자동차 열선 스티어링 휠 시장 규모, 점유율 및 성장 분석(유형별, 차종별, 전원별, 온도 범위별, 기능별, 지역별) : 산업 예측(2025-2032년)

Global Automotive Heated Steering Wheel Market size was valued at USD 3.1 billion in 2023 and is poised to grow from USD 3.29 billion in 2024 to USD 5.28 billion by 2032, growing at a CAGR of 6.1% during the forecast period (2025-2032).

The global Automotive Heated Steering Wheel Market is experiencing significant transformation, fueled by rising consumer demand for enhanced driving comfort and the incorporation of advanced features in affordable vehicle models. Automakers are increasingly integrating heated steering wheels across various segments, particularly in North America, Europe, and select Asian regions with colder climates. These heated systems are becoming central to the cabin experience, serving as key differentiators amid rising vehicle commoditization. The market trend showcases a shift toward smart temperature control technologies, with capacitive heating gaining traction due to its efficiency, especially in electric vehicles. However, challenges such as cost sensitivity, supply chain disruptions, and sustainability pressures are compelling manufacturers to innovate in material selection and production strategies for the future.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Automotive Heated Steering Wheel market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Automotive Heated Steering Wheel Market Segments Analysis

Global Automotive Heated Steering Wheel Market is segmented by Type, Vehicle Class, Power Source, Temperature Range, Features and region. Based on Type, the market is segmented into Capacitive Steering Wheels, Resistive Steering Wheels and Infrared Steering Wheels. Based on Vehicle Class, the market is segmented into Luxury Cars, Mid-Range Cars, Economy Cars, SUVs and Crossovers and Trucks. Based on Power Source, the market is segmented into Vehicle Battery and Alternator. Based on Temperature Range, the market is segmented into Low Temperature Range (0-25 degrees Celsius), Medium Temperature Range (25-45 degrees Celsius) and High Temperature Range (45-65 degrees Celsius). Based on Features, the market is segmented into Temperature Control, Built-in Sensors, Ergonomic Design and Safety Features. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Automotive Heated Steering Wheel Market

The global demand for heated steering wheels in the automotive sector is largely driven by consumers' desire for enhanced comfort and convenience while driving. This trend is particularly pronounced in colder regions, where heated steering wheels significantly improve driving experience during harsh weather conditions. What was once exclusive to luxury cars is now increasingly common in mid-range and even budget-friendly vehicles, reflecting a significant shift in consumer preferences. To stay competitive and cater to these evolving demands, manufacturers are actively incorporating such features into their designs, allowing them to differentiate their offerings and appeal to a broader audience.

Restraints in the Global Automotive Heated Steering Wheel Market

The Global Automotive Heated Steering Wheel market faces significant constraints due to the substantial investments required for integrating heated steering wheels into vehicles. The development of these systems necessitates the use of advanced materials and high-temperature heating devices, along with the need for compatibility with existing automotive systems. Such additional costs can elevate the overall production expenses, making it challenging for manufacturers to offer this feature in budget or mid-range vehicles, particularly in price-sensitive markets. Consequently, this may limit consumer adoption to the premium segment, while also complicating the engineering and development processes without compromising vehicle performance.

Market Trends of the Global Automotive Heated Steering Wheel Market

The Global Automotive Heated Steering Wheel market is experiencing a notable upward trend as non-luxury segments, especially SUVs and premium trims of compact cars, increasingly adopt this feature. This shift is fueled by consumer demand for enhanced comfort in colder regions, with manufacturers needing to differentiate their offerings through innovative designs and technologies. Cost-effective materials and optimized production processes by Tier-1 suppliers are facilitating higher output levels to meet this growing demand. Furthermore, the post-pandemic resurgence in auto sales, with consumers prioritizing comfort and convenience, is further driving the expansion of heated steering wheels as a sought-after feature in vehicles.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies

Global Automotive Heated Steering Wheel Market Size by Type & CAGR (2025-2032)

• Market Overview
• Capacitive Steering Wheels
• Resistive Steering Wheels
• Infrared Steering Wheels

Global Automotive Heated Steering Wheel Market Size by Vehicle Class & CAGR (2025-2032)

• Market Overview
• Luxury Cars
• Mid-Range Cars
• Economy Cars
• SUVs and Crossovers
• Trucks

Global Automotive Heated Steering Wheel Market Size by Power Source & CAGR (2025-2032)

• Market Overview
• Vehicle Battery
• Alternator

Global Automotive Heated Steering Wheel Market Size by Temperature Range & CAGR (2025-2032)

• Market Overview
• Low Temperature Range (0-25 degrees Celsius)
• Medium Temperature Range (25-45 degrees Celsius)
• High Temperature Range (45-65 degrees Celsius)

Global Automotive Heated Steering Wheel Market Size by Features & CAGR (2025-2032)

• Market Overview
• Temperature Control
• Built-in Sensors
• Ergonomic Design
• Safety Features

Global Automotive Heated Steering Wheel Market Size & CAGR (2025-2032)

• North America (Type, Vehicle Class, Power Source, Temperature Range, Features)
  • US
  • Canada
• Europe (Type, Vehicle Class, Power Source, Temperature Range, Features)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Vehicle Class, Power Source, Temperature Range, Features)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Vehicle Class, Power Source, Temperature Range, Features)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Vehicle Class, Power Source, Temperature Range, Features)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• BorgWarner
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gentherm Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Valeo
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Joyson Safety Systems Aschaffenburg GmbH
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Seco Komos
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Soucy Holding Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Symtec Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Toyoda Gosei Co. Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ZF Friedrichshafen AG
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Polaris Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations