MaaS(Mobility As A Service) 시장 규모, 점유율, 성장 분석 : 서비스별, 비즈니스 모델별, 솔루션 유형별, 운송 유형별, 차량 유형별, 애플리케이션 유형별, 지역별 - 산업 예측(2025-2032년)

Global Mobility As A Service (MaaS) Market size was valued at USD 5.7 billion in 2023 and is poised to grow from USD 7.47 billion in 2024 to USD 65.21 billion by 2032, growing at a CAGR of 31.1% during the forecast period (2025-2032).

The transportation sector is a major contributor to global air pollution, prompting a shift towards alternative modes of transport. The Mobility as a Service (MaaS) market is poised for growth due to the rising popularity of shared mobility solutions. Car-sharing is becoming a cost-effective alternative to ownership, reducing maintenance and fuel expenses while also mitigating environmental impact. Increased disposable income and investment in transport infrastructure further bolster this sector. Additionally, government initiatives in emerging markets, such as those from the European Union Commission, incentivize the adoption of ride-hailing services. The growing prevalence of e-bike sharing among commuters is also noteworthy, as it effectively cuts emissions and saves time, enhancing the overall appeal of sustainable transport options.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Mobility As A Service (Maas) market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Mobility as a Service (MaaS) Market Segmental Analysis

Global Mobility As A Service (MaaS) Market is segmented by Service, Business Model, Solution type, Transporation type, Vehicle type, Application type, Operating System, Propulsion Type, Payment Type, Commute Type, Daily, Last mile connectivity, Occasional and region. Based on Service, the market is segmented into Ride-Hailing, Car Sharing, Micro-Mobility, Bus Sharing and Train Services. Based on Business Model, the market is segmented into Business-To-Business, Business-To-Consumer and Peer-To-Peer. Based on Solution type, the market is segmented into Technology Platforms, Payment Engines, Navigation Solutions, Telecom Connectivity Providers, Ticketing Solutions and Insurance Services. Based on Transporation type, the market is segmented into Private and Public. Based on Vehicle type, the market is segmented into Buses, Four-Wheelers, Micro-Mobility and Trains. Based on Application type, the market is segmented into Personalized Application Services, Journey Management, Journey Planning and Flexible Payments & Transactions. Based on Operating System, the market is segmented into Android, iOS and Others. Based on Propulsion Type, the market is segmented into ICE, EV, Hybrid electric and CNG/LPG. Based on Payment Type, the market is segmented into Subscription and Pay-as-you-go. Based on Commute Type, the market is segmented into Daily, Last mile connectivity, and Occasional. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Mobility as a Service (MaaS) Market

One of the primary drivers of the Mobility as a Service (MaaS) market is the global push by governments to promote digital payment methods. Initiatives like India's Digital India program aim to foster cashless transactions and enhance digital payment infrastructure nationwide. Moreover, the surge in e-commerce businesses and the widespread adoption of e-wallets for transactions significantly contribute to market growth. Furthermore, during the forecast period, the development of advanced, secure payment gateways is anticipated to further propel the Mobility as a Service (MaaS) market, facilitating seamless and trustworthy transactions for users across various platforms.

Restraints in the Global Mobility as a Service (MaaS) Market

A significant challenge facing the Global Mobility as a Service (MaaS) market is the rising levels of transportation congestion and pollution, particularly in developing countries. The prevalence of single-occupancy vehicle trips exacerbates vehicle emissions and contributes to traffic congestion, a situation further intensified by the popularity of ride-hailing services. In response to these issues, many governments in these regions are actively encouraging the public to shift towards public transportation options instead of relying solely on Mobility as a Service solutions. This push for public transit, aimed at alleviating congestion and reducing environmental impact, poses a restraint on the expansion of the MaaS market.

Market Trends of the Global Mobility as a Service (MaaS) Market

The Global Mobility as a Service (MaaS) market is witnessing a dynamic trend fueled by the increasing engagement of power companies in the car-sharing sector, coupled with stringent emission regulations enforced by governments in developing economies. As urbanization accelerates and environmental concerns escalate, the demand for sustainable transportation solutions has surged, prompting traditional car manufacturers to pivot towards eco-friendly alternatives. This shift not only enhances corporate social responsibility but also allows MaaS providers to solidify their market presence through innovative services and partnerships. Consequently, the MaaS market is poised for substantial growth as it aligns with global sustainability goals and evolving consumer preferences.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technology Analysis
• Regulatory Analysis
• Case Study Analysis

Global Mobility As A Service (MaaS) Market Size by Service & CAGR (2025-2032)

• Market Overview
• Ride-Hailing
• Car Sharing
• Micro-Mobility
• Bus Sharing
• Train Services

Global Mobility As A Service (MaaS) Market Size by Business Model & CAGR (2025-2032)

• Market Overview
• Business-To-Business
• Business-To-Consumer
• Peer-To-Peer

Global Mobility As A Service (MaaS) Market Size by Solution type & CAGR (2025-2032)

• Market Overview
• Technology Platforms
• Payment Engines
• Navigation Solutions
• Telecom Connectivity Providers
• Ticketing Solutions
• Insurance Services

Global Mobility As A Service (MaaS) Market Size by Transporation type & CAGR (2025-2032)

• Market Overview
• Private
• Public

Global Mobility As A Service (MaaS) Market Size by Vehicle type & CAGR (2025-2032)

• Market Overview
• Buses
• Four-Wheelers
• Micro-Mobility
• Trains

Global Mobility As A Service (MaaS) Market Size by Application type & CAGR (2025-2032)

• Market Overview
• Personalized Application Services
• Journey Management
• Journey Planning
• Flexible Payments & Transactions

Global Mobility As A Service (MaaS) Market Size by Operating System & CAGR (2025-2032)

• Market Overview
• Android
• iOS
• Others

Global Mobility As A Service (MaaS) Market Size by Propulsion Type & CAGR (2025-2032)

• Market Overview
• ICE
• EV
• Hybrid electric
• CNG/LPG

Global Mobility As A Service (MaaS) Market Size by Payment Type & CAGR (2025-2032)

• Market Overview
• Subscription
• Pay-as-you-go

Global Mobility As A Service (MaaS) Market Size by Commute Type & CAGR (2025-2032)

• Market Overview
• Daily
• Last mile connectivity
• Occasional

Global Mobility As A Service (MaaS) Market Size & CAGR (2025-2032)

• North America (Service, Business Model, Solution type, Transporation type, Vehicle type, Application type, Operating System, Propulsion Type, Payment Type, Commute Type)
  • US
  • Canada
• Europe (Service, Business Model, Solution type, Transporation type, Vehicle type, Application type, Operating System, Propulsion Type, Payment Type, Commute Type)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Service, Business Model, Solution type, Transporation type, Vehicle type, Application type, Operating System, Propulsion Type, Payment Type, Commute Type)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Service, Business Model, Solution type, Transporation type, Vehicle type, Application type, Operating System, Propulsion Type, Payment Type, Commute Type)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Service, Business Model, Solution type, Transporation type, Vehicle type, Application type, Operating System, Propulsion Type, Payment Type, Commute Type)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Uber Technologies Inc
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lyft, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Didi Chuxing Technology Co., Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BlaBlaCar
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ola Cabs
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gett, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Grab Holdings Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Careem Networks FZ-LLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Taxify OU
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Moovel Group GmbH
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DiDi Express
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Transit App, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SkedGo Pty Ltd
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lime (Neutron Holdings Inc.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bird Rides Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Spin (Ford Motor Company)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• JUMP Bikes (Uber Technologies, Inc.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Car2Go (Daimler AG)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations