피트니스 앱 시장 : 산업 분석, 규모, 점유율, 성장, 동향, 예측(2024-2031년)

Persistence Market Research has recently released a comprehensive report on the worldwide market for fitness apps. The report offers a thorough assessment of crucial market dynamics, including drivers, trends, opportunities, and challenges, providing detailed insights into the market structure.

Key Insights:

• Fitness App Market Size (2024E): US$ 9.6 Bn
• Projected Market Value (2031F): US$ 24.9 Bn
• Global Market Growth Rate (CAGR 2024 to 2031):14.6%

Fitness App Market - Report Scope:

Fitness apps have become an integral part of the digital health and wellness landscape, offering a wide range of features such as workout tracking, personalized training plans, nutrition advice, and social connectivity. These apps cater to various segments, including individual users, fitness enthusiasts, and health-conscious individuals, providing solutions that support physical activity, health monitoring, and lifestyle improvements. The fitness app market serves both Android and iOS platforms, with applications ranging from basic fitness tracking to advanced health management solutions. Market growth is driven by increasing health awareness, advancements in mobile technology, and the integration of artificial intelligence (AI) and wearable devices.

Market Growth Drivers:

The global fitness app market is propelled by several key factors, including the growing emphasis on health and wellness among consumers, increasing smartphone penetration, and the rising adoption of wearable fitness devices. The proliferation of personalized fitness solutions, such as AI-driven workout plans and virtual coaching, enhances user engagement and satisfaction. Moreover, the COVID-19 pandemic has accelerated the shift towards digital fitness solutions, as people seek convenient and safe ways to maintain their fitness routines at home. The growing trend of integrating fitness apps with other health management platforms, such as telemedicine and dietary apps, further drives market expansion.

Market Restraints:

Despite promising growth prospects, the fitness app market faces challenges related to data privacy and security concerns, which impact user trust and app adoption. The market also experiences high competition, with numerous players offering similar features and functionalities, leading to market saturation. Additionally, the need for continuous innovation and app updates to meet evolving user expectations adds to the operational costs for app developers. Addressing these challenges requires robust data protection measures, differentiated offerings, and strategic marketing to attract and retain users.

Market Opportunities:

The fitness app market presents significant growth opportunities driven by technological advancements, demographic trends, and evolving consumer preferences. The integration of advanced technologies, such as augmented reality (AR) and virtual reality (VR), into fitness apps offers immersive workout experiences and enhances user engagement. The rising trend of corporate wellness programs and partnerships between fitness app developers and healthcare providers create new avenues for market growth. Additionally, expanding into emerging markets and offering multilingual support can tap into a broader user base, driving global market expansion.

Key Questions Answered in the Report:

• What are the primary factors driving the growth of the fitness app market globally?
• Which app features and functionalities are most popular among users across different demographics?
• How are technological advancements reshaping the competitive landscape of the fitness app market?
• Who are the key players contributing to the fitness app market, and what strategies are they employing to maintain market relevance?
• What are the emerging trends and future prospects in the global fitness app market?

Competitive Intelligence and Business Strategy:

Leading players in the global fitness app market, including MyFitnessPal, Fitbit Inc., and Strava, focus on innovation, user experience, and strategic partnerships to gain a competitive edge. These companies invest in R&D to develop advanced app features, such as real-time health monitoring and personalized fitness recommendations, catering to diverse user needs and preferences. Collaborations with fitness equipment manufacturers, health organizations, and digital health platforms facilitate market access and promote technology adoption. Emphasis on user-centric design, data analytics, and cross-platform integration enhances user engagement and supports sustained market growth.

Key Companies Profiled:

• Fitbit
• MyFitnessPal
• Under Armour
• Nike
• Adidas
• ASICS
• Azumio
• FatSecret
• FitnessKeeper
• HealthifyMe
• Jefit
• Keelo
• Lose It!
• MapMyFitness
• Runtastic
• Samsung Electronics
• Sports Tracker
• Strava
• Sworkit
• Withings

Fitness App Market Segmentation

By Type

• Exercise & Weight Loss
• Diet & Nutrition
• Activity Tracking

By Application

• Smartphones
• Tablets
• Wearable Devices

By Platform

• Android
• iOS
• Others

By Geographical Regions

• North America
• Latin America
• Europe
• East Asia
• South Asia
• Oceania
• Middle East & Africa

Table of Contents

1. Executive Summary

• 1.1. Global Fitness App Market Snapshot, 2024-2031
• 1.2. Market Opportunity Assessment, 2024-2031, US$ Mn
• 1.3. Key Market Trends
• 1.4. Future Market Projections
• 1.5. Premium Market Insights
• 1.6. Industry Developments and Key Market Events
• 1.7. PMR Analysis and Recommendations

2. Market Overview

• 2.1. Market Scope and Definition
• 2.2. Market Dynamics
  • 2.2.1. Drivers
  • 2.2.2. Restraints
  • 2.2.3. Opportunity
  • 2.2.4. Challenges
  • 2.2.5. Key Trends
• 2.3. Macro-Economic Factors
  • 2.3.1. Global Sectorial Outlook
  • 2.3.2. Global GDP Growth Outlook
  • 2.3.3. Global Healthcare Spending Outlook
• 2.4. COVID-19 Impact Analysis
• 2.5. Forecast Factors - Relevance and Impact

3. Value Added Insights

• 3.1. Value Chain Analysis
• 3.2. Key Deals and Mergers
• 3.3. PESTLE Analysis
• 3.4. Porter's Five Force Analysis

4. Global Fitness App Market Outlook: Historical (2019-2023) and Forecast (2024-2031)

• 4.1. Key Highlights
  • 4.1.1. Market Size (US$ Bn) and Y-o-Y Growth
  • 4.1.2. Absolute $ Opportunity
• 4.2. Market Size (US$ Bn) Analysis and Forecast
  • 4.2.1. Historical Market Size (US$ Bn) Analysis, 2019-2023
  • 4.2.2. Current Market Size (US$ Bn) Analysis and Forecast, 2024-2031
• 4.3. Global Fitness App Market Outlook: Type
  • 4.3.1. Introduction / Key Findings
  • 4.3.2. Historical Market Size (US$ Bn) Analysis, By Type, 2019-2023
  • 4.3.3. Current Market Size (US$ Bn) Analysis and Forecast, By Type, 2024-2031
    • 4.3.3.1. Exercise & Weight Loss
    • 4.3.3.2. Diet & Nutrition
    • 4.3.3.3. Activity Tracking
• 4.4. Market Attractiveness Analysis: Type
• 4.5. Global Fitness App Market Outlook: Application
  • 4.5.1. Introduction / Key Findings
  • 4.5.2. Historical Market Size (US$ Bn) Analysis, By Application, 2019-2023
  • 4.5.3. Current Market Size (US$ Bn) Analysis and Forecast, By Application, 2024-2031
    • 4.5.3.1. Smartphones
    • 4.5.3.2. Tablets
    • 4.5.3.3. Wearable Devices
• 4.6. Market Attractiveness Analysis: Application
• 4.7. Global Fitness App Market Outlook: Platform
  • 4.7.1. Introduction / Key Findings
  • 4.7.2. Historical Market Size (US$ Bn) Analysis, By Platform, 2019-2023
  • 4.7.3. Current Market Size (US$ Bn) Analysis and Forecast, By Platform, 2024-2031
    • 4.7.3.1. Android
    • 4.7.3.2. iOS
    • 4.7.3.3. Others
• 4.8. Market Attractiveness Analysis: Platform

5. Global Fitness App Market Outlook: Region

• 5.1. Key Highlights
• 5.2. Historical Market Size (US$ Bn) Analysis, By Region, 2019-2023
• 5.3. Current Market Size (US$ Bn) Analysis and Forecast, By Region, 2024-2031
  • 5.3.1. North America
  • 5.3.2. Europe
  • 5.3.3. East Asia
  • 5.3.4. South Asia and Oceania
  • 5.3.5. Latin America
  • 5.3.6. Middle East & Africa
• 5.4. Market Attractiveness Analysis: Region

6. North America Fitness App Market Outlook: Historical (2019-2023) and Forecast (2024-2031)

• 6.1. Key Highlights
• 6.2. Historical Market Size (US$ Bn) Analysis, By Market, 2019-2023
  • 6.2.1. By Country
  • 6.2.2. By Type
  • 6.2.3. By Application
  • 6.2.4. By Platform
• 6.3. Current Market Size (US$ Bn) Analysis and Forecast, By Country, 2024-2031
  • 6.3.1. U.S.
  • 6.3.2. Canada
• 6.4. Current Market Size (US$ Bn) Analysis and Forecast, By Type, 2024-2031
  • 6.4.1. Exercise & Weight Loss
  • 6.4.2. Diet & Nutrition
  • 6.4.3. Activity Tracking
• 6.5. Current Market Size (US$ Bn) Analysis and Forecast, By Application, 2024-2031
  • 6.5.1. Smartphones
  • 6.5.2. Tablets
  • 6.5.3. Wearable Devices
• 6.6. Current Market Size (US$ Bn) Analysis and Forecast, By Platform, 2024-2031
  • 6.6.1. Android
  • 6.6.2. iOS
  • 6.6.3. Others
• 6.7. Market Attractiveness Analysis

7. Europe Fitness App Market Outlook: Historical (2019-2023) and Forecast (2024-2031)

• 7.1. Key Highlights
• 7.2. Historical Market Size (US$ Bn) Analysis, By Market, 2019-2023
  • 7.2.1. By Country
  • 7.2.2. By Type
  • 7.2.3. By Application
  • 7.2.4. By Platform
• 7.3. Current Market Size (US$ Bn) Analysis and Forecast, By Country, 2024-2031
  • 7.3.1. Germany
  • 7.3.2. France
  • 7.3.3. U.K.
  • 7.3.4. Italy
  • 7.3.5. Spain
  • 7.3.6. Russia
  • 7.3.7. Turkey
  • 7.3.8. Rest of Europe
• 7.4. Current Market Size (US$ Bn) Analysis and Forecast, By Type, 2024-2031
  • 7.4.1. Exercise & Weight Loss
  • 7.4.2. Diet & Nutrition
  • 7.4.3. Activity Tracking
• 7.5. Current Market Size (US$ Bn) Analysis and Forecast, By Application, 2024-2031
  • 7.5.1. Smartphones
  • 7.5.2. Tablets
  • 7.5.3. Wearable Devices
• 7.6. Current Market Size (US$ Bn) Analysis and Forecast, By Platform, 2024-2031
  • 7.6.1. Android
  • 7.6.2. iOS
  • 7.6.3. Others
• 7.7. Market Attractiveness Analysis

8. East Asia Fitness App Market Outlook: Historical (2019-2023) and Forecast (2024-2031)

• 8.1. Key Highlights
• 8.2. Historical Market Size (US$ Bn) Analysis, By Market, 2019-2023
  • 8.2.1. By Country
  • 8.2.2. By Type
  • 8.2.3. By Application
  • 8.2.4. By Platform
• 8.3. Current Market Size (US$ Bn) Analysis and Forecast, By Country, 2024-2031
  • 8.3.1. China
  • 8.3.2. Japan
  • 8.3.3. South Korea
• 8.4. Current Market Size (US$ Bn) Analysis and Forecast, By Type, 2024-2031
  • 8.4.1. Exercise & Weight Loss
  • 8.4.2. Diet & Nutrition
  • 8.4.3. Activity Tracking
• 8.5. Current Market Size (US$ Bn) Analysis and Forecast, By Application, 2024-2031
  • 8.5.1. Smartphones
  • 8.5.2. Tablets
  • 8.5.3. Wearable Devices
• 8.6. Current Market Size (US$ Bn) Analysis and Forecast, By Platform, 2024-2031
  • 8.6.1. Android
  • 8.6.2. iOS
  • 8.6.3. Others
• 8.7. Market Attractiveness Analysis

9. South Asia & Oceania Fitness App Market Outlook: Historical (2019-2023) and Forecast (2024-2031)

• 9.1. Key Highlights
• 9.2. Historical Market Size (US$ Bn) Analysis, By Market, 2019-2023
  • 9.2.1. By Country
  • 9.2.2. By Type
  • 9.2.3. By Application
  • 9.2.4. By Platform
• 9.3. Current Market Size (US$ Bn) Analysis and Forecast, By Country, 2024-2031
  • 9.3.1. India
  • 9.3.2. Southeast Asia
  • 9.3.3. ANZ
  • 9.3.4. Rest of South Asia & Oceania
• 9.4. Current Market Size (US$ Bn) Analysis and Forecast, By Type, 2024-2031
  • 9.4.1. Exercise & Weight Loss
  • 9.4.2. Diet & Nutrition
  • 9.4.3. Activity Tracking
• 9.5. Current Market Size (US$ Bn) Analysis and Forecast, By Application, 2024-2031
  • 9.5.1. Smartphones
  • 9.5.2. Tablets
  • 9.5.3. Wearable Devices
• 9.6. Current Market Size (US$ Bn) Analysis and Forecast, By Platform, 2024-2031
  • 9.6.1. Android
  • 9.6.2. iOS
  • 9.6.3. Others
• 9.7. Market Attractiveness Analysis

10. Latin America Fitness App Market Outlook: Historical (2019-2023) and Forecast (2024-2031)

• 10.1. Key Highlights
• 10.2. Historical Market Size (US$ Bn) Analysis, By Market, 2019-2023
  • 10.2.1. By Country
  • 10.2.2. By Type
  • 10.2.3. By Application
  • 10.2.4. By Platform
• 10.3. Current Market Size (US$ Bn) Analysis and Forecast, By Country, 2024-2031
  • 10.3.1. Brazil
  • 10.3.2. Mexico
  • 10.3.3. Rest of Latin America
• 10.4. Current Market Size (US$ Bn) Analysis and Forecast, By Type, 2024-2031
  • 10.4.1. Exercise & Weight Loss
  • 10.4.2. Diet & Nutrition
  • 10.4.3. Activity Tracking
• 10.5. Current Market Size (US$ Bn) Analysis and Forecast, By Application, 2024-2031
  • 10.5.1. Smartphones
  • 10.5.2. Tablets
  • 10.5.3. Wearable Devices
• 10.6. Current Market Size (US$ Bn) Analysis and Forecast, By Platform, 2024-2031
  • 10.6.1. Android
  • 10.6.2. iOS
  • 10.6.3. Others
• 10.7. Market Attractiveness Analysis

11. Middle East & Africa Fitness App Market Outlook: Historical (2019-2023) and Forecast (2024-2031)

• 11.1. Key Highlights
• 11.2. Historical Market Size (US$ Bn) Analysis, By Market, 2019-2023
  • 11.2.1. By Country
  • 11.2.2. By Type
  • 11.2.3. By Application
  • 11.2.4. By Platform
• 11.3. Current Market Size (US$ Bn) Analysis and Forecast, By Country, 2024-2031
  • 11.3.1. GCC Countries
  • 11.3.2. Egypt
  • 11.3.3. South Africa
  • 11.3.4. Northern Africa
  • 11.3.5. Rest of Middle East & Africa
• 11.4. Current Market Size (US$ Bn) Analysis and Forecast, By Type, 2024-2031
  • 11.4.1. Exercise & Weight Loss
  • 11.4.2. Diet & Nutrition
  • 11.4.3. Activity Tracking
• 11.5. Current Market Size (US$ Bn) Analysis and Forecast, By Application, 2024-2031
  • 11.5.1. Smartphones
  • 11.5.2. Tablets
  • 11.5.3. Wearable Devices
• 11.6. Current Market Size (US$ Bn) Analysis and Forecast, By Platform, 2024-2031
  • 11.6.1. Android
  • 11.6.2. iOS
  • 11.6.3. Others
• 11.7. Market Attractiveness Analysis

12. Competition Landscape

• 12.1. Market Share Analysis, 2024
• 12.2. Market Structure
  • 12.2.1. Competition Intensity Mapping By Market
  • 12.2.2. Competition Dashboard
• 12.3. Company Profiles (Details - Overview, Financials, Strategy, Recent Developments)
  • 12.3.1. FItbit
    • 12.3.1.1. Overview
    • 12.3.1.2. Segments and Products
    • 12.3.1.3. Key Financials
    • 12.3.1.4. Market Developments
    • 12.3.1.5. Market Strategy
  • 12.3.2. MyFitnessPal
  • 12.3.3. Under Armour
  • 12.3.4. Nike
  • 12.3.5. Adidas
  • 12.3.6. ASICS
  • 12.3.7. Azumio
  • 12.3.8. FatSecret
  • 12.3.9. FitnessKeeper
  • 12.3.10. HealthifyMe
  • 12.3.11. Jefit
  • 12.3.12. Keelo
  • 12.3.13. Lose It!
  • 12.3.14. MapMyFitness
  • 12.3.15. Runtastic
  • 12.3.16. Samsung Electronics
  • 12.3.17. Sports Tracker
  • 12.3.18. Strava
  • 12.3.19. Sworkit
  • 12.3.20. Withings

13. Appendix

• 13.1. Research Methodology
• 13.2. Research Assumptions
• 13.3. Acronyms and Abbreviations