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세계의 무알콜 맥주 시장 규모, 점유율, 성장 분석 : 제품별, 기술별 - 산업 예측(2024-2031년)

Global Non-alcoholic Beer Market Size, Share, Growth Analysis, By Product(Alcohol-free, and Low Alcohol), By Technology(Restricted fermentation/ fermentation-free, Dealcoholization) - Industry Forecast 2024-2031

발행일: | 리서치사: SkyQuest | 페이지 정보: 영문 198 Pages | 배송안내 : 3-5일 (영업일 기준)

    
    
    


※ 본 상품은 영문 자료로 한글과 영문 목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문 목차를 참고해주시기 바랍니다.

세계 무알콜 맥주 시장 규모는 2022년 220억 달러로 평가되며, 예측 기간(2024-2031년) 동안 5.6%의 CAGR로 2023년 232억 3,000만 달러에서 2031년 359억 3,000만 달러로 성장할 것으로 예상됩니다.

무알콜 맥주 시장은 최근 몇 년 동안 소비자 취향의 변화, 건강에 대한 관심, 절제되고 책임감 있는 음주에 대한 관심 증가에 힘입어 괄목할만한 성장세를 보이고 있습니다. 무알콜 맥주는 알콜 섭취를 줄이면서도 맥주의 맛을 즐기고 싶은 사람들을 위한 대안으로 자리 잡고 있습니다. 무알콜 맥주는 알콜이 함유된 맥주와 유사한 양조 공정을 거쳐 감압증류, 역삼투막 등의 방법으로 알콜 성분을 제거합니다. 그 결과, 전통 맥주의 맛과 특성은 유지되지만 알콜 도수는 보통 0.5% 이하로 낮아집니다. 이 시장은 알콜의 부작용 없이 맥주의 맛과 경험을 원하는 소비자들을 만족시키기 위해 노력하고 있습니다. 알콜 섭취를 줄이고자 하는 사람, 음주 촉진자, 임산부, 건강 지향적인 사람, 알콜 섭취에 대한 종교적, 문화적 제한을 지키는 사람 등 다양한 소비자층에게 어필할 수 있습니다. 건강에 대한 인식이 높아지고 건강한 라이프스타일로 전환하면서 소비자들이 무알콜 맥주를 찾게 되면서 무알콜 맥주에 대한 수요가 증가하고 있습니다. 하지만 무알콜 맥주는 기존 맥주의 맛과 경험을 완전히 재현하지 못하기 때문에 일부 소비자들이 기피할 수 있습니다. 따라서 무알콜 맥주의 장점과 맛의 특징을 소비자에게 알리는 것이 시장 확대를 위해 매우 중요합니다.

목차

주요 요약

  • 시장 개요
  • 향후 전망

조사 방법

  • 정보 조달
  • 세컨더리 및 프라이머리 데이터 소스
  • 시장 규모 추정
  • 시장 가정과 제한

상부 시장 분석

  • 시장 개요
  • 시장 규모
  • 시장 역학
    • 성장 촉진요인
    • 기회
    • 성장 억제요인
    • 과제

주요 시장 인사이트

  • 기술 분석
  • 가격 분석
  • 공급망 분석
  • 밸류체인 분석
  • 시장 생태계
  • IP 분석
  • 무역 분석
  • 스타트업 분석
  • 원재료 분석
  • 혁신 매트릭스
  • 파이프라인 제품 분석
  • 거시경제 지표
  • 주요 투자 분석
  • 주요 성공요인
  • 경쟁 정도

시장 역학과 전망

  • 시장 역학
    • 성장 촉진요인
    • 기회
    • 성장 억제요인
    • 과제
  • 규제 상황
  • Porters 분석
  • 향후 혼란에 대한 특별한 인사이트

무알콜 맥주 세계 시장 : 제품별

  • 시장 개요
  • 무알콜
  • 저알콜

무알콜 맥주 세계 시장 : 기술별

  • 시장 개요
  • 발효 제한/무발효
  • 탈알콜
  • 역삼투
  • 열처리
  • 감압 증류
  • 기타

무알콜 맥주 세계 시장 규모 : 지역별

  • 시장 개요
  • 북미
    • 미국
    • 캐나다
  • 유럽
    • 독일
    • 스페인
    • 프랑스
    • 영국
    • 기타 유럽
  • 아시아태평양
    • 중국
    • 인도
    • 일본
    • 한국
    • 기타 아시아태평양
  • 라틴아메리카
    • 브라질
    • 기타 라틴아메리카
  • 중동 및 아프리카(MEA)
    • GCC 국가
    • 남아프리카공화국
    • 기타 중동 및 아프리카

경쟁 상황

  • 상위 5개사의 비교
  • 주요 기업의 시장 포지셔닝(2021년)
  • 주요 시장 기업이 채용한 전략
  • 주요 성공 전략
  • 시장의 최근 활동
  • 주요 기업의 시장 점유율(2021년)

주요 기업 개요

  • Heineken N.V.(Netherlands)
  • Anheuser-Busch InBev SA/NV(Belgium)
  • Carlsberg Group(Denmark)
  • Kirin Holdings Company, Limited(Japan)
  • Asahi Group Holdings, Ltd.(Japan)
  • Erdinger WeissbrAu(Germany)
  • Big Drop Brewing Co.(UK)
  • BrewDog(UK)
  • Drop Bear Beer Co.(Australia)
  • Clausthaler Brewery(Germany)
  • Krombacher Brauerei(Germany)
  • Partake Brewing(Canada)
  • Bernard Family Brewery(Czech Republic)
  • Mikkeller(Denmark)
  • Brooklyn Brewery(US)
  • VandeStreek Bier(Netherlands)
  • Nirvana Brewery(UK)
  • WellBeing Brewing Company(US)
  • Maisel's Weisse(Germany)
  • Athletic Brewing Company(US)
ksm 24.04.12

Global non-alcoholic beer Market size was valued at USD 22 billion in 2022 and is poised to grow from USD 23.23 billion in 2023 to USD 35.93 billion by 2031, at a CAGR of 5.6% during the forecast period (2024-2031).

The non-alcoholic beer market has experienced notable growth in recent years, propelled by evolving consumer preferences, a focus on health consciousness, and a rising inclination toward moderation and responsible drinking. It serves as an alternative for individuals seeking to enjoy the flavor of beer while abstaining from alcohol consumption. Non-alcoholic beer undergoes a brewing process akin to alcoholic beer, with subsequent removal of alcohol content through methods like vacuum distillation or reverse osmosis. The resultant product maintains the flavor and attributes of traditional beer but typically contains alcohol levels below 0.5% ABV (Alcohol by Volume). This market endeavors to cater to individuals seeking the taste and experience of beer without the adverse effects of alcohol consumption. It appeals to a diverse consumer base, including those aiming to reduce their alcohol intake, designated drivers, expectant mothers, health-conscious individuals, and those adhering to religious or cultural restrictions on alcohol consumption. The increasing awareness of health and a shift toward healthier lifestyles have prompted consumers to seek alcohol-free options, driving the demand for non-alcoholic beer. However, non-alcoholic beers may not fully replicate the taste and experience of traditional beer, potentially dissuading some consumers. Therefore, educating consumers about the advantages and flavor profiles of non-alcoholic beer is crucial for expanding the market.

Top-down and bottom-up approaches were used to estimate and validate the size of the global non-alcoholic beer market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Non-Alcoholic Beer Market Segmental Analysis

The global non-alcoholic beer market is segmented based on product, technology, and region. By product, the market is segmented into alcohol-free, and low alcohol. By technology, the market is segmented into restricted fermentation/ fermentation-free, dealcoholization, reverse osmosis, heat treatment, vacuum distillation, and others. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Drivers of the Global Non-Alcoholic Beer Market

A key factor propelling the non-alcoholic beer market is the changing preferences of consumers towards healthier beverage choices. There's a growing inclination among consumers to explore alternatives to conventional alcoholic drinks, spurred by concerns about health, a trend towards moderating alcohol intake, and a desire for a wider range of beverage options. In 2022, this trend prompted the launch of novel non-alcoholic beer varieties and flavors, aimed at meeting the evolving tastes of consumers.

Restraints in the Global Non-Alcoholic Beer Market

Non-alcoholic beers encounter the hurdle of mimicking the taste, aroma, and overall sensory experience of traditional alcoholic beers. Striking a balance between a gratifying flavor profile and a low or zero alcohol content poses technical challenges, and certain consumers may perceive the taste of non-alcoholic beers as less enticing in comparison to their alcoholic counterparts.

Market Trends of the Global Non-Alcoholic Beer Market

The craft beer trend has expanded into the non-alcoholic sector, as breweries and beverage companies devote attention to crafting artisanal-style non-alcoholic beers. These beverages frequently highlight distinctive flavors, ingredients, and brewing methods, targeting discerning consumers in search of high-quality and artisanal non-alcoholic choices.

Table of Contents

Executive Summary

  • Market Overview
  • Wheel of Fortune

Research Methodology

  • Information Procurement
  • Secondary & Primary Data Sources
  • Market Size Estimation
  • Market Assumptions & Limitations

Parent Market Analysis

  • Market Overview
  • Market Size
  • Market Dynamics
    • Drivers
    • Opportunities
    • Restraints
    • Challenges

Key Market Insights

  • Technology Analysis
  • Pricing Analysis
  • Supply Chain Analysis
  • Value Chain Analysis
  • Ecosystem of the Market
  • IP Analysis
  • Trade Analysis
  • Startup Analysis
  • Raw Material Analysis
  • Innovation Matrix
  • Pipeline Product Analysis
  • Macroeconomic Indicators
  • Top Investment Analysis
  • Key Success Factor
  • Degree of Competition

Market Dynamics & Outlook

  • Market Dynamics
    • Drivers
    • Opportunities
    • Restraints
    • Challenges
  • Regulatory Landscape
  • Porters Analysis
    • Competitive rivalry
    • Threat of Substitute Products
    • Bargaining Power of Buyers
    • Threat of New Entrants
    • Bargaining Power of Suppliers
  • Skyquest Special Insights on Future Disruptions
    • Political Impact
    • Economic Impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Global Non-alcoholic Beer Market by Product

  • Market Overview
  • Alcohol-free
  • and Low Alcohol

Global Non-alcoholic Beer Market by Technology

  • Market Overview
  • Restricted fermentation/ fermentation-free
  • Dealcoholization
  • Reverse osmosis
  • Heat treatment
  • Vacuum distillation
  • and Others

Global Non-alcoholic Beer Market Size by Region

  • Market Overview
  • North America
    • USA
    • Canada
  • Europe
    • Germany
    • Spain
    • France
    • UK
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Rest of Asia-Pacific
  • Latin America
    • Brazil
    • Rest of Latin America
  • Middle East & Africa (MEA)
    • GCC Countries
    • South Africa
    • Rest of MEA

Competitive Landscape

  • Top 5 Player Comparison
  • Market Positioning of Key Players, 2021
  • Strategies Adopted by Key Market Players
  • Top Winning Strategies
    • By Development
    • By Company
    • By Year
  • Recent Activities in the Market
  • Key Companies Market Share (%), 2021

Key Company Profiles

  • Heineken N.V. (Netherlands)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Anheuser-Busch InBev SA/NV (Belgium)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Carlsberg Group (Denmark)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Kirin Holdings Company, Limited (Japan)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Asahi Group Holdings, Ltd. (Japan)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Erdinger Weissbier (Germany)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Big Drop Brewing Co. (UK)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • BrewDog (UK)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Drop Bear Beer Co. (Australia)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Clausthaler Brewery (Germany)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Krombacher Brauerei (Germany)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Partake Brewing (Canada)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Bernard Family Brewery (Czech Republic)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Mikkeller (Denmark)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Brooklyn Brewery (US)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • VandeStreek Bier (Netherlands)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Nirvana Brewery (UK)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • WellBeing Brewing Company (US)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Maisel's Weisse (Germany)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Athletic Brewing Company (US)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
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