첨단 애널리틱스 시장 규모, 점유율, 성장 분석 : 제공별, 유형별, 비즈니스 기능별, 업계별, 지역별 - 산업 예측(2025-2032년)

Global Advanced Analytics Market size was valued at USD 74.0 billion in 2023 and is poised to grow from USD 91.98 billion in 2024 to USD 524.17 billion by 2032, growing at a CAGR of 24.3% during the forecast period (2025-2032).

The global advanced analytics market is experiencing substantial growth, driven by the increasing adoption of machine learning and artificial intelligence (AI) for personalized consumer experiences, as well as the surge in online shopping. The rise of social networking platforms has further intensified the demand for sophisticated analytics solutions, enabling companies to harness vast amounts of data for timely, fact-based decision-making. Enhanced data evaluation skills in the analytics space are helping enterprises streamline operations and meet stakeholder demands, leading to significant investments, particularly from sectors like banking and healthcare. Notable advancements include the integration of AI with data analytics to create personalized treatment plans in healthcare, exemplified by partnerships like IBM and Palantir Technologies aimed at transforming patient care outcomes.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Advanced Analytics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Advanced Analytics Market Segments Analysis

Global Advanced Analytics Market is segmented by Offering, Type, Business Function, Vertical and region. Based on Offering, the market is segmented into Solutions and Services. Based on Type, the market is segmented into Big Data Analytics, Predictive Analytics, Customer Analytics, Statistical Analytics, Risk Analytics, Prescriptive Analytics and Other Types. Based on Business Function, the market is segmented into HR, Sales And Marketing, Finance And Accounting, Operations And Supply Chain and Other Business Function. Based on Vertical, the market is segmented into BFSI, Telecom, Retail & Consumer Goods, Manufacturing, Healthcare & Life Sciences, Media & Entertainment, Government & Defense, Automotive & Transportation, IT & ITEs and Other Verticals. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Advanced Analytics Market

The surge in data generation is driving a heightened demand for advanced analytics solutions, as organizations seek to extract valuable insights and facilitate informed decision-making. As businesses accumulate vast amounts of data, the necessity for sophisticated analytical tools becomes paramount. These solutions enable companies to navigate complex data landscapes and uncover patterns that inform strategic directions. Consequently, the global advanced analytics market is witnessing significant growth, propelled by the need for enhanced data-driven strategies across various industries. This trend underscores the critical role that advanced analytics play in helping organizations harness the power of data effectively.

Restraints in the Global Advanced Analytics Market

The Global Advanced Analytics market faces a significant challenge due to the scarcity of highly skilled professionals with expertise in data science, statistics, and programming. This deficiency in qualified personnel can hinder the market's growth and development, as organizations rely on advanced analytics to derive insightful conclusions from complex data sets. Without enough experts to drive these analytical processes, companies may struggle to fully leverage the potential of advanced analytics, ultimately affecting their competitiveness and ability to innovate. Addressing this skills gap is crucial for the sustained expansion and advancement of the market in the forthcoming years.

Market Trends of the Global Advanced Analytics Market

The Global Advanced Analytics market is witnessing a significant upward trend, primarily driven by the dominance of Artificial Intelligence (AI) and Machine Learning (ML). These cutting-edge technologies empower organizations to harness vast amounts of complex and unstructured data, enabling deeper insights and enhanced predictive capabilities. By automating decision-making processes, AI and ML not only streamline operations but also improve responsiveness to market dynamics. This shift is pushing companies across various sectors to invest heavily in advanced analytics solutions, fostering innovation and competitiveness. As businesses prioritize data-driven strategies, the demand for AI and ML in advanced analytics is expected to surge, shaping the future landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Patent Analysis
• Technology Analysis
• Case Studies
• Customer And Buying Criteria Analysis

Global Advanced Analytics Market Size by Offering & CAGR (2025-2032)

• Market Overview
• Solutions
  • Cloud
  • On-Premises
• Services
  • Professional Services
  • Training & Consulting
  • System Integration & Implementation
  • Support & Maintenance
  • Managed Services

Global Advanced Analytics Market Size by Type & CAGR (2025-2032)

• Market Overview
• Big Data Analytics
• Predictive Analytics
• Customer Analytics
• Statistical Analytics
• Risk Analytics
• Prescriptive Analytics
• Other Types

Global Advanced Analytics Market Size by Business Function & CAGR (2025-2032)

• Market Overview
• HR
• Sales And Marketing
• Finance And Accounting
• Operations And Supply Chain
• Other Business Function

Global Advanced Analytics Market Size by Vertical & CAGR (2025-2032)

• Market Overview
• BFSI
• Telecom
• Retail & Consumer Goods
• Manufacturing
• Healthcare & Life Sciences
• Media & Entertainment
• Government & Defense
• Automotive & Transportation
• IT & ITEs
• Other Verticals

Global Advanced Analytics Market Size & CAGR (2025-2032)

• North America (Offering, Type, Business Function, Vertical)
  • US
  • Canada
• Europe (Offering, Type, Business Function, Vertical)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Offering, Type, Business Function, Vertical)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Offering, Type, Business Function, Vertical)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Offering, Type, Business Function, Vertical)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• IBM (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAS Institute Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazon Web Services Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google LLC (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Teradata Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MicroStrategy Incorporated (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• KNIME AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• FICO (Fair Isaac Corporation) (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Databricks, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MathWorks, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations