세계의 온라인 데이트 시장 규모, 점유율, 성장 분석 : 플랫폼별, 매출 창출별, 지역별 - 산업 예측(2025-2032년)

Global Online Dating Market size was valued at USD 10.36 billion in 2023 and is poised to grow from USD 11.13 billion in 2024 to USD 19.70 billion by 2032, growing at a CAGR of 7.4% in the forecast period (2025-2032).

The online dating market is experiencing significant growth, particularly among younger demographics, driven by the surge in single populations globally. As users increasingly seek partners with shared interests and values, platforms like Tinder and Match Group are rising in popularity, facilitating meaningful connections. Service providers are enhancing user experiences with innovative features, making online dating convenient and efficient. Functionality that allows users to control interactions and connections adds to the appeal. Additionally, the expanding smartphone user base and increasing internet penetration create further opportunities for market growth. However, challenges such as online fraud and data breaches pose potential risks, which could hinder overall market expansion. Despite these concerns, the demand for effective matchmaking services continues to rise.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Online Dating market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Online Dating Market Segments Analysis

The global online dating market is segmented into platform, revenue generation and region. Based on platform, the market is segmented into application and web portals. Based on revenue generation, the market is segmented into subscription and advertisement. Based on region, the market is segmented into North America, Europe, Asia Pacific, the Middle East and Africa, and Latin America.

Driver of the Global Online Dating Market

The Global Online Dating market is being significantly propelled by an increase in consumer expenditure on premium subscriptions, in-app purchases, and advanced features like AI-driven matching and personalized profiles, highlighting a trend towards customized dating experiences. In 2023, global dating app spending surpassed previous years, particularly demonstrating notable growth in North American and European markets. Contributing factors to this market expansion include enhanced mobile accessibility and data-driven algorithms, which are transforming the industry as more individuals turn to online dating as their preferred method for establishing connections, thereby reshaping societal perspectives on romantic engagements.

Restraints in the Global Online Dating Market

A significant challenge facing the Global Online Dating market is ensuring user safety and maintaining privacy. Numerous dating platforms gather personal data, including images and contact information, which could be vulnerable to data breaches or improper use. Additionally, users may run into fraudulent profiles established by scammers or individuals with malicious intent. This potential for privacy violations and deception creates a barrier for many who might otherwise engage in online dating, highlighting the need for robust security measures and vigilant monitoring to foster a safer and more trustworthy environment for all users in the online dating landscape.

Market Trends of the Global Online Dating Market

The global online dating market is witnessing a notable rise in niche dating platforms that cater to specific interests and demographics. These specialized services address diverse needs, from religious affiliations and ethnic backgrounds to shared hobbies and lifestyles. Popular platforms such as Veggly for vegans, Fitness Singles for health enthusiasts, and Dig for pet lovers reflect the growing desire for more personalized matchmaking experiences. Additionally, LGBTQ+ dating platforms like Grindr and HER are fostering safe and inclusive environments for the queer community. This trend not only enhances user satisfaction but also expands the market reach, driving growth and innovation within the online dating landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement

Global Online Dating Market Size by Platform & CAGR (2025-2032)

• Market Overview
• Application
• Web Portals

Global Online Dating Market Size by Revenue Generation & CAGR (2025-2032)

• Market Overview
• Subscription
  • Age
  • 18-25 years
  • 26-34 years
  • 35-50 years
  • Above 50 years
  • Gender
  • Male
  • Female
  • Type
  • Annually
  • Quarterly
  • Monthly
• Advertisement

Global Online Dating Market Size & CAGR (2025-2032)

• North America (Platform, Revenue Generation)
  • US
  • Canada
• Europe (Platform, Revenue Generation)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Platform, Revenue Generation)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Platform, Revenue Generation)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Platform, Revenue Generation)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Match Group (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bumble Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Spark Networks SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zhenai Inc. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Momo Inc. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hello Group Inc. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Meet Group, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ProSiebenSat.1 Media SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ParshipMeet Group (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Grindr Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DMM.com LLC (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tantan Limited (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tinder Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Happn SAS (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Badoo Trading Limited (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Feeld Ltd. (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coffee Meets Bagel Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations