모바일 분석 시장 : 세계 산업 분석, 규모, 점유율, 성장, 동향, 예측(2024-2031년)

Persistence Market Research has recently unveiled a comprehensive report on the global Mobile Analytics Market. This report provides an in-depth analysis of critical market dynamics, including driving factors, emerging trends, opportunities, and challenges, offering a detailed understanding of the market landscape.

Key Insights:

• Mobile Analytics Market Size (2024E): USD 7807.9 Mn
• Projected Market Value (2031F): USD 19,713.1 Mn
• Global Market Growth Rate (CAGR 2024 to 2031): 10.8%

Mobile Analytics Market - Report Scope:

Mobile analytics refers to the process of collecting, analyzing, and interpreting data from mobile platforms to optimize user experience and business performance. These analytics solutions are crucial for understanding user behavior, engagement metrics, and app performance, enabling businesses to make data-driven decisions. Mobile analytics tools are widely adopted across various sectors, including retail, finance, and entertainment, to drive user acquisition, retention, and monetization strategies. The market's growth is fueled by the proliferation of smartphones, the increasing emphasis on personalized user experiences, and advancements in analytics technologies.

Market Growth Drivers:

The global Mobile Analytics Market is driven by several key factors, including the rapid growth of mobile device usage and the increasing need for real-time data analysis to enhance user engagement. The rise of mobile commerce and the growing importance of understanding user behavior for targeted marketing are also significant contributors to market expansion. Additionally, advancements in artificial intelligence (AI) and machine learning (ML) are enabling more sophisticated analytics capabilities, further propelling the adoption of mobile analytics solutions. The ability to provide actionable insights from large volumes of data in real time is a critical driver of market growth.

Market Restraints:

Despite its potential, the Mobile Analytics Market faces challenges such as data privacy concerns and the complexity of managing vast amounts of mobile data. Regulatory restrictions on data collection and usage, particularly with the increasing focus on user privacy, can limit the extent of data analytics. Moreover, integrating mobile analytics with existing IT infrastructure and ensuring data accuracy across multiple platforms can pose significant challenges. Addressing these issues requires robust data governance frameworks and advanced analytics solutions capable of handling complex data environments.

Market Opportunities:

The Mobile Analytics Market presents significant growth opportunities driven by technological advancements and the rising importance of mobile-first strategies. The integration of AI and ML with mobile analytics is creating new possibilities for predictive analytics, user segmentation, and personalized marketing. The growing adoption of 5G technology and the increasing use of mobile devices for various services are expanding the market potential. Companies that invest in innovative mobile analytics solutions, focus on enhancing user experiences, and develop scalable and flexible analytics platforms are well-positioned to capitalize on these emerging opportunities.

Key Questions Answered in the Report:

• What are the primary factors driving the growth of the Mobile Analytics Market globally?
• Which sectors and applications are leading the adoption of mobile analytics solutions?
• How are technological advancements reshaping the competitive landscape of the Mobile Analytics Market?
• Who are the key players in the Mobile Analytics Market, and what strategies are they employing to stay competitive?
• What are the emerging trends and future prospects in the global Mobile Analytics Market?

Competitive Intelligence and Business Strategy:

Leading players in the global Mobile Analytics Market, such as Google, Adobe, and Oracle, are focusing on innovation, technological advancements, and strategic collaborations to gain a competitive edge. These companies invest heavily in research and development to create advanced analytics solutions that offer enhanced data accuracy, real-time processing, and seamless integration with mobile platforms. Strategic partnerships with telecom providers, app developers, and digital marketing firms facilitate market access and drive solution adoption. Emphasizing user-centric approaches, strong data protection measures, and innovative analytics capabilities are key strategies for maintaining market leadership in the dynamic Mobile Analytics Market landscape.

Key Companies Profiled:

• Microsoft Corporation
• Adobe Systems Incorporated.
• International Business Machine Corporation
• Webtrends, Inc.
• Yahoo! Inc. (Flurry Analytics)
• Amazon Web Services Inc.
• Tune, Inc.
• Google, Inc.
• Mixpanel, Inc.
• Localytics Company

Mobile Analytics Market: Segmentation

Solution

• Application Performance Analytics
• Mobile Marketing/Advertising Analytics
• In-app Analytics

Deployment Type

• On-premise
• Cloud

Industry

• BFSI
• Transportation & Logistics
• e-Commerce & Retail
• Hospitality
• Media & Entertainment
• Healthcare

Region

• North America
• Latin America
• Europe
• East Asia
• South Asia & Pacific
• Middle East & Africa

Table of Contents

1. Executive Summary

• 1.1. Global Market Outlook
• 1.2. Demand Side Trends
• 1.3. Supply Side Trends
• 1.4. Analysis and Recommendations

2. Market Overview

• 2.1. Market Coverage / Taxonomy
• 2.2. Market Definition / Scope / Limitations

3. Key Market Trends

• 3.1. Key Trends Impacting Market
• 3.2. Key Success Factors

4. COVID-19 Pandemic Crisis Impact Analysis

• 4.1. Impact of COVID-19 Pandemic Crisis on Market
• 4.2. Pre-COVID Outbreak Market Growth (Before 2020)
• 4.3. Post-COVID Outbreak Market Impact (2020 and beyond)
• 4.4. Recovery Scenario (Short Term/Mid Term/Long Term)

5. Market Structure Analysis

• 5.1. Market Analysis by Tier of Companies
• 5.2. Market Concentration
• 5.3. Market Share Analysis of Top Players
• 5.4. Market Presence Analysis
  • 5.4.1. Regional footprint by Players
  • 5.4.2. Product footprint by Players
  • 5.4.3. Channel footprint by Players

6. Global Mobile Analytics Market Demand (in Value in US$ Mn) Analysis 2019-2023 and Forecast, 2024-2031

• 6.1. Historical Market Value (US$ Mn) Analysis, 2019-2023
• 6.2. Current and Future Market Value (US$ Mn) Projections, 2024-2031
  • 6.2.1. Y-o-Y Growth Trend Analysis
  • 6.2.2. Absolute $ Opportunity Analysis

7. Market Background

• 7.1. Macro-Economic Factors
  • 7.1.1. Global GDP Growth Outlook
  • 7.1.2. Global ICT Spending Outlook
• 7.2. Forecast Factors - Relevance & Impact
• 7.3. Value Chain
• 7.4. Market Dynamics
  • 7.4.1. Drivers
  • 7.4.2. Restraints
  • 7.4.3. Opportunities

8. Global Mobile Analytics Market Analysis 2019-2023 and Forecast 2024-2031, by Solution

• 8.1. Introduction / Key Findings
• 8.2. Historical Market Size (US$ Mn) Analysis By Solution, 2019-2023
• 8.3. Current and Future Market Size (US$ Mn) and Analysis and Forecast By Solution, 2024-2031
  • 8.3.1. Application Performance Analytics
  • 8.3.2. Mobile Marketing/Advertising Analytics
  • 8.3.3. In App Analytics
• 8.4. Market Attractiveness Analysis By Solution

9. Global Mobile Analytics Market Analysis 2019-2023 and Forecast 2024-2031, by Deployment Type

• 9.1. Introduction / Key Findings
• 9.2. Historical Market Size (US$ Mn) Analysis By Deployment Type, 2019-2023
• 9.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Deployment Type, 2024-2031
  • 9.3.1. On-premise
  • 9.3.2. Cloud
• 9.4. Market Attractiveness Analysis By Deployment Type

10. Global Mobile Analytics Market Analysis 2019-2023 and Forecast 2024-2031, by Industry Type

• 10.1. Introduction / Key Findings
• 10.2. Historical Market Size (US$ Mn) Analysis By Industry, 2019-2023
• 10.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Industry, 2024-2031
  • 10.3.1. BFSI
  • 10.3.2. Transportation & Logistics
  • 10.3.3. E-Commerce & Retail
  • 10.3.4. Hospitality
  • 10.3.5. Media & Entertainment
  • 10.3.6. Healthcare
  • 10.3.7. Others
• 10.4. Market Attractiveness Analysis By Industry

11. Global Mobile Analytics Market Analysis 2019-2023 and Forecast 2024-2031, by Region

• 11.1. Introduction / Key Findings
• 11.2. Historical Market Size (US$ Mn) and Analysis By Region, 2019-2023
• 11.3. Current Market Size (US$ Mn) and Analysis and Forecast By Region, 2024-2031
  • 11.3.1. North America
  • 11.3.2. Latin America
  • 11.3.3. Europe
  • 11.3.4. East Asia
  • 11.3.5. South Asia & Pacific
  • 11.3.6. Middle East & Africa
• 11.4. Market Attractiveness Analysis By Region

12. North America Mobile Analytics Market Analysis 2019-2023 and Forecast 2024-2031

• 12.1. Introduction
• 12.2. Historical Market Size (US$ Mn) and Trend Analysis By Market Taxonomy, 2019-2023
• 12.3. Market Size (US$ Mn) and Forecast By Market Taxonomy, 2024-2031
  • 12.3.1. By Solution
  • 12.3.2. By Deployment Type
  • 12.3.3. By Industry
  • 12.3.4. By Country
    • 12.3.4.1. U.S.
    • 12.3.4.2. Canada
• 12.4. Market Attractiveness Analysis
  • 12.4.1. By Solution
  • 12.4.2. By Deployment Type
  • 12.4.3. By Industry
  • 12.4.4. By Country
• 12.5. Market Trends
• 12.6. Key Market Participants - Intensity Mapping

13. Latin America Mobile Analytics Market Analysis 2019-2023 and Forecast 2024-2031

• 13.1. Introduction
• 13.2. Historical Market Size (US$ Mn) and Trend Analysis By Market Taxonomy, 2019-2023
• 13.3. Market Size (US$ Mn) and Forecast By Market Taxonomy, 2024-2031
  • 13.3.1. By Solution
  • 13.3.2. By Deployment Type
  • 13.3.3. By Industry
  • 13.3.4. By Country
    • 13.3.4.1. Brazil
    • 13.3.4.2. Mexico
    • 13.3.4.3. Rest of Latin America
• 13.4. Market Attractiveness Analysis
  • 13.4.1. By Solution
  • 13.4.2. By Deployment Type
  • 13.4.3. By Industry
  • 13.4.4. By Country
• 13.5. Market Trends
• 13.6. Key Market Participants - Intensity Mapping

14. Europe Mobile Analytics Market Analysis 2019-2023 and Forecast 2024-2031

• 14.1. Introduction
• 14.2. Historical Market Size (US$ Mn) and Trend Analysis By Market Taxonomy, 2019-2023
• 14.3. Market Size (US$ Mn) and Forecast By Market Taxonomy, 2024-2031
  • 14.3.1. By Solution
  • 14.3.2. By Deployment Type
  • 14.3.3. By Industry
  • 14.3.4. By Country
    • 14.3.4.1. Germany
    • 14.3.4.2. Italy
    • 14.3.4.3. France
    • 14.3.4.4. U.K.
    • 14.3.4.5. Spain
    • 14.3.4.6. BENELUX
    • 14.3.4.7. Russia
    • 14.3.4.8. Rest of Europe
• 14.4. Market Attractiveness Analysis
  • 14.4.1. By Solution
  • 14.4.2. By Deployment Type
  • 14.4.3. By Industry
  • 14.4.4. By Country
• 14.5. Market Trends
• 14.6. Key Market Participants - Intensity Mapping

15. East Asia Mobile Analytics Market Analysis 2019-2023 and Forecast 2024-2031

• 15.1. Introduction
• 15.2. Historical Market Size (US$ Mn) and Trend Analysis By Market Taxonomy, 2019-2023
• 15.3. Market Size (US$ Mn) and Forecast By Market Taxonomy, 2024-2031
  • 15.3.1. By Solution
  • 15.3.2. By Deployment Type
  • 15.3.3. By Industry
  • 15.3.4. By Country
    • 15.3.4.1. China
    • 15.3.4.2. Japan
    • 15.3.4.3. South Korea
• 15.4. Market Attractiveness Analysis
  • 15.4.1. By Solution
  • 15.4.2. By Deployment Type
  • 15.4.3. By Industry
  • 15.4.4. By Country
• 15.5. Market Trends
• 15.6. Key Market Participants - Intensity Mapping

16. South Asia & Pacific Mobile Analytics Market Analysis 2019-2023 and Forecast 2024-2031

• 16.1. Introduction
• 16.2. Historical Market Size (US$ Mn) and Trend Analysis By Market Taxonomy, 2019-2023
• 16.3. Market Size (US$ Mn) and Forecast By Market Taxonomy, 2024-2031
  • 16.3.1. By Solution
  • 16.3.2. By Deployment Type
  • 16.3.3. By Industry
  • 16.3.4. By Country
    • 16.3.4.1. India
    • 16.3.4.2. Thailand
    • 16.3.4.3. Indonesia
    • 16.3.4.4. Malaysia
    • 16.3.4.5. Oceania
    • 16.3.4.6. Rest of South Asia & Pacific
• 16.4. Market Attractiveness Analysis
  • 16.4.1. By Solution
  • 16.4.2. By Deployment Type
  • 16.4.3. By Industry
  • 16.4.4. By Country
• 16.5. Market Trends
• 16.6. Key Market Participants - Intensity Mapping

17. Middle East and Africa Mobile Analytics Market Analysis 2019-2023 and Forecast 2024-2031

• 17.1. Introduction
• 17.2. Historical Market Size (US$ Mn) and Trend Analysis By Market Taxonomy, 2019-2023
• 17.3. Market Size (US$ Mn) and Forecast By Market Taxonomy, 2024-2031
  • 17.3.1. By Solution
  • 17.3.2. By Deployment Type
  • 17.3.3. By Industry
  • 17.3.4. By Country
    • 17.3.4.1. GCC Countries
    • 17.3.4.2. Turkey
    • 17.3.4.3. Northern Africa
    • 17.3.4.4. South Africa
    • 17.3.4.5. Rest of Middle East and Africa
• 17.4. Market Attractiveness Analysis
  • 17.4.1. By Solution
  • 17.4.2. By Deployment Type
  • 17.4.3. By Industry
  • 17.4.4. By Country
• 17.5. Market Trends
• 17.6. Key Market Participants - Intensity Mapping

18. Key Countries Analysis- Mobile Analytics Market

• 18.1. U.S. Mobile Analytics Market Analysis
  • 18.1.1. By Solution
  • 18.1.2. By Deployment Type
  • 18.1.3. By Industry
• 18.2. Canada Mobile Analytics Market Analysis
  • 18.2.1. By Solution
  • 18.2.2. By Deployment Type
  • 18.2.3. By Industry
• 18.3. Mexico Mobile Analytics Market Analysis
  • 18.3.1. By Solution
  • 18.3.2. By Deployment Type
  • 18.3.3. By Industry
• 18.4. Brazil Mobile Analytics Market Analysis
  • 18.4.1. By Solution
  • 18.4.2. By Deployment Type
  • 18.4.3. By Industry
• 18.5. Germany Mobile Analytics Market Analysis
  • 18.5.1. By Solution
  • 18.5.2. By Deployment Type
  • 18.5.3. By Industry
• 18.6. Italy Mobile Analytics Market Analysis
  • 18.6.1. By Solution
  • 18.6.2. By Deployment Type
  • 18.6.3. By Industry
• 18.7. France Mobile Analytics Market Analysis
  • 18.7.1. By Solution
  • 18.7.2. By Deployment Type
  • 18.7.3. By Industry
• 18.8. U.K. Mobile Analytics Market Analysis
  • 18.8.1. By Solution
  • 18.8.2. By Deployment Type
  • 18.8.3. By Industry
• 18.9. Spain Mobile Analytics Market Analysis
  • 18.9.1. By Solution
  • 18.9.2. By Deployment Type
  • 18.9.3. By Industry
• 18.10. BENELUX Mobile Analytics Market Analysis
  • 18.10.1. By Solution
  • 18.10.2. By Deployment Type
  • 18.10.3. By Industry
• 18.11. Russia Mobile Analytics Market Analysis
  • 18.11.1. By Solution
  • 18.11.2. By Deployment Type
  • 18.11.3. By Industry
• 18.12. China Mobile Analytics Market Analysis
  • 18.12.1. By Solution
  • 18.12.2. By Deployment Type
  • 18.12.3. By Industry
• 18.13. Japan Mobile Analytics Market Analysis
  • 18.13.1. By Solution
  • 18.13.2. By Deployment Type
  • 18.13.3. By Industry
• 18.14. South Korea Mobile Analytics Market Analysis
  • 18.14.1. By Solution
  • 18.14.2. By Deployment Type
  • 18.14.3. By Industry
• 18.15. India Mobile Analytics Market Analysis
  • 18.15.1. By Solution
  • 18.15.2. By Deployment Type
  • 18.15.3. By Industry
• 18.16. ASEAN Mobile Analytics Market Analysis
  • 18.16.1. By Solution
  • 18.16.2. By Deployment Type
  • 18.16.3. By Industry
• 18.17. Australia and New Zealand Mobile Analytics Market Analysis
  • 18.17.1. By Solution
  • 18.17.2. By Deployment Type
  • 18.17.3. By Industry
• 18.18. GCC Countries Mobile Analytics Market Analysis
  • 18.18.1. By Solution
  • 18.18.2. By Deployment Type
  • 18.18.3. By Industry
• 18.19. Turkey Mobile Analytics Market Analysis
  • 18.19.1. By Solution
  • 18.19.2. By Deployment Type
  • 18.19.3. By Industry
• 18.20. South Africa Mobile Analytics Market Analysis
  • 18.20.1. By Solution
  • 18.20.2. By Deployment Type
  • 18.20.3. By Industry
• 18.21. North Africa Mobile Analytics Market Analysis
  • 18.21.1. By Solution
  • 18.21.2. By Deployment Type
  • 18.21.3. By Industry

19. Competition Analysis

• 19.1. Competition Dashboard
• 19.2. Key Strategies, by Competitors
• 19.3. Competition Deep Dive
  • 19.3.1. Microsoft Corporation
    • 19.3.1.1. Business Overview
    • 19.3.1.2. Product & Service Portfolio
    • 19.3.1.3. Key Financial Outlook (Business Segment/Region)
    • 19.3.1.4. Key Market Developments
    • 19.3.1.5. Strategy Overview
      • 19.3.1.5.1. Product Strategy
      • 19.3.1.5.2. Business Strategy
  • 19.3.2. Adobe Systems Incorporated.
    • 19.3.2.1. Business Overview
    • 19.3.2.2. Product & Service Portfolio
    • 19.3.2.3. Key Financial Outlook (Business Segment/Region)
    • 19.3.2.4. Key Market Developments
    • 19.3.2.5. Strategy Overview
      • 19.3.2.5.1. Product Strategy
      • 19.3.2.5.2. Business Strategy
  • 19.3.3. International Business Machine Corporation
    • 19.3.3.1. Business Overview
    • 19.3.3.2. Product & Service Portfolio
    • 19.3.3.3. Key Financial Outlook (Business Segment/Region)
    • 19.3.3.4. Key Market Developments
    • 19.3.3.5. Strategy Overview
      • 19.3.3.5.1. Product Strategy
      • 19.3.3.5.2. Business Strategy
  • 19.3.4. Webtrends, Inc.
    • 19.3.4.1. Business Overview
    • 19.3.4.2. Product & Service Portfolio
    • 19.3.4.3. Key Financial Outlook (Business Segment/Region)
    • 19.3.4.4. Key Market Developments
    • 19.3.4.5. Strategy Overview
      • 19.3.4.5.1. Product Strategy
      • 19.3.4.5.2. Business Strategy
  • 19.3.5. Yahoo! Inc. (Flurry Analytics)
    • 19.3.5.1. Business Overview
    • 19.3.5.2. Product & Service Portfolio
    • 19.3.5.3. Key Financial Outlook (Business Segment/Region)
    • 19.3.5.4. Key Market Developments
    • 19.3.5.5. Strategy Overview
      • 19.3.5.5.1. Product Strategy
      • 19.3.5.5.2. Business Strategy
  • 19.3.6. Amazon Web Services Inc.
    • 19.3.6.1. Business Overview
    • 19.3.6.2. Product & Service Portfolio
    • 19.3.6.3. Key Financial Outlook (Business Segment/Region)
    • 19.3.6.4. Key Market Developments
    • 19.3.6.5. Strategy Overview
      • 19.3.6.5.1. Product Strategy
      • 19.3.6.5.2. Business Strategy
  • 19.3.7. Tune, Inc.
    • 19.3.7.1. Business Overview
    • 19.3.7.2. Product & Service Portfolio
    • 19.3.7.3. Key Financial Outlook (Business Segment/Region)
    • 19.3.7.4. Key Market Developments
    • 19.3.7.5. Strategy Overview
      • 19.3.7.5.1. Product Strategy
      • 19.3.7.5.2. Business Strategy
  • 19.3.8. Google, Inc.
    • 19.3.8.1. Business Overview
    • 19.3.8.2. Product & Service Portfolio
    • 19.3.8.3. Key Financial Outlook (Business Segment/Region)
    • 19.3.8.4. Key Market Developments
    • 19.3.8.5. Strategy Overview
      • 19.3.8.5.1. Product Strategy
      • 19.3.8.5.2. Business Strategy
  • 19.3.9. Mixpanel, Inc.
    • 19.3.9.1. Business Overview
    • 19.3.9.2. Product & Service Portfolio
    • 19.3.9.3. Key Financial Outlook (Business Segment/Region)
    • 19.3.9.4. Key Market Developments
    • 19.3.9.5. Strategy Overview
      • 19.3.9.5.1. Product Strategy
      • 19.3.9.5.2. Business Strategy
  • 19.3.10. Localytics Company
    • 19.3.10.1. Business Overview
    • 19.3.10.2. Product & Service Portfolio
    • 19.3.10.3. Key Financial Outlook (Business Segment/Region)
    • 19.3.10.4. Key Market Developments
    • 19.3.10.5. Strategy Overview
      • 19.3.10.5.1. Product Strategy
      • 19.3.10.5.2. Business Strategy

20. Assumptions and Acronyms Used

21. Research Methodology