퀴노아 시장 규모, 점유율, 성장 분석 : 유형별, 성질별, 제품별, 포장 유형별, 유통 채널별, 지역별 - 산업 예측(2025-2032년)

Global Quinoa Market size was valued at USD 1.9 billion in 2023 and is poised to grow from USD 2.07 billion in 2024 to USD 4.13 billion by 2032, growing at a CAGR of 9.0% during the forecast period (2025-2032).

The global quinoa market is experiencing significant growth driven by heightened health consciousness among consumers who increasingly favor plant-based diets across various sectors, including food, beverages, nutraceuticals, and personal care. Known as a superfood, quinoa's appeal lies in its gluten-free, protein-rich attributes, complemented by its high nutritional content and processing versatility, alongside its sustainability. The demand is primarily concentrated on both Conventional and Organic Quinoa, with organic varieties gaining traction among health- and eco-conscious consumers. The rise of veganism, preference for clean label products, and interest in functional foods have created lucrative opportunities for diverse quinoa-based products. Furthermore, the market is competitive, with brands focusing on product innovation, environmentally friendly packaging solutions, and sustainability initiatives, shaping future trends in the industry.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Quinoa market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Quinoa Market Segments Analysis

Global Quinoa Market is segmented by Type, Nature, Product, Packaging type, Distribution Channel and region. Based on Type, the market is segmented into Single and Tricolour. Based on Nature, the market is segmented into Conventional and Organic. Based on Product, the market is segmented into Seeds, Flour, Flakes and Puffs. Based on Packaging type, the market is segmented into Bags, Pouches, Boxes and Jars & Others. Based on Distribution Channel, the market is segmented into Offline and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Quinoa Market

The global quinoa market is experiencing significant growth driven by a shift in consumer preferences from traditional staples like rice and wheat to healthier options. This rising demand for quinoa is largely attributed to its nutritional benefits, including being gluten-free and packed with protein. Various sectors, such as food and beverages, nutraceuticals, and personal care, have embraced quinoa due to its health attributes. Additionally, the increasing popularity of clean label and plant-based diets in retail and wholesale environments further fuels market expansion. Overall, the trend towards healthier, more nutritious food choices supports the ongoing growth of the quinoa industry worldwide.

Restraints in the Global Quinoa Market

The global quinoa market faces significant challenges due to its limited cultivation regions, primarily found in Peru, Bolivia, and Ecuador, while production in countries like the U.S., Canada, India, and China is emerging but still small. Fluctuations in supply, influenced by seasonal variations and a heavy reliance on exports, contribute to pricing instability, which can pose difficulties for both manufacturers and consumers, particularly in price-sensitive areas. This ongoing imbalance between supply and demand presents a substantial constraint, hindering the ability to establish a stable and predictable market environment for quinoa, despite its increasing popularity worldwide.

Market Trends of the Global Quinoa Market

The global quinoa market is experiencing a notable shift towards value-added products, driven by consumer demand for innovative and convenient food options. The introduction of diverse offerings such as quinoa-based pasta, snack bars, and instant mixes reflects the growing desire for nutritious and flavorful alternatives that align with busy, health-oriented lifestyles. This trend is particularly evident in emerging markets where unique formats, like quinoa puffs, have gained traction, appealing to adventurous eaters. As consumers increasingly prioritize health benefits and culinary versatility, the market is well-positioned for sustained growth through continued product diversification and market penetration.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Quinoa Market Size by Type & CAGR (2025-2032)

• Market Overview
• Single
• Tricolour

Global Quinoa Market Size by Nature & CAGR (2025-2032)

• Market Overview
• Conventional
• Organic

Global Quinoa Market Size by Product & CAGR (2025-2032)

• Market Overview
• Seeds
• Flour
• Flakes
• Puffs

Global Quinoa Market Size by Packaging type & CAGR (2025-2032)

• Market Overview
• Bags
• Pouches
• Boxes
• Jars & Others

Global Quinoa Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Offline
• Online

Global Quinoa Market Size & CAGR (2025-2032)

• North America (Type, Nature, Product, Packaging type, Distribution Channel)
  • US
  • Canada
• Europe (Type, Nature, Product, Packaging type, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Nature, Product, Packaging type, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Nature, Product, Packaging type, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Nature, Product, Packaging type, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Ancient Harvest (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BetterBody Foods & Nutrition (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NorQuin (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Andean Valley Corporation (Bolivia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Irupana Andean Organic Food (Bolivia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AGROFINO FOODS S.A.C. (Peru)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Andean Naturals (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Quinoa Foods Company (Bolivia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Quinua Real (Bolivia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The British Quinoa Company (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Organic India (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nourish You (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• True Elements (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kirkland Signature (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Quinoa Quality (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Timbo Foods SL (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• INAGRO F.A.S.C.C. (Ecuador)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Quinoabol S.R.L. (Bolivia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• City Srl (Bolivia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Incremar CIA. LTDA. (Ecuador)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations