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시장보고서
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1564092

세계의 모바일 분석 시장

Mobile Analytics
발행일: | 리서치사: Market Glass, Inc. (Formerly Global Industry Analysts, Inc.) | 페이지 정보: 영문 217 Pages | 배송안내 : 1-2일 (영업일 기준)

    
    
    



※ 본 상품은 영문 자료로 한글과 영문 목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문 목차를 참고해주시기 바랍니다.

세계 모바일 분석 시장 2030년까지 348억 달러에 달할 것으로 전망

2023년 105억 달러로 추정되는 모바일 분석 세계 시장은 2023년부터 2030년까지 연평균 18.6% 성장하여 2030년에는 348억 달러에 이를 것으로 예상됩니다. 본 보고서에서 분석한 부문 중 하나인 모바일 광고 및 시장 세분화 분석은 CAGR 20.7%를 기록하여 분석 기간 종료 시점에 201억 달러에 이를 것으로 예상됩니다. 인앱 행동 분석 부문의 성장률은 분석 기간 동안 CAGR 15.5%로 추정됩니다.

미국 시장은 29억 달러로 추정, 중국은 CAGR 17.5%로 성장 전망

미국 모바일 분석 시장 규모는 2023년 29억 달러로 추정됩니다. 세계 2위의 경제 대국인 중국은 2030년까지 시장 규모가 51억 달러에 달할 것으로 예상되며, 2023-2030년의 분석 기간 동안 17.5%의 연평균 복합 성장률(CAGR)을 나타낼 것으로 예상됩니다. 다른 주목할 만한 지역 시장으로는 일본과 캐나다가 있으며, 분석 기간 동안 각각 16.8%와 15.5%의 연평균 복합 성장률(CAGR)을 나타낼 것으로 예상됩니다. 유럽에서는 독일이 약 13.1%의 연평균 복합 성장률(CAGR)로 성장할 것으로 예상됩니다.

세계 모바일 분석 시장 - 주요 동향 및 촉진요인 정리

모바일 분석이란 무엇인가?

모바일 분석은 모바일 기기에서 직접 사용자 참여, 앱 성능, 마케팅 효과에 대한 중요한 인사이트를 제공합니다. 전 세계적으로 모바일 사용률이 데스크톱을 능가하는 가운데, 모바일 전략을 최적화하고자 하는 기업에게 모바일 행동을 이해하는 것은 필수적입니다. 이러한 분석을 통해 기업은 사용자 상호 작용, 앱 충돌, 응답 시간을 추적하여 용도 설계를 개선하고, 운영 효율을 높이며, 마케팅 캠페인을 효과적으로 조정할 수 있습니다. 모바일 분석은 모바일 플랫폼에서 사용자 경험을 크게 개선하고 전환율을 높이기 위한 의사결정을 내리는 데 매우 유용하며, 모바일 우선의 소비자 행동으로 이동하는 것을 고려할 때 모바일 분석은 매우 중요합니다.

데이터 과학의 발전은 모바일 분석을 어떻게 변화시킬 것인가?

모바일 분석 분야는 데이터 과학과 머신러닝의 발전으로 빠르게 진화하고 있습니다. 이러한 기술은 대규모 데이터 세트를 보다 심층적으로 분석할 수 있게 해주며, 사용자 행동과 예측 트렌드에 대한 보다 미묘한 통찰력을 제공합니다. 예를 들어, 머신러닝 모델은 사용자 행동을 예측하고, 기업이 고객의 니즈를 예측하고, 상호작용을 보다 효과적으로 개인화할 수 있도록 돕습니다. 실시간 분석 기능의 확산으로 기업은 모바일 제공 제품을 즉각적으로 조정할 수 있게 되었습니다. 이러한 예측 및 실시간 분석으로의 전환은 기업이 고객과 소통하는 방식을 변화시켜 보다 역동적이고 반응성이 높은 상호작용을 가능하게 하고 있습니다.

모바일 분석이 마케팅과 사용자 경험에 미치는 영향은?

모바일 분석은 캠페인의 성과와 사용자 참여를 정확하게 측정함으로써 마케팅 전략에 혁명을 불러일으킬 수 있습니다. 마케팅 담당자는 어떤 전략이 잠재고객에게 가장 큰 영향을 미치는지 파악할 수 있으며, 최대의 효과를 얻기 위해 노력을 최적화할 수 있습니다. 사용자 경험 디자이너에게는 사용자가 어떻게 앱을 사용하는지, 어디서 문제가 발생했는지에 대한 구체적인 데이터를 분석하여 반복적인 디자인 개선이 가능해집니다. 이러한 타겟팅된 접근 방식은 앱의 기능과 인터페이스를 개선하는 데 도움이 되며, 사용자 만족도와 잔존율 향상으로 이어집니다. 기업이 모바일을 주요 참여 수단으로 계속 투자하는 가운데, 모바일 분석의 역할은 사용자 중심의 디자인과 개인화된 마케팅을 형성하는 데 있어 점점 더 중요해지고 있습니다.

모바일 분석 시장 성장 촉진요인은 무엇인가?

모바일 분석 시장의 성장은 몇 가지 요인에 의해 주도되고 있습니다. 기업들이 모바일 중심의 세계에서 경쟁하면서 비즈니스 인텔리전스 강화와 데이터 기반 의사결정에 대한 수요가 증가하고 있습니다. 모바일 기기의 보급과 모바일 커머스 활동 증가로 인해 성능을 최적화하고 보안을 강화하기 위한 견고한 분석이 요구되고 있습니다. 또한, AI와 머신러닝의 발전으로 데이터 분석 기술이 고도화됨에 따라 더 깊은 통찰력과 소비자 행동에 대한 더 정확한 예측이 가능해졌습니다. 모바일 플랫폼에 대한 의존도가 높아짐에 따라 종합적인 모바일 분석 솔루션에 대한 수요는 지속적으로 증가하고 있으며, 이는 역동적인 모바일 분석 시장의 지속적인 성장을 견인하고 있습니다.

조사 대상 기업 사례(총 87건)

  • Adobe Systems, Inc.
  • Amazon Web Services, Inc.
  • comScore, Inc.
  • Flurry, Inc.
  • Google LLC
  • IBM Corporation
  • Localytics
  • Microsoft Corporation
  • Mixpanel
  • Webtrends Inc.

    목차

    제1장 조사 방법

    제2장 주요 요약

    • 시장 개요
    • 주요 기업
    • 시장 동향과 촉진요인
    • 세계 시장 전망

    제3장 시장 분석

    • 미국
    • 캐나다
    • 일본
    • 중국
    • 유럽
    • 프랑스
    • 독일
    • 이탈리아
    • 영국
    • 기타 유럽
    • 아시아태평양
    • 기타 지역

    제4장 경쟁

    LSH 24.10.04

    Global Mobile Analytics Market to Reach US$34.8 Billion by 2030

    The global market for Mobile Analytics estimated at US$10.5 Billion in the year 2023, is expected to reach US$34.8 Billion by 2030, growing at a CAGR of 18.6% over the analysis period 2023-2030. Mobile Advertisement & Marketing Analytics, one of the segments analyzed in the report, is expected to record a 20.7% CAGR and reach US$20.1 Billion by the end of the analysis period. Growth in the In-App Behavioral Analytics segment is estimated at 15.5% CAGR over the analysis period.

    The U.S. Market is Estimated at US$2.9 Billion While China is Forecast to Grow at 17.5% CAGR

    The Mobile Analytics market in the U.S. is estimated at US$2.9 Billion in the year 2023. China, the world's second largest economy, is forecast to reach a projected market size of US$5.1 Billion by the year 2030 trailing a CAGR of 17.5% over the analysis period 2023-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 16.8% and 15.5% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 13.1% CAGR.

    Global Mobile Analytics Market - Key Trends & Drivers Summarized

    What Is Mobile Analytics and How Does It Empower Businesses?

    Mobile analytics provides critical insights into user engagement, app performance, and marketing effectiveness directly from mobile devices. As mobile usage surpasses desktop globally, understanding mobile behaviors becomes essential for businesses aiming to optimize mobile strategies. This type of analytics helps companies track user interactions, app crashes, and response times, enabling them to enhance application design, streamline operations, and tailor marketing campaigns effectively. Given the shift towards mobile-first consumer behavior, mobile analytics is invaluable in guiding decisions that can significantly improve user experiences and increase conversion rates on mobile platforms.

    How Are Advances in Data Science Transforming Mobile Analytics?

    The field of mobile analytics is rapidly evolving, driven by advances in data science and machine learning. These technologies enable deeper analyses of large datasets, providing more nuanced insights into user behavior and predictive trends. For instance, machine learning models can forecast user actions, helping businesses anticipate needs and personalize interactions more effectively. Real-time analytics capabilities are becoming more prevalent, allowing businesses to make instant adjustments to their mobile offerings. This shift towards predictive and real-time analytics is transforming how companies interact with their customers, making interactions more dynamic and responsive.

    What Impact Does Mobile Analytics Have on Marketing and User Experience?

    Mobile analytics revolutionizes marketing strategies by offering precise measurements of campaign performance and user engagement. Marketers can identify which strategies resonate best with audiences and optimize their efforts for maximum impact. For user experience designers, analytics provide concrete data on how users navigate apps and where they encounter issues, guiding iterative design improvements. This targeted approach helps in refining app functionalities and interfaces, leading to higher user satisfaction and retention. As companies continue to invest in mobile as a primary means of engagement, the role of mobile analytics in shaping user-centric designs and personalized marketing grows increasingly pivotal.

    What Are the Primary Drivers of Market Growth for Mobile Analytics?

    The growth in the mobile analytics market is driven by several factors. There is an escalating demand for enhanced business intelligence and data-driven decision-making as companies compete in a mobile-centric world. The proliferation of mobile devices and the increase in mobile commerce activities necessitate robust analytics to optimize performance and enhance security. Furthermore, advancements in AI and machine learning, which allow for more sophisticated data analysis techniques, are enabling deeper insights and more accurate predictions of consumer behavior. As businesses increasingly rely on mobile platforms to reach customers, the need for comprehensive mobile analytics solutions continues to surge, fueling ongoing growth in this dynamic market.

    Select Competitors (Total 87 Featured) -

    • Adobe Systems, Inc.
    • Amazon Web Services, Inc.
    • comScore, Inc.
    • Flurry, Inc.
    • Google LLC
    • IBM Corporation
    • Localytics
    • Microsoft Corporation
    • Mixpanel
    • Webtrends Inc.

    TABLE OF CONTENTS

    I. METHODOLOGY

    II. EXECUTIVE SUMMARY

    • 1. MARKET OVERVIEW
      • Influencer Market Insights
      • World Market Trajectories
      • Global Economic Update
      • Mobile Analytics - Global Key Competitors Percentage Market Share in 2024 (E)
      • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2024 (E)
    • 2. FOCUS ON SELECT PLAYERS
    • 3. MARKET TRENDS & DRIVERS
      • Surge in Mobile Commerce and Digital Transactions Drives Need for Advanced Mobile Analytics
      • Increasing Demand for Real-Time Data Insights Enhances Mobile Analytics Adoption
      • Growth in Mobile Advertising and Marketing Campaigns Fuels Analytics Solutions
      • Rising Adoption of Location-Based Services Spurs Development in Geo-Analytics
      • Technological Advances in AI and Machine Learning Propel Mobile User Behavior Analysis
      • Increasing Use of Mobile Devices in Education Spurs Analytics for Learning Management
      • Growing Concern for Mobile Security and Privacy Issues Influences Analytics Tools
      • Consumer Demand for Personalized Mobile Experiences Boosts Analytics Implementation
      • Integration of Mobile Analytics in Healthcare for Improved Patient Engagement
      • Evolving Mobile Gaming Industry Drives Analytics for User Acquisition and Retention
    • 4. GLOBAL MARKET PERSPECTIVE
      • TABLE 1: World Mobile Analytics Market Analysis of Annual Sales in US$ Million for Years 2014 through 2030
      • TABLE 2: World Recent Past, Current & Future Analysis for Mobile Analytics by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
      • TABLE 3: World 7-Year Perspective for Mobile Analytics by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2024 & 2030
      • TABLE 4: World Recent Past, Current & Future Analysis for Mobile Advertisement & Marketing Analytics by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
      • TABLE 5: World 7-Year Perspective for Mobile Advertisement & Marketing Analytics by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
      • TABLE 6: World Recent Past, Current & Future Analysis for In-App Behavioral Analytics by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
      • TABLE 7: World 7-Year Perspective for In-App Behavioral Analytics by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
      • TABLE 8: World Recent Past, Current & Future Analysis for Application Performance Analytics by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
      • TABLE 9: World 7-Year Perspective for Application Performance Analytics by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
      • TABLE 10: World Recent Past, Current & Future Analysis for Other Types by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
      • TABLE 11: World 7-Year Perspective for Other Types by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
      • TABLE 12: World Recent Past, Current & Future Analysis for Cloud by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
      • TABLE 13: World 7-Year Perspective for Cloud by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
      • TABLE 14: World Recent Past, Current & Future Analysis for On-Premise by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
      • TABLE 15: World 7-Year Perspective for On-Premise by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
      • TABLE 16: World Recent Past, Current & Future Analysis for Retail & eCommerce by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
      • TABLE 17: World 7-Year Perspective for Retail & eCommerce by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
      • TABLE 18: World Recent Past, Current & Future Analysis for Transportation & Logistics by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
      • TABLE 19: World 7-Year Perspective for Transportation & Logistics by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
      • TABLE 20: World Recent Past, Current & Future Analysis for BFSI by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
      • TABLE 21: World 7-Year Perspective for BFSI by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
      • TABLE 22: World Recent Past, Current & Future Analysis for Media & Entertainment by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
      • TABLE 23: World 7-Year Perspective for Media & Entertainment by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
      • TABLE 24: World Recent Past, Current & Future Analysis for IT & Telecom by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
      • TABLE 25: World 7-Year Perspective for IT & Telecom by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
      • TABLE 26: World Recent Past, Current & Future Analysis for Other Verticals by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
      • TABLE 27: World 7-Year Perspective for Other Verticals by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030

    III. MARKET ANALYSIS

    • UNITED STATES
      • Mobile Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2024 (E)
      • TABLE 28: USA Recent Past, Current & Future Analysis for Mobile Analytics by Type - Mobile Advertisement & Marketing Analytics, In-App Behavioral Analytics, Application Performance Analytics and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
      • TABLE 29: USA 7-Year Perspective for Mobile Analytics by Type - Percentage Breakdown of Value Sales for Mobile Advertisement & Marketing Analytics, In-App Behavioral Analytics, Application Performance Analytics and Other Types for the Years 2024 & 2030
      • TABLE 30: USA Recent Past, Current & Future Analysis for Mobile Analytics by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
      • TABLE 31: USA 7-Year Perspective for Mobile Analytics by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2024 & 2030
      • TABLE 32: USA Recent Past, Current & Future Analysis for Mobile Analytics by Vertical - Retail & eCommerce, Transportation & Logistics, BFSI, Media & Entertainment, IT & Telecom and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
      • TABLE 33: USA 7-Year Perspective for Mobile Analytics by Vertical - Percentage Breakdown of Value Sales for Retail & eCommerce, Transportation & Logistics, BFSI, Media & Entertainment, IT & Telecom and Other Verticals for the Years 2024 & 2030
    • CANADA
      • TABLE 34: Canada Recent Past, Current & Future Analysis for Mobile Analytics by Type - Mobile Advertisement & Marketing Analytics, In-App Behavioral Analytics, Application Performance Analytics and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
      • TABLE 35: Canada 7-Year Perspective for Mobile Analytics by Type - Percentage Breakdown of Value Sales for Mobile Advertisement & Marketing Analytics, In-App Behavioral Analytics, Application Performance Analytics and Other Types for the Years 2024 & 2030
      • TABLE 36: Canada Recent Past, Current & Future Analysis for Mobile Analytics by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
      • TABLE 37: Canada 7-Year Perspective for Mobile Analytics by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2024 & 2030
      • TABLE 38: Canada Recent Past, Current & Future Analysis for Mobile Analytics by Vertical - Retail & eCommerce, Transportation & Logistics, BFSI, Media & Entertainment, IT & Telecom and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
      • TABLE 39: Canada 7-Year Perspective for Mobile Analytics by Vertical - Percentage Breakdown of Value Sales for Retail & eCommerce, Transportation & Logistics, BFSI, Media & Entertainment, IT & Telecom and Other Verticals for the Years 2024 & 2030
    • JAPAN
      • Mobile Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2024 (E)
      • TABLE 40: Japan Recent Past, Current & Future Analysis for Mobile Analytics by Type - Mobile Advertisement & Marketing Analytics, In-App Behavioral Analytics, Application Performance Analytics and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
      • TABLE 41: Japan 7-Year Perspective for Mobile Analytics by Type - Percentage Breakdown of Value Sales for Mobile Advertisement & Marketing Analytics, In-App Behavioral Analytics, Application Performance Analytics and Other Types for the Years 2024 & 2030
      • TABLE 42: Japan Recent Past, Current & Future Analysis for Mobile Analytics by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
      • TABLE 43: Japan 7-Year Perspective for Mobile Analytics by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2024 & 2030
      • TABLE 44: Japan Recent Past, Current & Future Analysis for Mobile Analytics by Vertical - Retail & eCommerce, Transportation & Logistics, BFSI, Media & Entertainment, IT & Telecom and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
      • TABLE 45: Japan 7-Year Perspective for Mobile Analytics by Vertical - Percentage Breakdown of Value Sales for Retail & eCommerce, Transportation & Logistics, BFSI, Media & Entertainment, IT & Telecom and Other Verticals for the Years 2024 & 2030
    • CHINA
      • Mobile Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2024 (E)
      • TABLE 46: China Recent Past, Current & Future Analysis for Mobile Analytics by Type - Mobile Advertisement & Marketing Analytics, In-App Behavioral Analytics, Application Performance Analytics and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
      • TABLE 47: China 7-Year Perspective for Mobile Analytics by Type - Percentage Breakdown of Value Sales for Mobile Advertisement & Marketing Analytics, In-App Behavioral Analytics, Application Performance Analytics and Other Types for the Years 2024 & 2030
      • TABLE 48: China Recent Past, Current & Future Analysis for Mobile Analytics by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
      • TABLE 49: China 7-Year Perspective for Mobile Analytics by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2024 & 2030
      • TABLE 50: China Recent Past, Current & Future Analysis for Mobile Analytics by Vertical - Retail & eCommerce, Transportation & Logistics, BFSI, Media & Entertainment, IT & Telecom and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
      • TABLE 51: China 7-Year Perspective for Mobile Analytics by Vertical - Percentage Breakdown of Value Sales for Retail & eCommerce, Transportation & Logistics, BFSI, Media & Entertainment, IT & Telecom and Other Verticals for the Years 2024 & 2030
    • EUROPE
      • Mobile Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2024 (E)
      • TABLE 52: Europe Recent Past, Current & Future Analysis for Mobile Analytics by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
      • TABLE 53: Europe 7-Year Perspective for Mobile Analytics by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2024 & 2030
      • TABLE 54: Europe Recent Past, Current & Future Analysis for Mobile Analytics by Type - Mobile Advertisement & Marketing Analytics, In-App Behavioral Analytics, Application Performance Analytics and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
      • TABLE 55: Europe 7-Year Perspective for Mobile Analytics by Type - Percentage Breakdown of Value Sales for Mobile Advertisement & Marketing Analytics, In-App Behavioral Analytics, Application Performance Analytics and Other Types for the Years 2024 & 2030
      • TABLE 56: Europe Recent Past, Current & Future Analysis for Mobile Analytics by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
      • TABLE 57: Europe 7-Year Perspective for Mobile Analytics by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2024 & 2030
      • TABLE 58: Europe Recent Past, Current & Future Analysis for Mobile Analytics by Vertical - Retail & eCommerce, Transportation & Logistics, BFSI, Media & Entertainment, IT & Telecom and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
      • TABLE 59: Europe 7-Year Perspective for Mobile Analytics by Vertical - Percentage Breakdown of Value Sales for Retail & eCommerce, Transportation & Logistics, BFSI, Media & Entertainment, IT & Telecom and Other Verticals for the Years 2024 & 2030
    • FRANCE
      • Mobile Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2024 (E)
      • TABLE 60: France Recent Past, Current & Future Analysis for Mobile Analytics by Type - Mobile Advertisement & Marketing Analytics, In-App Behavioral Analytics, Application Performance Analytics and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
      • TABLE 61: France 7-Year Perspective for Mobile Analytics by Type - Percentage Breakdown of Value Sales for Mobile Advertisement & Marketing Analytics, In-App Behavioral Analytics, Application Performance Analytics and Other Types for the Years 2024 & 2030
      • TABLE 62: France Recent Past, Current & Future Analysis for Mobile Analytics by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
      • TABLE 63: France 7-Year Perspective for Mobile Analytics by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2024 & 2030
      • TABLE 64: France Recent Past, Current & Future Analysis for Mobile Analytics by Vertical - Retail & eCommerce, Transportation & Logistics, BFSI, Media & Entertainment, IT & Telecom and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
      • TABLE 65: France 7-Year Perspective for Mobile Analytics by Vertical - Percentage Breakdown of Value Sales for Retail & eCommerce, Transportation & Logistics, BFSI, Media & Entertainment, IT & Telecom and Other Verticals for the Years 2024 & 2030
    • GERMANY
      • Mobile Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2024 (E)
      • TABLE 66: Germany Recent Past, Current & Future Analysis for Mobile Analytics by Type - Mobile Advertisement & Marketing Analytics, In-App Behavioral Analytics, Application Performance Analytics and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
      • TABLE 67: Germany 7-Year Perspective for Mobile Analytics by Type - Percentage Breakdown of Value Sales for Mobile Advertisement & Marketing Analytics, In-App Behavioral Analytics, Application Performance Analytics and Other Types for the Years 2024 & 2030
      • TABLE 68: Germany Recent Past, Current & Future Analysis for Mobile Analytics by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
      • TABLE 69: Germany 7-Year Perspective for Mobile Analytics by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2024 & 2030
      • TABLE 70: Germany Recent Past, Current & Future Analysis for Mobile Analytics by Vertical - Retail & eCommerce, Transportation & Logistics, BFSI, Media & Entertainment, IT & Telecom and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
      • TABLE 71: Germany 7-Year Perspective for Mobile Analytics by Vertical - Percentage Breakdown of Value Sales for Retail & eCommerce, Transportation & Logistics, BFSI, Media & Entertainment, IT & Telecom and Other Verticals for the Years 2024 & 2030
    • ITALY
      • TABLE 72: Italy Recent Past, Current & Future Analysis for Mobile Analytics by Type - Mobile Advertisement & Marketing Analytics, In-App Behavioral Analytics, Application Performance Analytics and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
      • TABLE 73: Italy 7-Year Perspective for Mobile Analytics by Type - Percentage Breakdown of Value Sales for Mobile Advertisement & Marketing Analytics, In-App Behavioral Analytics, Application Performance Analytics and Other Types for the Years 2024 & 2030
      • TABLE 74: Italy Recent Past, Current & Future Analysis for Mobile Analytics by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
      • TABLE 75: Italy 7-Year Perspective for Mobile Analytics by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2024 & 2030
      • TABLE 76: Italy Recent Past, Current & Future Analysis for Mobile Analytics by Vertical - Retail & eCommerce, Transportation & Logistics, BFSI, Media & Entertainment, IT & Telecom and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
      • TABLE 77: Italy 7-Year Perspective for Mobile Analytics by Vertical - Percentage Breakdown of Value Sales for Retail & eCommerce, Transportation & Logistics, BFSI, Media & Entertainment, IT & Telecom and Other Verticals for the Years 2024 & 2030
    • UNITED KINGDOM
      • Mobile Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2024 (E)
      • TABLE 78: UK Recent Past, Current & Future Analysis for Mobile Analytics by Type - Mobile Advertisement & Marketing Analytics, In-App Behavioral Analytics, Application Performance Analytics and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
      • TABLE 79: UK 7-Year Perspective for Mobile Analytics by Type - Percentage Breakdown of Value Sales for Mobile Advertisement & Marketing Analytics, In-App Behavioral Analytics, Application Performance Analytics and Other Types for the Years 2024 & 2030
      • TABLE 80: UK Recent Past, Current & Future Analysis for Mobile Analytics by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
      • TABLE 81: UK 7-Year Perspective for Mobile Analytics by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2024 & 2030
      • TABLE 82: UK Recent Past, Current & Future Analysis for Mobile Analytics by Vertical - Retail & eCommerce, Transportation & Logistics, BFSI, Media & Entertainment, IT & Telecom and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
      • TABLE 83: UK 7-Year Perspective for Mobile Analytics by Vertical - Percentage Breakdown of Value Sales for Retail & eCommerce, Transportation & Logistics, BFSI, Media & Entertainment, IT & Telecom and Other Verticals for the Years 2024 & 2030
    • REST OF EUROPE
      • TABLE 84: Rest of Europe Recent Past, Current & Future Analysis for Mobile Analytics by Type - Mobile Advertisement & Marketing Analytics, In-App Behavioral Analytics, Application Performance Analytics and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
      • TABLE 85: Rest of Europe 7-Year Perspective for Mobile Analytics by Type - Percentage Breakdown of Value Sales for Mobile Advertisement & Marketing Analytics, In-App Behavioral Analytics, Application Performance Analytics and Other Types for the Years 2024 & 2030
      • TABLE 86: Rest of Europe Recent Past, Current & Future Analysis for Mobile Analytics by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
      • TABLE 87: Rest of Europe 7-Year Perspective for Mobile Analytics by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2024 & 2030
      • TABLE 88: Rest of Europe Recent Past, Current & Future Analysis for Mobile Analytics by Vertical - Retail & eCommerce, Transportation & Logistics, BFSI, Media & Entertainment, IT & Telecom and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
      • TABLE 89: Rest of Europe 7-Year Perspective for Mobile Analytics by Vertical - Percentage Breakdown of Value Sales for Retail & eCommerce, Transportation & Logistics, BFSI, Media & Entertainment, IT & Telecom and Other Verticals for the Years 2024 & 2030
    • ASIA-PACIFIC
      • Mobile Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2024 (E)
      • TABLE 90: Asia-Pacific Recent Past, Current & Future Analysis for Mobile Analytics by Type - Mobile Advertisement & Marketing Analytics, In-App Behavioral Analytics, Application Performance Analytics and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
      • TABLE 91: Asia-Pacific 7-Year Perspective for Mobile Analytics by Type - Percentage Breakdown of Value Sales for Mobile Advertisement & Marketing Analytics, In-App Behavioral Analytics, Application Performance Analytics and Other Types for the Years 2024 & 2030
      • TABLE 92: Asia-Pacific Recent Past, Current & Future Analysis for Mobile Analytics by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
      • TABLE 93: Asia-Pacific 7-Year Perspective for Mobile Analytics by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2024 & 2030
      • TABLE 94: Asia-Pacific Recent Past, Current & Future Analysis for Mobile Analytics by Vertical - Retail & eCommerce, Transportation & Logistics, BFSI, Media & Entertainment, IT & Telecom and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
      • TABLE 95: Asia-Pacific 7-Year Perspective for Mobile Analytics by Vertical - Percentage Breakdown of Value Sales for Retail & eCommerce, Transportation & Logistics, BFSI, Media & Entertainment, IT & Telecom and Other Verticals for the Years 2024 & 2030
    • REST OF WORLD
      • TABLE 96: Rest of World Recent Past, Current & Future Analysis for Mobile Analytics by Type - Mobile Advertisement & Marketing Analytics, In-App Behavioral Analytics, Application Performance Analytics and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
      • TABLE 97: Rest of World 7-Year Perspective for Mobile Analytics by Type - Percentage Breakdown of Value Sales for Mobile Advertisement & Marketing Analytics, In-App Behavioral Analytics, Application Performance Analytics and Other Types for the Years 2024 & 2030
      • TABLE 98: Rest of World Recent Past, Current & Future Analysis for Mobile Analytics by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
      • TABLE 99: Rest of World 7-Year Perspective for Mobile Analytics by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2024 & 2030
      • TABLE 100: Rest of World Recent Past, Current & Future Analysis for Mobile Analytics by Vertical - Retail & eCommerce, Transportation & Logistics, BFSI, Media & Entertainment, IT & Telecom and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
      • TABLE 101: Rest of World 7-Year Perspective for Mobile Analytics by Vertical - Percentage Breakdown of Value Sales for Retail & eCommerce, Transportation & Logistics, BFSI, Media & Entertainment, IT & Telecom and Other Verticals for the Years 2024 & 2030

    IV. COMPETITION

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