overview
      • 19.1.7.5.1. Marketing Strategy
  • 19.1.8. Estimote Inc
    • 19.1.8.1. Overview
    • 19.1.8.2. Product Portfolio
    • 19.1.8.3. Profitability by Market Segments
    • 19.1.8.4. Sales Footprint
    • 19.1.8.5. Strategy Overview
      • 19.1.8.5.1. Marketing Strategy
  • 19.1.9. Unacast
    • 19.1.9.1. Overview
    • 19.1.9.2. Product Portfolio
    • 19.1.9.3. Profitability by Market Segments
    • 19.1.9.4. Sales Footprint
    • 19.1.9.5. Strategy Overview
      • 19.1.9.5.1. Marketing Strategy
  • 19.1.10. HID Global
    • 19.1.10.1. Overview
    • 19.1.10.2. Product Portfolio
    • 19.1.10.3. Profitability by Market Segments
    • 19.1.10.4. Sales Footprint
    • 19.1.10.5. Strategy Overview
      • 19.1.10.5.1. Marketing Strategy
  • 19.1.11. Scanbuy, Inc.
    • 19.1.11.1. Overview
    • 19.1.11.2. Product Portfolio
    • 19.1.11.3. Profitability by Market Segments
    • 19.1.11.4. Sales Footprint
    • 19.1.11.5. Strategy Overview
      • 19.1.11.5.1. Marketing Strategy

20. Assumptions & Acronyms Used

21. Research Methodology