모바일 애널리틱스 시장 예측(-2030년) : 컴포넌트별, 도입 모드별, 기업 규모별, 용도별, 최종사용자별, 지역별 세계 분석

According to Stratistics MRC, the Global Mobile Analytics Market is accounted for $8.4 billion in 2024 and is expected to reach $26.9 billion by 2030 growing at a CAGR of 21.4% during the forecast period. Mobile analytics is defined as the process of collecting, measuring, and analyzing data about mobile applications, websites, and devices to understand the user's behavior, improve performance, and enhance user experience. It includes tracking such metrics as app downloads user engagement, session duration, retention rates, and in-app purchases. These are all useful for business data-driven decision-making, enhancement of application functionality, targeting, and ultimately maximizing revenue. Mobile analytics plays an essential role in assessing marketing initiatives, maintaining application stability, and fulfilling user expectations within the highly competitive mobile environment.

According to Adjust, app categories like fintech saw significant growth in 2022, with global sessions increasing by 17%.

Market Dynamics:

Driver:

Increasing smartphone penetration

The rising penetration of smartphones globally has significantly driven the mobile analytics market. With more users accessing mobile platforms, businesses are leveraging analytics to understand user behavior, enhance customer experiences, and optimize marketing strategies. This trend is further fueled by the availability of affordable smartphones and expanding internet access, creating a robust demand for mobile analytics solutions to analyze and utilize the growing volume of mobile-generated data effectively.

Restraint:

Complexity in data integration

The integration of diverse data sources poses a challenge for mobile analytics adoption. Businesses often struggle with consolidating data from multiple platforms, apps, and devices into a unified system for actionable insights. This complexity can lead to inefficiencies, increased costs, and delayed decision-making processes, thereby restraining market growth. Simplifying data integration processes and developing user-friendly tools remain critical to overcoming this barrier.

Opportunity:

Improved internet connectivity

Enhanced internet connectivity, including the rollout of 5G networks, presents significant opportunities for the mobile analytics market. Faster and more reliable internet enables real-time data collection and analysis, empowering businesses to make quicker decisions. This advancement also supports the growth of mobile applications and e-commerce platforms, driving demand for analytics solutions that can harness these capabilities to improve user engagement and operational efficiency.

Threat:

Privacy concerns and data security

Privacy concerns and data security issues are major threats to the mobile analytics market. With increasing regulations like GDPR and CCPA, businesses face challenges in managing user data responsibly while maintaining compliance. Breaches or misuse of sensitive information can damage brand reputation and lead to legal repercussions, deterring organizations from fully adopting mobile analytics solutions.

Covid-19 Impact:

The COVID-19 pandemic accelerated the adoption of mobile analytics as businesses shifted to digital platforms due to lockdowns and remote work policies. The surge in e-commerce and mobile app usage created a higher demand for real-time insights into user behavior. Additionally, cloud-based solutions gained prominence during this period, enabling seamless operations despite workforce disruptions. These factors collectively boosted the market's growth trajectory post-pandemic.

The software segment is expected to be the largest during the forecast period

The software segment is expected to dominate the market during the forecast period due to its ability to provide comprehensive tools for tracking user behavior, app performance, and campaign effectiveness. Businesses increasingly rely on software solutions for actionable insights that drive decision-making processes. Moreover, the scalability and customization offered by these tools make them indispensable for enterprises aiming to enhance customer engagement and optimize their operations.

The on-premises segment is expected to have the highest CAGR during the forecast period

The on-premises segment is expected to witness the highest CAGR during the forecast period due to growing concerns over data security and privacy. Businesses prefer on-premises solutions as they provide complete control over sensitive data, reducing risks associated with third-party cloud platforms. Additionally, industries such as healthcare and finance, which handle highly confidential information, are increasingly adopting on-premises analytics. Enhanced customization options and compliance with stringent regulatory standards further drive this segment's growth.

Region with largest share:

North America is anticipated to account for the largest market share during the forecast period due to its advanced technological infrastructure and early adoption of innovative solutions. The region's strong presence of leading technology companies and high smartphone penetration further bolster its position. Businesses across sectors such as retail and e-commerce increasingly implement mobile analytics tools to enhance customer experiences and streamline operations.

Region with highest CAGR:

Asia Pacific is anticipated to witness the highest growth rate during the forecast period owing to its massive smartphone user base and rapidly expanding internet connectivity. Countries like China and India drive this growth through increased adoption of digital platforms across industries such as retail, media, and entertainment. The region's burgeoning e-commerce sector also fuels demand for advanced analytics tools that optimize marketing strategies and improve customer engagement.

Key players in the market

Some of the key players in Mobile Analytics Market include Google LLC, Adobe Systems Incorporated, IBM Corporation, Salesforce Inc., Oracle Corporation, Microsoft Corporation, Amazon Web Services (AWS), SAP SE, Flurry Analytics, Mixpanel, Inc., Upland Software, CleverTap, Amplitude, Inc., AppsFlyer, Kochava, Inc., Branch Metrics, Inc., Adjust GmbH and Airship.

Key Developments:

In November 2024, IBM announced it has entered into a multi-year agreement with Ferrari S.p.A. to become the official Fan Engagement and Data Analytics Partner of Scuderia Ferrari HP, starting in 2025. The partnership will develop a fully reimagined mobile app to enhance digital experiences for racing enthusiasts.

In July 2024, Amplitude, Inc. unveiled a new experience called 'Amplitude Made Easy', simplifying the digital analytics platform for better customer insights and product improvement

In March 2024, Upland Software has acquired Localytics for $67.7 million to enhance its mobile app analytics capabilities, integrating Localytics' technology into its Customer Experience Management (CXM) Cloud.

In July 2023, Google LLC has transitioned to Google Analytics 4 (GA4), which enhances customer journey tracking, predictive analytics, and user privacy. This transition was officially implemented on July 1st when Universal Analytics was sunsetted.

Components Covered:

• Software
• Services

Deployment Modes Covered:

• Cloud-Based
• On-Premises

Enterprise Sizes Covered:

• Large Enterprises
• Small & Medium Enterprises (SMEs)

Applications Covered:

• Mobile Advertisement and Marketing Analytics
• Targeting and Behavioral Analytics
• Application Performance Analytics
• Other Applications

End Users Covered:

• Retail and E-commerce
• Healthcare and Life Sciences
• Banking, Financial Services, and Insurance (BFSI)
• Media and Entertainment
• Travel and Hospitality
• Other End Users

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

• 2.1 Abstract
• 2.2 Stake Holders
• 2.3 Research Scope
• 2.4 Research Methodology
  • 2.4.1 Data Mining
  • 2.4.2 Data Analysis
  • 2.4.3 Data Validation
  • 2.4.4 Research Approach
• 2.5 Research Sources
  • 2.5.1 Primary Research Sources
  • 2.5.2 Secondary Research Sources
  • 2.5.3 Assumptions

3 Market Trend Analysis

• 3.1 Introduction
• 3.2 Drivers
• 3.3 Restraints
• 3.4 Opportunities
• 3.5 Threats
• 3.6 Application Analysis
• 3.7 End User Analysis
• 3.8 Emerging Markets
• 3.9 Impact of Covid-19

4 Porters Five Force Analysis

• 4.1 Bargaining power of suppliers
• 4.2 Bargaining power of buyers
• 4.3 Threat of substitutes
• 4.4 Threat of new entrants
• 4.5 Competitive rivalry

5 Global Mobile Analytics Market, By Component

• 5.1 Introduction
• 5.2 Software
  • 5.2.1 Mobile App Analytics
  • 5.2.2 Mobile Web Analytics
  • 5.2.3 Mobile Ad Analytics
  • 5.2.4 Mobile User Behavior Analytics
• 5.3 Services
  • 5.3.1 Consulting Services
  • 5.3.2 Integration and Deployment Services
  • 5.3.3 Support and Maintenance Services

6 Global Mobile Analytics Market, By Deployment Mode

• 6.1 Introduction
• 6.2 Cloud-Based
• 6.3 On-Premises

7 Global Mobile Analytics Market, By Enterprise Size

• 7.1 Introduction
• 7.2 Large Enterprises
• 7.3 Small & Medium Enterprises (SMEs)

8 Global Mobile Analytics Market, By Application

• 8.1 Introduction
• 8.2 Mobile Advertisement and Marketing Analytics
• 8.3 Targeting and Behavioral Analytics
• 8.4 Application Performance Analytics
• 8.5 Other Applications

9 Global Mobile Analytics Market, By End User

• 9.1 Introduction
• 9.2 Retail and E-commerce
• 9.3 Healthcare and Life Sciences
• 9.4 Banking, Financial Services, and Insurance (BFSI)
• 9.5 Media and Entertainment
• 9.6 Travel and Hospitality
• 9.7 Other End Users

10 Global Mobile Analytics Market, By Geography

• 10.1 Introduction
• 10.2 North America
  • 10.2.1 US
  • 10.2.2 Canada
  • 10.2.3 Mexico
• 10.3 Europe
  • 10.3.1 Germany
  • 10.3.2 UK
  • 10.3.3 Italy
  • 10.3.4 France
  • 10.3.5 Spain
  • 10.3.6 Rest of Europe
• 10.4 Asia Pacific
  • 10.4.1 Japan
  • 10.4.2 China
  • 10.4.3 India
  • 10.4.4 Australia
  • 10.4.5 New Zealand
  • 10.4.6 South Korea
  • 10.4.7 Rest of Asia Pacific
• 10.5 South America
  • 10.5.1 Argentina
  • 10.5.2 Brazil
  • 10.5.3 Chile
  • 10.5.4 Rest of South America
• 10.6 Middle East & Africa
  • 10.6.1 Saudi Arabia
  • 10.6.2 UAE
  • 10.6.3 Qatar
  • 10.6.4 South Africa
  • 10.6.5 Rest of Middle East & Africa

11 Key Developments

• 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
• 11.2 Acquisitions & Mergers
• 11.3 New Product Launch
• 11.4 Expansions
• 11.5 Other Key Strategies

12 Company Profiling

• 12.1 Google LLC
• 12.2 Adobe Systems Incorporated
• 12.3 IBM Corporation
• 12.4 Salesforce Inc.
• 12.5 Oracle Corporation
• 12.6 Microsoft Corporation
• 12.7 Amazon Web Services (AWS)
• 12.8 SAP SE
• 12.9 Flurry Analytics
• 12.10 Mixpanel, Inc.
• 12.11 Upland Software
• 12.12 CleverTap
• 12.13 Amplitude, Inc.
• 12.14 AppsFlyer
• 12.15 Kochava, Inc.
• 12.16 Branch Metrics, Inc.
• 12.17 Adjust GmbH
• 12.18 Airship