세계의 방송 장비 시장 규모, 점유율, 성장 분석 : 기술별, 용도별 - 산업 예측(2024-2031년)

Global Broadcast Equipment Market size was valued at USD 5.03 billion in 2022 and is poised to grow from USD 5.27 billion in 2023 to USD 7.67 billion by 2031, growing at a CAGR of 4.8% during the forecast period (2024-2031).

The need for better audio and visual experiences among consumers has led to tremendous advancements in the broadcast equipment sector in recent decades. As a result of technological advancements, broadcasters are now required to provide Ultra High Definition (UHD) output in order to serve high-end users and expand the market. The need for higher resolution material was driving use of 4K and even 8K broadcasting technologies. The impetus for this movement was consumer expectations for better picture quality. Broadcasts were gradually using VR and AR technologies to create immersive experiences. This covers immersive narrative, virtual studios, and enhanced visuals. Cloud-based solutions for content editing, sharing, and archiving were growing in popularity. Their offerings were affordability, scalability, and adaptability. Broadcasters employed AI and machine learning for recommendation engines, automated production processes, and content analysis. This improved content discovery and personalization.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Broadcast Equipment Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Broadcast Equipment Market Segmental Analysis

The global broadcast equipment market is segmented on the basis of technology, application, and region. By technology, the market is segmented into Analog Broadcasting, and Digital Broadcasting. By Application, the market is segmented into Radio, and Television. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Drivers of the Global Broadcast Equipment Market

The need for cutting-edge broadcast technology in 2022 will be driven by the continued strong demand for live sporting events. To improve the viewing experience, broadcasters made investments in augmented reality visuals, virtual reality technologies, and high-definition cameras. For instance, broadcasters used cutting-edge technology to record the action and provide immersive footage to viewers around the world during the FIFA World Cup 2022 in Qatar.

Restraints in the Global Broadcast Equipment Market

For broadcasters, updating their current equipment presented a barrier as the industry moved toward IP-based infrastructure. Making the switch from outdated systems to IP-based solutions needed a large financial commitment as well as specialized knowledge. The challenge for broadcasters was to ensure smooth processes while integrating IP-based equipment with their traditional infrastructure. Although the transformation process was ultimately advantageous, it temporarily restrained the market.

Market Trends of the Global Broadcast Equipment Market

In order to boost operational efficiency and optimize workflows, broadcasters have been adopting artificial intelligence (AI) and automation technologies more and more. In 2022, there was an increase in the use of AI-powered video editing, automated metadata creation, and content analysis tools. Targeted content delivery was made possible, for instance, by broadcasters' analysis of viewer interaction and preferences thanks to AI-enabled video analytics tools.

Table of Contents

Executive Summary

• Market Overview
• Wheel of Fortune

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Parent Market Analysis

• Market Overview
• Market Size
• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges

Key Market Insights

• Technology Analysis
• Pricing Analysis
• Supply Chain Analysis
• Value Chain Analysis
• Ecosystem of the Market
• IP Analysis
• Trade Analysis
• Startup Analysis
• Raw Material Analysis
• Innovation Matrix
• Pipeline Product Analysis
• Macroeconomic Indicators
• Top Investment Analysis
• Key Success Factor
• Degree of Competition

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Regulatory Landscape
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers
• Skyquest Special Insights on Future Disruptions
  • Political Impact
  • Economic Impact
  • Social Impact
  • Technical Impact
  • Environmental Impact
  • Legal Impact

Global Broadcast Equipment Market by Technology

• Market Overview
• Analog Broadcasting
• and Digital Broadcasting

Global Broadcast Equipment Market by Application

• Market Overview
• Radio
• Television

Global Broadcast Equipment Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2021
• Strategies Adopted by Key Market Players
• Top Winning Strategies
  • By Development
  • By Company
  • By Year
• Recent Activities in the Market
• Key Companies Market Share (%), 2021

Key Company Profiles

• Sony Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cisco Systems, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Harmonic Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Evertz Microsystems Ltd. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Grass Valley (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panasonic Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Imagine Communications Corp. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Avid Technology, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Belden Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Huawei Technologies Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Snell Advanced Media Ltd. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Blackmagic Design Pty. Ltd. (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ross Video Ltd. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• EVS Broadcast Equipment SA (Belgium)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NewTek, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Imagine Products, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• FOR-A Company Limited (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vizrt Group AS (Norway)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ChyronHego Corporation (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cobham plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments