세계의 텔레매틱스 시장 예측(-2032년) : 컴포넌트별, 기술별, 접속성별, 차종별, 용도별, 판매 채널별, 지역별 세계 분석

According to Stratistics MRC, the Global Telematics Market is accounted for $78.4 billion in 2025 and is expected to reach $211.2 billion by 2032, growing at a CAGR of 15.2% during the forecast period. The telematics sector focuses on integrating telecommunications, GPS, and onboard data systems to connect vehicles, equipment, or assets to cloud platforms. This encompasses hardware devices, connectivity solutions, analytics software, and various services utilized in sectors such as transportation, construction, insurance, and leasing. The benefits of telematics include real-time tracking, enhanced route and asset utilization, reduced fuel and maintenance expenses, improved safety and insights into driver behavior, better compliance, and the development of new data-driven business models and services.

Market Dynamics:

Driver:

Rise of connected vehicles and mandatory safety regulations

The rise of connected vehicles and mandatory safety regulations is fundamentally accelerating market growth. Government mandates worldwide, such as eCall in the EU, require telematics systems for emergency response, creating a substantial installed base. Additionally, consumer demand for enhanced connectivity, real-time diagnostics, and advanced driver-assistance systems (ADAS) is driving original equipment manufacturers (OEMs) to integrate sophisticated telematics as a standard feature. This trend is directly helping the market grow and technologies improve.

Restraint:

Data privacy and cybersecurity concerns

High-profile breaches involving vehicle data erode consumer trust and pose operational risks. The collection of detailed location and driving behavior data triggers intense scrutiny from regulators and individuals alike, potentially slowing market penetration as stakeholders demand more robust and transparent security frameworks before committing to large-scale deployments.

Opportunity:

Expansion into electric vehicle (EV) fleet management

Telematics solutions are critical for addressing EV-specific challenges, such as monitoring battery health, optimizing charging schedules based on route and energy costs, and alleviating range anxiety. This synergy helps fleet operators get the most out of their vehicles and lower their total cost of ownership. This creates a dedicated and quickly growing niche within the larger telematics ecosystem.

Threat:

Increasingly stringent data protection regulations

Increasingly stringent data protection regulations, such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), pose potential threats by escalating compliance costs and operational complexity. These laws govern the cross-border flow and processing of the vast data generated by telematics systems. Companies face significant financial and legal risks if they fail to comply, which can deter investment and hinder innovation in data-intensive service offerings.

Covid-19 Impact:

The pandemic initially disrupted the automotive sector, leading to vehicle production delays and temporary declines in new telematics installations. However, it ultimately accelerated market demand for specific telematics applications. The crisis brought attention to contactless fleet management, remote diagnostics, and efficient logistics, driving adoption among commercial fleets to optimize operations and ensure driver safety during a period of heightened sensitivity around asset utilization.

The hardware segment is expected to be the largest during the forecast period

The hardware segment is expected to account for the largest market share during the forecast period, attributed to the essential nature of components like telematics control units (TCUs), sensors, and connectivity modules in every deployed system. Despite increasing software value, the upfront need for physical hardware in both OEM and aftermarket installations secures its leading revenue position, particularly as vehicle production volumes recover and expand globally.

The embedded segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the embedded segment is predicted to witness the highest growth rate, driven by automakers increasingly embedding factory-fit telematics for connected services, which offer greater reliability and integration than aftermarket solutions. Consumer preferences for seamless connectivity and the automotive industry's shift toward software-defined vehicles directly fuel the rapid adoption of embedded systems, supporting their superior growth trajectory.

Region with largest share:

During the forecast period, the North America region is expected to hold the largest market share. This leadership is based on early adoption of technology, strict rules that promote safety, a well-established automotive industry, and a large number of major telematics and fleet management service providers. Strong existing infrastructure and high commercial fleet penetration continue to drive substantial revenue in this region.

Region with highest CAGR:

Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR. Rapid urbanization is driving up demand for commercial fleets, while soaring automotive production, especially in China and India, and stricter government rules for vehicle tracking and safety are fueling explosive growth. The expanding middle class and growing acceptance of insurtech and connected car services further contribute to this accelerated growth rate.

Key players in the market

Some of the key players in Telematics Market include Geotab Inc., Verizon Connect, MiX Telematics, Trimble Inc., Webfleet Solutions B.V., Samsara Inc., Omnitracs LLC, Teletrac Navman US Ltd., CalAmp Corp., Zonar Systems Inc., Fleet Complete, Inseego Corp., Continental AG, Robert Bosch GmbH, AT&T Inc., Vodafone Automotive, Octo Group S.p.A., and Airbiquity Inc.

Key Developments:

In October 2025, Teletrac Navman earned the "Vehicle Telematics Solution of the Year" award in the 2025 AutoTech Breakthrough Awards Program for its TN360 platform and IQ, Multi IQ, Smart dashcams, which use AI and machine learning for real-time insights into driver behavior, vehicle performance, and road conditions to enhance safety and reduce incidents.

In July 2025, Teletrac Navman launched OEM Telematics integration for TN360, enabling cloud-to-cloud connections with factory-fitted telematics hardware from vehicle manufacturers by entering VIN numbers, providing data on location, usage, speed, fuel, and EV battery charge without aftermarket installs.

Components Covered:

• Hardware
• Software
• Services

Technologies Covered:

• Embedded
• Tethered
• Integrated Smartphone

Connectivity's Covered:

• Cellular
• Satellite
• Wi-Fi
• Bluetooth & V2X

Vehicle Types Covered:

• Passenger Vehicles
• Commercial Vehicles

Applications Covered:

• Fleet/Asset Management
• Insurance Telematics (UBI)
• Infotainment & Navigation
• Safety & Security
• Vehicle Health & Diagnostics
• Remote Diagnostics & Management

Sales Channels Covered:

• Original Equipment Manufacturer (OEM)
• Aftermarket

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

• 2.1 Abstract
• 2.2 Stake Holders
• 2.3 Research Scope
• 2.4 Research Methodology
  • 2.4.1 Data Mining
  • 2.4.2 Data Analysis
  • 2.4.3 Data Validation
  • 2.4.4 Research Approach
• 2.5 Research Sources
  • 2.5.1 Primary Research Sources
  • 2.5.2 Secondary Research Sources
  • 2.5.3 Assumptions

3 Market Trend Analysis

• 3.1 Introduction
• 3.2 Drivers
• 3.3 Restraints
• 3.4 Opportunities
• 3.5 Threats
• 3.6 Technology Analysis
• 3.7 Application Analysis
• 3.8 Emerging Markets
• 3.9 Impact of Covid-19

4 Porters Five Force Analysis

• 4.1 Bargaining power of suppliers
• 4.2 Bargaining power of buyers
• 4.3 Threat of substitutes
• 4.4 Threat of new entrants
• 4.5 Competitive rivalry

5 Global Telematics Market, By Component

• 5.1 Introduction
• 5.2 Hardware
  • 5.2.1 Telematics Control Unit (TCU) / On-Board Unit (OBU)
  • 5.2.2 GPS/GNSS Receivers
  • 5.2.3 Sensors and Actuators
  • 5.2.4 Communication Modules
• 5.3 Software
  • 5.3.1 Fleet Management Software
  • 5.3.2 Analytics and Reporting Software
  • 5.3.3 Telematics Platform/Operating System
• 5.4 Services
  • 5.4.1 Professional Services
  • 5.4.2 Managed Services

6 Global Telematics Market, By Technology

• 6.1 Introduction
• 6.2 Embedded
• 6.3 Tethered
• 6.4 Integrated Smartphone

7 Global Telematics Market, By Connectivity

• 7.1 Introduction
• 7.2 Cellular
• 7.3 Satellite
• 7.4 Wi-Fi
• 7.5 Bluetooth & V2X

8 Global Telematics Market, By Vehicle Type

• 8.1 Introduction
• 8.2 Passenger Vehicles
• 8.3 Commercial Vehicles
  • 8.3.1 Light Commercial Vehicles (LCV)
  • 8.3.2 Heavy Commercial Vehicles (HCV) / Trucks
  • 8.3.3 Buses and Coaches
  • 8.3.4 Off-Highway/Construction Vehicles

9 Global Telematics Market, By Application

• 9.1 Introduction
• 9.2 Fleet/Asset Management
• 9.3 Insurance Telematics (UBI)
• 9.4 Infotainment & Navigation
• 9.5 Safety & Security
• 9.6 Vehicle Health & Diagnostics
• 9.7 Remote Diagnostics & Management

10 Global Telematics Market, By Sales Channel

• 10.1 Introduction
• 10.2 Original Equipment Manufacturer (OEM)
• 10.3 Aftermarket

11 Global Telematics Market, By Geography

• 11.1 Introduction
• 11.2 North America
  • 11.2.1 US
  • 11.2.2 Canada
  • 11.2.3 Mexico
• 11.3 Europe
  • 11.3.1 Germany
  • 11.3.2 UK
  • 11.3.3 Italy
  • 11.3.4 France
  • 11.3.5 Spain
  • 11.3.6 Rest of Europe
• 11.4 Asia Pacific
  • 11.4.1 Japan
  • 11.4.2 China
  • 11.4.3 India
  • 11.4.4 Australia
  • 11.4.5 New Zealand
  • 11.4.6 South Korea
  • 11.4.7 Rest of Asia Pacific
• 11.5 South America
  • 11.5.1 Argentina
  • 11.5.2 Brazil
  • 11.5.3 Chile
  • 11.5.4 Rest of South America
• 11.6 Middle East & Africa
  • 11.6.1 Saudi Arabia
  • 11.6.2 UAE
  • 11.6.3 Qatar
  • 11.6.4 South Africa
  • 11.6.5 Rest of Middle East & Africa

12 Key Developments

• 12.1 Agreements, Partnerships, Collaborations and Joint Ventures
• 12.2 Acquisitions & Mergers
• 12.3 New Product Launch
• 12.4 Expansions
• 12.5 Other Key Strategies

13 Company Profiling

• 13.1 Geotab Inc.
• 13.2 Verizon Connect
• 13.3 MiX Telematics
• 13.4 Trimble Inc.
• 13.5 Webfleet Solutions B.V.
• 13.6 Samsara Inc.
• 13.7 Omnitracs LLC
• 13.8 Teletrac Navman US Ltd.
• 13.9 CalAmp Corp.
• 13.10 Zonar Systems Inc.
• 13.11 Fleet Complete
• 13.12 Inseego Corp.
• 13.13 Continental AG
• 13.14 Robert Bosch GmbH
• 13.15 AT&T Inc.
• 13.16 Vodafone Automotive
• 13.17 Octo Group S.p.A.
• 13.18 Airbiquity Inc.