단백질 파우더 시장 규모, 점유율, 성장 분석 : 단백질 유형별, 성질별, 원료별, 풍미별, 포장별, 용도별, 최종사용자별, 유통 경로별, 지역별 - 업계 예측(2026-2033년)

Global Protein Powder Market size was valued at USD 25.07 Billion in 2024 and is poised to grow from USD 26.77 Billion in 2025 to USD 45.31 Billion by 2033, growing at a CAGR of 6.8% during the forecast period (2026-2033).

The global protein powder market is experiencing robust growth fueled by heightened health awareness and a growing desire for a variety of flavors combined with high protein content. Consumers are increasingly mindful of their dietary choices and their effects on well-being, recognizing proteins as essential for muscle growth, metabolism, and immune health. These products have become vital in sports, bodybuilding, and fitness regimes, as consumers seek quality supplements that enhance muscle recovery, support weight management, and promote overall health. To meet this evolving demand, industry players are innovating with an extensive range of flavors, including vanilla and chocolate, and enhancing textures to cater to varied taste preferences. This trend reflects a shift toward diverse, functional, and vegan-friendly protein options in the marketplace.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Protein Powder market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Protein Powder Market Segments Analysis

Global Protein Powder Market is segmented by Protein Type, Nature, Source, Flavor, Packaging, Application, End User, Distribution Channel and region. Based on Protein Type, the market is segmented into Whey Protein, Casein Protein, Soy Protein, Pea Protein, Rice Protein, Hemp Protein, Egg White Protein, Pumpkin Seed Protein, Mixed Plant-Based Protein Blends and Others. Based on Nature, the market is segmented into Pure and Blend. Based on Source, the market is segmented into Plant Protein, Animal Protein and Others. Based on Flavor, the market is segmented into Plain and Flavored. Based on Packaging, the market is segmented into Pouches, Cartons, Jars / Tubs and Others. Based on Application, the market is segmented into Medical Use, Sports Protein and Others. Based on End User, the market is segmented into Men and Women. Based on Distribution Channel, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Protein Powder Market

The growing awareness surrounding health and nutrition has led individuals to increasingly incorporate protein supplements into their diets to enhance fitness regimens and support active lifestyles. Protein powders stand out as a convenient and effective means of adding protein to daily nutrition, catering particularly to those engaged in sports and physical activities. Recognized for their role in facilitating muscle recovery, promoting growth, and enhancing overall performance, these supplements have seen a surge in popularity among athletes and fitness enthusiasts alike. As a result, the demand for protein powders continues to rise, reflecting a broader trend towards healthier living.

Restraints in the Global Protein Powder Market

The Global Protein Powder market faces several restraints primarily due to the inherent volatility of prices, which can arise from varying demand and supply dynamics, unpredictable weather patterns impacting crop yields, geopolitical uncertainties, and fluctuations in foreign exchange rates. This instability complicates the ability of producers to accurately forecast production costs and maintain consistent pricing for their products. Unexpected increases in the costs of raw materials often lead to higher production expenses, which ultimately affect retail prices. As a result, consumers may find protein powders less affordable, leading to decreased demand in the market.

Market Trends of the Global Protein Powder Market

The global protein powder market is witnessing a significant trend driven by the expansion of e-commerce, which enhances consumer accessibility to a wide array of product lines from various suppliers and brands. This digital transformation empowers consumers to effortlessly compare prices, read reviews, and explore a diverse selection of protein powders without geographical limitations. The convenience of online shopping not only fosters healthy competition among brands, prompting them to innovate in response to evolving consumer preferences, but also streamlines transactions and expedites delivery. Consequently, e-commerce is accelerating the growth of the protein powder market by reaching previously untapped demographics and facilitating a more personalized shopping experience.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Analysis
• Customer & Buying Criteria Analysis
• Patent Analysis
• Case Studies

Global Protein Powder Market Size by Protein Type & CAGR (2026-2033)

• Market Overview
• Whey Protein
• Casein Protein
• Soy Protein
• Pea Protein
• Rice Protein
• Hemp Protein
• Egg White Protein
• Pumpkin Seed Protein
• Mixed Plant-Based Protein Blends
• Others

Global Protein Powder Market Size by Nature & CAGR (2026-2033)

• Market Overview
• Pure
• Blend

Global Protein Powder Market Size by Source & CAGR (2026-2033)

• Market Overview
• Plant Protein
• Animal Protein
• Others

Global Protein Powder Market Size by Flavor & CAGR (2026-2033)

• Market Overview
• Plain
• Flavored

Global Protein Powder Market Size by Packaging & CAGR (2026-2033)

• Market Overview
• Pouches
• Cartons
• Jars / Tubs
• Others

Global Protein Powder Market Size by Application & CAGR (2026-2033)

• Market Overview
• Medical Use
• Sports Protein
• Others

Global Protein Powder Market Size by End User & CAGR (2026-2033)

• Market Overview
• Men
• Women

Global Protein Powder Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Online
• Offline
  • Supermarkets/Hypermarkets
  • Specialty Stores
  • Drugstores
  • Others

Global Protein Powder Market Size & CAGR (2026-2033)

• North America (Protein Type, Nature, Source, Flavor, Packaging, Application, End User, Distribution Channel)
  • US
  • Canada
• Europe (Protein Type, Nature, Source, Flavor, Packaging, Application, End User, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Protein Type, Nature, Source, Flavor, Packaging, Application, End User, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Protein Type, Nature, Source, Flavor, Packaging, Application, End User, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Protein Type, Nature, Source, Flavor, Packaging, Application, End User, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Glanbia Plc (Optimum Nutrition)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Xiwang Iovate Holdings Company Limited (Iovate Health Sciences International Inc)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Herbalife Nutrition Ltd
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PepsiCo, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Post Holdings, Inc. (Dymatize)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NOW Foods
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Simply Good Foods Company (Quest Nutrition LLC)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• VM Partners (Vega)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• THG (Myprotein)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• RSP Nutrition
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nutrabolt
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Harbin Pharmaceutical Group Co., Ltd. (GNC)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Arla Foods
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rule One Proteins LLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ultimate Nutrition
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• FitLife (MusclePharm)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• KeHE Distributors (Nature's Best)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Leprino Foods (Ascent Protein)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jarrow Formulas, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations