AaaS(Analytics as a Service) 시장 규모, 점유율, 성장 분석 : 구성요소별, 분석 유형별, 기업 유형별, 전개 방식별, 최종 이용 산업별, 지역별 - 산업 예측(2025-2032년)

Analytics as a Service Market size was valued at USD 11.2 billion in 2023 and is poised to grow from USD 13.59 billion in 2024 to USD 63.67 billion by 2032, growing at a CAGR of 21.3% during the forecast period (2025-2032).

The Analytics as a Service (AaaS) market is witnessing significant growth, driven by a rising demand from organizations seeking to enhance their data analysis capabilities. As enterprises increasingly prioritize data-driven decision-making to optimize operations-ranging from sales to supply chain management-the need for robust analytical solutions becomes pivotal. This trend is further fueled by the adoption of cloud-based technologies, facilitating data centralization across various departments. Notably, sectors like e-commerce and retail are increasingly leveraging analytical tools for demand sensing, enhancing their understanding of consumer behavior and its implications on the supply chain. Additionally, the integration of RFID technology has accelerated the demand for AaaS, which is poised for continued expansion across diverse applications, including energy consumption predictions and market trend analysis.

Top-down and bottom-up approaches were used to estimate and validate the size of the Analytics As A Service market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Analytics As A Service Market Segments Analysis

Global Analytics as a Service Market is segmented by Component, Analytics Type, Enterprise Type, Deployment Type, End Use Industry and region. Based on Component, the market is segmented into Solution and Services. Based on Analytics Type, the market is segmented into Predictive, Diagnostic, Descriptive and Prescriptive. Based on Enterprise Type, the market is segmented into Large Enterprises and Small & Medium Enterprises. Based on Deployment Type, the market is segmented into Private Cloud, Public Cloud and Hybrid Cloud. Based on End Use Industry, the market is segmented into BFSI, IT & Telecommunication, Retail & E-commerce, Manufacturing, Transportation & Logistics, Government & Public Sector and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Analytics As A Service Market

The rise of social media platforms and cutting-edge technology significantly influences the Analytics As A Service market. Platforms like Facebook, Twitter, Instagram, and YouTube produce an enormous volume of data every second, allowing brands to monitor their consumer journeys closely. By leveraging insights from Facebook analytics and similar tools, businesses can identify effective strategies to connect with their audiences more efficiently. This extensive data generation not only enhances understanding of consumer behavior but also propels the demand for analytics services, highlighting the crucial role of social media in shaping the landscape of data-driven decision-making and enhancing marketing effectiveness.

Restraints in the Analytics As A Service Market

Rising apprehensions regarding the privacy and security of sensitive information, exacerbated by increasing data breaches and cyberattacks, are leading organizations to exercise greater caution when it comes to sharing their data with third-party analytics as a service providers. This trend poses a significant challenge to the growth of the Analytics as a Service market. In response to these security apprehensions, many providers are taking proactive measures by implementing advanced encryption methods to safeguard data, thus striving to alleviate concerns and regain the trust of potential clients. Addressing these issues remains critical for the sustained expansion of this market segment.

Market Trends of the Analytics As A Service Market

The Analytics as a Service (AaaS) market is experiencing significant growth driven by the rising adoption of cloud-based technological solutions across diverse industries. Businesses increasingly leverage these scalable and flexible analytics solutions to manage fluctuating workloads and large datasets efficiently, enabling data-driven decision-making without heavy upfront investments in infrastructure. This trend reflects a broader shift towards digital transformation, as companies prioritize agility and innovation. The accessibility and cost-effectiveness of AaaS allow organizations of all sizes to harness advanced analytics capabilities, further propelling market expansion and solidifying cloud services as a cornerstone of modern business strategy in a data-centric world.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Technological Advancement

Global Analytics as a Service Market Size by Component & CAGR (2025-2032)

• Market Overview
• Solution
• Services

Global Analytics as a Service Market Size by Analytics Type & CAGR (2025-2032)

• Market Overview
• Predictive
• Diagnostic
• Descriptive
• Prescriptive

Global Analytics as a Service Market Size by Enterprise Type & CAGR (2025-2032)

• Market Overview
• Large Enterprises
• Small & Medium Enterprises

Global Analytics as a Service Market Size by Deployment Type & CAGR (2025-2032)

• Market Overview
• Private Cloud
• Public Cloud
• Hybrid Cloud

Global Analytics as a Service Market Size by End Use Industry & CAGR (2025-2032)

• Market Overview
• BFSI
• IT & Telecommunication
• Retail & E-commerce
• Manufacturing
• Transportation & Logistics
• Government & Public Sector
• Others

Global Analytics as a Service Market Size & CAGR (2025-2032)

• North America (Component, Analytics Type, Enterprise Type, Deployment Type, End Use Industry)
  • US
  • Canada
• Europe (Component, Analytics Type, Enterprise Type, Deployment Type, End Use Industry)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Analytics Type, Enterprise Type, Deployment Type, End Use Industry)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Analytics Type, Enterprise Type, Deployment Type, End Use Industry)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Analytics Type, Enterprise Type, Deployment Type, End Use Industry)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Microsoft (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazon Web Services (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAS Institute (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Teradata (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Qlik (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Salesforce (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MicroStrategy (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cloudera (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Altair (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TIBCO Software (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kellton (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Innowise (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alteryx (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jaspersoft (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MSys Technologies (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Synoptek (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations