|
시장보고서
상품코드
1873506
세계의 비주얼 컨텐츠 시장 : 시장 점유율과 순위, 전체 판매 및 수요 예측(2025-2031년)Visual Content - Global Market Share and Ranking, Overall Sales and Demand Forecast 2025-2031 |
||||||
QYResearch
세계의 비주얼 컨텐츠 시장 규모는 2024년에 51억 5,700만 달러로 추정되며, 2025년부터 2031년까지 예측 기간 동안 CAGR 10.7%로 성장하여 2031년까지 104억 달러로 확대될 것으로 예측됩니다.
시각적 컨텐츠에는 이미지, 동영상, 일러스트, 벡터 이미지 등이 포함됩니다. 세계 비주얼 컨텐츠 시장은 다양한 목적으로 사용되는 사전 제작된 이미지와 동영상의 공급 및 라이선싱을 다루고 있습니다. 마케터와 소비자는 메시지와 주제를 효과적으로 전달하기 위해 시각적 컨텐츠를 활용합니다. 시각적 컨텐츠를 통해 조직은 참여도를 높이고, 리드를 창출하고, 브랜드 인지도를 높일 수 있습니다.
세계 비주얼 컨텐츠 시장의 주요 기업으로는 Shutterstock, Getty Images, Fotolia 등이 있습니다. 상위 3개 업체가 약 50%의 점유율을 차지하고 있습니다. 미국이 가장 큰 시장이며, 약 40%의 점유율을 가지고 있습니다. 제품별로는 스톡 동영상 소재가 가장 큰 부문으로 40% 이상의 점유율을 차지하고 있습니다. 용도별로는 편집용이 가장 큰 응용 프로그램이며, 상업용이 그 뒤를 잇고 있습니다.
시장 촉진요인
소셜 미디어와 모바일 퍼스트 소비 : TikTok, Instagram, Pinterest 등의 플랫폼은 모바일 중심의 피드에서 관심을 끌기 위해 동영상, 이미지, 인포그래픽과 같은 시각적 스토리텔링에 중점을 두고 있습니다.
시각적 기술의 발전 : AR, 3D 이미징, 실시간 렌더링, 접근하기 쉬운 편집 소프트웨어와 같은 혁신으로 고품질 시각적 제작이 대중화되어 소규모 팀이나 개인 크리에이터도 정교한 컨텐츠를 제작할 수 있게 되었습니다.
데이터 시각화 및 스토리텔링 : 데이터에 대한 의존도가 높아짐에 따라 복잡한 정보를 다양한 계층에게 알기 쉽게 전달하기 위한 인포그래픽, 차트, 편집용 비주얼에 대한 수요도 증가하고 있으며, 금융, 교육, 의료 등의 분야에 영향을 미치고 있습니다.
AI를 통한 자동화 및 개인화 : AI 툴은 현재 시각적 컨텐츠의 생성, 포맷 설정, 최적화를 대규모로 지원하고 있습니다. 2023년에는 마케터의 60% 이상이 AI를 활용하고, 브랜드 템플릿, 자동 레이아웃, 협업 워크플로우에 대한 수요가 증가할 것으로 예상됩니다.
이 보고서는 세계 비주얼 컨텐츠 시장에 대한 종합적인 분석을 제공하는 것을 목표로 합니다. 총매출액, 주요 기업의 시장 점유율과 순위에 초점을 맞추고, 지역별, 국가별, 유형별, 용도별 시각적 컨텐츠 분석을 포함합니다.
비주얼 컨텐츠 시장의 규모, 추정 및 예측은 2024년을 기준 연도로 하여 2020년에서 2031년까지의 과거 데이터와 예측 데이터를 포함한 매출액으로 제시되었습니다. 정량적, 정성적 분석을 통해 독자들이 비즈니스/성장 전략을 수립하고, 시장 경쟁 상황을 평가하고, 현재 시장에서의 위치를 분석하고, 시각적 컨텐츠에 대한 정보에 입각한 비즈니스 의사결정을 내릴 수 있도록 돕습니다.
시장 세분화
기업별
- Getty Images
- Shutterstock
- Adobe
- VCG.com
- Dreamstime
- Freepik
- 123RF
- Depositphotos
- Storyblocks
- Envato
- Alamy
- Dissolve
- Westend61
- Cavan Images
- Photofolio
- StockUnlimited
- 58pic
- 588ku
- Huaban
- Guangchang
- 51miz
유형별 부문
- 스톡 사진
- 스톡 동영상
- 스톡 벡터 및 일러스트레이션
- 기타
용도별 부문
- 편집용
- 상업
지역별
- 북미
- 미국
- 캐나다
- 아시아태평양
- 중국
- 일본
- 한국
- 동남아시아
- 인도
- 호주
- 기타 아시아태평양
- 유럽
- 독일
- 프랑스
- 영국
- 이탈리아
- 네덜란드
- 북유럽 국가
- 기타 유럽
- 라틴아메리카
- 멕시코
- 브라질
- 기타 라틴아메리카
- 중동 및 아프리카
- 튀르키예
- 사우디아라비아
- 아랍에미리트
- 기타 중동 및 아프리카
자주 묻는 질문
The global market for Visual Content was estimated to be worth US$ 5157 million in 2024 and is forecast to a readjusted size of US$ 10400 million by 2031 with a CAGR of 10.7% during the forecast period 2025-2031.
Visual content includes images, videos, illustrations, vectors, and others. The global visual content market deals with the supply and licensing of pre-produced images and videos that are used for various purposes. Marketers and consumers use visual content to communicate messages and themes effectively. Visual content allows organizations to enhance engagement, generate leads, and increase brand awareness.
Global Visual Content key players include Shutterstock, Getty Images, Fotolia, etc. Global top three manufacturers hold a share about 50%. United States is the largest market, with a share about 40%. In terms of product, Stock Video Footage is the largest segment, with a share over 40%. And in terms of application, the largest application is Editorial, followed by Commercial.
Market Drivers
Social Media & Mobile-First Consumption: Platforms like TikTok, Instagram, and Pinterest heavily favor visual storytelling-videos, images, infographics-to capture attention in mobile-oriented feeds.
Advancements in Visual Technologies: Innovations like AR, 3D imaging, real-time rendering, and accessible editing software have democratized high-quality visual production, enabling both small teams and solo creators to craft polished content.
Data Visualization and Storytelling: As reliance on data grows, so does the need for infographics, charts, and editorial visuals to simplify complex information for broader audiences, impacting sectors like finance, education, and healthcare.
AI-Powered Automation & Personalization: AI tools now assist in generating, formatting, and optimizing visuals at scale. Over 60 % of marketers used AI in 2023, with demand for brand templates, auto-layouts, and collaborative workflows on the rise.
This report aims to provide a comprehensive presentation of the global market for Visual Content, focusing on the total sales revenue, key companies market share and ranking, together with an analysis of Visual Content by region & country, by Type, and by Application.
The Visual Content market size, estimations, and forecasts are provided in terms of sales revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Visual Content.
Market Segmentation
By Company
- Getty Images
- Shutterstock
- Adobe
- VCG.com
- Dreamstime
- Freepik
- 123RF
- Depositphotos
- Storyblocks
- Envato
- Alamy
- Dissolve
- Westend61
- Cavan Images
- Photofolio
- StockUnlimited
- 58pic
- 588ku
- Huaban
- Guangchang
- 51miz
Segment by Type
- Stock Photos
- Stock Video Footage
- Stock Vectors & Illustrations
- Others
Segment by Application
- Editorial
- Commercial
By Region
- North America
- United States
- Canada
- Asia-Pacific
- China
- Japan
- South Korea
- Southeast Asia
- India
- Australia
- Rest of Asia-Pacific
- Europe
- Germany
- France
- U.K.
- Italy
- Netherlands
- Nordic Countries
- Rest of Europe
- Latin America
- Mexico
- Brazil
- Rest of Latin America
- Middle East & Africa
- Turkey
- Saudi Arabia
- UAE
- Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, global total market size. This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 2: Detailed analysis of Visual Content company competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Revenue of Visual Content in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 6: Revenue of Visual Content in country level. It provides sigmate data by Type, and by Application for each country/region.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product revenue, gross margin, product introduction, recent development, etc.
Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 9: Conclusion.
Table of Contents
1 Market Overview
- 1.1 Visual Content Product Introduction
- 1.2 Global Visual Content Market Size Forecast (2020-2031)
- 1.3 Visual Content Market Trends & Drivers
- 1.3.1 Visual Content Industry Trends
- 1.3.2 Visual Content Market Drivers & Opportunity
- 1.3.3 Visual Content Market Challenges
- 1.3.4 Visual Content Market Restraints
- 1.4 Assumptions and Limitations
- 1.5 Study Objectives
- 1.6 Years Considered
2 Competitive Analysis by Company
- 2.1 Global Visual Content Players Revenue Ranking (2024)
- 2.2 Global Visual Content Revenue by Company (2020-2025)
- 2.3 Key Companies Visual Content Manufacturing Base Distribution and Headquarters
- 2.4 Key Companies Visual Content Product Offered
- 2.5 Key Companies Time to Begin Mass Production of Visual Content
- 2.6 Visual Content Market Competitive Analysis
- 2.6.1 Visual Content Market Concentration Rate (2020-2025)
- 2.6.2 Global 5 and 10 Largest Companies by Visual Content Revenue in 2024
- 2.6.3 Global Top Companies by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Visual Content as of 2024)
- 2.7 Mergers & Acquisitions, Expansion
3 Segmentation by Type
- 3.1 Introduction by Type
- 3.1.1 Stock Photos
- 3.1.2 Stock Video Footage
- 3.1.3 Stock Vectors & Illustrations
- 3.1.4 Others
- 3.2 Global Visual Content Sales Value by Type
- 3.2.1 Global Visual Content Sales Value by Type (2020 VS 2024 VS 2031)
- 3.2.2 Global Visual Content Sales Value, by Type (2020-2031)
- 3.2.3 Global Visual Content Sales Value, by Type (%) (2020-2031)
4 Segmentation by Application
- 4.1 Introduction by Application
- 4.1.1 Editorial
- 4.1.2 Commercial
- 4.2 Global Visual Content Sales Value by Application
- 4.2.1 Global Visual Content Sales Value by Application (2020 VS 2024 VS 2031)
- 4.2.2 Global Visual Content Sales Value, by Application (2020-2031)
- 4.2.3 Global Visual Content Sales Value, by Application (%) (2020-2031)
5 Segmentation by Region
- 5.1 Global Visual Content Sales Value by Region
- 5.1.1 Global Visual Content Sales Value by Region: 2020 VS 2024 VS 2031
- 5.1.2 Global Visual Content Sales Value by Region (2020-2025)
- 5.1.3 Global Visual Content Sales Value by Region (2026-2031)
- 5.1.4 Global Visual Content Sales Value by Region (%), (2020-2031)
- 5.2 North America
- 5.2.1 North America Visual Content Sales Value, 2020-2031
- 5.2.2 North America Visual Content Sales Value by Country (%), 2024 VS 2031
- 5.3 Europe
- 5.3.1 Europe Visual Content Sales Value, 2020-2031
- 5.3.2 Europe Visual Content Sales Value by Country (%), 2024 VS 2031
- 5.4 Asia Pacific
- 5.4.1 Asia Pacific Visual Content Sales Value, 2020-2031
- 5.4.2 Asia Pacific Visual Content Sales Value by Region (%), 2024 VS 2031
- 5.5 South America
- 5.5.1 South America Visual Content Sales Value, 2020-2031
- 5.5.2 South America Visual Content Sales Value by Country (%), 2024 VS 2031
- 5.6 Middle East & Africa
- 5.6.1 Middle East & Africa Visual Content Sales Value, 2020-2031
- 5.6.2 Middle East & Africa Visual Content Sales Value by Country (%), 2024 VS 2031
6 Segmentation by Key Countries/Regions
- 6.1 Key Countries/Regions Visual Content Sales Value Growth Trends, 2020 VS 2024 VS 2031
- 6.2 Key Countries/Regions Visual Content Sales Value, 2020-2031
- 6.3 United States
- 6.3.1 United States Visual Content Sales Value, 2020-2031
- 6.3.2 United States Visual Content Sales Value by Type (%), 2024 VS 2031
- 6.3.3 United States Visual Content Sales Value by Application, 2024 VS 2031
- 6.4 Europe
- 6.4.1 Europe Visual Content Sales Value, 2020-2031
- 6.4.2 Europe Visual Content Sales Value by Type (%), 2024 VS 2031
- 6.4.3 Europe Visual Content Sales Value by Application, 2024 VS 2031
- 6.5 China
- 6.5.1 China Visual Content Sales Value, 2020-2031
- 6.5.2 China Visual Content Sales Value by Type (%), 2024 VS 2031
- 6.5.3 China Visual Content Sales Value by Application, 2024 VS 2031
- 6.6 Japan
- 6.6.1 Japan Visual Content Sales Value, 2020-2031
- 6.6.2 Japan Visual Content Sales Value by Type (%), 2024 VS 2031
- 6.6.3 Japan Visual Content Sales Value by Application, 2024 VS 2031
- 6.7 South Korea
- 6.7.1 South Korea Visual Content Sales Value, 2020-2031
- 6.7.2 South Korea Visual Content Sales Value by Type (%), 2024 VS 2031
- 6.7.3 South Korea Visual Content Sales Value by Application, 2024 VS 2031
- 6.8 Southeast Asia
- 6.8.1 Southeast Asia Visual Content Sales Value, 2020-2031
- 6.8.2 Southeast Asia Visual Content Sales Value by Type (%), 2024 VS 2031
- 6.8.3 Southeast Asia Visual Content Sales Value by Application, 2024 VS 2031
- 6.9 India
- 6.9.1 India Visual Content Sales Value, 2020-2031
- 6.9.2 India Visual Content Sales Value by Type (%), 2024 VS 2031
- 6.9.3 India Visual Content Sales Value by Application, 2024 VS 2031
7 Company Profiles
- 7.1 Getty Images
- 7.1.1 Getty Images Profile
- 7.1.2 Getty Images Main Business
- 7.1.3 Getty Images Visual Content Products, Services and Solutions
- 7.1.4 Getty Images Visual Content Revenue (US$ Million) & (2020-2025)
- 7.1.5 Getty Images Recent Developments
- 7.2 Shutterstock
- 7.2.1 Shutterstock Profile
- 7.2.2 Shutterstock Main Business
- 7.2.3 Shutterstock Visual Content Products, Services and Solutions
- 7.2.4 Shutterstock Visual Content Revenue (US$ Million) & (2020-2025)
- 7.2.5 Shutterstock Recent Developments
- 7.3 Adobe
- 7.3.1 Adobe Profile
- 7.3.2 Adobe Main Business
- 7.3.3 Adobe Visual Content Products, Services and Solutions
- 7.3.4 Adobe Visual Content Revenue (US$ Million) & (2020-2025)
- 7.3.5 Adobe Recent Developments
- 7.4 VCG.com
- 7.4.1 VCG.com Profile
- 7.4.2 VCG.com Main Business
- 7.4.3 VCG.com Visual Content Products, Services and Solutions
- 7.4.4 VCG.com Visual Content Revenue (US$ Million) & (2020-2025)
- 7.4.5 VCG.com Recent Developments
- 7.5 Dreamstime
- 7.5.1 Dreamstime Profile
- 7.5.2 Dreamstime Main Business
- 7.5.3 Dreamstime Visual Content Products, Services and Solutions
- 7.5.4 Dreamstime Visual Content Revenue (US$ Million) & (2020-2025)
- 7.5.5 Dreamstime Recent Developments
- 7.6 Freepik
- 7.6.1 Freepik Profile
- 7.6.2 Freepik Main Business
- 7.6.3 Freepik Visual Content Products, Services and Solutions
- 7.6.4 Freepik Visual Content Revenue (US$ Million) & (2020-2025)
- 7.6.5 Freepik Recent Developments
- 7.7 123RF
- 7.7.1 123RF Profile
- 7.7.2 123RF Main Business
- 7.7.3 123RF Visual Content Products, Services and Solutions
- 7.7.4 123RF Visual Content Revenue (US$ Million) & (2020-2025)
- 7.7.5 123RF Recent Developments
- 7.8 Depositphotos
- 7.8.1 Depositphotos Profile
- 7.8.2 Depositphotos Main Business
- 7.8.3 Depositphotos Visual Content Products, Services and Solutions
- 7.8.4 Depositphotos Visual Content Revenue (US$ Million) & (2020-2025)
- 7.8.5 Depositphotos Recent Developments
- 7.9 Storyblocks
- 7.9.1 Storyblocks Profile
- 7.9.2 Storyblocks Main Business
- 7.9.3 Storyblocks Visual Content Products, Services and Solutions
- 7.9.4 Storyblocks Visual Content Revenue (US$ Million) & (2020-2025)
- 7.9.5 Storyblocks Recent Developments
- 7.10 Envato
- 7.10.1 Envato Profile
- 7.10.2 Envato Main Business
- 7.10.3 Envato Visual Content Products, Services and Solutions
- 7.10.4 Envato Visual Content Revenue (US$ Million) & (2020-2025)
- 7.10.5 Envato Recent Developments
- 7.11 Alamy
- 7.11.1 Alamy Profile
- 7.11.2 Alamy Main Business
- 7.11.3 Alamy Visual Content Products, Services and Solutions
- 7.11.4 Alamy Visual Content Revenue (US$ Million) & (2020-2025)
- 7.11.5 Alamy Recent Developments
- 7.12 Dissolve
- 7.12.1 Dissolve Profile
- 7.12.2 Dissolve Main Business
- 7.12.3 Dissolve Visual Content Products, Services and Solutions
- 7.12.4 Dissolve Visual Content Revenue (US$ Million) & (2020-2025)
- 7.12.5 Dissolve Recent Developments
- 7.13 Westend61
- 7.13.1 Westend61 Profile
- 7.13.2 Westend61 Main Business
- 7.13.3 Westend61 Visual Content Products, Services and Solutions
- 7.13.4 Westend61 Visual Content Revenue (US$ Million) & (2020-2025)
- 7.13.5 Westend61 Recent Developments
- 7.14 Cavan Images
- 7.14.1 Cavan Images Profile
- 7.14.2 Cavan Images Main Business
- 7.14.3 Cavan Images Visual Content Products, Services and Solutions
- 7.14.4 Cavan Images Visual Content Revenue (US$ Million) & (2020-2025)
- 7.14.5 Cavan Images Recent Developments
- 7.15 Photofolio
- 7.15.1 Photofolio Profile
- 7.15.2 Photofolio Main Business
- 7.15.3 Photofolio Visual Content Products, Services and Solutions
- 7.15.4 Photofolio Visual Content Revenue (US$ Million) & (2020-2025)
- 7.15.5 Photofolio Recent Developments
- 7.16 StockUnlimited
- 7.16.1 StockUnlimited Profile
- 7.16.2 StockUnlimited Main Business
- 7.16.3 StockUnlimited Visual Content Products, Services and Solutions
- 7.16.4 StockUnlimited Visual Content Revenue (US$ Million) & (2020-2025)
- 7.16.5 StockUnlimited Recent Developments
- 7.17 58pic
- 7.17.1 58pic Profile
- 7.17.2 58pic Main Business
- 7.17.3 58pic Visual Content Products, Services and Solutions
- 7.17.4 58pic Visual Content Revenue (US$ Million) & (2020-2025)
- 7.17.5 58pic Recent Developments
- 7.18 588ku
- 7.18.1 588ku Profile
- 7.18.2 588ku Main Business
- 7.18.3 588ku Visual Content Products, Services and Solutions
- 7.18.4 588ku Visual Content Revenue (US$ Million) & (2020-2025)
- 7.18.5 588ku Recent Developments
- 7.19 Huaban
- 7.19.1 Huaban Profile
- 7.19.2 Huaban Main Business
- 7.19.3 Huaban Visual Content Products, Services and Solutions
- 7.19.4 Huaban Visual Content Revenue (US$ Million) & (2020-2025)
- 7.19.5 Huaban Recent Developments
- 7.20 Guangchang
- 7.20.1 Guangchang Profile
- 7.20.2 Guangchang Main Business
- 7.20.3 Guangchang Visual Content Products, Services and Solutions
- 7.20.4 Guangchang Visual Content Revenue (US$ Million) & (2020-2025)
- 7.20.5 Guangchang Recent Developments
- 7.21 51miz
- 7.21.1 51miz Profile
- 7.21.2 51miz Main Business
- 7.21.3 51miz Visual Content Products, Services and Solutions
- 7.21.4 51miz Visual Content Revenue (US$ Million) & (2020-2025)
- 7.21.5 51miz Recent Developments
8 Industry Chain Analysis
- 8.1 Visual Content Industrial Chain
- 8.2 Visual Content Upstream Analysis
- 8.2.1 Key Raw Materials
- 8.2.2 Raw Materials Key Suppliers
- 8.2.3 Manufacturing Cost Structure
- 8.3 Midstream Analysis
- 8.4 Downstream Analysis (Customers Analysis)
- 8.5 Sales Model and Sales Channels
- 8.5.1 Visual Content Sales Model
- 8.5.2 Sales Channel
- 8.5.3 Visual Content Distributors
9 Research Findings and Conclusion
10 Appendix
- 10.1 Research Methodology
- 10.1.1 Methodology/Research Approach
- 10.1.1.1 Research Programs/Design
- 10.1.1.2 Market Size Estimation
- 10.1.1.3 Market Breakdown and Data Triangulation
- 10.1.2 Data Source
- 10.1.2.1 Secondary Sources
- 10.1.2.2 Primary Sources
- 10.1.1 Methodology/Research Approach
- 10.2 Author Details
- 10.3 Disclaimer
