추잉껌 시장 규모, 점유율, 성장 분석 : 설탕 유형별, 제품 유형별, 유통 채널별, 지역별 - 산업별 예측(2025-2032년)

Global Chewing Gum Market size was valued at USD 28.6 billion in 2023 and is poised to grow from USD 29.83 billion in 2024 to USD 41.78 billion by 2032, growing at a CAGR of 4.3% during the forecast period (2025-2032).

The global chewing gum market is experiencing robust growth, driven by an increasing preference for sugar-free options and functional varieties that promote oral health, energy, and digestive well-being. Heightened awareness of oral hygiene, combined with a shift towards healthier choices, is propelling demand. The rise of e-commerce and the popularity of on-the-go snacks further influence consumer behavior. Notably, 79.6% of children and 61.8% of adolescents/adults in the U.S. are chewing gum, with average daily consumption recorded at 1.95g for children and 2.98g for adults. Key trends include innovative flavor variety and a focus on natural and organic ingredients. Market leaders are actively expanding product lines to attract diverse geographic preferences and meet the demand for convenience.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Chewing Gum market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Chewing Gum Market Segments Analysis

Global Chewing Gum Market is segmented by Sugar Type, Product Type, Distribution Channel and region. Based on Sugar Type, the market is segmented into Sugared Chewing Gum and Sugar-free Chewing Gum. Based on Product Type, the market is segmented into Pallet Type, Stick/Tab Type, Centre-Filled Type, Cut and Wrap Type and Ball Type. Based on Distribution Channel, the market is segmented into Supermarkets and Hypermarkets, Pharmacies, Convenience Stores, Departmental Stores and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Chewing Gum Market

The global chewing gum market is being propelled by a notable shift in consumer preferences towards healthier alternatives, leading to a surge in demand for both sugar-free and functional varieties. Health-conscious individuals increasingly favor functional chewing gums, which often incorporate beneficial ingredients like vitamins, minerals, and botanicals aimed at promoting stress relief, weight management, and improved oral health. This rising trend towards wellness not only illustrates a growing awareness among consumers but also signifies a substantial opportunity for innovation and growth within the chewing gum industry, as manufacturers strive to meet the evolving needs of their clientele.

Restraints in the Global Chewing Gum Market

The global chewing gum market faces significant constraints due to the adverse environmental impact of conventional gums, which are made from synthetic polymers that are non-biodegradable. Growing concerns over environmental sustainability have prompted increased scrutiny from regulatory bodies, leading to both public criticism and regulatory actions against manufacturers. As a result, there is mounting pressure on companies to develop eco-friendly alternatives to conventional chewing gum, as consumers increasingly demand products that align with their environmental values. This shift towards sustainable options is becoming essential not only for compliance with regulations but also for maintaining consumer trust and meeting market expectations.

Market Trends of the Global Chewing Gum Market

The Global Chewing Gum market is witnessing a significant trend towards innovation in functional ingredients and flavor profiles. Manufacturers are increasingly launching unique products infused with health-promoting components such as caffeine, CBD, and probiotics. These multifunctional gums cater to a growing consumer demand for products that extend beyond fresh breath, aligning with broader health and wellness goals. This shift reflects a deeper understanding of consumer preferences, with buyers gravitating towards items that offer tangible benefits. As such, the market is set to expand further, driven by the desire for novel experiences and healthier lifestyle choices among the global population.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Chewing Gum Market Size by Sugar Type & CAGR (2025-2032)

• Market Overview
• Sugared Chewing Gum
• Sugar-free Chewing Gum

Global Chewing Gum Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Pallet Type
• Stick/Tab Type
• Centre-Filled Type
• Cut and Wrap Type
• Ball Type

Global Chewing Gum Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets and Hypermarkets
• Pharmacies
• Convenience Stores
• Departmental Stores
• Online

Global Chewing Gum Market Size & CAGR (2025-2032)

• North America (Sugar Type, Product Type, Distribution Channel)
  • US
  • Canada
• Europe (Sugar Type, Product Type, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Sugar Type, Product Type, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Sugar Type, Product Type, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Sugar Type, Product Type, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Mars Wrigley (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mondelez International (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Perfetti Van Melle (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lotte Corporation (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Hershey Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cloetta (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Grupo Arcor S.A. (Argentina)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gumlink (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Continental Confectionery Company (CCC) (Turkey)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ferrara Candy Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ford Gum & Machine (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fimcobase (Egypt)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cafosa (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zoft (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GelStat Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Arcor Group (Argentina)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bazooka Candy Brands (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yildiz Holding (Turkey)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Milliways (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations