세계 판매 촉진 플랫폼 시장 : 산업 분석, 규모, 점유율, 성장, 동향, 예측(2024-2031년)

Persistence Market Research has recently released a comprehensive report on the worldwide Sales Acceleration Platforms market. The report offers a thorough assessment of crucial market dynamics, including drivers, trends, opportunities, and challenges, providing detailed insights into the market structure.

Key Insights:

• Sales Acceleration Platforms Market Size (2024E): USD 104.7 Million
• Projected Market Value (2031F): USD 270.1 Million
• Global Market Growth Rate (CAGR 2024 to 2031): 14.5%

Sales Acceleration Platforms Market - Report Scope:

Sales Acceleration Platforms are critical tools designed to enhance the efficiency and effectiveness of sales teams by automating processes, optimizing sales workflows, and providing actionable insights through data analytics. These platforms typically include features such as lead management, sales forecasting, customer relationship management (CRM) integration, and real-time analytics. The market serves a broad range of industries, including technology, healthcare, finance, and retail, offering solutions that cater to businesses of various sizes and needs. The growth of this market is driven by the increasing need for sales productivity, advancements in AI and machine learning, and the rising adoption of digital sales tools.

Market Growth Drivers:

The global Sales Acceleration Platforms market is propelled by several key factors, including the growing demand for improved sales performance and productivity. The increasing adoption of cloud-based solutions and advancements in AI and machine learning technologies contribute to the market's expansion by enhancing the capabilities of sales acceleration tools. Additionally, the rising emphasis on data-driven decision-making and the need for real-time sales insights drive the adoption of these platforms. The growth of e-commerce and remote sales operations also fuels demand for sales acceleration solutions that support virtual sales environments and multi-channel strategies.

Market Restraints:

Despite promising growth prospects, the Sales Acceleration Platforms market faces challenges related to data security and integration complexities. Concerns over data privacy and the risk of cyber threats can hinder the adoption of sales acceleration solutions. Furthermore, the integration of these platforms with existing sales and CRM systems may present technical challenges and require significant investment. The high cost of advanced sales acceleration tools can also be a barrier for small and medium-sized enterprises (SMEs) with limited budgets.

Market Opportunities:

The Sales Acceleration Platforms market presents significant growth opportunities driven by technological innovations and evolving business needs. The integration of advanced analytics, machine learning, and artificial intelligence into sales acceleration tools creates opportunities for enhanced sales forecasting, lead scoring, and personalized sales strategies. Additionally, the increasing focus on customer experience and the need for omnichannel sales strategies open new avenues for market players to develop innovative solutions. Strategic partnerships, investment in R&D, and the development of scalable and cost-effective solutions are essential to capitalize on these emerging opportunities and sustain market growth.

Key Questions Answered in the Report:

• What are the primary factors driving the growth of the Sales Acceleration Platforms market globally?
• Which features and functionalities are most in demand within sales acceleration solutions?
• How are technological advancements reshaping the competitive landscape of the Sales Acceleration Platforms market?
• Who are the key players contributing to the Sales Acceleration Platforms market, and what strategies are they employing to maintain market relevance?
• What are the emerging trends and future prospects in the global Sales Acceleration Platforms market?

Competitive Intelligence and Business Strategy:

Leading players in the global Sales Acceleration Platforms market, including Salesforce.com, Inc., HubSpot, Inc., and LinkedIn Sales Navigator, focus on innovation, product differentiation, and strategic partnerships to gain a competitive edge. These companies invest in R&D to develop advanced sales acceleration features, including AI-driven analytics, automation tools, and CRM integrations. Collaborations with technology providers, sales consultants, and industry influencers facilitate market access and promote technology adoption. Moreover, a strong emphasis on customer support, user training, and continuous product updates fosters market growth and enhances user satisfaction in the dynamic sales acceleration landscape.

Key Companies Profiled:

• Salesforce.com, Inc.
• HubSpot, Inc.
• LinkedIn Sales Navigator
• InsideSales.com, Inc.
• Outreach, Inc.
• Showpad
• Clari
• SalesLoft
• Freshsales
• Pipedrive

Key Segments Covered in the Sales Acceleration Platforms Market

Sales Acceleration Platforms Market by Type

• Configure Price Quote (CPQ)
• Sales Proposal Automation
• Customer Relationship Management
• Sales Email
• Sales Intelligence
• Other Tools

Sales Acceleration Platforms Market by End Use

• BFSI
• Healthcare
• Retail
• Automotive
• Telecom
• Manufacturing
• End Uses

Sales Acceleration Platforms Market by Region

• North America
• Europe
• Asia Pacific
• Middle East & Africa
• Latin America

Table of Contents

1. Executive Summary

• 1.1. Global Market Outlook
• 1.2. Summary of Statistics
• 1.3. Key Market Characteristics & Attributes
• 1.4. PMR Analysis and Recommendations

2. Market Overview

• 2.1. Market Coverage / Taxonomy
• 2.2. Market Definition / Scope / Limitations

3. Market Risks and Trends Assessment

• 3.1. Risk Assessment
  • 3.1.1. COVID-19 Crisis and Impact on Sales Acceleration Platforms Demand
  • 3.1.2. COVID-19 Impact Benchmark with Previous Crisis
  • 3.1.3. Impact on Market Value (US$ Mn)
  • 3.1.4. Assessment by Key Countries
  • 3.1.5. Assessment by Key Market Segments
  • 3.1.6. Action Points and Recommendation for Suppliers
• 3.2. Key Trends Impacting the Market
• 3.3. Formulation and Product Development Trends

4. Market Background and Foundation Data Points

• 4.1. Global Sales Acceleration Platforms Market (US$ Mn)
• 4.2. Sales Acceleration Platforms Market Opportunity Assessment (US$ Mn)
  • 4.2.1. Total Available Market
  • 4.2.2. Serviceable Addressable Market
  • 4.2.3. Serviceable Obtainable Market
• 4.3. Market Scenario Forecast
  • 4.3.1. Demand in optimistic Scenario
  • 4.3.2. Demand in Likely Scenario
  • 4.3.3. Demand in Conservative Scenario
• 4.4. Investment Feasibility Analysis
  • 4.4.1. Investment in Established Markets
    • 4.4.1.1. In Short Term
    • 4.4.1.2. In Long Term
  • 4.4.2. Investment in Emerging Markets
    • 4.4.2.1. In Short Term
    • 4.4.2.2. In Long Term
• 4.5. Forecast Factors - Relevance & Impact
  • 4.5.1. Top Companies Historical Growth
  • 4.5.2. Global Sales Acceleration Platforms Market Growth
  • 4.5.3. Sales Acceleration Platforms Adoption Rate, By Country
• 4.6. Market Dynamics
  • 4.6.1. Market Driving Factors and Impact Assessment
  • 4.6.2. Prominent Market Challenges and Impact Assessment
  • 4.6.3. Sales Acceleration Platforms Market Opportunities
  • 4.6.4. Prominent Trends in the Global Market & Their Impact Assessment

5. Key Success Factors

• 5.1. Manufacturers' Focus on Low Penetration High Growth Markets
• 5.2. Banking on with Segments High Incremental Opportunity
• 5.3. Peer Benchmarking

6. Global Sales Acceleration Platforms Market Demand Analysis 2019-2023 and Forecast, 2024-2031

• 6.1. Historical Market Analysis, 2019-2023
• 6.2. Current and Future Market Projections, 2024-2031
• 6.3. Y-o-Y Growth Trend Analysis

7. Global Sales Acceleration Platforms Market Value Analysis 2019-2023 and Forecast, 2024-2031

• 7.1. Historical Market Value (US$ Mn) Analysis, 2019-2023
• 7.2. Current and Future Market Value (US$ Mn) Projections, 2024-2031
  • 7.2.1. Y-o-Y Growth Trend Analysis
  • 7.2.2. Absolute $ Opportunity Analysis

8. Global Sales Acceleration Platforms Market Analysis 2019-2023 and Forecast 2024-2031, By Type

• 8.1. Introduction / Key Findings
• 8.2. Historical Market Size (US$ Mn) Analysis By Type, 2019-2023
• 8.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Type, 2024-2031
  • 8.3.1. Configure Price Quote (CPQ)
  • 8.3.2. Sales Proposal Automation
  • 8.3.3. Customer Relationship Management
  • 8.3.4. Sales Email
  • 8.3.5. Sales Intelligence
  • 8.3.6. Other Tools
• 8.4. Market Attractiveness Analysis By Type

9. Global Sales Acceleration Platforms Market Analysis 2019-2023 and Forecast 2024-2031, By End Use

• 9.1. Introduction / Key Findings
• 9.2. Historical Market Size (US$ Mn) Analysis By End Use, 2019-2023
• 9.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By End Use, 2024-2031
  • 9.3.1. BFSI
  • 9.3.2. Healthcare
  • 9.3.3. Retail
  • 9.3.4. Automotive
  • 9.3.5. Telecom
  • 9.3.6. Manufacturing
  • 9.3.7. Others
• 9.4. Market Attractiveness Analysis By End Use

10. Global Sales Acceleration Platforms Market Analysis 2019-2023 and Forecast 2024-2031, By Region

• 10.1. Introduction
• 10.2. Historical Market Size (US$ Mn) Analysis By Region, 2019-2023
• 10.3. Current Market Size (US$ Mn) & Analysis and Forecast By Region, 2024-2031
  • 10.3.1. North America
  • 10.3.2. Latin America
  • 10.3.3. Europe
  • 10.3.4. Asia Pacific
  • 10.3.5. Middle East and Africa (MEA)
• 10.4. Market Attractiveness Analysis By Region

11. North America Sales Acceleration Platforms Market Analysis 2019-2023 and Forecast 2024-2031

• 11.1. Introduction
• 11.2. Pricing Analysis
• 11.3. Historical Market Value (US$ Mn) Trend Analysis By Market Taxonomy, 2019-2023
• 11.4. Market Value (US$ Mn) & Forecast By Market Taxonomy, 2024-2031
  • 11.4.1. By Country
    • 11.4.1.1. U.S.
    • 11.4.1.2. Canada
    • 11.4.1.3. Rest of North America
  • 11.4.2. By Type
  • 11.4.3. By End Use
• 11.5. Market Attractiveness Analysis
  • 11.5.1. By Country
  • 11.5.2. By Type
  • 11.5.3. By End Use

12. Latin America Sales Acceleration Platforms Market Analysis 2019-2023 and Forecast 2024-2031

• 12.1. Introduction
• 12.2. Pricing Analysis
• 12.3. Historical Market Value (US$ Mn) Trend Analysis By Market Taxonomy, 2019-2023
• 12.4. Market Value (US$ Mn) & Forecast By Market Taxonomy, 2024-2031
  • 12.4.1. By Country
    • 12.4.1.1. Brazil
    • 12.4.1.2. Mexico
    • 12.4.1.3. Rest of Latin America
  • 12.4.2. By Type
  • 12.4.3. By End Use
• 12.5. Market Attractiveness Analysis
  • 12.5.1. By Country
  • 12.5.2. By Type
  • 12.5.3. By End Use

13. Europe Sales Acceleration Platforms Market Analysis 2019-2023 and Forecast 2024-2031

• 13.1. Introduction
• 13.2. Pricing Analysis
• 13.3. Historical Market Value (US$ Mn) Trend Analysis By Market Taxonomy, 2019-2023
• 13.4. Market Value (US$ Mn) & Forecast By Market Taxonomy, 2024-2031
  • 13.4.1. By Country
    • 13.4.1.1. Germany
    • 13.4.1.2. France
    • 13.4.1.3. U.K.
    • 13.4.1.4. Italy
    • 13.4.1.5. Benelux
    • 13.4.1.6. Nordic Countries
    • 13.4.1.7. Rest of Europe
  • 13.4.2. By Type
  • 13.4.3. By End Use
• 13.5. Market Attractiveness Analysis
  • 13.5.1. By Country
  • 13.5.2. By Type
  • 13.5.3. By End Use

14. Asia Pacific Sales Acceleration Platforms Market Analysis 2019-2023 and Forecast 2024-2031

• 14.1. Introduction
• 14.2. Pricing Analysis
• 14.3. Historical Market Value (US$ Mn) Trend Analysis By Market Taxonomy, 2019-2023
• 14.4. Market Value (US$ Mn) & Forecast By Market Taxonomy, 2024-2031
  • 14.4.1. By Country
    • 14.4.1.1. China
    • 14.4.1.2. Japan
    • 14.4.1.3. South Korea
    • 14.4.1.4. Rest of Asia Pacific
  • 14.4.2. By Type
  • 14.4.3. By End Use
• 14.5. Market Attractiveness Analysis
  • 14.5.1. By Country
  • 14.5.2. By Type
  • 14.5.3. By End Use

15. Middle East and Africa Sales Acceleration Platforms Market Analysis 2019-2023 and Forecast 2024-2031

• 15.1. Introduction
• 15.2. Pricing Analysis
• 15.3. Historical Market Value (US$ Mn) Trend Analysis By Market Taxonomy, 2019-2023
• 15.4. Market Value (US$ Mn) & Forecast By Market Taxonomy, 2024-2031
  • 15.4.1. By Country
    • 15.4.1.1. GCC Countries
    • 15.4.1.2. South Africa
    • 15.4.1.3. Turkey
    • 15.4.1.4. Rest of Middle East and Africa
  • 15.4.2. By Type
  • 15.4.3. By End Use
• 15.5. Market Attractiveness Analysis
  • 15.5.1. By Country
  • 15.5.2. By Type
  • 15.5.3. By End Use

16. Key Countries Sales Acceleration Platforms Market Analysis 2019-2023 and Forecast 2024-2031

• 16.1. Introduction
  • 16.1.1. Market Value Proportion Analysis, By Key Countries
  • 16.1.2. Global Vs. Country Growth Comparison
• 16.2. US Sales Acceleration Platforms Market Analysis
  • 16.2.1. Value Proportion Analysis by Market Taxonomy
  • 16.2.2. Value & Analysis and Forecast by Market Taxonomy, 2019-2032
    • 16.2.2.1. By Type
    • 16.2.2.2. By End Use
• 16.3. Canada Sales Acceleration Platforms Market Analysis
  • 16.3.1. Value Proportion Analysis by Market Taxonomy
  • 16.3.2. Value & Analysis and Forecast by Market Taxonomy, 2019-2032
    • 16.3.2.1. By Type
    • 16.3.2.2. By End Use
• 16.4. Mexico Sales Acceleration Platforms Market Analysis
  • 16.4.1. Value Proportion Analysis by Market Taxonomy
  • 16.4.2. Value & Analysis and Forecast by Market Taxonomy, 2019-2032
    • 16.4.2.1. By Type
    • 16.4.2.2. By End Use
• 16.5. Brazil Sales Acceleration Platforms Market Analysis
  • 16.5.1. Value Proportion Analysis by Market Taxonomy
  • 16.5.2. Value & Analysis and Forecast by Market Taxonomy, 2019-2032
    • 16.5.2.1. By Type
    • 16.5.2.2. By End Use
• 16.6. Germany Sales Acceleration Platforms Market Analysis
  • 16.6.1. Value Proportion Analysis by Market Taxonomy
  • 16.6.2. Value & Analysis and Forecast by Market Taxonomy, 2019-2032
    • 16.6.2.1. By Type
    • 16.6.2.2. By End Use
• 16.7. France Sales Acceleration Platforms Market Analysis
  • 16.7.1. Value Proportion Analysis by Market Taxonomy
  • 16.7.2. Value & Analysis and Forecast by Market Taxonomy, 2019-2032
    • 16.7.2.1. By Type
    • 16.7.2.2. By End Use
• 16.8. Italy Sales Acceleration Platforms Market Analysis
  • 16.8.1. Value Proportion Analysis by Market Taxonomy
  • 16.8.2. Value & Analysis and Forecast by Market Taxonomy, 2019-2032
    • 16.8.2.1. By Type
    • 16.8.2.2. By End Use
• 16.9. BENELUX Sales Acceleration Platforms Market Analysis
  • 16.9.1. Value Proportion Analysis by Market Taxonomy
  • 16.9.2. Value & Analysis and Forecast by Market Taxonomy, 2019-2032
    • 16.9.2.1. By Type
    • 16.9.2.2. By End Use
• 16.10. UK Sales Acceleration Platforms Market Analysis
  • 16.10.1. Value Proportion Analysis by Market Taxonomy
  • 16.10.2. Value & Analysis and Forecast by Market Taxonomy, 2019-2032
    • 16.10.2.1. By Type
    • 16.10.2.2. By End Use
• 16.11. Nordic Countries Sales Acceleration Platforms Market Analysis
  • 16.11.1. Value Proportion Analysis by Market Taxonomy
  • 16.11.2. Value & Analysis and Forecast by Market Taxonomy, 2019-2032
    • 16.11.2.1. By Type
    • 16.11.2.2. By End Use
• 16.12. China Sales Acceleration Platforms Market Analysis
  • 16.12.1. Value Proportion Analysis by Market Taxonomy
  • 16.12.2. Value & Analysis and Forecast by Market Taxonomy, 2019-2032
    • 16.12.2.1. By Type
    • 16.12.2.2. By End Use
• 16.13. Japan Sales Acceleration Platforms Market Analysis
  • 16.13.1. Value Proportion Analysis by Market Taxonomy
  • 16.13.2. Value & Analysis and Forecast by Market Taxonomy, 2019-2032
    • 16.13.2.1. By Type
    • 16.13.2.2. By End Use
• 16.14. South Korea Sales Acceleration Platforms Market Analysis
  • 16.14.1. Value Proportion Analysis by Market Taxonomy
  • 16.14.2. Value & Analysis and Forecast by Market Taxonomy, 2019-2032
    • 16.14.2.1. By Type
    • 16.14.2.2. By End Use
• 16.15. GCC Countries Sales Acceleration Platforms Market Analysis
  • 16.15.1. Value Proportion Analysis by Market Taxonomy
  • 16.15.2. Value & Analysis and Forecast by Market Taxonomy, 2019-2032
    • 16.15.2.1. By Type
    • 16.15.2.2. By End Use
• 16.16. South Africa Sales Acceleration Platforms Market Analysis
  • 16.16.1. Value Proportion Analysis by Market Taxonomy
  • 16.16.2. Value & Analysis and Forecast by Market Taxonomy, 2019-2032
    • 16.16.2.1. By Type
    • 16.16.2.2. By End Use
• 16.17. Turkey Sales Acceleration Platforms Market Analysis
  • 16.17.1. Value Proportion Analysis by Market Taxonomy
  • 16.17.2. Value & Analysis and Forecast by Market Taxonomy, 2019-2032
    • 16.17.2.1. By Type
    • 16.17.2.2. By End Use
  • 16.17.3. Competition Landscape and Player Concentration in the Country

17. Market Structure Analysis

• 17.1. Market Analysis by Tier of Companies
• 17.2. Market Concentration
• 17.3. Market Share Analysis of Top Players
• 17.4. Market Presence Analysis
  • 17.4.1. By Regional footprint of Players
  • 17.4.2. Product footprint by Players

18. Competition Analysis

• 18.1. Competition Dashboard
• 18.2. Competition Benchmarking
• 18.3. Competition Deep Dive
  • 18.3.1. Apttus Corporation
    • 18.3.1.1. Overview
    • 18.3.1.2. Product Portfolio
    • 18.3.1.3. Sales Footprint
    • 18.3.1.4. Strategy Overview
  • 18.3.2. Koncert
    • 18.3.2.1. Overview
    • 18.3.2.2. Product Portfolio
    • 18.3.2.3. Sales Footprint
    • 18.3.2.4. Strategy Overview
  • 18.3.3. Lucid Creative Group, LLC
    • 18.3.3.1. Overview
    • 18.3.3.2. Product Portfolio
    • 18.3.3.3. Sales Footprint
    • 18.3.3.4. Strategy Overview
  • 18.3.4. Outreach Corporation
    • 18.3.4.1. Overview
    • 18.3.4.2. Product Portfolio
    • 18.3.4.3. Sales Footprint
    • 18.3.4.4. Strategy Overview
  • 18.3.5. Salesforce
    • 18.3.5.1. Overview
    • 18.3.5.2. Product Portfolio
    • 18.3.5.3. Sales Footprint
    • 18.3.5.4. Strategy Overview
  • 18.3.6. SalesLoft, Inc.
    • 18.3.6.1. Overview
    • 18.3.6.2. Product Portfolio
    • 18.3.6.3. Sales Footprint
    • 18.3.6.4. Strategy Overview
  • 18.3.7. Sofon B.V.
    • 18.3.7.1. Overview
    • 18.3.7.2. Product Portfolio
    • 18.3.7.3. Sales Footprint
    • 18.3.7.4. Strategy Overview
  • 18.3.8. Tenfold Corporation
    • 18.3.8.1. Overview
    • 18.3.8.2. Product Portfolio
    • 18.3.8.3. Sales Footprint
    • 18.3.8.4. Strategy Overview
  • 18.3.9. Upland Software, Inc.
    • 18.3.9.1. Overview
    • 18.3.9.2. Product Portfolio
    • 18.3.9.3. Sales Footprint
    • 18.3.9.4. Strategy Overview
  • 18.3.10. Yesware, Inc.
    • 18.3.10.1. Overview
    • 18.3.10.2. Product Portfolio
    • 18.3.10.3. Sales Footprint
    • 18.3.10.4. Strategy Overview

19. Assumptions and Acronyms Used

20. Research Methodology