승용차 텔레매틱스 시장 규모, 점유율, 성장 분석 : 서비스별, 하드웨어별, 폼 유형별, 차종별, 접속성별, 애프터마켓별, 지역별 - 산업 예측(2025-2032년)

Passenger Vehicle Telematics Market size was valued at USD 27.0 billion in 2023 and is poised to grow from USD 30.67 billion in 2024 to USD 85.07 billion by 2032, growing at a CAGR of 13.6% during the forecast period (2025-2032).

The global passenger vehicle telematics market is poised for significant expansion, fueled by the rising demand for connected vehicles and heightened awareness around road safety and security. Consumers are increasingly seeking advanced features like in-car connectivity, infotainment, and real-time diagnostics, which bolster safety through emergency response, object detection, and vehicle tracking capabilities. The recent launch of a central vehicle computer by Bosch and Qualcomm exemplifies this trend, combining cockpit functions with ADAS and offering intelligent navigation and scalable tracking solutions for automakers. Additionally, the advent of 5G communication technologies has enhanced system functionality and reliability, appealing to both consumers and manufacturers. Innovations such as Continental's CoSmA solution, which turns smart devices into car keys, further integrate technology into the user experience, anchoring telematics in the digital landscape.

Top-down and bottom-up approaches were used to estimate and validate the size of the Passenger Vehicle Telematics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Passenger Vehicle Telematics Market Segments Analysis

Global Passenger Vehicle Telematics Market is segmented by Service, Hardware, Form Type, Vehicle Type, Connectivity, Aftermarket, Service Type and region. Based on Service, the market is segmented into Automatic Crash Notification, Emergency Calling, Navigation, On-Road Assistance, Remote Diagnostics, Vehicle Tracking/Recovery (Fleet Management), Insurance Risk Assessment, Driver Behaviour, Billing Services and Others (Fuel efficiency Guidance, Geo-Fencing, Eco Driving). Based on Hardware, the market is segmented into Telematic Control Unit, Navigation Systems, Communication Devices, Audio/Video Interface and CAN Bus. Based on Form Type, the market is segmented into Embedded, Tethered and Integrated. Based on Vehicle Type, the market is segmented into Passenger Car, LCV, Truck and Bus. Based on Connectivity, the market is segmented into Satellite and Cellular. Based on Aftermarket, the market is segmented into Passenger Car/Aftermarket, LCV Aftermarket and HCV Aftermarket. Based on Service Type, the market is segmented into Consulting, Implementation and Maintenance. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Passenger Vehicle Telematics Market

The growth of the Passenger Vehicle Telematics market is significantly influenced by government regulations, notably the European eCall mandate, which mandates that all vehicles must be equipped with an emergency response system. This regulatory landscape continues to evolve, pushing the global automotive industry towards enhanced connectivity that supports a range of safety features, vehicle tracking, and other critical applications. As a result, original equipment manufacturers (OEMs) are increasingly integrating telematics systems into their vehicles to ensure compliance with these emerging standards while promoting safer driving experiences and improved vehicle monitoring capabilities. This trend is pivotal in shaping the future of telematics within the automotive sector.

Restraints in the Passenger Vehicle Telematics Market

The Passenger Vehicle Telematics market faces significant restraints, particularly in developing countries where inadequate telecommunication infrastructure and inconsistent mobile network coverage hinder the widespread adoption of telematics systems. In rural and isolated regions, the lack of reliable cellular and satellite networks results in poor connectivity, compromising the effectiveness of telematics solutions. Consequently, this limitation curtails market growth potential in various regions, including parts of Africa, Asia, and Latin America, where infrastructural challenges persist. Addressing these issues is crucial for enhancing the viability and accessibility of telematics technology in these underserved markets.

Market Trends of the Passenger Vehicle Telematics Market

The Passenger Vehicle Telematics market is currently experiencing a significant evolution driven by the integration of AI and IoT technologies. This trend revolutionizes vehicle management and enhances user experiences through innovations like predictive maintenance, route optimization, and advanced safety features that analyze driver behavior and prevent accidents. The proliferation of IoT-enabled devices facilitates seamless communication between vehicles and infrastructure, boosting operational efficiency. As consumers increasingly prioritize connected and intelligent solutions, this convergence of technologies not only elevates the standard for passenger vehicles but also propels the entire automotive industry toward smarter and safer mobility solutions, positioning telematics as a critical element of future automotive strategies.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Passenger Vehicle Telematics Market Size by Service & CAGR (2025-2032)

• Market Overview
• Automatic Crash Notification
• Emergency Calling
• Navigation
• On-Road Assistance
• Remote Diagnostics
• Vehicle Tracking/Recovery (Fleet Management)
• Insurance Risk Assessment
• Driver Behaviour
• Billing Services
• Others (Fuel efficiency Guidance, Geo-Fencing, Eco Driving)

Global Passenger Vehicle Telematics Market Size by Hardware & CAGR (2025-2032)

• Market Overview
• Telematic Control Unit
• Navigation Systems
• Communication Devices
• Audio/Video Interface
• CAN Bus

Global Passenger Vehicle Telematics Market Size by Form Type & CAGR (2025-2032)

• Market Overview
• Embedded
• Tethered
• Integrated

Global Passenger Vehicle Telematics Market Size by Vehicle Type & CAGR (2025-2032)

• Market Overview
• Passenger Car
• LCV
• Truck
• Bus

Global Passenger Vehicle Telematics Market Size by Connectivity & CAGR (2025-2032)

• Market Overview
• Satellite
• Cellular

Global Passenger Vehicle Telematics Market Size by Aftermarket & CAGR (2025-2032)

• Market Overview
• Passenger Car/Aftermarket
• LCV Aftermarket
• HCV Aftermarket

Global Passenger Vehicle Telematics Market Size by Service Type & CAGR (2025-2032)

• Market Overview
• Consulting
• Implementation
• Maintenance

Global Passenger Vehicle Telematics Market Size & CAGR (2025-2032)

• North America (Service, Hardware, Form Type, Vehicle Type, Connectivity, Aftermarket, Service Type)
  • US
  • Canada
• Europe (Service, Hardware, Form Type, Vehicle Type, Connectivity, Aftermarket, Service Type)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Service, Hardware, Form Type, Vehicle Type, Connectivity, Aftermarket, Service Type)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Service, Hardware, Form Type, Vehicle Type, Connectivity, Aftermarket, Service Type)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Service, Hardware, Form Type, Vehicle Type, Connectivity, Aftermarket, Service Type)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Verizon Connect (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Geotab Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Teletrac Navman (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MiX Telematics (South Africa)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Octo Telematics (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CalAmp Corp. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Continental AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Robert Bosch GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Trimble Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Samsara Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fleetmatics (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sierra Wireless (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Omnitracs (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Inseego Corp. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Automile (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• WirelessCar (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Airbiquity Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mojio (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations