고급 분석 시장 규모, 점유율 및 동향 분석 보고서 : 유형별, 배포별, 기업 규모별, 최종 용도별, 지역별, 부문별 예측(2025-2030년)

Advanced Analytics Market Growth & Trends:

The global advanced analytics market size is expected to reach USD 305.42 billion in 2030 and is projected to grow at a CAGR of 26.4% from 2025 to 2030. The market growth can be attributed to the increasing demand for advanced analytical solutions by companies across the retail, IT & telecom, and BFSI sectors, among others. These solutions help to process large volumes of data and determine fraudulent activities, thus ensuring data protection. For instance, IBM Cloud Pak for Security enables companies to identify hidden threats and make informed risk-based decisions.

Industries such as manufacturing, automotive, and pharmaceuticals are rapidly adopting artificial intelligence, machine learning, and big data to optimize their business processes. These technologies enable manufacturers to improve their production process, increase supply chain efficiency, and identify variables affecting the production quality, which bodes well for market growth. Moreover, as the demand for predictive solutions is growing, key players such as SAS Institute, Inc. and International Business Machines Corp. are introducing cutting-edge solutions that can be offered on cloud.

Advanced analytical solutions are emerging as an essential tool for predicting and forecasting trading patterns, electricity consumption patterns, and rush-hour traffic conditions. As such, many government agencies are making significant investments in these solutions. For instance, the Australian Institute of Health and Welfare uses predictive analysis to access large datasets, such as national hospitals' databases. The agency uses a projection model to forecast Australian healthcare expenditure by combining various factors, such as population growth, the volume of service per treated case, and excess health price inflation.

Advanced Analytics Market Report Highlights:

• The cloud segment accounted for the largest market share of over 62% in 2024, owing to increasing data connectivity through hybrid and multi-cloud environments and the growing trend of digitalization.
• The big data analytics segment accounted for the largest market share of over 32% in 2024, owing to the growing adoption of IIoT and AI by various organizations to efficiently analyze information and make timely decisions.
• The small & medium enterprise (SME) segment is expected to grow at a significant rate during the forecast period. Owing to funding provided by several governments to SMEs to encourage the adoption of advanced analytical solutions such as SaaS.
• The BFSI end use segment accounted for the largest market share in 2024, owing to its heavy reliance on data for risk management, fraud detection, and customer insights.
• The advanced analytics market in the Asia Pacific is growing significantly at a CAGR of over 27% from 2025 to 2030. The Asia Pacific advanced analytics market is growing rapidly due to increasing digitalization across industries and the rise of e-commerce and fintech sectors.

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation and Scope
• 1.2. Research Methodology
  • 1.2.1. Information Procurement
• 1.3. Information or Data Analysis
• 1.4. Methodology
• 1.5. Research Scope and Assumptions
• 1.6. Market Formulation & Validation
• 1.7. Country Based Segment Share Calculation
• 1.8. List of Data Sources

Chapter 2. Executive Summary

• 2.1. Market Outlook
• 2.2. Segment Outlook
• 2.3. Competitive Insights

Chapter 3. Advanced Analytics Market Variables, Trends, & Scope

• 3.1. Market Lineage Outlook
• 3.2. Market Dynamics
  • 3.2.1. Market Driver Analysis
  • 3.2.2. Market Restraint Analysis
  • 3.2.3. Industry Challenge
• 3.3. Advanced Analytics Market Analysis Tools
  • 3.3.1. Industry Analysis - Porter's
    • 3.3.1.1. Bargaining power of the suppliers
    • 3.3.1.2. Bargaining power of the buyers
    • 3.3.1.3. Threats of substitution
    • 3.3.1.4. Threats from new entrants
    • 3.3.1.5. Competitive rivalry
  • 3.3.2. PESTEL Analysis
    • 3.3.2.1. Political landscape
    • 3.3.2.2. Economic and social landscape
    • 3.3.2.3. Technological landscape
• 3.4. Pain Point Analysis

Chapter 4. Advanced Analytics Market: Type Estimates & Trend Analysis

• 4.1. Segment Dashboard
• 4.2. Advanced Analytics Market: Type Movement Analysis, 2024 & 2030 (USD Billion)
• 4.3. Big Data Analytics
  • 4.3.1. Big Data Analytics Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 4.4. Business Analytics
  • 4.4.1. Business Analytics Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 4.5. Customer Analytics
  • 4.5.1. Customer Analytics Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 4.6. Risk Analytics
  • 4.6.1. Risk Analytics Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 4.7. Statistical Analysis
  • 4.7.1. Statistical Analysis Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 4.8. Others
  • 4.8.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 5. Advanced Analytics Market: Deployment Estimates & Trend Analysis

• 5.1. Segment Dashboard
• 5.2. Advanced Analytics Market: Deployment Movement Analysis, 2024 & 2030 (USD Billion)
• 5.3. Cloud
  • 5.3.1. Cloud Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 5.4. On-premise
  • 5.4.1. On-premise Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 6. Advanced Analytics Market: Enterprise Size Estimates & Trend Analysis

• 6.1. Segment Dashboard
• 6.2. Advanced Analytics Market: Enterprise Size Movement Analysis, 2024 & 2030 (USD Billion)
• 6.3. Large Enterprises
  • 6.3.1. Large Enterprises Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 6.4. SMEs
  • 6.4.1. SMEs Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 7. Advanced Analytics Market: End Use Estimates & Trend Analysis

• 7.1. Segment Dashboard
• 7.2. Advanced Analytics Market: End Use Movement Analysis, 2024 & 2030 (USD Billion)
• 7.3. IT & Telecom
  • 7.3.1. IT & Telecom Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 7.4. BFSI
  • 7.4.1. BFSI Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 7.5. Government
  • 7.5.1. Government Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 7.6. Healthcare
  • 7.6.1. Healthcare Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 7.7. Military & Defense
  • 7.7.1. Military & Defense Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 7.8. Others
  • 7.8.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 8. Advanced Analytics Market: Regional Estimates & Trend Analysis

• 8.1. Advanced Analytics Market Share, By Region, 2024 & 2030 (USD Billion)
• 8.2. North America
  • 8.2.1. North America Advanced Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 8.2.2. U.S.
    • 8.2.2.1. U.S. Advanced Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 8.2.3. Canada
    • 8.2.3.1. Canada Advanced Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 8.2.4. Mexico
    • 8.2.4.1. Mexico Advanced Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 8.3. Europe
  • 8.3.1. Europe Advanced Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 8.3.2. UK
    • 8.3.2.1. UK Advanced Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 8.3.3. Germany
    • 8.3.3.1. Germany Advanced Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 8.3.4. France
    • 8.3.4.1. France Advanced Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 8.4. Asia Pacific
  • 8.4.1. Asia Pacific Advanced Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 8.4.2. China
    • 8.4.2.1. China Advanced Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 8.4.3. Japan
    • 8.4.3.1. Japan Advanced Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 8.4.4. India
    • 8.4.4.1. India Advanced Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 8.4.5. South Korea
    • 8.4.5.1. South Korea Advanced Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 8.4.6. Australia
    • 8.4.6.1. Australia Advanced Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 8.5. Latin America
  • 8.5.1. Latin America Advanced Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 8.5.2. Brazil
    • 8.5.2.1. Brazil Advanced Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 8.6. Middle East and Africa
  • 8.6.1. Middle East and Africa Advanced Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 8.6.2. UAE
    • 8.6.2.1. UAE Advanced Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 8.6.3. KSA
    • 8.6.3.1. KSA Advanced Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 8.6.4. South Africa
    • 8.6.4.1. South Africa Advanced Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 9. Competitive Landscape

• 9.1. Company Categorization
• 9.2. Company Market Positioning
• 9.3. Company Heat Map Analysis
• 9.4. Company Profiles/Listing
  • 9.4.1. Alteryx, Inc.
    • 9.4.1.1. Participant's Overview
    • 9.4.1.2. Financial Performance
    • 9.4.1.3. Product Benchmarking
    • 9.4.1.4. Strategic Initiatives
  • 9.4.2. Google LLC
    • 9.4.2.1. Participant's Overview
    • 9.4.2.2. Financial Performance
    • 9.4.2.3. Product Benchmarking
    • 9.4.2.4. Strategic Initiatives
  • 9.4.3. IBM Corporation
    • 9.4.3.1. Participant's Overview
    • 9.4.3.2. Financial Performance
    • 9.4.3.3. Product Benchmarking
    • 9.4.3.4. Strategic Initiatives
  • 9.4.4. Microsoft
    • 9.4.4.1. Participant's Overview
    • 9.4.4.2. Financial Performance
    • 9.4.4.3. Product Benchmarking
    • 9.4.4.4. Strategic Initiatives
  • 9.4.5. Oracle
    • 9.4.5.1. Participant's Overview
    • 9.4.5.2. Financial Performance
    • 9.4.5.3. Product Benchmarking
    • 9.4.5.4. Strategic Initiatives
  • 9.4.6. Salesforce, Inc.
    • 9.4.6.1. Participant's Overview
    • 9.4.6.2. Financial Performance
    • 9.4.6.3. Product Benchmarking
    • 9.4.6.4. Strategic Initiatives
  • 9.4.7. SAP SE
    • 9.4.7.1. Participant's Overview
    • 9.4.7.2. Financial Performance
    • 9.4.7.3. Product Benchmarking
    • 9.4.7.4. Strategic Initiatives
  • 9.4.8. SAS Institute Inc.
    • 9.4.8.1. Participant's Overview
    • 9.4.8.2. Financial Performance
    • 9.4.8.3. Product Benchmarking
    • 9.4.8.4. Strategic Initiatives
  • 9.4.9. Teradata Corporation
    • 9.4.9.1. Participant's Overview
    • 9.4.9.2. Financial Performance
    • 9.4.9.3. Product Benchmarking
    • 9.4.9.4. Strategic Initiatives
  • 9.4.10. TIBCO Software Inc.
    • 9.4.10.1. Participant's Overview
    • 9.4.10.2. Financial Performance
    • 9.4.10.3. Product Benchmarking
    • 9.4.10.4. Strategic Initiatives